…

Mike Koohja - What?

My name is…
MIKE KUJAWSKI

What`s my niche?

THIS IS
Marketing and Social Media
strategy development & training
for the Public and Non-Profit
Sectors

MY BLOG
www.mikekujawski.ca

Best Practices & Tips for Success

Watch this video here: http://tinyurl.com/7bvejm

“An easily updateable
web site, usually maintained
by an individual with regular
entries of commentary,
descriptions of events, or
other material such as
graphics or video. Entries are
commonly displayed in
reverse-chronological order
and are available via
RSS”

“The Blogosphere is the
collective community of
all blogs[…]commonly
used by the media as a
gauge of public opinion
on various issues.”

Quick Poll

There are over
200 million
blogs…

700,000
recent results
for the tag
“government”

7.4 million
new blogs were created in
the last 120 days…

There are over
1.6 million
new blogs posts every 24
hours…

Blogs are represented in
top-10
web site lists across all key
categories…

80%
of bloggers have been
blogging less than 4
years…

78%
of bloggers fully manage
their blog alone…

80,000
blogs have a Technorati
Authority score of 50+…

37%
of bloggers have been
quoted in traditional
media based on a blog
post

Half of all bloggers have
>1000
unique visitors
each month…

Half of all bloggers
spend more than
5 hours
per week on their blog…

you ready for blogging?
Are

Play the
Devil’s
Advocate
first…

Short Answer: Better organic listings on Google = more visibility

Short Answer: Authenticity. Transparency. Immediacy

Short Answer: Because the “people’s conversation” in aggregate trumps traditional media

Short Answer: Use free “influence” gauging tools like PostRANK and Technorati Authority Score

Short Answer: Ask yourself the following questions…

1: Can you regularly update a blog (several times a week)?
2: Do you have a good writer(s) to feed the blog?
3: Do you have something to say other than just sending links?
4: Can you provide information of value to your readers?
5: Do you read other blogs relevant to your topic?
6: Is your organization willing to be open and authentic?
7: Are you ready for negative criticism?
8: Have you written blogging guidelines for your organization?
9: Do you have performance metrics in place?
10: Are you ready to commit lots of time?

Many more
up-to-date
examples
can be found on…

My Our Government 2.0 Wiki
http://government20bestpractices.pbwiki.com

•Print Measurement Bureau (Statistics)
•Interactive Advertising Bureau (Statistics)
•Technorati.com (Statistics)
•InternetWorldStats.com (Statistics)
•Alexa.com (Statistics)
•Statistics Canada (Statistics)
•ComScore.com (Statistics)
•iStockPhoto.com (All non-personal photos and images)
•Brian Solis (Social media tools diagram)
•Mitch Joel (Concept of ending with a Google slide)
•Marta Z. Kagan (Simplicity of presenting stats)
•Garr Reynolds (Presentation style)
•Jeff Braybrook (Policy information)
•Debbie Weil (Blogging Guidelines)