Mobile street level targeting winstar interactive 2013 maiorano
by Mike Maiorano, Director, Midwest Sales at Winstar Interactive on Oct 31, 2013
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Street-level targeting finds customers at the right place and right time. We help advertisers reach customers who are searching for a place to go within a geo-fenced distance of specific locations. We drive more than clicks or impressions. We drive customers. We average a click-through rate well above online and mobile industry averages, and over 40% of customers who click on an ad will ultimately take action to drive to an advertiser's location. Our ad units are engaging and performance driven. All of our advertisers are provided with a custom, mobile-optimized microsite.
Helping advertisers reach consumers within 100 meters of any location, which is more granular than the zip code and designated market area (DMA) targeting offered by most ad networks. Our technology is based on true location and real-time context across billions of monthly impressions. We also enable Situational Targeting, which takes into account where consumers are, what they are doing, and what is happening around them. Hyper-local Situational Targeting ensures that consumers see relevant ads, at the right place and right time. Our Hyper-Local Situational Targeting has helped advertisers, including dozens of recognized brands, secure click-through rates four times higher than the industry average and equally high conversion rates.
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