0
mike
 kuja-what?
kujawski
pronounced cooh-jaw-ski in english or
       cooh-yav-ski in polish
marketing


is not
 advertising
The process of planning
and executing the conception, pricing,
 promotion, and distribution of ideas,
    goods, and servi...
web 2.0
“a shift of the
Internet from a
publishing
environment to a
participation
environment”

- Tim O’Reilly
social media
“internet-based applications that build
on the ideological and technological
foundations of web 2.0, and that...
Word
of
mouth
on

STEROIDS
“People will never be
replaced by
machines. In the
end, life and business
are about
human connections,
computers are about...
the global internet population is

1.7 BILLION
the Canadian internet population is

28 MILLION
the number of Canadian content creators is

6 MILLION


              http://bit.ly/forresterlink
3.7 BILLION
google searches per month in Canada




(92% of Canadian internet users visit search engines regularly)
the race is on
make sure that you
 can answer the
    following
   questions…
Question 1
  What is the                           key issue
  that you wish to address by
  engaging in social media?


T...
Question 2
What would constitute a
successful         outcome?

     TIP: Make sure that this is an outcome, not an output
Question 3
Are your           goals:
 •Specific?
 •Measurable?
 •Attainable?
 •Realistic?
 •Timely?
    TIP: Pick only one...
Question 4
Are your measurement tools
going to give you
actionable
insights?

   TIP: If your metrics are not tied your st...
Gauging Effect on Search Traffic




         www.google.com/insights/search/#
Gauging Blogoshpere Influence




   www.technorati.com




                        www.blogsearch.google.com
Gauging Twitter Influence




 www.klout.com


                 www.search.twitter.com
Gauging RSS Subscribers




       www.feedburner.com
Gauging Link Performance




           bit.ly
Gauging Social Bookmarking




         www.delicious.com
Segmenting & Analyzing Traffic




          www.google.com/analytics
Competitive Intelligence




        www.compete.com
Gauging Overall Social Influence




   www.backtype.com

                      www.socialmention.com
Tracking Specific Content




www.google.com/reader



                        www.netvibes.com
Tracking Specific Keywords




        www.google.com/alerts
Gauging Inbound Links




      www.google.ca/advanced
Question 5
Are you ready to be part of a
permanent
conversation?


     TIP: Understand the fact that social media is not ...
thanks for your time!
questions?
where to find me
mike kujawski
BLOG                             WIKI




www.mikekujawski.ca   www.government20bestpractices.pbwiki.com
ORGANIZATION




www.publicsectormarketing.ca
Mike Kujawski
Phone: 613.731.9851 ext. 12
E-mail: mike.kujawski@publicsectormarketing.ca
LinkedIn: www.linkedin.com/in/mik...
Measuring Social Media Success
Measuring Social Media Success
Measuring Social Media Success
Measuring Social Media Success
Measuring Social Media Success
Measuring Social Media Success
Measuring Social Media Success
Measuring Social Media Success
Measuring Social Media Success
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Measuring Social Media Success
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Measuring Social Media Success

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A recent presentation I made to the Conference Board of Canada.

Published in: Business

Transcript of "Measuring Social Media Success"

  1. 1. mike kuja-what?
  2. 2. kujawski pronounced cooh-jaw-ski in english or cooh-yav-ski in polish
  3. 3. marketing is not advertising
  4. 4. The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
  5. 5. web 2.0 “a shift of the Internet from a publishing environment to a participation environment” - Tim O’Reilly
  6. 6. social media “internet-based applications that build on the ideological and technological foundations of web 2.0, and that allow the creation and exchange of user- generated content“ -Wikipedia, 2010
  7. 7. Word of mouth
  8. 8. on STEROIDS
  9. 9. “People will never be replaced by machines. In the end, life and business are about human connections, computers are about trying to murder you in a lake” - Michael Scott
  10. 10. the global internet population is 1.7 BILLION
  11. 11. the Canadian internet population is 28 MILLION
  12. 12. the number of Canadian content creators is 6 MILLION http://bit.ly/forresterlink
  13. 13. 3.7 BILLION google searches per month in Canada (92% of Canadian internet users visit search engines regularly)
  14. 14. the race is on
  15. 15. make sure that you can answer the following questions…
  16. 16. Question 1 What is the key issue that you wish to address by engaging in social media? TIP: Pick an issue that if fixed, would directly contribute to your organization’s strategic objectives
  17. 17. Question 2 What would constitute a successful outcome? TIP: Make sure that this is an outcome, not an output
  18. 18. Question 3 Are your goals: •Specific? •Measurable? •Attainable? •Realistic? •Timely? TIP: Pick only one goal to start and make sure it meets all 5 criteria
  19. 19. Question 4 Are your measurement tools going to give you actionable insights? TIP: If your metrics are not tied your strategy then the answer is likely no
  20. 20. Gauging Effect on Search Traffic www.google.com/insights/search/#
  21. 21. Gauging Blogoshpere Influence www.technorati.com www.blogsearch.google.com
  22. 22. Gauging Twitter Influence www.klout.com www.search.twitter.com
  23. 23. Gauging RSS Subscribers www.feedburner.com
  24. 24. Gauging Link Performance bit.ly
  25. 25. Gauging Social Bookmarking www.delicious.com
  26. 26. Segmenting & Analyzing Traffic www.google.com/analytics
  27. 27. Competitive Intelligence www.compete.com
  28. 28. Gauging Overall Social Influence www.backtype.com www.socialmention.com
  29. 29. Tracking Specific Content www.google.com/reader www.netvibes.com
  30. 30. Tracking Specific Keywords www.google.com/alerts
  31. 31. Gauging Inbound Links www.google.ca/advanced
  32. 32. Question 5 Are you ready to be part of a permanent conversation? TIP: Understand the fact that social media is not a campaign
  33. 33. thanks for your time!
  34. 34. questions?
  35. 35. where to find me
  36. 36. mike kujawski
  37. 37. BLOG WIKI www.mikekujawski.ca www.government20bestpractices.pbwiki.com
  38. 38. ORGANIZATION www.publicsectormarketing.ca
  39. 39. Mike Kujawski Phone: 613.731.9851 ext. 12 E-mail: mike.kujawski@publicsectormarketing.ca LinkedIn: www.linkedin.com/in/mikekujawski Blog: www.mikekujawski.ca Twitter: @mikekujawski Website: www.publicsectormarketing.ca
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