Using social media_in_your_job_search_v4_2_sep

Managing Your Online Identity

This is Just a Part of a Greater Strategy
You must be marketing yourself
You must be networking you face off
You must be ever vigilant in keeping your skills current
We’re just talking about marketing yourself via social networks

Agenda
Review of the numbers
Steps to a strong online reputation
Key places to manage your reputation
How to monitor your reputation

Jobvite June 2010 Social Recruiting Survey
600 HR and recruiting professionals
83% will use social networks for recruiting
Linkedin 78%
Facebook 55%
Twitter 45%
46% will spend MORE on social recruiting
36% will spend LESS on job boards

Jobvite June 2010 Social Recruiting Survey
80% SOMETIMES review social network profiles
33% ALWAYS review

Why You Will Get Your Money's Worth Today - 1 69% of candidates DO NOT share their account info

Nielsen Survey
US internet users spend 23% of online time on social networking sites
Up from 16% last year
Americans spend more time using social networks and playing online games than email

Microsoft Survey
75% of US recruiters and HR people are REQUIRED to do online research of candidates
search engines
social networking sites
photo and video sharing sites
blogs
twitter
online gaming sites

World of Warcraft - 15 million PAID users

Microsoft Live - xbox 360

Disqualified!
70% of US recruiters have disqualified a candidate because of info found online
photos
discussion board conversations
membership in controversial groups

Someone is ALWAYS Watching
The web has a permanent memory
NYT 7/22 – “The web means the end of forgetting.”
“… web is eliminating second chances”
Facebook: Photo Finder: facial recognition – photos don’t have to be tagged any more.
Control your messaging. – How to Fame

Why You Will Get Your Money's Worth Today - 2
Sarah Welstead -
90% of recruiters say social media is their FIRST resource when they are looking for candidates

We've moved from needing an internet presence as a DIFFERENTIATOR to it now being …a QUALIFIER .

Tom Peters - management guru "Lifetime employment is dead ."

Tom Peters "Your career is not ."

Sarah Welstead "There's no such thing as NOT being in the job market."

Your Retirement Is Farther Off Than You Think
You must be proactively managing your career
Your resume is not enough
You have to develop social capital to increase your chances of being found
"... effective presentation of who you are, regardless of medium, is the first step in opening the doors of opportunity." - Garr Reynolds, Presentation Zen

Developing Your Online ID
Goal #1 - Make it Easier for People to Find You
Goal #2 - Control what they find
It is all about KEYWORDS
NOT being found by search engines means you don't exist
Make Google work for you
control your page rankings
Easiest ways to do this:
own domain
linkedin
twitter

Brazen Careerist - "What I Know About Getting a Job" "The only thing worse than not showing up in a Google search is appearing in a negative light." - Ben Eubank

Even Worse... "Letting others create the story for us." - Richard Laermer, How to Fame

How They Will Search You
Google
Your name
Common shortened versions of your name
From there they will find EVERYTHING
Linkedin profile
Facebook page
Twitter feed
Who you are connected to – social circle

Make it EASY to be Found!
Pick a consistent name
mike lally NEVER michael
Lock in that name on all social media sites (knowem.com – 150 sites)
Get a decent headshot. Go to Clix.

Pick Your Outposts
Your own domain
Google Profile
Linkedin
Facebook
Twitter
YouTube?

Grab Vanity URLS For Your Name
Yourname.com
Google.com/profiles/yourname
Linkedin.com/in/yourname
Facebook.com/yourname
Twitter.com/yourname
The key is to make yourself visible on the Internet

Blogs and Blogging
You MUST have a VOICE.
A consistent, on point MESSAGE .
Blog about what you want to be known for – not your cats or your bizarre hobby
Post RELEVANT content, fairly regularly
3-4 times per week!
Otherwise – don’t do it.
Wordpress as a shell.

Get Your Bio Together
I am known for (insert value proposition here)
With expertise in (2-3 skill sets)
My background includes (industries, company cultures, community experience)
One of the things I am most proud of is (site an example of something you were proud to accomplish)

Pick Your “Home Base”
You need a place to send people
personal domain
Google profile
Blog
LinkedIn
Facebook
Submit to google – google.com/addurl
Claim home base on technorati and top search engines

Mike’s Social Media Rules
No complaining – EVER!
Remove anything negative about old jobs.
Remove people from social networking sites that will embarrass you
Fill out EVERY “About” page
Synch your social media
All social media point to “home base”

Hiring Managers Use Social Media to De-Select You
Jobvite 2009 survey of HR and talent managers
95% use LinkedIn
59% use Facebook – UP FROM 36%!
42% use Twitter
Not being found means YOU DO NOT EXIST!

 Linkedin  Facebook

Google
It is all about:
Page rank
Keywords
links

Google Must Do List
Build out your profile
http://www.google.com/profiles/your gmail account name
View your dashboard for use Google for:
https://www.google.com/dashboard/?pli=1
View your #social circle
http://www.google.com/s2/u/0/search/social

Google Social Circle

Monitoring Yourself
Google.com/alerts
Yourname
Full name
Aliases
Preferred employers
People you admire in your field
People you are stalking

Your Own Domain
Godaddy.com
$10/year for a domain name (on sale $7.50)
Point a tumblr account to it
Point a flavors.me account to it ($20/year)
Redirect your linkedin profile to it
$60/year for a hosting account
Put up a one page profile or your whole resume
Host a blog (I like wordpress)

LinkedIn
Google ♥ LinkedIn
You MUST change your public link to your consistent name!
This helps Google find you/ + page rank
Change your public profile to full view
Complete profile = visibility!
You will appear in more searches
Keyword load – don’t be overt.

