Using Social Media In Your Job Search V3.0 Dec 2009

Managing Your Online Identity

The Numbers – Summer ‘09
Vault.com - Jan 2009 – 56% of employers have searched candidate profiles on social networks
82% of that 56% said they would gas the candidate if they found something negative
Jobvite 2009 survey – 76% of employers investing MORE in EMPLOYEE REFERALS to source candidates
Jobvite - 72% will increase use of social networking

The Numbers – Dec. ‘09
20% total unemployment
May ‘09 – 22.9mil unique visitors searched job boards - up 37% from 5/08
people online up - # site visits down
Today 200 mil sites – 15 years will increase 40 fold
11/09 - 1 mil blog posts daily
11/09 - 5 BILLION tweets already

In 6 months we’ve moved from needing an internet presence as a DIFFERENTIATOR to it now being simply a QUALIFIER .

Your Retirement Is Farther Off Than You Think
You MUST be proactively managing your career
Your resume is NOT enough
You have to develop social capital to increase your chances of being found
“… effective presentation of who you are, regardless of medium, is the first step in opening doors of opportunity” – Garr Reynolds , Presentation Zen

Developing Your Online ID
Goal #1 – Make it easy for people to find you
Goal #2 – Control what they find
Embrace SEO – all about KEYWORDS
Not being found by search engines means you don’t exist
Control your page rankings
Easiest ways to control rank: LinkedIn, Facebook, own domain, blog

Make it EASY to be Found!
Pick a consistent name
mike lally NEVER michael
Lock in that name on all social media sites (knowem.com – 150 sites)
Get a decent headshot. Go to Clix.
Buy a domain of your consistent name
$10 to register!
Put your resume on it

Pick Your “Home Base”
You need a place to send people
personal domain, blog, LinkedIn, Facebook?
Submit to google – google.com/addurl
Build your google profile!
Claim home base on technorati and top search engines
Blogs – not everyone has a voice
Don’t unless you can keep your content fresh
Blog about what you want to be known for – not your kids or your bizarre hobby

Hiring Managers Use Social Media to De-Select You
Jobvite 2009 survey of HR and talent managers
95% use LinkedIn
59% use Facebook – UP FROM 36%!
42% use Twitter
Not being found means YOU DO NOT EXIST!

Mike’s Social Media Rules
No complaining – EVER!
Remove anything negative about old jobs.
Remove people from social networking sites that will embarrass you
Fill out EVERY “About” page
Synch your social media
All social media point to “home base”

LinkedIn
Google ♥ LinkedIn
You MUST change your public link to your consistent name!
This helps Google find you/ + page rank
Change your public profile to full view
Complete profile = visibility!
You will appear in more searches
Keyword load – don’t be overt.

Something to think about…
Customized, keyword relevant resumes are critical to your success
LinkedIn only gives you ONE resume.

How Recruiters Use LinkedIn
MAKE IT EASY TO BE FOUND!
Keyword search of qualifications
You want to be at the top of any search results list:
By # of connections
By # of recommendations
By keyword relevance
Own as many of these as possible

Connecting with People on LI
Connections = Visibility!
More connections mean you will appear in more searches
Do not use the standard connect email!
Remind them how you know each other
End with contact info in case they want to connect outside of LI
Reference your Home Base
Toplinked.com – connect with 1 or 2 and your network will explode!

Generating Clicks/Traffic
LI - Write recommendations
LI - ASK for recommendations
More recommendations means your will show up in more searches
Posting relevant status updates
great way to keep you “Top of Mind”
Comment on blogs
TINKER with your content

Facebook
Today – 1/5 of ALL net users on Facebook – practically a 2 nd internet!
Online interactions more PERSONAL
WWGD?
Social Search – looks inside facebook, etc
Real Time Search – real time

Twitter
Great way to build cred
Link to articles you are reading
Re-tweet!
Search.twitter.com for topics
Follow relevant people
Build groups!

Must reads:
Trust Agents – Chris Brogan
Crush It! – Gary Vaynerchuk
Me 2.0 – Dan Schawbel
The Brand You 50 – Tom Peters

How May I Help You?
Develop keywords for cross marketing use
Set up your LinkedIn profile
Set up other social networking profiles
Set up a blog
Set up a personal domain, load resumes and create links to your profiles

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Using Social Media In Your Job Search V3.0 Dec 2009

by mikelally on Dec 17, 2009

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Using Social Media In Your Job Search V3.0 Dec 2009 — Presentation Transcript