mike
kuja-what?

kujawski
pronounced cooh-jaw-ski in english or
cooh-yav-ski in polish

nature freak

commerce grad

partier

die-hard skier

part introvert

part extrovert

optimist

planning a wedding

what about work?

what`s my niche?

THIS IS
marketing & social media strategy
development and training for the
public and non-profit sectors

in other words…

people

relationships

technology

societal change

“A revolution doesn’t happen when society
adopts new tools, it happens when society
adopts new behaviours” – Clay Shirky

today’s talk…

HARNESSING THE GLOBAL COMMUNITY

YOUR MISSION
to improve lives and build community by engaging
individuals and mobilizing collective action

web 2.0 is a
shift of the
Internet from
a publishing
environment to a
participation
environment
- Tim O’Reilly

social media are
internet-based
tools for sharing and
discussing information
among human
beings

RSS
the pipeline that makes it all possible

Who has
time
for all of this?

not just the geeks…

nor the net gen…

the global internet population is
1.6 BILLION

50%
will visit at least one of these 5 sites today…

2 BILLION
google searches performed each day

337 MILLION
people use it every day

55%
of Internet users have
uploaded photos

200 MILLION
people play online video games each week…

…the majority of them are
WOMEN 33+

12 MILLION
articles

15 MILLION
residents in second life

200 MILLION
blogs have been created in the last 5 years

1382%
reported annual growth of twitter

ability to filter
conversations

instant trending

real-time engagement

instantaneous niche community access

amount of time canadians spend online
each week
17 HOURS

70%
of canadians actively use social
networking sites

Social networks around the world…

95%
of mobile phones
sold in canada next
year will have
internet access

ease of use

powered by people

crowd dynamics

death of one-way

empowerment

surveillance era

digital permanence
“”You are whoever Google says you are…

business = personal

niche = mainstream

expectation of free

Free Presentations Free Documents
Free Music
Free Classified Ads

crowdsourcing

letting go of info

collaboration

what about canadian
government?

government 1.0

government 2.0

or…

however…

there are numerous rebels!

enter the gov 2.0 wiki
http://government20bestpractices.pbwiki.com

overwhelmed?

some advice…

begin by listening

start connecting

develop a plan

find your value-add

work as a team

don’t re-invent

setup guidelines

don’t be a robot
“Welcome to our
website. It is our mission
to serve you.”

be respectful

take the plunge

the rest will follow…

thanks for your time!

mike kujawski