LinkedIn: What is it and Why Should I care
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LinkedIn: What is it and Why Should I care

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Workshop for health care providers

Workshop for health care providers

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    LinkedIn: What is it and Why Should I care LinkedIn: What is it and Why Should I care Presentation Transcript

    • What Is LinkedIn?Why Should I Care? //Hoeferweb
    • Introduction What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Agenda • Objectives • What is LinkedIn? • Why does it matter to the Brattleboro Retreat? • Basics • Advanced Topics • Company Pages • Questions What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Objectives • Understand the Basic Profile Settings and Best Practices • Understand How To Use Status Messages • Understand How Your Active Use of LinkedIn will help you, and help the Brattleboro Retreat What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • What is LinkedIn • Worlds Largest Professional Network with more than 120 million members • Nine years old next month • It allows you to establish “The most important page on the web” • “Facebook for your Career” allowing you to connect and stay in touch with colleagues and friends (without subjecting them to your embarrassing college photos!) • Recruitment, Job Postings, Job Seekers • Rapidly expanding in to areas such News, Answers, and Company Pages What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • The Network Effect What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Why Does It Matter To You? • Help control the message • Allow others to validate what they have heard • “If you are invisible you are a fraud” • Job Opportunities (Not that any of you are looking for work!) • Learning & Professional Development Opportunities • Networking and Connecting with other professionals in your field What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • The Most Important Page On The Web What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Why Does It Matter To The Retreat? • Organization growth is limited by staffing constraints (72 Openings) • “Social” is becoming more and more important way “we humans” to find things that are good • Professional development opportunities via information shared in your networks and areas of interest • We want our employees to promote the good work they do, to be seen as experts in the field, and represent the Brattleboro Retreat well • Taking every advantage of our referral networks • Ensure we are professionally represented across the internet What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • LinkedIn 101: The Basics What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Your Profile What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Your Profile What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Profile Settings What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Custom Profile URL This Not This What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Who’s Viewed What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Make Connections What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Invitation to Connect What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Control Who Can See Your Connections What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Send Messages What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Status Stream What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Status What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Status Guidelines • Relevant to your professional life • Info that is useful to the people in your network • Questions for the people in your network • Tasteful bragging • Follow all laws/ethics in your profession • You can link to Twitter if you like What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Let’s Kick It Up A Notch • Groups • Apps • LinkedIn Today • “Premium Service” What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Groups What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Groups On Your Profile What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Group Page What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Using Groups • Love em’ or Leave em’ • Control the Flow • I’ve have good luck asking questions in groups • Join and listen, then participate • Consider starting your own... • VT Mental Health Workers... • Uniformed Services Mental Health Providers... What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Apps: Reading List What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Apps: Tripit What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Apps: Events What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • LinkedIn Today What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • LinkedIn Premium What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Company Pages What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Company Pages • Marketing Communications Team will Coordinate • “The Word” of The Brattleboro Retreat • Allows for “Followers” (long tail recruiting) • Lists Employees (who are on Linked in and have defined the Brattleboro Retreat as an Employer) What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Questions ? What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Now What? •What? •So What? •Now What? What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
    • Thanks! Mike Hoefer http://www.linkedin.com/in/mhoefer (603) 369-7970 What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb