Social Media How & Why it can work for your Foundation Mike Kierce Education Account Executive - Blackbaud, eTapestry Divi...
Social Media Revolution
Agenda <ul><li>Optimizing your Website </li></ul><ul><li>Social Media  </li></ul><ul><ul><li>By Definition </li></ul></ul>...
The Basic Rules of Fundraising Still Apply (It’s all about relationships… not technology)
Technology… Changes the way we build & maintain relationships
Web Site Optimization <ul><li>75% of donors will check your website before making a gift whether it is Online/Offline </li...
Web Site Optimization: Before, After, and After!
<ul><li>Content Management System (Control your Content) </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>An...
Google Grant/Sponsored Links—How to increase your web presence/visibility
Google Grant/Sponsored Links—How to increase your web presence/visibility
 
 
They’re at your website, now what do they do? <ul><li>Can they engage? </li></ul><ul><li>Can they add content? (Web 2.0) <...
Keep it simple & Make Integration a Focus Constituent Website Gather Information Use Email Database Database
Do you have an Online/Social Media Strategy? Google Adwords Media & PR E-mail Campaigns Social Networks Integration with D...
What is Social Media? <ul><li>Social media  is online content created by people using highly accessible and scalable publi...
Food for Thought…. <ul><li>Most Visited Websites in the United States: </li></ul><ul><ul><li>Facebook is #2  </li></ul></u...
Food for Thought…. <ul><li>The Pew Internet & American Life Project    finds social networking usage between April 2009 an...
YouTube! <ul><li>Videos can easily be posted on website, facebook/twitter page, or as a link within an eBlast or eNewslett...
Video is a  Magnet for Your  Web Site! Could the impact of this story be told more effectively any other way?
 
YouTube Takeaways… <ul><li>“ SHOP” Others </li></ul><ul><li>Identify a few students/alumni/faculty who would like to share...
FACEBOOK <ul><li>What is Facebook?? </li></ul><ul><ul><li>A FREE, online social networking site that connects people throu...
FACEBOOK
FACEBOOK Users
FACEBOOK Pages <ul><li>Your Foundation’s Official Page on FB </li></ul><ul><li>TIPS: </li></ul><ul><li>Invite colleagues, ...
FACEBOOK Pages Cont… <ul><li>TIPS: </li></ul><ul><li>Brand & Link to your Page </li></ul><ul><li>Provide Clear FR Goals </...
FACEBOOK Takeaways… <ul><li>Promote Engagement through your page </li></ul><ul><li>Have a goal </li></ul><ul><li>Create va...
Other Social Media <ul><li>Flickr —Photo Sharing Application </li></ul><ul><li>Podcasts —Short recordings about a variety ...
Peer/Personal Fundraising Online
Peer/Personal Fundraising Online
Peer/Personal Fundraising Online
<ul><li>Participants send an average of 30 e-mails </li></ul><ul><li>One in four emails sent by a participant results in a...
TWITTER—Stupid or Worth a Second Look? <ul><li>What is Twitter??  </li></ul><ul><ul><li>Twitter is a service for friends, ...
The Power of Twitter
Takeaways from Twitter… <ul><li>Don’t get overwhelmed—there is a lot of information to sift through in the beginning as yo...
The Power of Social Media <ul><li>Goals: </li></ul><ul><li>30 Day Fundraising Campaign </li></ul><ul><li>Outfit Center wit...
The Power of Social Media <ul><li>Tactics: </li></ul><ul><li>2 Targeted e-mail blasts to approximately 2,000 contacts </li...
The Power of Social Media <ul><li>Results: </li></ul><ul><li>Financial Goals Met ahead of time </li></ul><ul><li>13 New Co...
Some Thoughts to Ponder on Social Networks   <ul><li>“ My own &quot;ah ha!&quot; moment came recently on my birthday. In m...
Social Media for Your School Foundation <ul><li>So…… Where do I start? </li></ul>
 
Source: http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
Social Networks: Hints for Success <ul><li>It is not FREE, resources are required  </li></ul><ul><li>Being present is not ...
What Now? <ul><li>1.  Take a look in the mirror </li></ul><ul><li>How do you stack up? </li></ul><ul><li>Website </li></ul...
What Now? <ul><li>2.  Plan </li></ul><ul><li>Make it a priority </li></ul><ul><li>Set Aside Time for Review </li></ul><ul>...
What Now? <ul><li>3.  Continuous Evaluation </li></ul><ul><li>Must be Measurable & Regular </li></ul><ul><li>Website Hits ...
