Your SlideShare is downloading. ×
0
SERVICE AVATARS SEEING THROUGH DEVICES, SITES AND APPS TO SERVICES Mike Kuniavsky Web 2.0 Expo San Francisco March 31, 2011
 
 
 
 
 
 
 
GENERIC TO SPECIFIC
LOCAL TO REMOTE
WE SEE THROUGH SOFTWARE AND DEVICES
SERVICE AVATARS SERVICE AVATARS
 
 
 
THE PRODUCT IS THE SERVICE, NOT ITS AVATARS
SERVICES AND DEVICES
VITALITY
 
 
 
SERVICE AVATARS ARE THE INTERNET OF THINGS
<ul><li>STOP MAKING </li></ul><ul><ul><ul><li>APPS </li></ul></ul></ul><ul><ul><ul><li>SITES </li></ul></ul></ul><ul><ul><...
Mike Kuniavsky [email_address]
Upcoming SlideShare
Loading in...5
×

Service Avatars: Seeing Through Devices, Sites And Apps To Services

1,250

Published on

We no longer think of these services as being “online,” but services that we can access in a number of different ways, unified by brand identity and continuity of experience. This is a fundamental change in our relationship to both devices and software, since the expectation is now that it’s neither the device nor the software running on it that’s the locus of value, but the service that device and software provide access to.

If slide notes are not working, go to http://orangecone.com/archives/2010/11/service_avatars_1.html to see the full transcript.

Published in: Design, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,250
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
35
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Service Avatars: Seeing Through Devices, Sites And Apps To Services"

  1. 1. SERVICE AVATARS SEEING THROUGH DEVICES, SITES AND APPS TO SERVICES Mike Kuniavsky Web 2.0 Expo San Francisco March 31, 2011
  2. 9. GENERIC TO SPECIFIC
  3. 10. LOCAL TO REMOTE
  4. 11. WE SEE THROUGH SOFTWARE AND DEVICES
  5. 12. SERVICE AVATARS SERVICE AVATARS
  6. 16. THE PRODUCT IS THE SERVICE, NOT ITS AVATARS
  7. 17. SERVICES AND DEVICES
  8. 18. VITALITY
  9. 22. SERVICE AVATARS ARE THE INTERNET OF THINGS
  10. 23. <ul><li>STOP MAKING </li></ul><ul><ul><ul><li>APPS </li></ul></ul></ul><ul><ul><ul><li>SITES </li></ul></ul></ul><ul><ul><ul><li>DEVICES </li></ul></ul></ul><ul><ul><ul><li>PLATFORMS </li></ul></ul></ul><ul><li>START MAKING </li></ul><ul><ul><li>SERVICES </li></ul></ul><ul><ul><li>AVATARS </li></ul></ul>
  11. 24. Mike Kuniavsky [email_address]
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×