FILL OUT YOUR PROFILE!!!

Linkedin Rules
PUBLIC profile
100% COMPLETE profile
YES, this includes a picture
VISIBLE email address
Update often .
Headline
Twitter a link to an article you read that is relevant to your marketing

NEVER put “UNEMPLOYED” or “LOOKING FOR WORK” on your profile. ANYWHERE .

Or I will come to your house.

Personalize All Requests
Avoid the generic linkedin invite.
If I find out you are sending this invite…

I will come to your house.

Instead…
Hi Brian!
Remind him how you know each other.
End with your contact info in case they want to connect outside of LI
Reference your Home Base

Something to think about…
Customized, keyword relevant resumes are critical to your success
LinkedIn only gives you ONE resume.

How Recruiters Use LinkedIn
MAKE IT EASY TO BE FOUND!
Keyword search of qualifications
You want to be at the top of any search results list:
By # of connections
By # of recommendations
By keyword relevance
Own as many of these as possible

Connecting with People on LI
Connections = Visibility!
More connections mean you will appear in more searches
Toplinked.com – connect with 1 or 2 and your network will explode!
L.I.O.N.S.

Generating Clicks/Traffic
LI - Write recommendations
LI - ASK for recommendations
More recommendations means your will show up in more searches
I know. Do it anyway.
Posting relevant status updates
great way to keep you “Top of Mind”
TINKER with your content

How to Find a Job with Linkedin
Follow companies .
See who has left, figure out the hiring manager, commence stalking
See who is joining, go to the company they LEFT, figure out hiring manager, commence stalking
Find the patterns.
Find the connections. Who knows who.
Advanced searches let you stalk and find the person you need

Search Your Competition
Look up your job title
Copy the good parts

“ Linkedin is the new cold call.” – Jeffrey Gitomer

Facebook Numbers
500mm members
Up from 200mm just 15 months ago
+50mm per month
Avg user spends 14min/day
22% of ALL internet users
700billion minutes/month
>30 billion pieces of content uploaded
Avg user publishes 70 pieces/month

“ At least 50% of your contacts AREN’T using Linkedin.” – Sarah Welstead

Google HATES Facebook
“ FB has essentially become its own internet.” – Accenture
FB activity is invisible to Google
2/3 of US internet users are on FB
FB has become a driver of links across the web. That was Google’s job.

“ For every second that people are on Facebook and for every ad that Facebook puts in front of their face, its one less second they are using Google and one less ad that Google puts in front of their face.” - Todd Dagres (venture capitalist)

#1 Reason
Facebook delivers better quality relationships.
More ROI per relationship

Facebook Rules
Don’t put anything up you don’t want your grandmother seeing
Lock down your security
Semper Fi on tagged photos
Share links relevant to your marketing
Follow pages relevant to your marketing

Not Without Issues
Know your Facebook security settings
Clean up your tagged photos
Zesty.ca/facebook
To see what facebook publishes about you
Places – allows friends to tag you when they check in somewhere
Very hard to opt out of this

Twitter Setup
>100 million users
Great way to build cred
Get yourname
Fill out your bio!
Have a litte bit of fun with it
Link to homebase

Twitter Rules
Link to articles you are reading
Re-tweet!
Search.twitter.com for topics
Follow relevant people
Build groups!

No one cares how many followers you have.

“… in the web 3.0 world, people will be rated, assessed and scored based not on their credit worthiness but on their trustworthiness as good parents, good dates, good employees, good baby sitters, or good insurance risks.” – Michael Fertik, Reputation Defender

Now What?
Linkedin, Facebook, Twitter configured
Join the fray
Participate MEANINGFULLY in conversations
Comment
Re-tweet
Reply
Share
STAY ON MESSAGE!

Why You Will Get Your Money's Worth Today - 3
NONE OF THIS WILL HAPPEN OVER-NIGHT.
It will take time to build clicks
Patience
Diligence

Whats it Good For?
Stalking
Search for the people you need to know
Start with Linkedin
Personal profiles
Company pages
Find their links
Search.twitter.com
Find them on Facebook

Then what…
Follow them for a bit
See what they are talking about
Take notes
Find a way to make a connection
Even if it is just replying to a tweet
Yes, I know, its that easy

Hold please….
You DO know what you want from them, don’t you?
DON’T YOU???

You Want to Talk to Them
Make the ask
Phone conversation, email exchange, face to face
Everything you do is an incremental step

Why You Will Get Your Money's Worth Today - 4 This next tip is why you all paid Hannah TOO LITTLE for what you are about to learn…

Are you ready?

The One Question
Can I learn more about what you do over coffee…my treat.

Must reads:
Trust Agents – Chris Brogan
Crush It! – Gary Vaynerchuk
Me 2.0 – Dan Schawbel
The Brand You 50 – Tom Peters

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