Did anyone else seethe word marketing inthose deﬁnitions? (Just checking to make sure it wasn’t just my aging vision.)
Selling is notcommunicating.Repeat after me.Selling is notcommunicating.
In many cases, the best marketing is no marketing. (A few of the things I’ve learned along the way)
Think local, act local • Active in local* social media communities, not just their own. • Embraced community. • Visible around town. • Makes me want to do business with them even though they’ve never directly marketed to me. Doylestown Bike Works @DTownBikeWorks *Local is not just location
Participate, don’t sponsor To their credit, the primary concern of Laura, Mike and the gang over at Alcatel- Lucent from Day 1 of our discussions has been about maintaining the credibility and neutrality of Glue.
Be there.Being social means beingsocial. Was I the smartestguy in these rooms? Notby a long shot. I was amarketer at a deep techconference. But now sortapart of the family* --Because I Was There.* Drunk uncle