What Now? <ul><li>4.  Have Fun!!! </li></ul><ul><li>Try New Things </li></ul><ul><li>Get Creative </li></ul><ul><li>Share ...
Resources <ul><li>Getting Started with Facebook </li></ul><ul><li>Getting Started With Twitter   </li></ul><ul><li>Beth Ka...
Questions?
Thanks! <ul><li>Mike Kierce </li></ul><ul><li>[email_address] </li></ul><ul><li>317-336-3834 </li></ul>
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CTCEF 2010 - Social Media, How it can work for your Foundation - presented by eTapestry

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  • How many of you have typed your name into Yahoo or Google?? What is Google Grants? The Google Grants program empowers non-profit organizations to achieve their goals by helping them promote their websites via advertising on Google. Google AdWords ads appear when users search on Google and when you click on one of the ads, you are brought to the website being advertised.
  • (Google is #1) (Yahoo is #3)
  • CTCEF 2010 - Social Media, How it can work for your Foundation - presented by eTapestry

    1. 1. Social Media How & Why it can work for your Foundation Mike Kierce Education Account Executive - Blackbaud, eTapestry Division October 5 th , 2010 CTCEF
    2. 2. Social Media Revolution
    3. 3. Agenda <ul><li>Optimizing your Website </li></ul><ul><li>Social Media </li></ul><ul><ul><li>By Definition </li></ul></ul><ul><ul><li>Examples of Real-World Application </li></ul></ul><ul><li>The Power of Viral </li></ul><ul><li>Where Do I Start? </li></ul>
    4. 4. The Basic Rules of Fundraising Still Apply (It’s all about relationships… not technology)
    5. 5. Technology… Changes the way we build & maintain relationships
    6. 6. Web Site Optimization <ul><li>75% of donors will check your website before making a gift whether it is Online/Offline </li></ul><ul><li>A Few Key Changes can Make a Huge Difference </li></ul><ul><li>Your website = tool for engagement </li></ul>
    7. 7. Web Site Optimization: Before, After, and After!
    8. 8. <ul><li>Content Management System (Control your Content) </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Analytics </li></ul><ul><li>Blogging / Video </li></ul><ul><li>Contact Form </li></ul><ul><li>Mobile Optimization </li></ul><ul><li>Twitter Link </li></ul><ul><li>Facebook Link </li></ul><ul><li>Landing Pages </li></ul><ul><li>E-mail Marketing Opt-In </li></ul>Keys to Building a Successful Web Site 10 Key Features to Consider Source: www.marketingtechblog.com/programming/10-features
    9. 9. Google Grant/Sponsored Links—How to increase your web presence/visibility
    10. 10. Google Grant/Sponsored Links—How to increase your web presence/visibility
    11. 13. They’re at your website, now what do they do? <ul><li>Can they engage? </li></ul><ul><li>Can they add content? (Web 2.0) </li></ul><ul><li>Can they give or volunteer? </li></ul>Your goal – to get something from them!
    12. 14. Keep it simple & Make Integration a Focus Constituent Website Gather Information Use Email Database Database
    13. 15. Do you have an Online/Social Media Strategy? Google Adwords Media & PR E-mail Campaigns Social Networks Integration with Direct Mail Banner Ads on Homepage, Blog and eNewsletter
    14. 16. What is Social Media? <ul><li>Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming people from content readers into publishers. </li></ul><ul><li>Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. </li></ul><ul><li>Source: Wikipedia, 2009. </li></ul>
    15. 17. Food for Thought…. <ul><li>Most Visited Websites in the United States: </li></ul><ul><ul><li>Facebook is #2 </li></ul></ul><ul><ul><li>YouTube # 4 </li></ul></ul><ul><ul><li>Twitter is #7 </li></ul></ul><ul><li>Source: </li></ul><ul><li>h ttp://www.alexa.com/topsites/countries/US </li></ul>
    16. 18. Food for Thought…. <ul><li>The Pew Internet & American Life Project   finds social networking usage between April 2009 and May 2010: </li></ul><ul><li>Grew 88% among users aged 55-64 </li></ul><ul><li>65 and older group’s  presence grew 100% </li></ul><ul><li>Users aged 50 and older increased usage from 22% to 42% </li></ul><ul><li>47% of 50-64 year-old users indicate they use social media </li></ul><ul><li>26% of those over 65 indicated they use social media </li></ul>Source: http://socialnomics.net
    17. 19. YouTube! <ul><li>Videos can easily be posted on website, facebook/twitter page, or as a link within an eBlast or eNewsletter </li></ul><ul><li>FREE service to increase your visibility </li></ul><ul><li>Evokes emotion </li></ul><ul><li>Creative way to get students involved </li></ul>
    18. 20. Video is a Magnet for Your Web Site! Could the impact of this story be told more effectively any other way?
