SEO                         For The Real WorldThursday, April 12, 12
Introductions                         Mike Hoefer                         Hoeferweb Internet Marketing & Strategy         ...
Agenda                         • What is SEO                         • The Business & Importance of Search Engines        ...
What is SEO?                         SEO (Search Engine Optimization)                         The process of  increasing t...
Organic vs Paid                              PAID                                                         PAID            ...
We Are Family                                          SEO                                                              So...
And, keep the bigger picture in mind too!                                     Internet                                    ...
Why is SEO Important?                                SEO for the “Real World”                                The Hannah Gr...
How do they work? Why do they exists?                                SEO for the “Real World”                             ...
Why Google?                           SEO for the “Real World”                           The Hannah Grimes CenterThursday,...
Enough Already...                   Just Tell Me What I Need to                          Worry About!                     ...
It’s Simple                          SEO for the “Real World”                          The Hannah Grimes CenterThursday, A...
SEO for the “Real World”                         The Hannah Grimes CenterThursday, April 12, 12
On Page                         SEO for the “Real World”                         The Hannah Grimes CenterThursday, April 1...
On Page Top Tips                         • Keyword Research & Strategy                         • Fresh & High Quality Cont...
Keyword Strategy                         • What words do you think your customers use to find the                          ...
For small biz, brand terms will drive                          at least 80% of your Search Traffic                         ...
Keyword Tool                            SEO for the “Real World”                            The Hannah Grimes CenterThursd...
Fresh, Quality Content                                SEO for the “Real World”                                The Hannah G...
Title Tags                         • One of the most important “Signals” you can control                         • Simple,...
Meta Description                         • Important but not always used by Google                         • Again, keep i...
Meta-Keyword                         • Don’t Bother                         • No Magic Pixie Dust                         ...
Crawl Factors                            SEO for the “Real World”                            The Hannah Grimes CenterThurs...
Off Page Factors                             SEO for the “Real World”                             The Hannah Grimes Center...
Off Page Top Tips                         • Build Links                           • Google Plus/Places                    ...
Top Don’ts                         • Stuffing                         • Paid Links                         • Guarantees of ...
Stuffing                         SEO for the “Real World”                         The Hannah Grimes CenterThursday, April 1...
Paid                         SEO for the “Real World”                         The Hannah Grimes CenterThursday, April 12, 12
#1 Guaranteed                            SEO for the “Real World”                            The Hannah Grimes CenterThurs...
SEO Tools                         • Google Keyword Tool                         • Google Webmaster Tool                   ...
Keyword Tool                            SEO for the “Real World”                            The Hannah Grimes CenterThursd...
Google Webmaster                              SEO for the “Real World”                              The Hannah Grimes Cent...
Woorank                         SEO for the “Real World”                         The Hannah Grimes CenterThursday, April 1...
DIYSEO                         SEO for the “Real World”                         The Hannah Grimes CenterThursday, April 12...
SEO Moz                         SEO for the “Real World”                         The Hannah Grimes CenterThursday, April 1...
Trends to Watch                         • Local/Mobile                         • Personalized Results                     ...
Trends: Local/Mobile                               SEO for the “Real World”                               The Hannah Grime...
Trend: Personalized Results                            SEO for the “Real World”                            The Hannah Grim...
Trend: “Facebook Effect”                                 SEO for the “Real World”                                 The Hann...
Trend: Siri                          SEO for the “Real World”                          The Hannah Grimes CenterThursday, A...
Parting Thoughts                         • Keep Perspective- SEO is but one part of your overall                          ...
Thanks!                 Mike Hoefer                            Zach Luse             mike@hoeferweb.com                 za...
Bedtime Reading                         • http://www.seomoz.org/blog                         • http://searchenginewatch.co...
