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New and Social Media 101
 

New and Social Media 101

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Presentation for the Nevada State Health Division discussing new media tools, strategies and tactics. Covers blogs, social networks (Facebook, LinkedIn), Twitter, Video, Mobile and more.

Presentation for the Nevada State Health Division discussing new media tools, strategies and tactics. Covers blogs, social networks (Facebook, LinkedIn), Twitter, Video, Mobile and more.

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New and Social Media 101 New and Social Media 101 Presentation Transcript

  • Mike McDowell New Media 101
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  • It’s not that scary
    • All media was “new media” at some point
    • Newspapers/magazines
    • Television
    • Radio
    • Internet
  • Things are changing quickly
  • IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.
  • Want proof?
  • Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS
  • A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model
  • Broadcast Style
  • Broadcast Style
  • Many-to-Many Style
  • Genuine Conversation
  • You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing
  • The WHY is more important than the WHAT.
  • Southwest Airlines Blog
  • Marriott Blog
  • KPS3 Blog
  • GovGab Blog
  • Social Networks
  • Social Networks
  • Social Networks
  • Social Networks
  • Twitter
  • Twitter
  • Video
  • Mobile Marketing/Text Messaging Text to be notified before a price change
  • Mobile Marketing/Text Messaging
  • Making it Work
      • Listen. Understand. Be genuine.
      • Participate. Give people a reason to come back to you. Don’t have to be boring.
      • It helps to understand the technology. More important to understand the strategy.
      • Extend your reach. It’s not a build-it-they-will-come mentality. Integrated communication is important.
  • Questions?
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