Breakthrough Strategies for the Next
      Decade of Fund Raising:
            An Executive Briefing



  Welcome! Please ...
Breakthrough Strategies for the Next
      Decade of Fund Raising:
           An Executive Briefing


            Mike Kie...
Who is eTapestry?

• Dedicated to serving nonprofits

• A company that thrives on innovation

• A group that is passionate...
What is our history?

• Founded by former execs of MSC

• First “Software as a Service” solution for
nonprofits in 1999

•...
Agenda

•   Pure Fund Raising Tools
    •   Database
    •   Recurring Gifts
    •   Segmentation
•   Research / Analytics...
The Rules
     Still Apply
(It’s all about relationships…
        not technology)




        eTapestry is a Blackbaud Com...
It is Now a New World




Know the Difference


                eTapestry is a Blackbaud Company
Initial Conclusions

 Fundraising is still based upon Relationships
 Technology expands our opportunity for
  Communicat...
Pure Fundraising Tools
                                          (DATABASE)



“Your database is like a septic tank. (Does...
Pure Fundraising Tools
                                   (DATABASE)



Times are changing.


 What are you doing to make ...
Pure Fundraising Tools
                                           (DATABASE)


• Does it make sense for us to invest in
  ...
Pure Fundraising Tools:
                                    Recurring Gifts




 The Foundation of many Fundraising Progr...
Pure Fundraising Tools:
            Recurring Gifts




          eTapestry is a Blackbaud Company
Pure Fundraising Tools:
            Recurring Gifts




          eTapestry is a Blackbaud Company
Pure Fundraising Tools:
                                          Segmentation



 Personalize Everything You Can

 Let ...
Pure Fundraising Tools:
               Segmentation




          eTapestry is a Blackbaud Company
Pure Fundraising Tools:
               Segmentation




          eTapestry is a Blackbaud Company
Pure Fundraising Tools:
               Segmentation




          eTapestry is a Blackbaud Company
Research/Analytics


 Knowledge is Key to Success

 Data MUST be Accurate to be Useful

 Database Integration and Updat...
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
Wealthpoint Rating

UDF Name                   Content
WealthPoint Rating         Indicator of household
                 ...
Wealthpoint Rating




     eTapestry is a Blackbaud Company
Relationship Building:
                  Constituent Relationship Management (CRM)




 Strong Relationships are from Kno...
Relationship Building:
                Constituent Relationship Management (CRM)


Consider:
Technology allows you to crea...
Relationship Building:
Constituent Relationship Management (CRM)




                    eTapestry is a Blackbaud Company
Relationship Building:
Constituent Relationship Management (CRM)




                    eTapestry is a Blackbaud Company
Relationship Building:
Constituent Relationship Management (CRM)




                    eTapestry is a Blackbaud Company
Relationship Building:
Constituent Relationship Management (CRM)




                    eTapestry is a Blackbaud Company
Relationship Building:
                                                          eMail


We’ve captured information…
  We’...
Relationship Building:
                                                        eMail

                        E-mail
 The...
Relationship Building:
                                                                          eMail

                 D...
Relationship Building:
                            eMail




        eTapestry is a Blackbaud Company
Relationship Building:
                            eMail




        eTapestry is a Blackbaud Company
Relationship Building:
                            eMail




        eTapestry is a Blackbaud Company
Relationship Building:
                            eMail




        eTapestry is a Blackbaud Company
Relationship Building:
                            eMail




        eTapestry is a Blackbaud Company
Relationship Building:
                            eMail




        eTapestry is a Blackbaud Company
Relationship Building:
                                                         eMail


               Email Key Functions...
Relationship Building:
                                                           eMail

                     Key Function...
Relationship Building:
                                                                             eMail

               ...
Relationship Building:
                                                       eMail

              Still not convinced?
• ...
Relationship Building:
                               Web 2.0


Web 1.0 vs. Web 2.0

  What do we mean?




