Managing Your Personal Digital Footprint

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Unless you’ve been hiding in a remote cave for the last few years, you’re likely aware that our personal and professional lives are no longer separable, whether we like it or not. The common statement “you are whoever Google says you are” has now become an eerie reality thanks to the digitization of our lives. Combine that with your public Facebook, LinkedIn, Twitter and/or other social media profiles and you’ve got yourself an aggregate digital footprint that is being mined and analyzed by colleagues, family, friends and various 3rd parties as you read this. So what’s to be done? Is this really such a bad thing? In this presentation, Mike Kujawski takes you through a few basic steps from his own personal experience that can help you leverage and take back some control of this new, very public reality of our lives.

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Managing Your Personal Digital Footprint

  1. 1. Tools & Tips for Managing your Personal Digital Footprint @mikekujawski
  2. 2. A bit about me• Husband and soon to be father• VP, Strategic Marketing & Digital Engagement, CEPSM.ca• Born in Paris, France• Dual citizen (Polish & Canadian)• Early childhood spent in Algeria• World traveler (6 continents, 25+ countries)• Hobby photographer• Outdoorsman• Runner• Skier• Optimist & overall happy person
  3. 3. PROFESSIONAL + PERSONAL HAS MERGED(whether we like it or not)
  4. 4. Photo Credit: David Elop
  5. 5. WE ALL ALREADYHAVE A DIGITALPRESENCE
  6. 6. UH OH…
  7. 7. A FEW TIPSFOR YOU
  8. 8. #1GOOGLE YOURSELF
  9. 9. YOUR NAME HERE
  10. 10. #2BUY YOUR DOMAIN
  11. 11. www.mikekujawski.cawww.mikekujawski.com
  12. 12. #3POSITION YOURSELFBY CREATING A UVP BASED ON YOUR PASSION
  13. 13. WHAT IS YOUR UVP?(unique value proposition)
  14. 14. Strategic Marketing &Digital Engagement Speaker| Trainer | Consultant forGovernments, Non-Profitsand Associations.
  15. 15. #4FILL OUT SOCIALMEDIA PROFILESBASED ON YOUR UVP
  16. 16. #5PICK A DOMINANTCENTRAL CHANNELFOR YOUR ONLINE VOICE
  17. 17. mikekujawski.ca
  18. 18. #6CREATE AND SHARE UVP CONTENT ACROSS VARIOUS MEDIUMS
  19. 19. STRATEGICALLY TAG YOUR CONTENT
  20. 20. google.com/insights/search
  21. 21. CREATE SPECIFICGOOGLE ALERTS
  22. 22. google.com/alerts
  23. 23. HAVE FUN
  24. 24. “We are CEO’s of our own companies:Me Inc. To be in business today, our mostimportant job is to be head marketer for the brand called you” Tom Peters
  25. 25. thanks for your time!
  26. 26. Mike KujawskiPhone: 613.656.1348E-mail: mikekujawski@cepsm.caBlog: mikekujawski.caTwitter: @mikekujawskiWebsite: cepsm.caGoogle: “mike kujawski”
  27. 27. OR
  28. 28. “mike kujawski”

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