A five minute guide to email automation

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A five minute guide to email automation

  1. 1. A Five Minute Guide to Email Automation Putting your business on autopilotwww.mikelowndes.com Follow on Twitter Like on Facebook Connect on LinkedIn Search #TWDM
  2. 2. Features of email automation Build relationships with targeted campaigns Puts your lead nurturing on autopilot Personalised communications based on data profiling Send timely emails at predefined intervals Behavioural triggers determine what emails are sent Automatically segment your leads for targeted campaigns A/B split test your emails for higher conversions Track your results through detailed reporting
  3. 3. Benefits of email automation Nurture your leads through the sales funnel into being customers Build longer lasting relationships with your customers Expand your database through data profiling Deliver premium content to subscribers with full profiles Expand your brand reach through social sharing Use drip campaigns to reengage with old customers
  4. 4. How does it work?Traffic Sources and User Optin
  5. 5. Traffic sources bring leads to your siteTraffic comes to your site through many different channels Social Media Social Bookmarking Webinars Press Releases Pay Per Click SEO Articles Ezines Forums Affiliate Sites Integrated Marketing
  6. 6. Getting User Optin Single optin Notified optin Double optin It doesn’t matter where you are, permission based marketing is the law!People are happy to give you their nameand email address if you have somethingof worth to offer
  7. 7. What Happens Next...? The Process
  8. 8. So what happens next...? Your website with Your Email Marketing System Optin form Subscribers details are User is taken to a sent to your database Welcome Page [Promotional Link or sell up]
  9. 9. So what happens next...? Your website with If you’re using a double optin Your Email Marketing System Optin form Confirmation email gets sent to the subscriber Subscribers details are User is taken to a sent to your database Thank You Page With information User taken to a on what to do next Welcome Page [Promotional Link or sell up]
  10. 10. How does it work? Email AutomationYour Business on Auto Pilot
  11. 11. How Email Automation worksYour Email Marketing System After a user subscribes they are put into a follow-up sequence. This example shows a request for more information on a product 1st Email – Day 1 2nd Email – Day 2 3rd Email – Day 3 Contains product related information and a CTA (Call To Action) 4th Email – Day 10 As a general rule the 3rd or 4th email is when the user takes action 5th Email – Day 15 6th Email – Day 20 7th Email – Day 25 After which placed in a Long Term Follow Up sequence with value information
  12. 12. New follow up sequence startsHow Email Automation works bringing the user closer to the saleYour Email Marketing System 1st Email 2nd Email 1st Email – Day 1 Users record is tagged in the 3rd Email 2nd Email – Day 2 Database and Emails 4 to 7 are stopped 4th Email User clicks on the User taken to target 3rd Email – Day 3 CTA product link product page 5th Email 4th Email – Day 10 6th Email 5th Email – Day 15 7th Email 6th Email – Day 20 7th Email – Day 25 After which placed in a Long Term Follow Up sequence with value information
  13. 13. New follow up sequence startsHow Email Automation works bringing the user closer to the saleYour Email Marketing System 1st Email 2nd Email 1st Email – Day 1 Users record is tagged in the 3rd Email User clicks on 2nd Email – Day 2 Database and Emails 4 to 7 are stopped product link 4th Email User clicks on the User taken to target 3rd Email – Day 3 CTA product link product page 5th Email Taken to the 4th Email – Day 10 sales page 6th Email 5th Email – Day 15 7th Email 6th Email – Day 20 “Thanks for Buying” Users record is tagged as ‘Customer’ in the 7th Email – Day 25 Database and Emails 4 to 7 are stopped  After which placed in a Long Term Follow Up sequence with value information
  14. 14. www.MikeLowndes.comwww.mikelowndes.com Follow on Twitter Like on Facebook Connect on LinkedIn Search #TWDM

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