    19. 22. YouTube Takeaways… <ul><li>“ SHOP” Others </li></ul><ul><li>Identify a few students/alumni/faculty who would like to share their story with others & record a few different testimonials each year </li></ul><ul><li>Integrate with your website and eNewsletter blasts </li></ul><ul><li>Get Creative!! </li></ul>
    20. 23. FACEBOOK <ul><li>What is Facebook?? </li></ul><ul><ul><li>A FREE, online social networking site that connects people through online communities </li></ul></ul><ul><li>Facebook started out as a service for university students but now almost one third of its global audience is aged 35-49 years of age and almost one quarter is over 50 years old. </li></ul><ul><li>Non profits can use Facebook to: </li></ul><ul><ul><li>Connect </li></ul></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Share your story </li></ul></ul><ul><ul><li>Fundraise </li></ul></ul>
    21. 24. FACEBOOK
    22. 25. FACEBOOK Users
    23. 26. FACEBOOK Pages <ul><li>Your Foundation’s Official Page on FB </li></ul><ul><li>TIPS: </li></ul><ul><li>Invite colleagues, students, parents, alumni, board members, and friends to become fans </li></ul><ul><li>UPDATE often </li></ul><ul><li>Start Conversations </li></ul><ul><li>Brand your page </li></ul>
    24. 27. FACEBOOK Pages Cont… <ul><li>TIPS: </li></ul><ul><li>Brand & Link to your Page </li></ul><ul><li>Provide Clear FR Goals </li></ul><ul><li>Give Supporters Updates on your Progress </li></ul><ul><li>Link back to your website! </li></ul>
    25. 28. FACEBOOK Takeaways… <ul><li>Promote Engagement through your page </li></ul><ul><li>Have a goal </li></ul><ul><li>Create valuable & interesting content often </li></ul><ul><li>POST YOUR ONLINE GIVING PAGE & WEBSITE LINK ANYWHERE YOU CAN ON FACEBOOK </li></ul><ul><li>Have an intern or student volunteer help to create/maintain these pages for you —they typically have the most knowledge and insight into what will sell to their generation of internet users! </li></ul>
    26. 29. Other Social Media <ul><li>Flickr —Photo Sharing Application </li></ul><ul><li>Podcasts —Short recordings about a variety of different topics that can be downloaded for free </li></ul><ul><li>Message Boards —A segment of a website that hosts an open discussion amongst users </li></ul><ul><li>Blogs —A portion of a website (or a separate entity altogether like Twitter) in which an author posts discussion topics or information to be shared with follower </li></ul><ul><li>Personal Fundraising – ‘Peer-to-Peer’ Fundraising, often used for team fundraising wrapped around an event </li></ul>
    27. 30. Peer/Personal Fundraising Online
    28. 31. Peer/Personal Fundraising Online
    29. 32. Peer/Personal Fundraising Online
    30. 33. <ul><li>Participants send an average of 30 e-mails </li></ul><ul><li>One in four emails sent by a participant results in a donation </li></ul><ul><li>Average online event gift is $59 which is a 50% increase over the average off-line gift </li></ul><ul><li>Many volunteers reach their stated FR Goal! </li></ul>Personal Fundraising results are typically pretty impressive.
