mike
 kuja-what?
kujawski
pronounced cooh-jaw-ski in english or
       cooh-yav-ski in polish
nature freak
commerce grad
partier
die-hard skier
part introvert
part extrovert
optimist
planning a wedding
what about work?
what`s my niche?
THIS IS


marketing & social media strategy
 development and training for the
  public and non-profit sectors
in other words…
people
relationships
technology
societal change
“A revolution doesn’t happen when society
adopts new tools, it happens when society
   adopts new behaviours” – Clay Shirky
today’s talk…
HARNESSING THE GLOBAL COMMUNITY
YOUR MISSION
 to improve lives and build community by engaging
 individuals and mobilizing collective action
web 2.0 is a
shift of the
Internet from
a publishing
environment to a
participation
environment
- Tim O’Reilly
social media are
internet-based
tools for sharing and
discussing information
among human
beings
Who has

time
for all of this?
not just the geeks…
nor the net gen…
the global internet population is

1.6 BILLION
50%
will visit at least one of these 5 sites today…
2 BILLION
google searches performed each day
337 MILLION
people use it every day
55%
of Internet users have
uploaded photos
200 MILLION
people play online video games each week…
…the majority of them are


WOMEN 33+
12 MILLION
articles
15 MILLION
residents in second life
200 MILLION
blogs have been created in the last 5 years
1382%
reported annual growth of twitter
ability to filter
conversations
instant trending
real-time engagement
instantaneous niche community access
amount of time canadians spend online
each week


17 HOURS
70%
of canadians actively use social
networking sites
Social networks around the world…
95%
of mobile phones
sold in canada next
year will have
internet access
ease of use
powered by people
crowd dynamics
death of one-way
empowerment
surveillance era
digital permanence




“”You are whoever Google says you are…
business = personal
niche = mainstream
expectation of free
Free Presentations    Free Documents




                      Free Music
Free Classified Ads
crowdsourcing
letting go of info
collaboration
what about canadian
government?
government 1.0
government 2.0
or…
however…
there are numerous rebels!
enter the gov 2.0 wiki
http://government20bestpractices.pbwiki.com
overwhelmed?
some advice…
begin by listening
start connecting
develop a plan
work as a team
don’t re-invent
setup guidelines
don’t be a robot
    “Welcome to our
 website. It is our mission
     to serve you.”
be respectful
take the plunge
the rest will follow…
thanks for your time!
mike kujawski
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
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Harnessing the Global Community in the Era of Web 2.0

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My closing keynote presentation at the 2009 United Way National Conference.

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Harnessing the Global Community in the Era of Web 2.0

  1. 1. mike kuja-what?
  2. 2. kujawski pronounced cooh-jaw-ski in english or cooh-yav-ski in polish
  3. 3. nature freak
  4. 4. commerce grad
  5. 5. partier
  6. 6. die-hard skier
  7. 7. part introvert
  8. 8. part extrovert
  9. 9. optimist
  10. 10. planning a wedding
  11. 11. what about work?
  12. 12. what`s my niche?
  13. 13. THIS IS marketing & social media strategy development and training for the public and non-profit sectors
  14. 14. in other words…
  15. 15. people
  16. 16. relationships
  17. 17. technology
  18. 18. societal change
  19. 19. “A revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviours” – Clay Shirky
  20. 20. today’s talk…
  21. 21. HARNESSING THE GLOBAL COMMUNITY
  22. 22. YOUR MISSION to improve lives and build community by engaging individuals and mobilizing collective action
  23. 23. web 2.0 is a shift of the Internet from a publishing environment to a participation environment - Tim O’Reilly
  24. 24. social media are internet-based tools for sharing and discussing information among human beings
  25. 25. RSS the pipeline that makes it all possible
  26. 26. Who has time for all of this?
  27. 27. not just the geeks…
  28. 28. nor the net gen…
  29. 29. the global internet population is 1.6 BILLION
  30. 30. 50% will visit at least one of these 5 sites today…
  31. 31. 2 BILLION google searches performed each day
  32. 32. 337 MILLION people use it every day
  33. 33. 55% of Internet users have uploaded photos
  34. 34. 200 MILLION people play online video games each week…
  35. 35. …the majority of them are WOMEN 33+
  36. 36. 12 MILLION articles
  37. 37. 15 MILLION residents in second life
  38. 38. 200 MILLION blogs have been created in the last 5 years
  39. 39. 1382% reported annual growth of twitter
  40. 40. ability to filter conversations
  41. 41. instant trending
  42. 42. real-time engagement
  43. 43. instantaneous niche community access
  44. 44. amount of time canadians spend online each week 17 HOURS
  45. 45. 70% of canadians actively use social networking sites
  46. 46. Social networks around the world…
  47. 47. 95% of mobile phones sold in canada next year will have internet access
  48. 48. ease of use
  49. 49. powered by people
  50. 50. crowd dynamics
  51. 51. death of one-way
  52. 52. empowerment
  53. 53. surveillance era
  54. 54. digital permanence “”You are whoever Google says you are…
  55. 55. business = personal
  56. 56. niche = mainstream
  57. 57. expectation of free
  58. 58. Free Presentations Free Documents Free Music Free Classified Ads
  59. 59. crowdsourcing
  60. 60. letting go of info
  61. 61. collaboration
  62. 62. what about canadian government?
  63. 63. government 1.0
  64. 64. government 2.0
  65. 65. or…
  66. 66. however…
  67. 67. there are numerous rebels!
  68. 68. enter the gov 2.0 wiki http://government20bestpractices.pbwiki.com
  69. 69. overwhelmed?
  70. 70. some advice…
  71. 71. begin by listening
  72. 72. start connecting
  73. 73. develop a plan
  74. 74. find your value-add
  75. 75. work as a team
  76. 76. don’t re-invent
  77. 77. setup guidelines
  78. 78. don’t be a robot “Welcome to our website. It is our mission to serve you.”
  79. 79. be respectful
  80. 80. take the plunge
  81. 81. the rest will follow…
  82. 82. thanks for your time!
  83. 83. mike kujawski

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