Flipping the Bird(s) on the Traditional Data Model

Flipping the Bird(s)on the TraditionalData ModelLaura MerlingSenior Vice President | Alcatel-LucentApplication Enablement Platform & Strategy

Donʼt Call Me, I Wonʼt Call You

2005 20151995 2010

Which brings us to...

Content & Video defining devicesAppceleration

More video was uploaded to Youtube in the last 2 months than if the major networks had been airing new content 24/7 since 1948Content & Video Online video calling Mobile video calling

defining devices Vs. iPhone = 8Mx RAM + 650x CPU of the AGC

Appceleration NBC Sunday Night Football Social Games (ipad and iphone)19m users x 22 min/day = + ABC Dancing w the Stars “Our entire business will be run on wireless and wiﬁ networks in the next 3 years”

LTELTE, short for Long Term Evolution, is considered by many to be the obvious successor to the current generation of UMTS 3G technology, which is based upon WCDMA, HSDPA, HSUPA, and HSPA.

Why it matters to the 500 of you in the audience this morningOPPORTUNITY Streaming Immersive Differentiated Experience Business Model Changes New markets

1 3It’s bigger than an addiction to a game. “Why will mobile carriers be willing to eat“...a data-free version those bandwidth costs and offer an app like that for free? Rovio hopes they will do so inof Angry Birds.” exchange for a cut of revenues... 2 “The 80 million views of video trailers l could be served up from the app itself, instead of from YouTube.”

Smart app developers realize their greatest enemy could be their greatest friend. -Tsung Tzu’s not nearly as famous brother

THANK YOU @magicmerl

Flipping the Bird(s) on the Traditional Data Model

by Mike Maney on May 26, 2011

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Flipping the Bird(s) on the Traditional Data Model Presentation Transcript