              ...
Relationship Building:
                                           Web 2.0

        Web 1.0 vs. Web 2.0
Web 1.0 refers to f...
Relationship Building:
                                                                        Web 2.0


            Web 1...
Relationship Building:
                                                  Web 2.0



 You are NOW the Catalyst not the Ori...
Relationship Building:
 Web 2.0 – Online Video Use




                 Source: The Wall St. Journal , 2006
          eTap...
Relationship Building:
      Web 2.0 – Fun Video




        eTapestry is a Blackbaud Company
Relationship Building:
                       Web 2.0




        eTapestry is a Blackbaud Company
Relationship Building:
                                         Web 2.0 – Fun Video
Web Video Statistics
1. Video is Bigge...
Relationship Building:
Web 2.0 – Social Networking




         eTapestry is a Blackbaud Company
Relationship Building:
Web 2.0 – Social Networking

                                  25,037
                             ...
Relationship Building:
Web 2.0 – Social Networking




          eTapestry is a Blackbaud Company
Relationship Building:
Web 2.0 – Social Networking




          eTapestry is a Blackbaud Company
Relationship Building:
Web 2.0 – Social Networking




          eTapestry is a Blackbaud Company
Relationship Building:
          Web 2.0 – Blogs




        eTapestry is a Blackbaud Company
Relationship Building:
             Web 2.0 - RSS




        eTapestry is a Blackbaud Company
Relationship Building:
                                                      Web 2.0 - RSS



“If you're a nonprofit manag...
Relationship Building:
                                                      Web 2.0 - RSS



And someone else is getting ...
Relationship Building:
       Web 2.0 - Podcasts




        eTapestry is a Blackbaud Company
Relationship Building:
 Web 2.0 – Message Boards




         eTapestry is a Blackbaud Company
Relationship Building:
      Web 2.0 - Wikipedia




        eTapestry is a Blackbaud Company
Relationship Building:
Web 2.0 – Personal Fundraising Pages


            Peer Fundraising Online




                   e...
Relationship Building:
Web 2.0 – Personal Event Fundraising




                   eTapestry is a Blackbaud Company
Relationship Building:
               Web 2.0 – Personal Event Fundraising


                   Results:
 Average volunte...
Relationship Building:
                                                Mobile


              Mobile Access
• PDA, Smartph...
Relationship Building:
                                        eTap Mobile




Access/Update your
entire database from
you...
Relationship Building:
                                           eTap Mobile




Hotlinks allow you to
easily phone, emai...
Web Site Optimization

You’ve built a website…
…how will they find you?
Search engines
  (85% use them)
  Tell them!
    •...
Web Site Optimization:
   Needle in a Needle Stack




           eTapestry is a Blackbaud Company
Web Site Optimization:
   Breakthrough the Clutter




           eTapestry is a Blackbaud Company
Web Site Optimization

Common Reasons Why NP Web Sites Fail
           Upside Down Web Site


                        Dead...
Web Site Optimization:
                              Web Design




   Does your website accurately
represent the work tha...
Web Site Optimization:
         Before and After




          eTapestry is a Blackbaud Company
Web Site Optimization:
                  Web Design




          eTapestry is a Blackbaud Company
Web Site Optimization:
                  Web Design




          eTapestry is a Blackbaud Company
Web Site Optimization:
                  Web Design




          eTapestry is a Blackbaud Company
Web Site Optimization

They’re at your website, now what
           do they do?
    1. Can they get something?

    3. Can...
Web Site Optimization


An Overall
Strategy
  Donate Now



  Sign Up For
  Newsletter

   Multiple
   Ways
   To Support
...
Web Site Optimization

Can they get something?

   83% of Internet users expect to find product
   information on the Inte...
Web Site Optimization

Can they do something?

     Participate in an event
           Golf tournaments
           Walk-a-...
Web Site Optimization

Can they give something?

