Service Avatars: Seeing Through Devices, Sites And Apps To Services
Upcoming SlideShare
Loading in...5
×
 

Service Avatars: Seeing Through Devices, Sites And Apps To Services

on

  • 1,332 views

We no longer think of these services as being “online,” but services that we can access in a number of different ways, unified by brand identity and continuity of experience. This is a fundamental ...

We no longer think of these services as being “online,” but services that we can access in a number of different ways, unified by brand identity and continuity of experience. This is a fundamental change in our relationship to both devices and software, since the expectation is now that it’s neither the device nor the software running on it that’s the locus of value, but the service that device and software provide access to.

If slide notes are not working, go to http://orangecone.com/archives/2010/11/service_avatars_1.html to see the full transcript.

Statistics

Views

Total Views
1,332
Views on SlideShare
1,306
Embed Views
26

Actions

Likes
1
Downloads
33
Comments
0

1 Embed 26

http://www.web2expo.com 26

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Service Avatars: Seeing Through Devices, Sites And Apps To Services Service Avatars: Seeing Through Devices, Sites And Apps To Services Presentation Transcript

  • SERVICE AVATARS SEEING THROUGH DEVICES, SITES AND APPS TO SERVICES Mike Kuniavsky Web 2.0 Expo San Francisco March 31, 2011
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • GENERIC TO SPECIFIC
  • LOCAL TO REMOTE
  • WE SEE THROUGH SOFTWARE AND DEVICES
  • SERVICE AVATARS SERVICE AVATARS
  •  
  •  
  •  
  • THE PRODUCT IS THE SERVICE, NOT ITS AVATARS
  • SERVICES AND DEVICES
  • VITALITY
  •  
  •  
  •  
  • SERVICE AVATARS ARE THE INTERNET OF THINGS
    • STOP MAKING
        • APPS
        • SITES
        • DEVICES
        • PLATFORMS
    • START MAKING
      • SERVICES
      • AVATARS
  • Mike Kuniavsky [email_address]