View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
TeamMichael MicheliniCo-Founder, CEOmike@weiboagent.comFun Fact: Eats anything for a dare.Gabree KwanCo-Founder, COOgabree@weiboagent.comFun Fact: Lead singer of a band.Doug PierceCo-Founder, CTOdoug@weiboagent.comFun Fact: Eats really slow. 2
Elevator PitchTo do business in China, global consumeroriented companies need to listen to whatthe Chinese customer wants (and doesn’twant) and adjust accordingly.Social media is an amazing tool for this.Weibo Agent is a Chinese social mediaanalytics and SaaS advisory tool to guidesmall and medium enterprises in listening toand growing their businesses in China. 3
Product OverviewAnalytics Reporting•Account Impact•Post Popularity – Which posts are most effective?• Inﬂuencers Report•Are you following the right people? Who should you follow?SaaS Advisory system between business owners and managers/agents•Is your marketing effective?•What new ways can you improve and grow? 4
Milestones - Q3 2012August - Online beta with static data inputted manually in the backend. Testwhat metrics to collect and what advice to provide.September - Convert beta users to paying customers for service. Test variousmonetization methods. Plan on automating reports and analytics via APIs.October - Strategic alliances with Chinese Internet companiesto help offer theirservices to foreign companies.November - Rollout full development of automated SaaS + Analytics system 6
Question for MentorPatrick Lee, alive.cnDealing with the Chinese government - content ﬁltering, hosting, ICP license as we are representing foreign companies in Chinese Social MediaKPI metrics for the analytics and report – how much + what is most importantSaaS – how much “advice” do we offer customers, and how to charge – should we compete with full service agencies?Maximizing monetization through (1) customer subscriptions (2) referral (3) datacollected 7