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The Role of Green Marketing and its effect on Consumer and Corporation Behaviour in Scottish Tourism
 

The Role of Green Marketing and its effect on Consumer and Corporation Behaviour in Scottish Tourism

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This document addresses the key perceptions of tourism consumers concerning ethical purchasing and responsible consuming so that it may be used by tourism organisations to; firstly, gain insight into ...

This document addresses the key perceptions of tourism consumers concerning ethical purchasing and responsible consuming so that it may be used by tourism organisations to; firstly, gain insight into ethical consumers, and furthermore, instigate behavioural changes through effective ‘green’ social marketing.

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    The Role of Green Marketing and its effect on Consumer and Corporation Behaviour in Scottish Tourism The Role of Green Marketing and its effect on Consumer and Corporation Behaviour in Scottish Tourism Document Transcript