Digitalfilipino getting investors
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Attracting overseas investors as a Filipino startup

Attracting overseas investors as a Filipino startup

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Digitalfilipino getting investors Presentation Transcript

  • 1. Attracting Investors for your Business Tactics & Experiences From the field. Michael Michelini 迈理倪
  • 2. Today’s Agenda
    • Understanding the mentality of an investor
    • Building trust
    • Why do you need investment?
    • What are you willing to give up?
    • After the investment
    • Real experience - saleslion
    • Real experience – NewYorkbarstore
    • New project - ClearCafe
  • 3. Understanding Mentality of an Investor
    • Investors come in all shapes & sizes
      • Believe you should first look for angels / strategic partners in the west.
      • It isn’t always directly cash investment
      • Can be also strategic partnership in sales / operations
      • They normally want to be sure
        • You are reliable
        • You will be there when times get tough
        • You are on their side
  • 4. A Business is like a Ship
    • Boat – infrastructure. your product /service
    • Map – strategy
    • Wind – finance / financial investment
    • Sailors – your team
  • 5. Crist (Jesus Christ) Formula
    • (C x R x I) / S = T   ---- CRIST
    • C = Credibility
    • R = Reliability
    • I = Intimacy
    • S = Self Orientation
    • T = Trust
  • 6. What do you need the investment for?
    • How much?
    • Why, for what?
      • Development?
      • Inventory?
      • Marketing?
    • How long for payback?
    • How long will this last?
    • What do you currently have?
    • Upfront? Monthly?
  • 7. Investors from various sources
    • Customers
    • Suppliers
    • Mentors
    • Agents
    • Trade associations
    • Governments
    • Be creative!
  • 8. What are you offering?
    • 51%?
    • Control
    • Financial obligations
    • Deliverables
      • Pressure
    • TIME!
      • Will spend decent amount of time with investor
    • Technical? Marketing? Local agent?
  • 9. Rev Share Partnership
    • MUST have trust on both sides
    • Example 25% of adjusted gross margin (after inventory + shipping)
    • Try to take position of power
      • Receiving the money
    • 5 year length
    • You believe in the project more than the other
  • 10. Got the deal! Now its just begun….
    • Don’t pop the champagne so quickly…
    • Now you need to deliver!!!
    • You’ve been given a chance
  • 11. Being Reliable
    • Taking an investment is also taking a job
    • Be prepared to report regularly
      • Daily, weekly, monthly checkups?
    • Showing the investor you are putting your full effort
  • 12. Case Study - SalesLion
    • Finland based investor
    • Found us online as another name
    • Saw we were in China
    • Wanted IT partner in Asia
    • Trusted Us
    • Read blogs
    • Month to month operating budget
  • 13. Example - NewYorkBarStore
    • Started in 2004 in NYC apt.
    • Had lots of open passion
    • Complementary skillset
    • Investment was for inventory to grow sales
    • Investor was also aligned interests
    • Investor was also too busy to help, though he planned to be more involved.
  • 14. Current Case- ClearCafe
    • I want to be angel investor in Philippines
    • Find good talent here
    • Good P.R. and marketing
    • Long term investment
  • 15. Conclusion
    • Think from perspective of an investor
    • What type of investor / money do you want?
    • Realize this will be more pressure
  • 16. Question & Answer
    • Michael Michelini
    • 迈理倪
    • [email_address]
    • MaiLiNi.com/blog
    • blog.michaelmichelini.com
    @michelini Weibo @michelini Facebook.com/michelini