            Time - Volunteer


                 Goods (in kind gifts)

  ...
Web Site Optimization:
                          Keeping it Simple
               Database


Ecommerce
                   ...
Web Site Optimization:
                           Next Steps


INTEGRATION is the KEY!




                 eTapestry is a...
Web Site Optimization:
                                                 Next Steps



            Driving Traffic
     (To...
Web Site Optimization:
              Integrate on and off line appeals




Mention Benefits &
  Ease Of Online
  Contribut...
Web Site Optimization:
Use eMail & direct mail together




                eTapestry is a Blackbaud Company
Web Site Optimization:
Coordinate web & phone appeals




               eTapestry is a Blackbaud Company
Web Site Optimization:
                             Next Steps

  Get Creative!

“The Great Turtle Race”




             ...
Web Site Optimization:
                                             Next Steps

               Bottom Line?
• 54,000 subsc...
Web Site Optimization:
                         Keys to Success



 Plan an Overall Strategy
 Take an Integrated Approac...
Conclusions

 Fundraising is still based upon Relationships
 Technology expands our opportunity for
  Communications
 C...
Epilogue




10 Technology Resolutions for 2009


                        Sarah Robbins
               Director of Emergin...
1. Set up a Gmail Account




             eTapestry is a Blackbaud Company
2. Post Pics to Flickr




        eTapestry is a Blackbaud Company
3. Try a Microblog




     eTapestry is a Blackbaud Company
4. Create a Google Alert




           eTapestry is a Blackbaud Company
5. Set Up an RSS




    eTapestry is a Blackbaud Company
6. Share a YouTube Video




            eTapestry is a Blackbaud Company
7. Really Use Your Cell Phone
              (Send a text or a video)




              eTapestry is a Blackbaud Company
8. Join a Social Network




           eTapestry is a Blackbaud Company
9. Share PowerPoint Slides
               (Save a tree or two!)




            eTapestry is a Blackbaud Company
10. Play a Video Game




         eTapestry is a Blackbaud Company
Thank you!

   Mike Kierce
Mike.Kierce@eTapestry.com
       317-336-3834




                            eTapestry is a Bl...
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  • Breakthrough Strategies Seminar - Florida

