0
MICHEL DISDIER
RACE CAR
SPONSORSHIP OPPORTUNITY
« A Frenchman in
NASCAR »
Overview
NASCAR is broadening its horizons and is welcoming drivers from abroad. Europeans are fast
becoming fans of this ...
3
4
non-
- -
5
Back-to-basics racing initiatives
Attracting the best world-wide talent
Increased on-track drama and rivalries
Strong tele...
-
7
8
7
NSCS, NNS, NCTS Tracks
9
8
ß On television:
ß TV audience:
ß Attendance:
ß Marketing:
ß Brand building:
ß Series support::
This is the NASCAR Campi...
11
12
TELEVISION PRINT RADIO MULTIMEDIA
13
14
#2 regular season sport on television
#1 motorsports series on television
Outperforms 75% of primetime TV and all late ...
15
Network Ratings among Motorsports
The NASCAR Sprint Cup Series and NASCAR Nationwide Series are the #1 and #3 motorspor...
16
Household Viewership among Motorsports
The NASCAR Sprint Cup Series and NASCAR Nationwide Series are the #1 and #2 moto...
23
NASCAR is the only sports brand that thrills fans and creates
a powerful connection through traditional values they adm...
18
Fans are part of a community with shared values and a passion for racing.
They are among the most passionate fans in al...
19
NASCAR Fans Understand the Need and Role of
Sponsors
Source: IPSOS, NASCAR BrandTracker 2009
NASCAR fans say that durin...
20
The Power of the NASCAR Camping World Truck Series
SPEED is the home of live NASCAR Camping World Truck Series racing
(...
MICHEL DISDIER
RACE CAR
SPONSORSHIP OPPORTUNITY
« A Frenchman in
NASCAR »
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Dossier Sponsors A Frenchman in Nascar

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Transcript of "Dossier Sponsors A Frenchman in Nascar"

  1. 1. MICHEL DISDIER RACE CAR SPONSORSHIP OPPORTUNITY « A Frenchman in NASCAR »
  2. 2. Overview NASCAR is broadening its horizons and is welcoming drivers from abroad. Europeans are fast becoming fans of this colorful sport and eager to experience the excitement from the thunder of these big V8’s. Nothing would escalate their enthusiasm more than a European in . Michel Disdier is a successful French racer whose sole dream is to become that driver and a part of the American dream. This year Michel has had two extremely successful races with Jack Bowsher and Associates Racing in the ARCA race series. His 13th place in race at a mile oval track impressed everyone. In his second race Michel on the lead lap at Toledo’s mile oval and was within striking distance of the leaders. Upon his return to France radio interviews and newspaper coverage as well as website blogs and fan response indicates a broad audience eagerly awaiting further news of the driver best positioned to carry the French national banner to NASCAR. Biography At age fourteen he started racing in moto-cross and his many successes earned him the French Championship title in 125 cc. At age twenty he made the transition to four wheels and became a Volant Elf . The following year he won the Formula Ford B French Championship which led to numerous testing and racing opportunities throughout Europe. In 1999 Michel won the Formula France championship which was followed by the Ferrari Challenge Championship in 2001. Since then all of Michel’s energy has been focused on becoming French driver to compete in NASCAR and his progress has been steady and earnest. Michel Disdier | www.michel-disdier.com MICHEL DISDIER RACE CAR SPONSORSHIP OPPORTUNITY MICHEL DISDIER RACE CAR SPONSORSHIP OPPORTUNITY « A Frenchman in NASCAR » 2
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  5. 5. non- - - 5
  6. 6. Back-to-basics racing initiatives Attracting the best world-wide talent Increased on-track drama and rivalries Strong television viewership New and long standing industry-wide partner commitments Building Momentum in 2010 6
  7. 7. - 7
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  9. 9. 7 NSCS, NNS, NCTS Tracks 9
