Your SlideShare is downloading. ×
Using Social Media in Your Job Search Updated for 2013
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using Social Media in Your Job Search Updated for 2013


Published on

I updated my guide to using social media to brand yourself and manage your career/job search. I cut a lot and updated the info in place.

I updated my guide to using social media to brand yourself and manage your career/job search. I cut a lot and updated the info in place.

Published in: Career
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Managing YourOnline Identityor... Using Social Media in Your JobSearch (updated for 2013)
  • 2. 2013 Update● Ive chopped a lot of content from previousversions● Leaving the last one up so you can getMOAR● The Internets is always evolving● Most of this - branding - remains relevant.The delivery methods may change but youMUST brand yourself and promote yourself
  • 3. This is Just Part of a GreaterStrategy● You MUST be marketing yourself● You MUST be networking your face off● You MUST be ever vigilant in keeping yourskills current● Were just talking about marketing yourselfvia social networks
  • 4. Agenda● Review of the numbers● Steps to a strong online reputation● Key places to manage your reputation● How to monitor your reputation
  • 5. Jobvite 2012 Social RecruitingSurvey● Over 1,000 HR and Recruiters responded● 92% of HR and Recruiting professionals willuse social networks for recruiting● Up from 82% since 2010○ Linkedin - 93% (up from 78%)○ Facebook - 66% (up from 55%)○ Twitter - 54% (up from 45%)
  • 6. Jobvite 2012 Social RecruitingSurvey● still need more proof?○ 73% of recruiters have successfully hired acandidate who was identified or introduced through asocial network■ 89% through Linkedin■ 26% through Facebook■ 15% through Twitter● More?○ 86% of recruiters WILL look at social profiles○ up from 80% SOMETIMES review
  • 7. Tom Peters - Management Guru"Lifetimeemployment isdead."
  • 8. Sarah Welstead"Theres no suchthing as NOT beingin the job market."
  • 9. Your Retirement is Farther Off ThanYou Think● You must be proactively managing yourcareer● Your resume is not enough● You have to develop social capital toincrease your chances of being found● "effective presentation of who you are,regardless of medium, is the first step inopening the doors of opportunity."- Garr Reynolds, Presentation Zen
  • 10. Developing Your Social Capital● Goal #1 - Make it EASY for People to FindYou● Goal #2 - CONTROL what they find● It is all about KEYWORDS● Not being found by search engines meansyou do not exist● Make Google work for you○ control your page rankings● Easiest ways to do this:○ own your domain○ Linkedin○ Twitter
  • 11. How They Will Find You● Google○ Your name○ Common shortened versions of your name● From there they will find EVERYTHING○ Linkedin profile○ Facebook page○ Twitter feed○ Who you are connected to - your social circle
  • 12. Make it EASY to be Found!● Pick a consistent name○ "mike lally" NEVER "Michael"● Lock in that name on all social media sites○● Get a decent headshot○ In Rochester, NY - go to Clix○ Other places - find a cheap place to get one done○ My current shot was taken by a friend at a Dennys
  • 13. Pick Your Outposts● Your own domain (● Google profile● Linkedin● Facebook● Twitter● YouTube
  • 14. Grab Vanity URLs for Your Name●●●●●● They key is to make yourself visible on theInternet
  • 15. Make One Outpost "Home Base"● You need a place to send people○ personal domain○ google profile (or Google +)○ Linkedin○ Facebook○ Twitter○ Submit to Google -
  • 16. Get Your Bio Together● I am known for (insert your value propositionhere)○ with expertise in (2-3 skill sets)● My background includes (industries,company cultures, community experience)● One of the things I am most proud of is (sitean example of something way cool that youwere proud to accomplish)
  • 17. Mikes Social Media Rules● No profanity!● Spelling and grammar count!● No complaining about your company - EVER● Remove anything negative about old jobs● Remove people from social networking sitesthat will embarrass you● Fill out every "About" page with your bio● Sync your social media (cross-post/link)● All social media should point back to your"home base"
  • 18. Monitoring Yourself●● Create alerts for:○ yourname○ Full name○ aliases○ preferred employers○ people you admire in your field○ people you are stalking :)
  • 19. Your Own Domain●○ buy your domain○ point a tumblr account to it○ point a or account to it○ redirect your linkedin profile to it●○ put up a one page profile or your whole resume○ go to and offer $50 for someone tocreate a nice graphic design for you
  • 20. Linkedin● Google <3 Linkedin● You MUST change your public link to yourconsistent name!○ this helps google find you and helps your page rank● Change your public profile to full view○ complete profile = visibility!○ you will appear in more searches● Keyword load but dont be ridiculous about it● Join groups● Link to articles● Post comments
  • 21. Linkedin Rules● PUBLIC profile● 100% COMPLETE profile● Yes, this INCLUDES a picture● VISIBLE email address● Update OFTEN○ Headline○ Link to articles you read that are RELEVANT to yourmarketing
  • 22. NEVER put"UNEMPLOYED" or"LOOKING FORWORK" on your profile.ANYWHERE.
  • 23. Or I will come to your house
  • 24. Personalize All Request● Avoid sending the generic invite● If I find out you are sending these out...
  • 25. Or I will come to your house
  • 26. Instead...● Hi Brian!● Remind him how you know each other● End with your contact info in case they wantto connect outside of linkedin● Reference your HOME BASE
  • 27. I Deleted the Facebook Section● I dont trust it● If you use it:○ lock down the security (as much as you can)○ dont put anything up you dont want yourgrandmother seeing○ Watch those tagged photos where your friend tagsyou in a picture your other friend took of you doing afunnel while wakeboarding○
  • 28. Twitter● has BLOWN UP since the last time Iupdated this deck● link to articles you read● re-tweet!● Favorite!● follow relevant people● #disover
  • 29. #goodreads/#mustreads● Trust Agents - Chris Brogan● Crush It! - Gary Vaynerchuk● The Brand You 50 - Tom Peters● !new! - Standout - Marcus Buckingham● Whos Got Your Back - Keith Ferrazzi● Linchpin/The Dip - Seth Godin● The War of Art - Steven Pressfield