Harnessing the Global Community in the Era of Web 2.0
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Harnessing the Global Community in the Era of Web 2.0

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My closing keynote presentation at the 2009 United Way National Conference.

My closing keynote presentation at the 2009 United Way National Conference.

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Harnessing the Global Community in the Era of Web 2.0 Harnessing the Global Community in the Era of Web 2.0 Presentation Transcript

  • mike kuja-what?
  • kujawski pronounced cooh-jaw-ski in english or cooh-yav-ski in polish
  • nature freak
  • commerce grad
  • partier
  • die-hard skier
  • part introvert
  • part extrovert
  • optimist
  • planning a wedding
  • what about work?
  • what`s my niche?
  • THIS IS marketing & social media strategy development and training for the public and non-profit sectors
  • in other words…
  • people
  • relationships
  • technology
  • societal change
  • “A revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviours” – Clay Shirky
  • today’s talk…
  • HARNESSING THE GLOBAL COMMUNITY
  • YOUR MISSION to improve lives and build community by engaging individuals and mobilizing collective action
  • web 2.0 is a shift of the Internet from a publishing environment to a participation environment - Tim O’Reilly
  • social media are internet-based tools for sharing and discussing information among human beings
  • RSS the pipeline that makes it all possible
  • Who has time for all of this?
  • not just the geeks…
  • nor the net gen…
  • the global internet population is 1.6 BILLION
  • 50% will visit at least one of these 5 sites today…
  • 2 BILLION google searches performed each day
  • 337 MILLION people use it every day
  • 55% of Internet users have uploaded photos
  • 200 MILLION people play online video games each week…
  • …the majority of them are WOMEN 33+
  • 12 MILLION articles
  • 15 MILLION residents in second life
  • 200 MILLION blogs have been created in the last 5 years
  • 1382% reported annual growth of twitter
  • ability to filter conversations
  • instant trending
  • real-time engagement
  • instantaneous niche community access
  • amount of time canadians spend online each week 17 HOURS
  • 70% of canadians actively use social networking sites
  • Social networks around the world…
  • 95% of mobile phones sold in canada next year will have internet access
  • ease of use
  • powered by people
  • crowd dynamics
  • death of one-way
  • empowerment
  • surveillance era
  • digital permanence “”You are whoever Google says you are…
  • business = personal
  • niche = mainstream
  • expectation of free
  • Free Presentations Free Documents Free Music Free Classified Ads
  • crowdsourcing
  • letting go of info
  • collaboration
  • what about canadian government?
  • government 1.0
  • government 2.0
  • or…
  • however…
  • there are numerous rebels!
  • enter the gov 2.0 wiki http://government20bestpractices.pbwiki.com
  • overwhelmed?
  • some advice…
  • begin by listening
  • start connecting
  • develop a plan
  • find your value-add
  • work as a team
  • don’t re-invent
  • setup guidelines
  • don’t be a robot “Welcome to our website. It is our mission to serve you.”
  • be respectful
  • take the plunge
  • the rest will follow…
  • thanks for your time!
  • mike kujawski