Managing Your Personal Digital Footprint
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Managing Your Personal Digital Footprint

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Unless you’ve been hiding in a remote cave for the last few years, you’re likely aware that our personal and professional lives are no longer separable, whether we like it or not. The common ...

Unless you’ve been hiding in a remote cave for the last few years, you’re likely aware that our personal and professional lives are no longer separable, whether we like it or not. The common statement “you are whoever Google says you are” has now become an eerie reality thanks to the digitization of our lives. Combine that with your public Facebook, LinkedIn, Twitter and/or other social media profiles and you’ve got yourself an aggregate digital footprint that is being mined and analyzed by colleagues, family, friends and various 3rd parties as you read this. So what’s to be done? Is this really such a bad thing? In this presentation, Mike Kujawski takes you through a few basic steps from his own personal experience that can help you leverage and take back some control of this new, very public reality of our lives.

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  • 1. Tools & Tips for Managing your Personal Digital Footprint @mikekujawski
  • 2. A bit about me• Husband and soon to be father• VP, Strategic Marketing & Digital Engagement, CEPSM.ca• Born in Paris, France• Dual citizen (Polish & Canadian)• Early childhood spent in Algeria• World traveler (6 continents, 25+ countries)• Hobby photographer• Outdoorsman• Runner• Skier• Optimist & overall happy person
  • 3. PROFESSIONAL + PERSONAL HAS MERGED(whether we like it or not)
  • 4. Photo Credit: David Elop
  • 5. WE ALL ALREADYHAVE A DIGITALPRESENCE
  • 6. UH OH…
  • 7. A FEW TIPSFOR YOU
  • 8. #1GOOGLE YOURSELF
  • 9. YOUR NAME HERE
  • 10. #2BUY YOUR DOMAIN
  • 11. www.mikekujawski.cawww.mikekujawski.com
  • 12. #3POSITION YOURSELFBY CREATING A UVP BASED ON YOUR PASSION
  • 13. WHAT IS YOUR UVP?(unique value proposition)
  • 14. Strategic Marketing &Digital Engagement Speaker| Trainer | Consultant forGovernments, Non-Profitsand Associations.
  • 15. #4FILL OUT SOCIALMEDIA PROFILESBASED ON YOUR UVP
  • 16. #5PICK A DOMINANTCENTRAL CHANNELFOR YOUR ONLINE VOICE
  • 17. mikekujawski.ca
  • 18. #6CREATE AND SHARE UVP CONTENT ACROSS VARIOUS MEDIUMS
  • 19. STRATEGICALLY TAG YOUR CONTENT
  • 20. google.com/insights/search
  • 21. CREATE SPECIFICGOOGLE ALERTS
  • 22. google.com/alerts
  • 23. HAVE FUN
  • 24. “We are CEO’s of our own companies:Me Inc. To be in business today, our mostimportant job is to be head marketer for the brand called you” Tom Peters
  • 25. thanks for your time!
  • 26. Mike KujawskiPhone: 613.656.1348E-mail: mikekujawski@cepsm.caBlog: mikekujawski.caTwitter: @mikekujawskiWebsite: cepsm.caGoogle: “mike kujawski”
  • 27. OR
  • 28. “mike kujawski”