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SEO for the Real World

  1. 1. SEO For The Real WorldThursday, April 12, 12
  2. 2. Introductions Mike Hoefer Hoeferweb Internet Marketing & Strategy Web Development, Website Management, Integrated Marketing Communication Zach Luse Paragon Digital Marketing SEO, Search Advertising, Social Media, Web Analytics SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  3. 3. Agenda • What is SEO • The Business & Importance of Search Engines • On Page Factors • Off Page Factors • Don’ts • Trends SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  4. 4. What is SEO? SEO (Search Engine Optimization) The process of  increasing the quality and volume of visitors to a website by optimizing the design and content to achieve a higher ranking in organic search results. Generally focused on “Organic” results Sometimes used as a noun. “Zach is a great SEO I highly recommend him” SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  5. 5. Organic vs Paid PAID PAID “Organic” SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  6. 6. We Are Family SEO Social PPC Media Internet Marketing Display Content Email Inbound SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  7. 7. And, keep the bigger picture in mind too! Internet Marketing Overall Marketing Strategy Advertising PR SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  8. 8. Why is SEO Important? SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  9. 9. How do they work? Why do they exists? SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  10. 10. Why Google? SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  11. 11. Enough Already... Just Tell Me What I Need to Worry About! SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  12. 12. It’s Simple SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  13. 13. SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  14. 14. On Page SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  15. 15. On Page Top Tips • Keyword Research & Strategy • Fresh & High Quality Content • Titles & Meta Description Tag • Crawl Factors SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  16. 16. Keyword Strategy • What words do you think your customers use to find the services you offer? • Do people ever search for those words? • Does your website use those words? • Trousers or Pants? • Soda, Coke or Pop? • Hero, Sub, Grinder, Po Boy? SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  17. 17. For small biz, brand terms will drive at least 80% of your Search Traffic SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  18. 18. Keyword Tool SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  19. 19. Fresh, Quality Content SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  20. 20. Title Tags • One of the most important “Signals” you can control • Simple, make sure your title is about the content of your page • Strong brand: “site name”, then “page name” Not so strong brand: “page name”, then “site name” • Make sure pages have different names (CMS Setting) SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  21. 21. Meta Description • Important but not always used by Google • Again, keep it simple and honest... describe the page SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  22. 22. Meta-Keyword • Don’t Bother • No Magic Pixie Dust • Mount Snow has not gotten the message... SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  23. 23. Crawl Factors SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  24. 24. Off Page Factors SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  25. 25. Off Page Top Tips • Build Links • Google Plus/Places • Local • Blogs • Get Social • Domain Register 3+ years SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  26. 26. Top Don’ts • Stuffing • Paid Links • Guarantees of “#1 On Google” SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  27. 27. Stuffing SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  28. 28. Paid SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  29. 29. #1 Guaranteed SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  30. 30. SEO Tools • Google Keyword Tool • Google Webmaster Tool (https://www.google.com/webmasters/) • WooRank http://www.woorank.com/ • DIYSEO (http://www.diyseo.com/) • SEOMoz SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  31. 31. Keyword Tool SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  32. 32. Google Webmaster SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  33. 33. Woorank SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  34. 34. DIYSEO SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  35. 35. SEO Moz SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  36. 36. Trends to Watch • Local/Mobile • Personalized Results • Social Factors: the Facebook Twitter Effect • Siri Effect SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  37. 37. Trends: Local/Mobile SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  38. 38. Trend: Personalized Results SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  39. 39. Trend: “Facebook Effect” SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  40. 40. Trend: Siri SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  41. 41. Parting Thoughts • Keep Perspective- SEO is but one part of your overall marketing approach. • Industry and market-size factors- Hard to compete for “Auto Insurance” • Worry about your users needs, deliver content to meet those needs, and the SEO will follow SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  42. 42. Thanks! Mike Hoefer Zach Luse mike@hoeferweb.com zach@paragondigital.com Twitter: @mhoefer Twitter: @paragondigital (603) 369-7970 (603) 399-6400 SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12
  43. 43. Bedtime Reading • http://www.seomoz.org/blog • http://searchenginewatch.com • http://searchengineland.com • http://www.searchenginejournal.com • http://support.google.com/webmasters/bin/answer.py? hl=en&answer=35291 • http://www.google.com/adwords/smallbusinesscenter/ tip-1.html SEO for the “Real World” The Hannah Grimes CenterThursday, April 12, 12

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