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Facebook ads – The Power of "Like"
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Facebook ads – The Power of "Like"

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Here is a presentation about using Facebook for your business and how Powerful; the Like button can be for your business. Created by the owner of http://www.expat-health.com. You can find us on …

Here is a presentation about using Facebook for your business and how Powerful; the Like button can be for your business. Created by the owner of http://www.expat-health.com. You can find us on Facebook at http://www.facebook.com/expathealthinsurance

Published in: Business, Technology, Design
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Transcript

  • 1. Palm Harbor, October 18, 2011
  • 2. By Michael W. MandarinoOwner of WWW.EXPAT-HEALTH.COM & WWW.123-INVESTING.COM
  • 3. o To teach about Facebook Ads, one of the most Powerful Advertising Tools available to Business Owners.o Learn how to Target your Customers and build an ever growing database of Potential Referrals to your Businesso Hints on Managing Facebook for your Businesso Get Your Ads Started for “Free”
  • 4. o More than 800 million active userso 50% of active users log on to Facebook in any given dayo Average user has 130 friendso People spend over 700 billion minutes per month on Facebooko More than 2.5 million websites have integrated with Facebook, including over 80 of comScores U.S. Top 100 websites and over half of comScores Global Top 100 websites
  • 5. Cost per Impression Click thru Rate Cost per ClickImpressions- How Number of “Likes” to Facebookmany times ad showed Page, who are now connectionsup on computer on Website.screen of Facebookusers. Amount Spent on Advertising Number of times the Ad was “Clicked” on and viewed by Facebook User
  • 6. o Where do you want the Ad to Show up??o Places- Your Facebook Fan Pageo External URLo Eventso Domains listed on Facebook
  • 7. What’s the Difference???
  • 8. o Allows you to pick a Certain part of your Facebook Fan Page
  • 9. o Provide Information for Facebook Fans about your Services on your Wallo Ask Questions to get Fan Involvement on Pageo Use Videos on Wall- Provide a Reason for visitors to come backo Synch your Fan Page with Twittero Update, Update and Update!
  • 10. o Include your Fan Page on Home Pageo Public vs Private on your Pages?o Like other Similar Businesseso Search other Groups, Join and Write on Wall including your Fan Page Infoo Create an Evento When in Doubt- Post it and Post Often!!o List all Websites on Facebook Page
  • 11. o Change your Facebook Fan Page name when you reach 25 “Likes”o Talk to your friends and Employees and have them Like Your Commentso Learn how to build Custom Pages or Facebook Applicationso Go to “Facebook Developers Group” to Create your own Custom Pageso Like Other Pages from your Business Page
  • 12. Contact Information: Michael W. Mandarino www.Expat-Health.com www.123-Investing.com www.Facebook.com/ExpatHealthInsurancehttp://www.linkedin.com/company/expat-health.com http://www.twitter.com/insuranceexpat Email: Mike@expat-health.com +1-813-431-2640

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