Nevada Volunteers Social Media Presentation

What’s New in Media? © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

But, don’t worry… © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

All media was “new media” at some point •  Newspapers/magazines •  Television •  Radio •  Internet © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

IBM forecasters are predicting a greater disruption in marketing in the next five years than we’ve seen in the past 50 years combined. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

A SHIFT from a BROADCAST mechanism to a MANY-TO-MANY model, rooted in a conversational format between authors and people. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Broadcast Style © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Many-to-Many Style © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Genuine Conversation © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

DISCLAIMER: New media isn't a short-term project, an experiment, an event, a one-shot deal, or a quick fix. It's not something you throw money at, and using it doesn't guarantee success or influence. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

You have a LOT of choices when it comes to new media: Geo-marketing RSS Feeds Blogs Mobile Microblogs PodCasting Wikis SMS Widgets Photo Social Sharing Networks Mashups Social Bookmarking Video Applications © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

1.  Strategy 2. Tactics © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Weblog (Blog) A website that displays entries in reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and media related to its topic. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Weblog (Blog) © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Tracking in the Blogosphere © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Twitter © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Listening to Twitter © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Mobile Marketing/Text Messaging Text to be notified before a price change © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Dataheads, rejoice!   Online: 79% of U.S. adults online   Avg 11 hours/week   Blogging: More than 40 million blogs   Cell Phones: 255 million users (84%), 50% using text messaging   Video: 12 billion online video streams   68% have visited a social networking site (social networking is 4th among all Web activity)   Only 25% of U.S. getting news from printed newspapers   27% of U.S. households have a DVR © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Making it Work   Participate. Give people a reason to come back to you. Don’t have to be boring.   Create a community. Give people an opportunity to know you. Give people a reason to care. Create a relationship.   Important to understand the technology. More important to understand the strategy.   Extend your reach. It’s not a build-it-they- will-come mentality. Integrated marketing is important. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Mike McDowell Account Executive Director of New Media mike@kps3.com © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

Nevada Volunteers Social Media Presentation

by Mike McDowell

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