BigOven is the Leading Independent Cooking App

Over 
9 million
downloads!

•
•
•
•
•

All major mobile platforms and the ...
Home Cooks LOVE BigOven!
4.5/5 star ratings on every mobile platform; profiled in major media!

"Best apps for new moms"

...
Home Cooks use BigOven to Make Key Decisions
BigOven connects with home cooks when and where they are meal planning, from ...
The BigOven Home Cook User Profile
Demographics

• 65% Female/35% Male
• 68% are 25 – 54 years old
• Over 58% of BigOven u...
Custom Collections Introduce New Recipes
Custom Recipe Collections are
the ultimate content integration
marketing strategy...
Custom Collections Promoted in Newsletters
BigOven promotes
Custom Recipe Collections
through newsletters sent to
millions...
BigOven Lets Home Cooks Add Recipes
• BigOven’s apps are unique by allowing
home cooks to easily keep their
ENTIRE recipe ...
BigOven Menu Planner Helps Cooks Plan Ahead
• Home cooks can add recipes and notes to a drag-and-drop visual calendar.
• M...
BigOven Creates Sorted Grocery Shopping Lists
•
•
•

BigOven creates lists from recipes and
menus, automatically sorted by...
DAilBuy.com 

BigOven Inspires Cooks with Integrated Wallpapers
Large, high-quality images showcase food products,
inspiri...
Targeted Display Ad Capabilities
BigOven can target ads within apps and web site by popular food categories and
cuisines, ...
Mike Maiorano
Regional Sales Director
mikem@wims.com
T 248‐465‐8000

13
Big oven presentation 2014
Upcoming SlideShare
Loading in …5
×

Big oven presentation 2014

624 views
470 views

Published on

Published in: Self Improvement, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
624
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Big oven presentation 2014

  1. 1. BigOven is the Leading Independent Cooking App Over  9 million downloads! • • • • • All major mobile platforms and the Web Over 375,000 recipes Over 1,000 new signups every day Over 15 million monthly mobile impressions Over 4 million monthly web impressions 2
  2. 2. Home Cooks LOVE BigOven! 4.5/5 star ratings on every mobile platform; profiled in major media! "Best apps for new moms" “Great for planning the entire week and even generating a related shopping list.” “A cooking app that sizzles!” "A shelf full of cookbooks at your fingertips" “A Foodies and non-Foodies app that’s pretty cool!” "Top meal planning app" 3
  3. 3. Home Cooks use BigOven to Make Key Decisions BigOven connects with home cooks when and where they are meal planning, from their desktop and mobile device, to converting their recipes to a grocery list that they take with them to the grocery store! Sharing Organizing “What are my friends’ favorite recipes?” “Where is  my mom’s  pie recipe  again?” Cooking “What should I  make tonight?” “How can I use up  this broccoli?” Planning Shopping “What can I make for  Christmas dinner?” “What groceries  should I buy?” 4
  4. 4. The BigOven Home Cook User Profile Demographics • 65% Female/35% Male • 68% are 25 – 54 years old • Over 58% of BigOven users have a HHI of $60k+ • Over 30% have a HHI of $100k+  High Time Spent • Users spend more than 20 minutes per visit • 13.5 page views per app visit • 82% of traffic is from returning visitors • 18% of traffic is from new users Cooking  Enthusiasts • Over 375,000 recipes • Over 125,000 cooking‐related search queries per day Highly Social • BigOven cooks share recipes and menus virally via  Facebook, Twitter, Pinterest, email Heavy Grocery  Shoppers Per Visit • BigOven cooks often shop for for groceries for multiple  days in one trip to the grocery store.   5
  5. 5. Custom Collections Introduce New Recipes Custom Recipe Collections are the ultimate content integration marketing strategy! When users add those recipes to their favorite collection of recipes, their Menu Planner or their Grocery List, the specific brand name ingredient transfers as well. 6
  6. 6. Custom Collections Promoted in Newsletters BigOven promotes Custom Recipe Collections through newsletters sent to millions of users who have opted-in to receive the latest recipes and cooking tips. 7
  7. 7. BigOven Lets Home Cooks Add Recipes • BigOven’s apps are unique by allowing home cooks to easily keep their ENTIRE recipe collection in one place. • Photos of handwritten or typed paper recipes are entered by BigOven’s RecipeScan. • Web recipes are added easily by just pasting a URL. 8
  8. 8. BigOven Menu Planner Helps Cooks Plan Ahead • Home cooks can add recipes and notes to a drag-and-drop visual calendar. • Menus can be saved, shared virally and re-used by other home cooks. • Interactive advertising can be targeted to influence the “What should I make?” decision. Sponsorships Available 9
  9. 9. BigOven Creates Sorted Grocery Shopping Lists • • • BigOven creates lists from recipes and menus, automatically sorted by aisle Cooks can add/remove items and check off items while shopping In-app advertising directly influences the “What groceries should I buy?” decision Sponsorships Available 10
  10. 10. DAilBuy.com  BigOven Inspires Cooks with Integrated Wallpapers Large, high-quality images showcase food products, inspiring cooks as they open and use BigOven mobile apps. These “Wallpaper” placements are some of BigOven’s highest performing marketing strategies. Home Screen Wallpaper for iPhone, iPad, Android This takeover strategy is only available for food-related products. 11
  11. 11. Targeted Display Ad Capabilities BigOven can target ads within apps and web site by popular food categories and cuisines, keyword searches for ingredients and seasonal dishes. BigOven can also create ads that allow users to add brands directly to their grocery list! 12
  12. 12. Mike Maiorano Regional Sales Director mikem@wims.com T 248‐465‐8000 13

×