Social media at 50,000 feet

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This is a revised version of a presentation I gave in 2010. I shared this with colleagues at NorQuest College.

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  • In 2011, the Audit Bureau of Circulations  top-line report shows that 19 of the 23 Canadian newspapers saw a decrease in circulation.
  • From May 2011 to March 2012, the number of people watching live or same-day TV has dramatically declined.
  • From May 2011 to March 2012, the number of people watching live or same-day TV has dramatically declined.
  • Directed $20 million into social media campaign to support worthy projects Allowed community to vote on favorite projects Earned 2.8 billion earned media impressions More than 50 million votesFacebook ‘likes’ increased more than 500% since start of the project
  • an exclusive-to-Twitter promotion brought in 15% of the day’s business.20% of sales come from Twitter followers
  • In 2010, MRU had plans for a 16 month centennial celebration.  The problem was how to keep the momentum going during that long time frame.  After much thought, Monty the Gnome was born.Monty was a cheeky and fun character that staff and students were able to connect with.  The execution was brilliant. From having staff and students take 100 cutouts of Monty on vacation with them and include him in photographs to developing a voice that people connected with.  Monty definitely gave people something to talk about.
  • Social media at 50,000 feet

    1. 1. Social Media at 50,000 Feet Image via Flickr from FrancoisRoche
    2. 2. Technology changes communication
    3. 3. Technology changes communication Image via Flickr from jimabeles
    4. 4. Technology changes communication Image via Flickr from RobotSkirts
    5. 5. Technology changes communication
    6. 6. Newspaper circulation is decliningSource: http://bit.ly/vbdQ99 Image via Flickr from Troy Holden
    7. 7. Live TV watching decliningSource: http://read.bi/LZgHRB
    8. 8. The Definition of Insanity“Insanity: Doing the same thingover and over again andexpecting different results.” -- Albert Einstein
    9. 9. Source: http://usat.ly/eKQ6cx
    10. 10. SoLive TV watching declining where doyou go to reachyour audience? Image via Flickr will ockenden
    11. 11. Source: http://bit.ly/lmLRs6 Image from 6S Marketing
    12. 12. Live TV watching decliningYouTube serves over4 billion views a day. Image via Flickr @NYCphotos-flickr
    13. 13. 14% Live TV watching declining of Canadiansare using Twitter.YouTube servesover 4 billionviews a day. Image via Flickr from Michigan Municipal League (MML)
    14. 14. What is socialmedia ... really?!? Image via Flickr from PhotoJonny
    15. 15. It’s not about the tools. Image via Flickr from PhotoJonny
    16. 16. It isn’t about shouting yourmessage the loudest. Image via Flickr from ehnmark
    17. 17. It’s aboutconversations. Image via Flickr from Steve Rhodes
    18. 18. It’s about sharing. Image via Flickr from Steve Rhodes
    19. 19. It’s abouthelping. Image via Flickr from Steve Rhodes
    20. 20. Why is social media so popular?
    21. 21. Connect with friends Follow celebrities Learn things Meet new people Play games Always connected Get free stuff Why is social media so popular?Complain Find out what’s happening
    22. 22. That’s nice and all, but what does that mean for organizations?It’s abouthelping. Image via Flickr from Steve Rhodes Image via Flickr from rutty
    23. 23. “The ROI of socialmedia is yourbusiness will stillexist in 5 years.” - Erik Qualman
    24. 24. 78% of consumers trustpeer recommendations. Image via Flickr from Steve Rhodes
    25. 25. Only 14% trust ads.78% of consumers trustpeer recommendations. Image via Flickr from Whitewolf Photography
    26. 26. Only 14% trust ads.78% of consumers trustpeer recommendations. Image via Flickr from megadem
    27. 27. Only 14% trust ads.78% of consumerstrust peerrecommendations. Social media levels the playing field. Image via Flickr from crowbert
    28. 28. Be authentic
    29. 29. Timely responses Image via Flickr from wwarby
    30. 30. Timelyresponses Social currency Image via Flickr from anitakhart
    31. 31. ExperimentTimelyresponses Social currency
    32. 32. Timelyresponses Social currency Image via Flickr from Mike Traboe
    33. 33. Hadley Jons, 20, posted “actuallyexcited for jury duty tomorrow. It’sgonna be fun to tell the defendantthey’re GUILTY. :P” on her Facebookupdate before the trial was finished.
    34. 34. Lesson Learned Lesson Learned Think before you post.
    35. 35. Lesson Learned Lesson LearnedThink before you post act.
    36. 36. Lesson Learned Lesson LearnedDon’t ignore social media.
    37. 37. Recommended Reading

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