SERVICE AVATARS SEEING THROUGH DEVICES, SITES AND APPS TO SERVICES Mike Kuniavsky Web 2.0 Expo San Francisco March 31, 2011
 
 
 
 
 
 
 
GENERIC TO SPECIFIC
LOCAL TO REMOTE
WE SEE THROUGH SOFTWARE AND DEVICES
SERVICE AVATARS SERVICE AVATARS
 
 
 
THE PRODUCT IS THE SERVICE, NOT ITS AVATARS
SERVICES AND DEVICES
VITALITY
 
 
 
SERVICE AVATARS ARE THE INTERNET OF THINGS
<ul><li>STOP MAKING </li></ul><ul><ul><ul><li>APPS </li></ul></ul></ul><ul><ul><ul><li>SITES </li></ul></ul></ul><ul><ul><...
Mike Kuniavsky [email_address]
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Service Avatars: Seeing Through Devices, Sites And Apps To Services

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We no longer think of these services as being “online,” but services that we can access in a number of different ways, unified by brand identity and continuity of experience. This is a fundamental change in our relationship to both devices and software, since the expectation is now that it’s neither the device nor the software running on it that’s the locus of value, but the service that device and software provide access to.

If slide notes are not working, go to http://orangecone.com/archives/2010/11/service_avatars_1.html to see the full transcript.

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Service Avatars: Seeing Through Devices, Sites And Apps To Services

  1. SERVICE AVATARS SEEING THROUGH DEVICES, SITES AND APPS TO SERVICES Mike Kuniavsky Web 2.0 Expo San Francisco March 31, 2011
  2.  
  3.  
  4.  
  5.  
  6.  
  7.  
  8.  
  9. GENERIC TO SPECIFIC
  10. LOCAL TO REMOTE
  11. WE SEE THROUGH SOFTWARE AND DEVICES
  12. SERVICE AVATARS SERVICE AVATARS
  13.  
  14.  
  15.  
  16. THE PRODUCT IS THE SERVICE, NOT ITS AVATARS
  17. SERVICES AND DEVICES
  18. VITALITY
  19.  
  20.  
  21.  
  22. SERVICE AVATARS ARE THE INTERNET OF THINGS
  23. <ul><li>STOP MAKING </li></ul><ul><ul><ul><li>APPS </li></ul></ul></ul><ul><ul><ul><li>SITES </li></ul></ul></ul><ul><ul><ul><li>DEVICES </li></ul></ul></ul><ul><ul><ul><li>PLATFORMS </li></ul></ul></ul><ul><li>START MAKING </li></ul><ul><ul><li>SERVICES </li></ul></ul><ul><ul><li>AVATARS </li></ul></ul>
  24. Mike Kuniavsky [email_address]

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