    31. 34. TWITTER—Stupid or Worth a Second Look? <ul><li>What is Twitter?? </li></ul><ul><ul><li>Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? </li></ul></ul><ul><ul><li>Compete.com numbers show that roughly 2.5 million people visit Twitter.com each month. Just as a comparison, Facebook receives about 41 million unique visitors per month. </li></ul></ul><ul><ul><li>Often times referred to as a “micro-blog” (140 characters or less) where entries are “TWEETS” </li></ul></ul><ul><ul><li>A service that is QUICKLY gaining momentum </li></ul></ul><ul><ul><li>Content consumption like we’ve never seen before </li></ul></ul><ul><ul><li>Simply another Tool to connect People </li></ul></ul><ul><ul><li>**Can your nonprofit afford to not explore all the tools available?** </li></ul></ul>
    32. 35. The Power of Twitter
    33. 36. Takeaways from Twitter… <ul><li>Don’t get overwhelmed—there is a lot of information to sift through in the beginning as you learn how to use it effectively </li></ul><ul><li>Don’t be afraid to try it and start connecting with other schools & organizations in your community. You’ll be surprised how fast your followers grow </li></ul><ul><li>“ Tweet” regularly—assign someone this responsibility each week </li></ul><ul><li>Use Twitter to reach out to your constituents as a way to get information in front of people—whether that be about your foundation as a whole or to inform them of the need for support, or to celebrate how well things are going  </li></ul>
    34. 37. The Power of Social Media <ul><li>Goals: </li></ul><ul><li>30 Day Fundraising Campaign </li></ul><ul><li>Outfit Center with Technology Equipment </li></ul><ul><li>Raise $32,000.00 </li></ul>
    35. 38. The Power of Social Media <ul><li>Tactics: </li></ul><ul><li>2 Targeted e-mail blasts to approximately 2,000 contacts </li></ul><ul><li>Promotion on Facebook Page & Twitter Accounts </li></ul><ul><li>Urged others to do the same </li></ul>
    36. 39. The Power of Social Media <ul><li>Results: </li></ul><ul><li>Financial Goals Met ahead of time </li></ul><ul><li>13 New Computers, 13 LCD Monitors, 40 HP Thinlines, 40 Widescreen Monitors, 40 Work Stands </li></ul><ul><li>Hundreds of New Fans / Supporters </li></ul><ul><li>Data & Permission to Create Relationships </li></ul>
    37. 40. Some Thoughts to Ponder on Social Networks <ul><li>“ My own &quot;ah ha!&quot; moment came recently on my birthday. In my personal email account, I found 33 notifications from Facebook that friends had left birthday greetings on my Facebook page, but only two regular emails with birthday greetings.” (54 yr old male) </li></ul><ul><li>“ Most interactions now come from my social networks. Not only do my birthday greetings come via Facebook and Twitter, but almost all of them were made where other people could see them. Those public greetings prompted several others to add their own.” (52 yr old female) </li></ul><ul><li>Kevin Mannion, On-Line Publishing, February , 2009 </li></ul>
    38. 41. Social Media for Your School Foundation <ul><li>So…… Where do I start? </li></ul>
    39. 43. Source: http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
    40. 44. Social Networks: Hints for Success <ul><li>It is not FREE, resources are required </li></ul><ul><li>Being present is not enough, engage </li></ul><ul><li>Endorsements matter, think forwarded emails! </li></ul><ul><li>Measure (Where does the data go?) </li></ul><ul><li>Have something to say, must be regular or it dies fast </li></ul><ul><li>Stephanie Miller, Email Insider, 2009 </li></ul>
    41. 45. What Now? <ul><li>1. Take a look in the mirror </li></ul><ul><li>How do you stack up? </li></ul><ul><li>Website </li></ul><ul><li>Database </li></ul><ul><li>E-mail/Communications </li></ul><ul><li>Social Media Presence </li></ul>
    42. 46. What Now? <ul><li>2. Plan </li></ul><ul><li>Make it a priority </li></ul><ul><li>Set Aside Time for Review </li></ul><ul><li>Add to Board Agenda </li></ul><ul><li>Seek Professional Assistance </li></ul><ul><li>(Most companies will help you do this at NO COST!) </li></ul>
    43. 47. What Now? <ul><li>3. Continuous Evaluation </li></ul><ul><li>Must be Measurable & Regular </li></ul><ul><li>Website Hits </li></ul><ul><li>Fundraising </li></ul><ul><li>Donor Retention </li></ul><ul><li>Communications </li></ul><ul><ul><li>Cost vs. Results </li></ul></ul><ul><li>Social Media “Friends” </li></ul>
    44. 48. What Now? <ul><li>4. Have Fun!!! </li></ul><ul><li>Try New Things </li></ul><ul><li>Get Creative </li></ul><ul><li>Share your passion for your mission! </li></ul>
    45. 49. Resources <ul><li>Getting Started with Facebook </li></ul><ul><li>Getting Started With Twitter </li></ul><ul><li>Beth Kanter Blog – How Nonprofits Can Use Social Media </li></ul><ul><li>Getting Started with Google Analytics </li></ul><ul><li>LotusJump – Website Marketing Made Easy </li></ul><ul><li>Social Media Revolution YouTube Link </li></ul><ul><li>eTapestry Home Page </li></ul><ul><li>Contact eTapestry for Guidance </li></ul>
    46. 50. Questions?
    47. 51. Thanks! <ul><li>Mike Kierce </li></ul><ul><li>[email_address] </li></ul><ul><li>317-336-3834 </li></ul>

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