    1. 1. Breakthrough Strategies for the Next Decade of Fund Raising: An Executive Briefing Welcome! Please mute your phones! We’ll get started momentarily! eTapestry is a Blackbaud Company
    2. 2. Breakthrough Strategies for the Next Decade of Fund Raising: An Executive Briefing Mike Kierce Account Executive eTapestry is a Blackbaud Company
    3. 3. Who is eTapestry? • Dedicated to serving nonprofits • A company that thrives on innovation • A group that is passionate about service • People who love to have fun! eTapestry is a Blackbaud Company
    4. 4. What is our history? • Founded by former execs of MSC • First “Software as a Service” solution for nonprofits in 1999 • 6,000 nonprofit clients around the world • Became part of Blackbaud-August 2007 eTapestry is a Blackbaud Company
    5. 5. Agenda • Pure Fund Raising Tools • Database • Recurring Gifts • Segmentation • Research / Analytics • Relationship Building Tools • CRM • E-mail • Web 2.0 • Website Optimization • Demo ? eTapestry is a Blackbaud Company
    6. 6. The Rules Still Apply (It’s all about relationships… not technology) eTapestry is a Blackbaud Company
    7. 7. It is Now a New World Know the Difference eTapestry is a Blackbaud Company
    8. 8. Initial Conclusions  Fundraising is still based upon Relationships  Technology expands our opportunity for Communications  Communications build strong Relationships  Technology is and will be part of any NPO  Web-based tools offer new cost-effective opportunities  Your use of technology can level the “playing field”  Your success can be increased because of technology (more with less!) eTapestry is a Blackbaud Company
    9. 9. Pure Fundraising Tools (DATABASE) “Your database is like a septic tank. (Does that comparison bother you?) If it's working well, you barely give it much thought. But nobody likes getting into a septic tank. If your database is not well maintained, you're going to have a real mess on your hands. Keep it in working order.” Jerold Panas eTapestry is a Blackbaud Company
    10. 10. Pure Fundraising Tools (DATABASE) Times are changing. What are you doing to make sure you stay ahead? eTapestry is a Blackbaud Company
    11. 11. Pure Fundraising Tools (DATABASE) • Does it make sense for us to invest in technology? • Does our database help us raise money? • Your database = FUNDRAISING TOOL • What are some ways your database can help you fundraise? eTapestry is a Blackbaud Company
    12. 12. Pure Fundraising Tools: Recurring Gifts  The Foundation of many Fundraising Programs  Constituents become Investors rather than Donors  Technology makes it Easy  Key in Online Transactions (Automate whenever possible!!!) eTapestry is a Blackbaud Company
    13. 13. Pure Fundraising Tools: Recurring Gifts eTapestry is a Blackbaud Company
    14. 14. Pure Fundraising Tools: Recurring Gifts eTapestry is a Blackbaud Company
    15. 15. Pure Fundraising Tools: Segmentation  Personalize Everything You Can  Let Technology do the Work for You  Queries can be Intuitive and Easy  Think with Building Blocks and Logic eTapestry is a Blackbaud Company
    16. 16. Pure Fundraising Tools: Segmentation eTapestry is a Blackbaud Company
    17. 17. Pure Fundraising Tools: Segmentation eTapestry is a Blackbaud Company
    18. 18. Pure Fundraising Tools: Segmentation eTapestry is a Blackbaud Company
    19. 19. Research/Analytics  Knowledge is Key to Success  Data MUST be Accurate to be Useful  Database Integration and Updating Makes the Process much Easier  How can research give us an advantage?  Over Other Nonprofits  Over ourselves (Did we ask for enough?) eTapestry is a Blackbaud Company
    20. 20. eTapestry is a Blackbaud Company
    21. 21. eTapestry is a Blackbaud Company
    22. 22. eTapestry is a Blackbaud Company
    23. 23. eTapestry is a Blackbaud Company
    24. 24. eTapestry is a Blackbaud Company
    25. 25. eTapestry is a Blackbaud Company
    26. 26. eTapestry is a Blackbaud Company
    27. 27. Wealthpoint Rating UDF Name Content WealthPoint Rating Indicator of household wealth WealthPoint Rating Order Ranking within the submitted accounts eTapestry is a Blackbaud Company
    28. 28. Wealthpoint Rating eTapestry is a Blackbaud Company
