Why content marketing fails figaro digital - june 2016

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Content marketing has seen a huge increase in popularity in recent years, primarily due to the influence it can have on your SEO performance. However, a lot of businesses still aren’t seeing the value and are struggling to implement campaigns that deliver quality links. This session will take you through some of the key mistakes we have made when implementing campaigns and what we have changed to deliver results

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Why content marketing fails figaro digital - june 2016

  1. 1. Why Content Marketing isn’t Delivering Links @mikerjeffs | mike.jeffs@branded3.com Figaro Paid Search & SEO Seminar
  2. 2. @mikerjeffs
  3. 3. @mikerjeffs 73% of SEOs plan to increase their link building spend. Skyrocket Link Building Survey
  4. 4. @mikerjeffs 1. It has to look credible
  5. 5. @mikerjeffs
  6. 6. @mikerjeffs 2. Who’s going to link?
  7. 7. @mikerjeffs
  8. 8. @mikerjeffs “Sharers are rarely linkers”
  9. 9. @mikerjeffs 3. Who’s going to link?
  10. 10. @mikerjeffs
  11. 11. @mikerjeffs 4. Good content is not good enough
  12. 12. @mikerjeffs
  13. 13. @mikerjeffs 5. Sometimes it’s just not cool
  14. 14. @mikerjeffs
  15. 15. @mikerjeffs Data, Data, Data
  16. 16. @mikerjeffs
  17. 17. @mikerjeffs Link Earning Taking your brand from being ‘worth talking about’ to ‘worth linking to’.
  18. 18. @mikerjeffs
  19. 19. @mikerjeffs Don’t have data?
  20. 20. @mikerjeffs
  21. 21. @mikerjeffs
  22. 22. @mikerjeffs When it comes together
  23. 23. @mikerjeffs
  24. 24. @mikerjeffs 150k Visitors 25% Search Visibility 30 Unique Domain
  25. 25. @mikerjeffs Pro Tip
  26. 26. @mikerjeffs “76% of journalists feel pressure to get their stories shared socially.” 2015 Endleman Media Forecast
  27. 27. @mikerjeffs Summary  Invest in quality design and credible data  Identify the online audience that publish and link  No relationships = No links  You may think it’s cool, but most of the time it’s not  Data, enough said
  28. 28. @mikerjeffs Thank You tim.grice@branded3.com | @tim_grice | branded3.com mike.jeffs@branded3.com | @mikerjeffs | branded3.com

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