…

Who am I?
(in 17.6 seconds…)

My name is
Mike Kujawski

I’m Polish and Canadian…

Born in France…

Outdoorsman

World Traveler

B.Com Graduate

Concert Addict

Freestyle Skier

Part Extrovert

Part Introvert

Optimist

Getting married Sep 2009

So what’s my niche?
Everything to do with Digital
Marketing and the Web 2.0
revolution vis-à-vis the Public
and Non-Profit Sectors

Today’s Topic: An update on the use of Social
Media by Canadian government organizations
And how you can speed up the process…

“Social media are primarily Internet-
based tools for sharing and discussing
information among human beings. The
term most often refers to activities that
integrate technology, social interaction,
and the construction of words, pictures,
videos and audio.
-Wikipedia, 2008

Web 2.0 is the business
revolution in the
computer industry caused
by the move to the
Internet as a
platform, and an
attempt to understand the
rules for success on that
new platform.\"
- Tim O’Reilly

Average
Canadian spends
17 hours
online each week
(Not including email)

Used by
336,635,443
people each day
(Over 100 Million videos; 65,000 will be added today)

Over
4,000,0000
articles

Over
200,000,000
blogs worldwide
(1.6 Million posts per day; Over 18 posts each second)

Government issues are
actually hot topics!

70%
of online
Canadians use
Social Networks
(Online Canadian population is 23 Million)

“IN 2008, IF YOU’RE NOT ON
A SOCIAL NETWORKING
SITE, YOU’RE NOT ON THE
INTERNET.”
-IAB, April 2008

Over 70% of
Canadian youth
own a cell
phone with
internet access

73%
of active online
users have read a
blog

40%
subscribe to an
RSS feed

55%
have uploaded
photos

Over 200 million people
play online video games each
week…
This number is growing at a rate of 17% each year – Google, 2008

…the majority of
them are
women 33+
Source: Entertainment Software Association

Over
14 million
residents in
Second Life
(20 million in-world monetary transactions each month)

The 5 nations CIO council is..
…but their priority is internal

Official Government Blogs

Departmental RSS Feeds

Government YouTube Presence

Government on LinkedIn
Representation
from every
department!

Government in SecondLife

Government Podcasts

External Government Wikis

Government on Facebook

Unofficial Blogs

Unofficial Groups
Over 500
unofficial
GOC groups

Unofficial Twittering

Unofficial Mashups

Unofficial Gatherings

P RO B L E M 1 :
AWARENESS

P RO B L E M 2 :
THE OLD GUARD

P RO B L E M 3 :
RED TAPE

P RO B L E M 4 :
BUREAUCRACY

P RO B L E M 5 :
SECURITY

P RO B L E M 6 :
GAG ORDERS

My Our Government 2.0 Wiki
http://government20bestpractices.pbwiki.com

This wiki will allow us to
get valuable feedback
from our target audience
without incurring any
marketing research costs

Step 1: Clearly Define the Key Issue(s) and Desired Outcome(s)
Step 2: Gauge Your Existing Web Presence
Step 3: Conduct a SWOT Analysis
Step 4: Determine Your Online Competition
Step 5: Align Your Objectives with the Department’s Objectives
Step 6: Understand Your Target Audience
Step 7: Choose Relevant Social Media Tools
Step 8: Engage The Influencers Separately
Step 9: Measure Performance
Step 10: Ongoing Social Media Monitoring and Engagement

“Welcome to our
department. It is our
mission to serve you in
the quickest manner
possible.”

Watch this video here: http://tinyurl.com/6mjeb9

•Print Measurement Bureau (Statistics)
•Interactive Advertising Bureau (Statistics)
•Technorati.com (Statistics)
•InternetWorldStats.com (Statistics)
•Alexa.com (Statistics)
•Statistics Canada (Statistics)
•ComScore.com (Statistics)
•iStockPhoto.com (All non-personal photos and images)
•Brian Solis (Social media tools diagram)
•Mitch Joel (Concept of ending with a Google slide)
•Marta Z. Kagan (Simplicity of presenting stats)
•Garr Reynolds (Presentation style)
•Jeff Braybrook (Policy information)
•Mathew Harding (Dancing Video)