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social commerce plan of a chinese underwear company

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  • 1. Solution to Online Channel Marketing 电子商务解决方案 http://chinesemedicine.yo2.cn
  • 2. 中国网民数量达到了 2.53 亿,首次大幅度超过美国,跃居世界第一位。 中国网络购物使用率为 25% ,用户人数达到 6329 万人, 63%的中国网民曾在网上购物。随着网民的急剧增长,中国正成为网上购物的大市场 。 服装目前已是网上购买人数最多、金额最高的商品。接近六成 (57.8%) 的网上购物消费者在网上买过服装,服装占到了全部网购金额的约四分之一 (23.5%) 。 http://chinesemedicine.yo2.cn
  • 3. 中国网民女性比例为 46.4% 网购等实用性应用走俏 女性的平均年服装网购消费金额比男性高出 36.3% http://chinesemedicine.yo2.cn
  • 4. 传统服装业在国际金融危机中受到强烈冲击时,服装电子商务,保持逆市增长的势头。越来越多的网民开始在网上购买服装,国际金融危机客观上助推了中国网购服装市场的快速成长 。 利用 Internet 开展网络营销的优势 : 降低营销及相关业务管理成本费用 , 降低销售成本费用 可以突破传统市场中地位位置分割 , 吸引新顾客 , 传统的营销渠道重要补充 , 开拓新产品市场。交互式沟通,针对消费者需求开发新产品或提供新服务 进一步细分和深化市场 , 提供定制营销, http://chinesemedicine.yo2.cn
  • 5. The web remains the fastest-growing channel and is responsible for disproportionate growth. FACT: http://chinesemedicine.yo2.cn
  • 6. 传统的服装企业开拓网络销售渠道 , 实施电子商务战略 http://chinesemedicine.yo2.cn
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  • 9. Case study http://chinesemedicine.yo2.cn
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  • 16. Who is standing out from the crowd ? http://chinesemedicine.yo2.cn
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  • 20. Social Commerce 是指商家者和客户通过 Social media 进行交互沟通来达到双赢状态的过程 http://chinesemedicine.yo2.cn
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  • 68. Sources Internet resource
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