Social Media for Non-Profits

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How social media can positively impact your organization.

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  • I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
  • It’s not the tools. I mean we’ve all heard of Facebook, Twitter, LinkedIn. But social media is platform independent. Tools may come and go. I mean look at the new kid on the block, Google+.
  • It’s about the conversations. It’s about connecting with others. We are after-all, social creatures.
  • Social media is not about who can yell the most.In your traditional
  • I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
  • I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
  • I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
  • I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
  • I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
  • Social Media for Non-Profits

    1. 1.
    2. 2. Technology Changes Communication<br />
    3. 3. What is social media… really?<br />Image via Flickr from PhotoJonny<br />
    4. 4. Social media is not about the tools…<br />
    5. 5. … it’s about the conversations.<br />
    6. 6. Social media is not about who yells the most…<br />
    7. 7. … it’s about helping.<br />
    8. 8. “Social media is just an<br />extension of what we do<br />naturally.”<br /> -- MC Hammer<br />
    9. 9. Why does social media make sense?<br /> Storytelling<br />Image from kodomut via Flickr<br />
    10. 10. Why does social media make sense?<br /> Relationships<br />Image from makelessnoisevia Flickr<br />
    11. 11. Why does social media make sense?<br /> Word of Mouth<br />Image from Mourner via Flickr<br />
    12. 12. Social mediaWILL impact non-profits<br />18% of online Canadians tweet<br />82% of online Canadians Facebook<br />Canadians watch 17 hours / month <br />Source: http://bit.ly/nswVdz<br />
    13. 13. Social media IS impacting non-profits<br />Source: http://bit.ly/r27Vzt<br />
    14. 14. Social media IS impacting non-profits<br />Source: http://bit.ly/r27Vzt<br />
    15. 15. 3rd Party Group Fundraising<br />$565, 928 raised worldwide<br />
    16. 16. 3rd Party Individual Fundraising<br />$22.3 million raised in Canada<br />
    17. 17. Single Channel Fundraising<br />$25,000 raised in 30 hours<br />
    18. 18. Built social currency<br />Image from anitakhart via Flickr<br />
    19. 19. Empowered individuals<br />
    20. 20. Blended online with offline<br />
    21. 21. Supporter Recognition<br />
    22. 22. Supporter Recognition<br />
    23. 23. Mobilize Supporters<br />
    24. 24. Non-Profits on Facebook<br />
    25. 25. Risks<br />
    26. 26. Risks<br />
    27. 27. Mitigating Risks<br /><ul><li> Policy
    28. 28. Social Media Team
    29. 29. Training
    30. 30. Planning</li></li></ul><li>
    31. 31. Final Thoughts<br /><ul><li>It’s not about the technology.
    32. 32. Integrate your social media efforts.
    33. 33. Don’t expect overnight success.
    34. 34. Don’t be afraid to experiment & measure.</li></li></ul><li>Now What?<br />Lethbridge College offers social media training to meet all your needs.<br />www.mikemccready.ca twitter.com/mikemccready<br />

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