    29. 29. Relationship Building: Constituent Relationship Management (CRM)  Strong Relationships are from Knowing Important Details, Hopes and Dreams  Easily Supplement your Memory  Only Works if Used Daily by All  A Remarkable “Secret Weapon” for Fund Raising eTapestry is a Blackbaud Company
    30. 30. Relationship Building: Constituent Relationship Management (CRM) Consider: Technology allows you to create and maintain relationships with 100 x more people than your own mind can. If you want to increase your outreach: Leverage technology in building relationships! eTapestry is a Blackbaud Company
    31. 31. Relationship Building: Constituent Relationship Management (CRM) eTapestry is a Blackbaud Company
    32. 32. Relationship Building: Constituent Relationship Management (CRM) eTapestry is a Blackbaud Company
    33. 33. Relationship Building: Constituent Relationship Management (CRM) eTapestry is a Blackbaud Company
    34. 34. Relationship Building: Constituent Relationship Management (CRM) eTapestry is a Blackbaud Company
    35. 35. Relationship Building: eMail We’ve captured information… We’ve established a relationship… We must maintain/build on these relationships… How can we expect to communicate personally with so many people? eTapestry is a Blackbaud Company
    36. 36. Relationship Building: eMail E-mail  The Foundation of the Communications Revolution  Expected by EVERY Generation Now  Use Properly or the Results are Worse than not  A Fraction of the Cost of Other Forms of Communication eTapestry is a Blackbaud Company
    37. 37. Relationship Building: eMail Direct Mail versus Email •Cost? Expensive (materials/prep/postage) Very low cost •Preparation? Substantial – labor intensive Easy •Customizable? Yes (personalization/gift info/etc.) •Content? Virtually unlimited Has limits •Acceptance? Universal Growing •Timing? Slow Fast eTapestry is a Blackbaud Company
    38. 38. Relationship Building: eMail eTapestry is a Blackbaud Company
    39. 39. Relationship Building: eMail eTapestry is a Blackbaud Company
    40. 40. Relationship Building: eMail eTapestry is a Blackbaud Company
    41. 41. Relationship Building: eMail eTapestry is a Blackbaud Company
    42. 42. Relationship Building: eMail eTapestry is a Blackbaud Company
    43. 43. Relationship Building: eMail eTapestry is a Blackbaud Company
    44. 44. Relationship Building: eMail Email Key Functions Tracking: bounces, opens, click-throughs Subscription management: automated unsubscribe or opting out link eTapestry is a Blackbaud Company
    45. 45. Relationship Building: eMail Key Functions: Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards Horsepower: Up to 300,000 emails per hour via a scheduler Spam analysis tools WYSIWYG editor eTapestry is a Blackbaud Company
    46. 46. Relationship Building: eMail Seniors Online • 65% of those 50-64 years old, and 32% of those 65 + use the Internet •22% of 65+ crowd was online in 2004 •15% in 2000 (source: Pew Internet, Feb-March 2007) •17 Million internet users aged 62+. •Spending an average of 44 minutes per day online •Those online are better educated & have higher incomes •Those online spend 70% more each month than those offline (source: Pew Internet, April 2008) If you think the 66% of baby boomers that are online now are going to give up their internet when they turn 65, think again! eTapestry is a Blackbaud Company
    47. 47. Relationship Building: eMail Still not convinced? • Lost Cost = Low Risk • Easy to measure effectiveness • Don’t fall behind (Start collecting e-mail addresses TODAY!) eTapestry is a Blackbaud Company
    48. 48. Relationship Building: Web 2.0 Web 1.0 vs. Web 2.0 What do we mean? eTapestry is a Blackbaud Company
    49. 49. Relationship Building: Web 2.0 Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web- based content that was typically one- way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users. eTapestry is a Blackbaud Company
    50. 50. Relationship Building: Web 2.0 Web 1.0 vs. Web 2.0  Reading vs. Writing  Organizations vs. Communities  Home Pages vs. Blogs  Portals vs. RSS  Owning vs. Sharing Source: Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/ eTapestry is a Blackbaud Company
    51. 51. Relationship Building: Web 2.0  You are NOW the Catalyst not the Originator  Where Thousands of New Relationships can Begin  Easier than you Think eTapestry is a Blackbaud Company
