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Measuring Social Media Success
 

Measuring Social Media Success

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A recent presentation I made to the Conference Board of Canada.

A recent presentation I made to the Conference Board of Canada.

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Measuring Social Media Success Measuring Social Media Success Presentation Transcript

  • mike kuja-what?
  • kujawski pronounced cooh-jaw-ski in english or cooh-yav-ski in polish
  • marketing is not advertising
  • The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
  • web 2.0 “a shift of the Internet from a publishing environment to a participation environment” - Tim O’Reilly
  • social media “internet-based applications that build on the ideological and technological foundations of web 2.0, and that allow the creation and exchange of user- generated content“ -Wikipedia, 2010
  • Word of mouth
  • on STEROIDS
  • “People will never be replaced by machines. In the end, life and business are about human connections, computers are about trying to murder you in a lake” - Michael Scott
  • the global internet population is 1.7 BILLION
  • the Canadian internet population is 28 MILLION
  • the number of Canadian content creators is 6 MILLION http://bit.ly/forresterlink
  • 3.7 BILLION google searches per month in Canada (92% of Canadian internet users visit search engines regularly)
  • the race is on
  • make sure that you can answer the following questions…
  • Question 1 What is the key issue that you wish to address by engaging in social media? TIP: Pick an issue that if fixed, would directly contribute to your organization’s strategic objectives
  • Question 2 What would constitute a successful outcome? TIP: Make sure that this is an outcome, not an output
  • Question 3 Are your goals: •Specific? •Measurable? •Attainable? •Realistic? •Timely? TIP: Pick only one goal to start and make sure it meets all 5 criteria
  • Question 4 Are your measurement tools going to give you actionable insights? TIP: If your metrics are not tied your strategy then the answer is likely no
  • Gauging Effect on Search Traffic www.google.com/insights/search/#
  • Gauging Blogoshpere Influence www.technorati.com www.blogsearch.google.com
  • Gauging Twitter Influence www.klout.com www.search.twitter.com
  • Gauging RSS Subscribers www.feedburner.com
  • Gauging Link Performance bit.ly
  • Gauging Social Bookmarking www.delicious.com
  • Segmenting & Analyzing Traffic www.google.com/analytics
  • Competitive Intelligence www.compete.com
  • Gauging Overall Social Influence www.backtype.com www.socialmention.com
  • Tracking Specific Content www.google.com/reader www.netvibes.com
  • Tracking Specific Keywords www.google.com/alerts
  • Gauging Inbound Links www.google.ca/advanced
  • Question 5 Are you ready to be part of a permanent conversation? TIP: Understand the fact that social media is not a campaign
  • thanks for your time!
  • questions?
  • where to find me
  • mike kujawski
  • BLOG WIKI www.mikekujawski.ca www.government20bestpractices.pbwiki.com
  • ORGANIZATION www.publicsectormarketing.ca
  • Mike Kujawski Phone: 613.731.9851 ext. 12 E-mail: mike.kujawski@publicsectormarketing.ca LinkedIn: www.linkedin.com/in/mikekujawski Blog: www.mikekujawski.ca Twitter: @mikekujawski Website: www.publicsectormarketing.ca