Social Media & Canadian Government Usage Examples

Who am I? (in 17.6 seconds…)

My name is Mike Kujawski

I’m Polish and Canadian…

Born in France…

Outdoorsman

World Traveler

B.Com Graduate

Concert Addict

Freestyle Skier

Part Extrovert

Part Introvert

Optimist

Getting married Sep 2009

So what’s my niche? Everything to do with Digital Marketing and the Web 2.0 revolution vis-à-vis the Public and Non-Profit Sectors

Today’s Topic: An update on the use of Social Media by Canadian government organizations And how you can speed up the process…

“Social media are primarily Internet- based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. -Wikipedia, 2008

Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.quot; - Tim O’Reilly

Average Canadian spends 17 hours online each week (Not including email)

Used by 336,635,443 people each day (Over 100 Million videos; 65,000 will be added today)

Over 4,000,0000 articles

Over 200,000,000 blogs worldwide (1.6 Million posts per day; Over 18 posts each second)

Government issues are actually hot topics!

70% of online Canadians use Social Networks (Online Canadian population is 23 Million)

“IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” -IAB, April 2008

Over 70% of Canadian youth own a cell phone with internet access

73% of active online users have read a blog

40% subscribe to an RSS feed

55% have uploaded photos

Over 200 million people play online video games each week… This number is growing at a rate of 17% each year – Google, 2008

…the majority of them are women 33+ Source: Entertainment Software Association

Over 14 million residents in Second Life (20 million in-world monetary transactions each month)

The 5 nations CIO council is.. …but their priority is internal

Official Government Blogs

Departmental RSS Feeds

Government YouTube Presence

Government on LinkedIn Representation from every department!

Government in SecondLife

Government Podcasts

External Government Wikis

Government on Facebook

Unofficial Blogs

Unofficial Groups Over 500 unofficial GOC groups

Unofficial Twittering

Unofficial Mashups

Unofficial Gatherings

P RO B L E M 1 : AWARENESS

P RO B L E M 2 : THE OLD GUARD

P RO B L E M 3 : RED TAPE

P RO B L E M 4 : BUREAUCRACY

P RO B L E M 5 : SECURITY

P RO B L E M 6 : GAG ORDERS

My Our Government 2.0 Wiki http://government20bestpractices.pbwiki.com

This wiki will allow us to get valuable feedback from our target audience without incurring any marketing research costs

Step 1: Clearly Define the Key Issue(s) and Desired Outcome(s) Step 2: Gauge Your Existing Web Presence Step 3: Conduct a SWOT Analysis Step 4: Determine Your Online Competition Step 5: Align Your Objectives with the Department’s Objectives Step 6: Understand Your Target Audience Step 7: Choose Relevant Social Media Tools Step 8: Engage The Influencers Separately Step 9: Measure Performance Step 10: Ongoing Social Media Monitoring and Engagement

“Welcome to our department. It is our mission to serve you in the quickest manner possible.”

Watch this video here: http://tinyurl.com/6mjeb9

•Print Measurement Bureau (Statistics) •Interactive Advertising Bureau (Statistics) •Technorati.com (Statistics) •InternetWorldStats.com (Statistics) •Alexa.com (Statistics) •Statistics Canada (Statistics) •ComScore.com (Statistics) •iStockPhoto.com (All non-personal photos and images) •Brian Solis (Social media tools diagram) •Mitch Joel (Concept of ending with a Google slide) •Marta Z. Kagan (Simplicity of presenting stats) •Garr Reynolds (Presentation style) •Jeff Braybrook (Policy information) •Mathew Harding (Dancing Video)

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Social Media & Canadian Government Usage Examples

by Mike Kujawski

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