Using Social Media In Your Job Search V3.0 Dec 2009


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Short presentation on why you must have an online presence to manage your career and/or job search. Provides some easy how-tos to get you started.

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Using Social Media In Your Job Search V3.0 Dec 2009

  1. 1. Managing Your Online Identity
  2. 2. The Numbers – Summer ‘09 <ul><li> - Jan 2009 – 56% of employers have searched candidate profiles on social networks </li></ul><ul><ul><li>82% of that 56% said they would gas the candidate if they found something negative </li></ul></ul><ul><li>Jobvite 2009 survey – 76% of employers investing MORE in EMPLOYEE REFERALS to source candidates </li></ul><ul><li>Jobvite - 72% will increase use of social networking </li></ul>
  3. 3. The Numbers – Dec. ‘09 <ul><li>20% total unemployment </li></ul><ul><li>May ‘09 – 22.9mil unique visitors searched job boards - up 37% from 5/08 </li></ul><ul><li>people online up - # site visits down </li></ul><ul><li>Today 200 mil sites – 15 years will increase 40 fold </li></ul><ul><li>11/09 - 1 mil blog posts daily </li></ul><ul><li>11/09 - 5 BILLION tweets already </li></ul>
  4. 4. <ul><li>In 6 months we’ve moved from needing an internet presence as a DIFFERENTIATOR to it now being simply a QUALIFIER . </li></ul>
  5. 5. Your Retirement Is Farther Off Than You Think <ul><li>You MUST be proactively managing your career </li></ul><ul><li>Your resume is NOT enough </li></ul><ul><li>You have to develop social capital to increase your chances of being found </li></ul><ul><li>“… effective presentation of who you are, regardless of medium, is the first step in opening doors of opportunity” – Garr Reynolds , Presentation Zen </li></ul>
  6. 6. Developing Your Online ID <ul><li>Goal #1 – Make it easy for people to find you </li></ul><ul><li>Goal #2 – Control what they find </li></ul><ul><li>Embrace SEO – all about KEYWORDS </li></ul><ul><li>Not being found by search engines means you don’t exist </li></ul><ul><li>Control your page rankings </li></ul><ul><li>Easiest ways to control rank: LinkedIn, Facebook, own domain, blog </li></ul>
  7. 7. Make it EASY to be Found! <ul><li>Pick a consistent name </li></ul><ul><ul><li>mike lally NEVER michael </li></ul></ul><ul><li>Lock in that name on all social media sites ( – 150 sites) </li></ul><ul><li>Get a decent headshot. Go to Clix. </li></ul><ul><li>Buy a domain of your consistent name </li></ul><ul><ul><li>$10 to register! </li></ul></ul><ul><ul><li>Put your resume on it </li></ul></ul>
  8. 8. Pick Your “Home Base” <ul><li>You need a place to send people </li></ul><ul><ul><li>personal domain, blog, LinkedIn, Facebook? </li></ul></ul><ul><li>Submit to google – </li></ul><ul><li>Build your google profile! </li></ul><ul><li>Claim home base on technorati and top search engines </li></ul><ul><li>Blogs – not everyone has a voice </li></ul><ul><ul><li>Don’t unless you can keep your content fresh </li></ul></ul><ul><ul><li>Blog about what you want to be known for – not your kids or your bizarre hobby </li></ul></ul>
  9. 9. Hiring Managers Use Social Media to De-Select You <ul><li>Jobvite 2009 survey of HR and talent managers </li></ul><ul><ul><li>95% use LinkedIn </li></ul></ul><ul><ul><li>59% use Facebook – UP FROM 36%! </li></ul></ul><ul><ul><li>42% use Twitter </li></ul></ul><ul><li>Not being found means YOU DO NOT EXIST! </li></ul>
  10. 10. Mike’s Social Media Rules <ul><li>No complaining – EVER! </li></ul><ul><li>Remove anything negative about old jobs. </li></ul><ul><li>Remove people from social networking sites that will embarrass you </li></ul><ul><li>Fill out EVERY “About” page </li></ul><ul><li>Synch your social media </li></ul><ul><li>All social media point to “home base” </li></ul>
  11. 11. LinkedIn <ul><li>Google ♥ LinkedIn </li></ul><ul><li>You MUST change your public link to your consistent name! </li></ul><ul><ul><li>This helps Google find you/ + page rank </li></ul></ul><ul><li>Change your public profile to full view </li></ul><ul><ul><li>Complete profile = visibility! </li></ul></ul><ul><ul><li>You will appear in more searches </li></ul></ul><ul><li>Keyword load – don’t be overt. </li></ul>
  12. 12. Something to think about… <ul><li>Customized, keyword relevant resumes are critical to your success </li></ul><ul><li>LinkedIn only gives you ONE resume. </li></ul>
  13. 13. How Recruiters Use LinkedIn <ul><li>MAKE IT EASY TO BE FOUND! </li></ul><ul><li>Keyword search of qualifications </li></ul><ul><li>You want to be at the top of any search results list: </li></ul><ul><ul><li>By # of connections </li></ul></ul><ul><ul><li>By # of recommendations </li></ul></ul><ul><ul><li>By keyword relevance </li></ul></ul><ul><li>Own as many of these as possible </li></ul>
  14. 14. Connecting with People on LI <ul><li>Connections = Visibility! </li></ul><ul><li>More connections mean you will appear in more searches </li></ul><ul><li>Do not use the standard connect email! </li></ul><ul><ul><li>Remind them how you know each other </li></ul></ul><ul><ul><li>End with contact info in case they want to connect outside of LI </li></ul></ul><ul><ul><li>Reference your Home Base </li></ul></ul><ul><li> – connect with 1 or 2 and your network will explode! </li></ul>
  15. 15. Generating Clicks/Traffic <ul><li>LI - Write recommendations </li></ul><ul><li>LI - ASK for recommendations </li></ul><ul><ul><li>More recommendations means your will show up in more searches </li></ul></ul><ul><li>Posting relevant status updates </li></ul><ul><ul><li>great way to keep you “Top of Mind” </li></ul></ul><ul><li>Comment on blogs </li></ul><ul><li>TINKER with your content </li></ul>
  16. 16. Facebook <ul><li>Today – 1/5 of ALL net users on Facebook – practically a 2 nd internet! </li></ul><ul><li>Online interactions more PERSONAL </li></ul><ul><li>WWGD? </li></ul><ul><ul><li>Social Search – looks inside facebook, etc </li></ul></ul><ul><ul><li>Real Time Search – real time </li></ul></ul>
  17. 17. Twitter <ul><li>Great way to build cred </li></ul><ul><li>Link to articles you are reading </li></ul><ul><li>Re-tweet! </li></ul><ul><li> for topics </li></ul><ul><li>Follow relevant people </li></ul><ul><li>Build groups! </li></ul>
  18. 18. Must reads: <ul><li>Trust Agents – Chris Brogan </li></ul><ul><li>Crush It! – Gary Vaynerchuk </li></ul><ul><li>Me 2.0 – Dan Schawbel </li></ul><ul><li>The Brand You 50 – Tom Peters </li></ul>
  19. 19. How May I Help You? <ul><li>Develop keywords for cross marketing use </li></ul><ul><li>Set up your LinkedIn profile </li></ul><ul><li>Set up other social networking profiles </li></ul><ul><li>Set up a blog </li></ul><ul><li>Set up a personal domain, load resumes and create links to your profiles </li></ul>