Service Avatars: Seeing Through Devices, Sites And Apps To Services

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We no longer think of these services as being “online,” but services that we can access in a number of different ways, unified by brand identity and continuity of experience. This is a fundamental …

We no longer think of these services as being “online,” but services that we can access in a number of different ways, unified by brand identity and continuity of experience. This is a fundamental change in our relationship to both devices and software, since the expectation is now that it’s neither the device nor the software running on it that’s the locus of value, but the service that device and software provide access to.

If slide notes are not working, go to http://orangecone.com/archives/2010/11/service_avatars_1.html to see the full transcript.

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  • 1. SERVICE AVATARS SEEING THROUGH DEVICES, SITES AND APPS TO SERVICES Mike Kuniavsky Web 2.0 Expo San Francisco March 31, 2011
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. GENERIC TO SPECIFIC
  • 10. LOCAL TO REMOTE
  • 11. WE SEE THROUGH SOFTWARE AND DEVICES
  • 12. SERVICE AVATARS SERVICE AVATARS
  • 13.  
  • 14.  
  • 15.  
  • 16. THE PRODUCT IS THE SERVICE, NOT ITS AVATARS
  • 17. SERVICES AND DEVICES
  • 18. VITALITY
  • 19.  
  • 20.  
  • 21.  
  • 22. SERVICE AVATARS ARE THE INTERNET OF THINGS
  • 23.
    • STOP MAKING
        • APPS
        • SITES
        • DEVICES
        • PLATFORMS
    • START MAKING
      • SERVICES
      • AVATARS
  • 24. Mike Kuniavsky [email_address]