POETRY &POLEMICSIN CREATINGEXPERIENCE
!    +   =
STRUCTURE & ESSENCE
LOVE
DESIGN LED
DESIGN LED INFLUENCE
DESIGN  Explore   Concept   Refine   Commit   Realize   Execute
DESIGN & ENGINEERING
DESIGN & ENGINEERINGAESTHETICS   REASON
DESIGN & ENGINEERINGAESTHETICS   REASON
DESIGN & ENGINEERINGAESTHETICS   REASON
DESIGN & ENGINEERING      DESIGN OPPORTUNITY
FEATURE             SCENARIOEXPERIENCE
WHERE TO CUT?
SOULHEARTBODY
SOULTHE ESSENCE OF THE EXPERIENCE. THE ELEMENTS OF A DESIGN THATCAUSE A VISCERAL EMOTIONAL REACTION.HEARTDESIGN ELEMENTS O...
WHAT IS SOUL?
CORE EXPERIENCESDESIGN LED FEATURESSTYLE: VISUAL, MOTION, TYPE, IxD
SOUL   HEART   BODY
EVANGELIZE
BOOKS,POSTERS,VIDEOS,PARTNERS,HEROES,AWARDS…
WHY DID THIS WORK?
UNDERSTANDING EMOTIONIMPROVES THE EXPERIENCE OFEMOTION
ARTICULATION PROMOTESUNDERSTANDING
LANGUAGE IS ANINTERFACE
EMOTIONAL       RATIONAL  SOUL            PRI 0  HEART     =     PRI 1  BODY            PRI 2
WE INTRODUCED A“BEGINNER” DESIGNVOCABULARY
“…BUT THAT’S THE SOUL”
WHAT’S NEXT?
DESIGN DOESN’T END AT THE HANDOFF      DESIGN           EVANGELIZE
mike@kruzeniski.com@mkruzeniski
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
Poetry & Polemics in Creating Experience
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Poetry & Polemics in Creating Experience

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Presented at the 2010 IxDA Conference

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Poetry & Polemics in Creating Experience

  1. 1. POETRY &POLEMICSIN CREATINGEXPERIENCE
  2. 2. ! + =
  3. 3. STRUCTURE & ESSENCE
  4. 4. LOVE
  5. 5. DESIGN LED
  6. 6. DESIGN LED INFLUENCE
  7. 7. DESIGN Explore Concept Refine Commit Realize Execute
  8. 8. DESIGN & ENGINEERING
  9. 9. DESIGN & ENGINEERINGAESTHETICS REASON
  10. 10. DESIGN & ENGINEERINGAESTHETICS REASON
  11. 11. DESIGN & ENGINEERINGAESTHETICS REASON
  12. 12. DESIGN & ENGINEERING DESIGN OPPORTUNITY
  13. 13. FEATURE SCENARIOEXPERIENCE
  14. 14. WHERE TO CUT?
  15. 15. SOULHEARTBODY
  16. 16. SOULTHE ESSENCE OF THE EXPERIENCE. THE ELEMENTS OF A DESIGN THATCAUSE A VISCERAL EMOTIONAL REACTION.HEARTDESIGN ELEMENTS OR FEATURES THAT DEEPLY SUPPORT THE SOUL.BODYALL OTHER FEATURES THAT FILL OUT A PRODUCT EXPERIENCE.
  17. 17. WHAT IS SOUL?
  18. 18. CORE EXPERIENCESDESIGN LED FEATURESSTYLE: VISUAL, MOTION, TYPE, IxD
  19. 19. SOUL HEART BODY
  20. 20. EVANGELIZE
  21. 21. BOOKS,POSTERS,VIDEOS,PARTNERS,HEROES,AWARDS…
  22. 22. WHY DID THIS WORK?
  23. 23. UNDERSTANDING EMOTIONIMPROVES THE EXPERIENCE OFEMOTION
  24. 24. ARTICULATION PROMOTESUNDERSTANDING
  25. 25. LANGUAGE IS ANINTERFACE
  26. 26. EMOTIONAL RATIONAL SOUL PRI 0 HEART = PRI 1 BODY PRI 2
  27. 27. WE INTRODUCED A“BEGINNER” DESIGNVOCABULARY
  28. 28. “…BUT THAT’S THE SOUL”
  29. 29. WHAT’S NEXT?
  30. 30. DESIGN DOESN’T END AT THE HANDOFF DESIGN EVANGELIZE
  31. 31. mike@kruzeniski.com@mkruzeniski

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