    52. 52. Relationship Building: Web 2.0 – Online Video Use Source: The Wall St. Journal , 2006 eTapestry is a Blackbaud Company
    53. 53. Relationship Building: Web 2.0 – Fun Video eTapestry is a Blackbaud Company
    54. 54. Relationship Building: Web 2.0 eTapestry is a Blackbaud Company
    55. 55. Relationship Building: Web 2.0 – Fun Video Web Video Statistics 1. Video is Bigger Than Search: 12 billion videos are watched per month vs. 10.5 billion searches conducted. 2. Video Consumption is Quickly Moving Online: 19% of total video consumption is now online, versus 11% a year ago. 3. Most Users Consume Video: 80% of Internet users watch video, moving to 88% by 2012. 4. Consumption is High Across All Demos: 76% of children and 44% of seniors watched online video. Source: BrightRoll eTapestry is a Blackbaud Company
    56. 56. Relationship Building: Web 2.0 – Social Networking eTapestry is a Blackbaud Company
    57. 57. Relationship Building: Web 2.0 – Social Networking 25,037 Friends 18,047 Friends 12,309 Friends 1,313 Friends eTapestry is a Blackbaud Company
    58. 58. Relationship Building: Web 2.0 – Social Networking eTapestry is a Blackbaud Company
    59. 59. Relationship Building: Web 2.0 – Social Networking eTapestry is a Blackbaud Company
    60. 60. Relationship Building: Web 2.0 – Social Networking eTapestry is a Blackbaud Company
    61. 61. Relationship Building: Web 2.0 – Blogs eTapestry is a Blackbaud Company
    62. 62. Relationship Building: Web 2.0 - RSS eTapestry is a Blackbaud Company
    63. 63. Relationship Building: Web 2.0 - RSS “If you're a nonprofit manager right now and you're not using RSS, you're falling behind.” You're not getting information -- about your cause, about your people, about your profession -- efficiently enough, which means you're not getting enough information, period. Source: democracyinaction.org eTapestry is a Blackbaud Company
    64. 64. Relationship Building: Web 2.0 - RSS And someone else is getting that information, or will be soon. • Someone eyeballing your job. • Or your press release. • Or your grant application. • Someone competing with you for your constituents. • Or someone competing with your constituency for influence. Source: democracyinaction.org eTapestry is a Blackbaud Company
    65. 65. Relationship Building: Web 2.0 - Podcasts eTapestry is a Blackbaud Company
    66. 66. Relationship Building: Web 2.0 – Message Boards eTapestry is a Blackbaud Company
    67. 67. Relationship Building: Web 2.0 - Wikipedia eTapestry is a Blackbaud Company
    68. 68. Relationship Building: Web 2.0 – Personal Fundraising Pages Peer Fundraising Online eTapestry is a Blackbaud Company
    69. 69. Relationship Building: Web 2.0 – Personal Event Fundraising eTapestry is a Blackbaud Company
    70. 70. Relationship Building: Web 2.0 – Personal Event Fundraising Results:  Average volunteer sends over 30 emails  One in four emails sent by a volunteer results in a donation  Average online event gift is $59 which is a 50% increase over the average off-line gift  Many volunteers reach their stated FR Goal! eTapestry is a Blackbaud Company
    71. 71. Relationship Building: Mobile Mobile Access • PDA, Smartphone, etc. •Specifically formatted for mobile use • Fast • Real time information – no syncing or downloading eTapestry is a Blackbaud Company
    72. 72. Relationship Building: eTap Mobile Access/Update your entire database from your smartphone eTapestry is a Blackbaud Company
    73. 73. Relationship Building: eTap Mobile Hotlinks allow you to easily phone, email, or even get a map… eTapestry is a Blackbaud Company
    74. 74. Web Site Optimization You’ve built a website… …how will they find you? Search engines (85% use them) Tell them! •Letterhead •Pledge cards •Newsletters •Business cards •Materials •Email signatures Cool Web Site eTapestry is a Blackbaud Company
    75. 75. Web Site Optimization: Needle in a Needle Stack eTapestry is a Blackbaud Company
    76. 76. Web Site Optimization: Breakthrough the Clutter eTapestry is a Blackbaud Company
    77. 77. Web Site Optimization Common Reasons Why NP Web Sites Fail Upside Down Web Site Dead Web Site Disconnected Web Site Stingy Web Site Cool Web Site "Why Web Sites Fail and What To Do About It" at Nonprofit Day by Michael C. Gilbert April 1999 eTapestry is a Blackbaud Company
