Mike McDowell New Media 101
 
 
 
It’s not  that scary
<ul><li>All media was “new media” at some point   </li></ul><ul><li>Newspapers/magazines </li></ul><ul><li>Television </li...
Things are changing quickly
IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50...
Want proof?
Time to reach 50 million users: RADIO 38 Years TELEVISION   13 Years INTERNET 4 Years FACEBOOK 9 MONTHS
A communication  SHIFT  from a  BROADCAST  model to a  MANY-TO-MANY  model
Broadcast Style
Broadcast Style
Many-to-Many Style
Genuine Conversation
You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodC...
The WHY is more important than the WHAT.
Southwest Airlines Blog
Marriott Blog
KPS3 Blog
GovGab Blog
Social Networks
Social Networks
Social Networks
Social Networks
Twitter
Twitter
Video
Mobile Marketing/Text Messaging Text to be notified before a price change
Mobile Marketing/Text Messaging
Making it Work <ul><ul><li>Listen. Understand. Be genuine. </li></ul></ul><ul><ul><li>Participate. Give people a reason to...
Questions?
 
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New and Social Media 101

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Presentation for the Nevada State Health Division discussing new media tools, strategies and tactics. Covers blogs, social networks (Facebook, LinkedIn), Twitter, Video, Mobile and more.

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  • New and Social Media 101

    1. 1. Mike McDowell New Media 101
    2. 5. It’s not that scary
    3. 6. <ul><li>All media was “new media” at some point </li></ul><ul><li>Newspapers/magazines </li></ul><ul><li>Television </li></ul><ul><li>Radio </li></ul><ul><li>Internet </li></ul>
    4. 7. Things are changing quickly
    5. 8. IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.
    6. 9. Want proof?
    7. 10. Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS
    8. 11. A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model
    9. 12. Broadcast Style
    10. 13. Broadcast Style
    11. 14. Many-to-Many Style
    12. 15. Genuine Conversation
    13. 16. You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing
    14. 17. The WHY is more important than the WHAT.
    15. 18. Southwest Airlines Blog
    16. 19. Marriott Blog
    17. 20. KPS3 Blog
    18. 21. GovGab Blog
    19. 22. Social Networks
    20. 23. Social Networks
    21. 24. Social Networks
    22. 25. Social Networks
    23. 26. Twitter
    24. 27. Twitter
    25. 28. Video
    26. 29. Mobile Marketing/Text Messaging Text to be notified before a price change
    27. 30. Mobile Marketing/Text Messaging
    28. 31. Making it Work <ul><ul><li>Listen. Understand. Be genuine. </li></ul></ul><ul><ul><li>Participate. Give people a reason to come back to you. Don’t have to be boring. </li></ul></ul><ul><ul><li>It helps to understand the technology. More important to understand the strategy. </li></ul></ul><ul><ul><li>Extend your reach. It’s not a build-it-they-will-come mentality. Integrated communication is important. </li></ul></ul>
    29. 32. Questions?

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