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Job Searching 2.0
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Job Searching 2.0



How social media has AND is changing the face of human resources.

How social media has AND is changing the face of human resources.



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  • I want to take a flash back tour. Not that many years ago that newspapers were the primary source for finding a job. In fact I remember using newspapers to find a job. Many people began their career because of one ad in a paper.
  • Fast forward a few years and the Internet allowed for the explosion of job board.Here are few of the big ones in Canada and a local one in Lethbridge.It changed how employers could promote and screen candidates.
  • I want to pause our flash back to talk about how technology changes communication and in some cases, it replaces it, like the telegraph. That is an all but obsolete technology because of the telephone. We’ve had the fax, e-mail, the web, social media and mobile. The HR world is not immune to technology impacting communication.
  • Monster.com, one of the largest online job boards, has seen a 70% drop in share prices, with the bulk of that decrease happening in July of this year. There’s lots of reasons that contribute to this, one of which are social media tools.
  • According to the Audit Bureau of Circulations, Canadian newspapers saw an average decline of 5.3% in circulation for the six months leading up to March 31 of this year. To bring it closer to home, the Edmonton Journal saw a 5.1% decline. What does that mean? It means companies will be looking to advertise jobs using channels that will reach their audiences.
  • The writing is on the wall. A change is ahead of us. How employers find employees and people find jobs is changing. Just like communication dramatically changed with e-mail and the social web. At the heart of it is social media.
  • It’s not the tools. I mean we’ve all heard of Facebook, Twitter, LinkedIn. But social media is platform independent. Tools may come and go. I mean look at the new kid on the block, Google+.
  • It’s about the conversations. It’s about connecting with others. We are after-all, social creatures.
  • Social media is not about who can yell the most.In your traditional
  • If it weren't for Jen Harris' followers on Twitter, she would not have been notified of another job opportunity, only moments after getting laid off from Idaho-based MPC computers in October.As Harris packed up her desk she sent out a tweet that read: "just been laid off from MPC.""By the time I left the parking lot, I had a job offer from a friend that had a Web development company in town," she said.Sometimes it’s not as fast. I helped teach a course at Lethbridge College, but last year I was quite busy and couldn’t help. The instructor asked if I know of someone who could help. I immediately thought of someone. We first introduced a few months earlier on Twitter.

Job Searching 2.0 Job Searching 2.0 Presentation Transcript

  • Technology Changes Communication
  • 70% Decline Share Prices
    Source: http://yhoo.it/oCoOgz
  • Newspaper circulation is declining
    Image via Flickr from Troy Holden
  • The Definition of Insanity
    “Insanity: Doing the same thing
    over and over again and
    expecting different results.”
    -- Albert Einstein
  • What is social media… really?
    Image via Flickr from PhotoJonny
  • Social media is not about the tools…
  • … it’s about the conversations.
  • Social media is not about who yells the most…
  • … it’s about helping.
  • “Social media is just an
    extension of what we do
    -- MC Hammer
  • Network. Network. Network.
  • Social media impacts all areas of a career
  • Social media IS changing job hunting
    18% of online Canadians tweet
    82% of online Canadians Facebook
    15% of online Canadians use LinkedIn
    Source: http://bit.ly/nswVdz
  • Source: http://bit.ly/mXeC9Z
  • Social media IS changing job hunting
  • How is social media changing job hunting?
    Personal Brand
    Job Postings
    Hidden Jobs
    Thought Leadership
  • Job Postings
    Job search: “marketing”
    6 jobs were unique to LinkedIn
  • Job Postings
    Job search: “marketing”
  • Job Postings
    Job search: “marketing”
  • Screening
    1 in 3 employersrejected candidatesbased on somethingthey found onlineabout them.
  • References
  • Relationships
    Social currency is required
  • Relationships
  • Thought Leadership
  • Hidden Jobs
  • Personal Brand
  • Employer Benefits
    Pre Screen Candidates
    Shorter Hiring Process
    Find Qualified People
    Further Reach
    Lower Cost Advertising
    Company Brand
  • Risk Examples
  • Risk Examples
  • Risk Examples
  • Risk Examples
  • Risk Examples
  • Risk Examples
  • Think Before You Post
    Should I post photosof me getting drunk?
    It was fun, but I
    better not.
  • Mitigating Corporate Risks
    • Policy
    • Social Media Team
    • Training
    • Planning
  • Have a professional profile photo.
    Make sure you your info is accurate
    Include a link to your LinkedIn profile
    Become a fan of targeted companies
    Friend business contacts
    Clean up wall posts & photos
    Ensure your privacy settings are set to allow access to relevant info
  • Put a quick pitch in your Twitter bio.
    Use a professional photo.
    Include a link to your LinkedIn profile.
    Send tweets indicating you’re looking for a job.
    Follow companies that you’re interested in working for.
    Search for job opportunities.
  • Increase your network connections.
    Ask for recommendations.
    Include past experience, summary and keywords.
    Get the word out that you are looking for a job.
    Find out where people came from.
    Seek out company pages and hiring managers.
    Join groups that are relevant to your industry.
  • Resources
    Open Leadership