    78. 78. Web Site Optimization: Web Design Does your website accurately represent the work that you do? eTapestry is a Blackbaud Company
    79. 79. Web Site Optimization: Before and After eTapestry is a Blackbaud Company
    80. 80. Web Site Optimization: Web Design eTapestry is a Blackbaud Company
    81. 81. Web Site Optimization: Web Design eTapestry is a Blackbaud Company
    82. 82. Web Site Optimization: Web Design eTapestry is a Blackbaud Company
    83. 83. Web Site Optimization They’re at your website, now what do they do? 1. Can they get something? 3. Can they do something? 5. Can they give something? Your goal – to get something from them! eTapestry is a Blackbaud Company
    84. 84. Web Site Optimization An Overall Strategy Donate Now Sign Up For Newsletter Multiple Ways To Support & Get Involved eTapestry is a Blackbaud Company
    85. 85. Web Site Optimization Can they get something? 83% of Internet users expect to find product information on the Internet – Pew Internet Project Information Documents Devotionals Member Lists Calendars Newsletters PodCasts Stewardship Information Help WHAT ELSE???? eTapestry is a Blackbaud Company
    86. 86. Web Site Optimization Can they do something? Participate in an event Golf tournaments Walk-a-thons Dinners Join – Become a member Update their information Run planned gift calculations Purchase products or services eTapestry is a Blackbaud Company
    87. 87. Web Site Optimization Can they give something? Time - Volunteer Goods (in kind gifts) Money eTapestry is a Blackbaud Company
    88. 88. Web Site Optimization: Keeping it Simple Database Ecommerce Advanced Email Website eTapestry is a Blackbaud Company
    89. 89. Web Site Optimization: Next Steps INTEGRATION is the KEY! eTapestry is a Blackbaud Company
    90. 90. Web Site Optimization: Next Steps Driving Traffic (To your website, not the morning rush hour!) So, our website is great… How can we encourage people to visit!?!! eTapestry is a Blackbaud Company
    91. 91. Web Site Optimization: Integrate on and off line appeals Mention Benefits & Ease Of Online Contributions eTapestry is a Blackbaud Company
    92. 92. Web Site Optimization: Use eMail & direct mail together eTapestry is a Blackbaud Company
    93. 93. Web Site Optimization: Coordinate web & phone appeals eTapestry is a Blackbaud Company
    94. 94. Web Site Optimization: Next Steps Get Creative! “The Great Turtle Race” eTapestry is a Blackbaud Company
    95. 95. Web Site Optimization: Next Steps Bottom Line? • 54,000 subscribers • 700,000 unique visitors • 2.5 million page views • 5%+ visitors converted into donors. eTapestry is a Blackbaud Company
    96. 96. Web Site Optimization: Keys to Success  Plan an Overall Strategy  Take an Integrated Approach  Try Different Things (measure the effectiveness)  Have fun! eTapestry is a Blackbaud Company
    97. 97. Conclusions  Fundraising is still based upon Relationships  Technology expands our opportunity for Communications  Communications build strong Relationships  Technology is and will be part of any NPO  Web-based tools offer new cost-effective opportunities  Your use of technology can level the “playing field”  Your success can be increased because of technology (more with less!) eTapestry is a Blackbaud Company
    98. 98. Epilogue 10 Technology Resolutions for 2009 Sarah Robbins Director of Emerging Technologies Mediasauce eTapestry is a Blackbaud Company
    99. 99. 1. Set up a Gmail Account eTapestry is a Blackbaud Company
    100. 100. 2. Post Pics to Flickr eTapestry is a Blackbaud Company
    101. 101. 3. Try a Microblog eTapestry is a Blackbaud Company
    102. 102. 4. Create a Google Alert eTapestry is a Blackbaud Company
    103. 103. 5. Set Up an RSS eTapestry is a Blackbaud Company
    104. 104. 6. Share a YouTube Video eTapestry is a Blackbaud Company
    105. 105. 7. Really Use Your Cell Phone (Send a text or a video) eTapestry is a Blackbaud Company
    106. 106. 8. Join a Social Network eTapestry is a Blackbaud Company
    107. 107. 9. Share PowerPoint Slides (Save a tree or two!) eTapestry is a Blackbaud Company
    108. 108. 10. Play a Video Game eTapestry is a Blackbaud Company
    109. 109. Thank you! Mike Kierce Mike.Kierce@eTapestry.com 317-336-3834 eTapestry is a Blackbaud Company

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