  10. 10. 8 ß On television: ß TV audience: ß Attendance: ß Marketing: ß Brand building: ß Series support:: This is the NASCAR Camping World Truck Series A popular NASCAR national series since its debut in 1995, the high profile NASCAR Camping World Truck Series features full-size, American-made trucks from four major manufacturers in tough, side- by-side side racing. With 25 point events at 23 different tracks, the NASCAR Camping World Truck Series is a favorite among fans who like big, powerful, fast trucks. # 1 rated motorsports series on SPEED and # 3 rated motorsports series on cable television. The 2009 season was the most viewed season in SPEED history, with an average of more than 800,000 viewers tuned-in per event. An average of 30,000+ fans attended each NASCAR Camping World Truck Series event in 2009 with multiple events attracting nearly 50,000 fans or more. 10-month racing season is one of the longest of all major U.S. sports, creating sustained marketing opportunities. Major brands rely on the NASCAR Camping World Truck Series. Strong backing by Series sponsor Camping World. 10
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  13. 13. TELEVISION PRINT RADIO MULTIMEDIA 13
  14. 14. 14 #2 regular season sport on television #1 motorsports series on television Outperforms 75% of primetime TV and all late night comedy shows NASCAR has more weekends as the #1 or #2 sport than any other sports property #2 motorsports series on television #3 regular season sport on cable television #1 motorsports series on ESPN2 #1 motorsports series on SPEED #3 motorsports series on cable television NASCAR: A Television Viewership Leader
  15. 15. 15 Network Ratings among Motorsports The NASCAR Sprint Cup Series and NASCAR Nationwide Series are the #1 and #3 motorsports on network television. 4.3 1.7 1.6 1.3 0.5 0.6 0.0 1.0 2.0 3.0 4.0 5.0 6.0 1 2 3 4 5 6 AVERAGE NETWORK RATINGS: 2009 (Number of Network Events) 1.3 4 (24) (5) (4) (1) (3) (4) Based on Live + Same Day data stream. Source : Nielsen Media Research
  16. 16. 16 Household Viewership among Motorsports The NASCAR Sprint Cup Series and NASCAR Nationwide Series are the #1 and #2 motorsports series in average households tuned in per event. 4610 1391 866 639 482 313 271 226 0 1000 2000 3000 4000 5000 6000 1 2 3 4 5 6 7 8 AVERAGE HOUSEHOLDS (000): 2009 Network & Cable Combined (Number of Total Events) 639 4 (36) (35) ( 17) (25) (23) (17) (12) (10) Based on Live + Same Day data stream. Source : Nielsen Media Research
  17. 17. 23 NASCAR is the only sports brand that thrills fans and creates a powerful connection through traditional values they admire Speed & Power Edge of Seat Action Skillful Competition Intense Competition Play Never Stops Daring/Courageous UNDUPLICATED SPORT Thrilling & Exciting Entertainment Regular People Honorable Down to Earth Genuine Straight Up/Honest Like a Big Family SHARED VALUES Sense of Belonging NASCAR FANS Part of the Family The NASCAR Fan to Brand Relationship 17
  18. 18. 18 Fans are part of a community with shared values and a passion for racing. They are among the most passionate fans in all of sports. They are by far the most brand loyal and sponsor supportive. Source: ESPN Sports Poll 2009 (18 +) / *NASCAR Brand Tracker 2009 NASCAR Racing is A Way of Life NASCARCamping World Truck Series Base Demographics: ÿ Gender 63% male/37% female ÿ 27% NCWTS Fans 18-34 ÿ 46% NCWTS Fans 18 -44 ÿ 38% NCWTS Fans Earn $50,000+ ÿ 36% of families w/kids under 18 Half of NASCAR fans say that during tough economic times, they will continue to support NASCAR sponsors more than other brands because of the commitment they show to the sport.
  19. 19. 19 NASCAR Fans Understand the Need and Role of Sponsors Source: IPSOS, NASCAR BrandTracker 2009 NASCAR fans say that during tough economic times, they will continue to support NASCAR sponsors more than other brands because of the commitment they show to the sport. NASCAR fans agree that NASCAR Camping World Series team sponsors are just as important as NASCAR Sprint Cup Series team sponsors. NASCAR fans say that they support NASCAR sponsors more than they support sponsors of other sports.
  20. 20. 20 The Power of the NASCAR Camping World Truck Series SPEED is the home of live NASCAR Camping World Truck Series racing (broadcasting all 25 events in 2010). NASCAR Camping World Truck Series events are held in 19 different states across the country. 15 NASCAR Camping World Truck Series races are scheduled as companion events with the NASCAR Sprint Cup Series in 2010. The 2009 season was the most viewed season in SPEED history, with an average of more than 800,000 viewers tuned in per event. Nearly 4 out of 5 avid NASCAR fans agree that NASCAR Camping World Truck Series team sponsors are just as important as NASCAR Sprint Cup Series sponsors.
  21. 21. MICHEL DISDIER RACE CAR SPONSORSHIP OPPORTUNITY « A Frenchman in NASCAR »
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