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WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
WordPress Tips and Tricks
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WordPress Tips and Tricks

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  • 1. WordPress Tips & Tricks From the FieldSaturday, September 22, 12
  • 2. Mike Hoefer • Owner/Principal Hoeferweb Internet Marketing & Strategy Based in Keene, NH • Manage 45+ Wordpress Websites. • Adjunct Faculty at Marlboro College Graduate School • Masters Internet Strategy Management • Have worked for large multi- nationals and small startups over the course of 13 years in the Industry //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 3. //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 4. Our Agenda In 50 minutes or less… • Talk about: Why I love Wordpress,Tips and Tricks • Demo: Show you a few things • Questions: What do you want to know about Wordpress? //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 5. My World View More Like This Less Like This //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 6. CMS’s I Have Know • WebMerge • Interwoven six-figure “shelf-ware” • Homegrown MS SQL with Linux/Tomcat • Adobe Contribute • IBM ECM • Drupal • Joomla! • Wordpress //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 7. WordPress • Easy and nearly fun to use • Great Ecosystem of Support Businesses (Hosting, Themes, Backup, E Commerce) • Great CMS with “best in class” blogging built in • Good for “Gardening” //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 8. Growing in Popularity Google Search Stats 17% of the Top 1 Million Websites 22% of All New Website //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 9. Two Products This Not This //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 10. How to Choose? • If your website has less than 50 pages and less than 5 authors: Wordpress • If your website is more like a database than it is like a brochure: Drupal • If your trusted partner loves Jooma!: Joomla! //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 11. Great Web Hosting //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 12. Strong Passwords • Protect yourself from 99% of the security concerns with a strong password user name combo • Username: “yourcompanyname” vs “admin” • Password: the longer the better • <t*Hm45-- 5 hours to crack • nevergonnagiveyouup!-- A quadrillion years to crack //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 13. Pick a Framework //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 14. Plugin: Gravity Forms //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 15. Plugin:Yoast SEO //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 16. Train Thy Self Google Search Stats //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 17. Firebug Advanced //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 18. Demo //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 19. Resources/Links • http://wpengine.com/ • http://howsecureismypassword.net/ • http://www.woothemes.com/ • http://www.elegantthemes.com/ • http://www.studiopress.com/ • http://www.gravityforms.com/ • http://www.wp101.com/ • https://getfirebug.com/ //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  • 20. Thanks! Questions? Mike Hoefer mike@hoeferweb.com www.hoeferweb.com (603) 369-7970 Twitter: @mhoefer Drop me an email, or give me your biz card for a copy of this presentation or find it on Slideshare //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12

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