What Is LinkedIn?Why Should I Care? //Hoeferweb
Introduction                                         What is LinkedIn?Brattleboro Retreat, April 3, 2012                  ...
Agenda                     • Objectives                     • What is LinkedIn?                     • Why does it matter t...
Objectives                     • Understand the Basic Profile Settings and Best Practices                     • Understand ...
What is LinkedIn                     • Worlds Largest Professional Network with more than 120 million members             ...
The Network Effect                                            What is LinkedIn?Brattleboro Retreat, April 3, 2012         ...
What is LinkedIn?Brattleboro Retreat, April 3, 2012                                     Why Should I Care?   //Hoeferweb
Why Does It Matter To You?                     • Help control the message                     • Allow others to validate w...
The Most Important Page On The Web                                     What is LinkedIn?Brattleboro Retreat, April 3, 2012...
Why Does It Matter To The Retreat?                          • Organization growth is limited by staffing constraints (72 Op...
LinkedIn 101: The Basics                                               What is LinkedIn?Brattleboro Retreat, April 3, 2012...
Your Profile                                        What is LinkedIn?Brattleboro Retreat, April 3, 2012                    ...
Your Profile                                        What is LinkedIn?Brattleboro Retreat, April 3, 2012                    ...
Profile Settings                                          What is LinkedIn?Brattleboro Retreat, April 3, 2012              ...
Custom Profile URL            This            Not This                                           What is LinkedIn?Brattlebo...
Who’s Viewed                                         What is LinkedIn?Brattleboro Retreat, April 3, 2012                  ...
Make Connections                                           What is LinkedIn?Brattleboro Retreat, April 3, 2012            ...
Invitation to Connect                                             What is LinkedIn?Brattleboro Retreat, April 3, 2012     ...
Control Who Can See Your Connections                                     What is LinkedIn?Brattleboro Retreat, April 3, 20...
Send Messages                                         What is LinkedIn?Brattleboro Retreat, April 3, 2012                 ...
Status Stream                                         What is LinkedIn?Brattleboro Retreat, April 3, 2012                 ...
Status                                      What is LinkedIn?Brattleboro Retreat, April 3, 2012                           ...
Status Guidelines                     • Relevant to your professional life                     • Info that is useful to th...
Let’s Kick It Up A Notch                     • Groups                     • Apps                     • LinkedIn Today     ...
Groups                                      What is LinkedIn?Brattleboro Retreat, April 3, 2012                           ...
Groups On Your Profile                                             What is LinkedIn?Brattleboro Retreat, April 3, 2012     ...
Group Page                                        What is LinkedIn?Brattleboro Retreat, April 3, 2012                     ...
Using Groups                     • Love em’ or Leave em’                     • Control the Flow                     • I’ve...
Apps: Reading List                                            What is LinkedIn?Brattleboro Retreat, April 3, 2012         ...
Apps: Tripit                                        What is LinkedIn?Brattleboro Retreat, April 3, 2012                   ...
Apps: Events                                         What is LinkedIn?Brattleboro Retreat, April 3, 2012                  ...
LinkedIn Today                                          What is LinkedIn?Brattleboro Retreat, April 3, 2012               ...
LinkedIn Premium                                           What is LinkedIn?Brattleboro Retreat, April 3, 2012            ...
Company Pages                                         What is LinkedIn?Brattleboro Retreat, April 3, 2012                 ...
Company Pages                     • Marketing Communications Team will Coordinate                     • “The Word” of The ...
Questions                                     ?                                       What is LinkedIn?Brattleboro Retreat...
Now What?                     •What?                     •So What?                     •Now What?                         ...
Thanks!                                               Mike Hoefer                                     http://www.linkedin....
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LinkedIn: What is it and Why Should I care

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LinkedIn: What is it and Why Should I care

  1. 1. What Is LinkedIn?Why Should I Care? //Hoeferweb
  2. 2. Introduction What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  3. 3. Agenda • Objectives • What is LinkedIn? • Why does it matter to the Brattleboro Retreat? • Basics • Advanced Topics • Company Pages • Questions What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  4. 4. Objectives • Understand the Basic Profile Settings and Best Practices • Understand How To Use Status Messages • Understand How Your Active Use of LinkedIn will help you, and help the Brattleboro Retreat What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  5. 5. What is LinkedIn • Worlds Largest Professional Network with more than 120 million members • Nine years old next month • It allows you to establish “The most important page on the web” • “Facebook for your Career” allowing you to connect and stay in touch with colleagues and friends (without subjecting them to your embarrassing college photos!) • Recruitment, Job Postings, Job Seekers • Rapidly expanding in to areas such News, Answers, and Company Pages What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  6. 6. The Network Effect What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  7. 7. What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  8. 8. Why Does It Matter To You? • Help control the message • Allow others to validate what they have heard • “If you are invisible you are a fraud” • Job Opportunities (Not that any of you are looking for work!) • Learning & Professional Development Opportunities • Networking and Connecting with other professionals in your field What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  9. 9. The Most Important Page On The Web What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  10. 10. Why Does It Matter To The Retreat? • Organization growth is limited by staffing constraints (72 Openings) • “Social” is becoming more and more important way “we humans” to find things that are good • Professional development opportunities via information shared in your networks and areas of interest • We want our employees to promote the good work they do, to be seen as experts in the field, and represent the Brattleboro Retreat well • Taking every advantage of our referral networks • Ensure we are professionally represented across the internet What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  11. 11. LinkedIn 101: The Basics What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  12. 12. Your Profile What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  13. 13. Your Profile What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  14. 14. Profile Settings What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  15. 15. Custom Profile URL This Not This What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  16. 16. Who’s Viewed What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  17. 17. Make Connections What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  18. 18. Invitation to Connect What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  19. 19. Control Who Can See Your Connections What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  20. 20. Send Messages What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  21. 21. Status Stream What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  22. 22. Status What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  23. 23. Status Guidelines • Relevant to your professional life • Info that is useful to the people in your network • Questions for the people in your network • Tasteful bragging • Follow all laws/ethics in your profession • You can link to Twitter if you like What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  24. 24. Let’s Kick It Up A Notch • Groups • Apps • LinkedIn Today • “Premium Service” What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  25. 25. Groups What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  26. 26. Groups On Your Profile What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  27. 27. Group Page What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  28. 28. Using Groups • Love em’ or Leave em’ • Control the Flow • I’ve have good luck asking questions in groups • Join and listen, then participate • Consider starting your own... • VT Mental Health Workers... • Uniformed Services Mental Health Providers... What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  29. 29. Apps: Reading List What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  30. 30. Apps: Tripit What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  31. 31. Apps: Events What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  32. 32. LinkedIn Today What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  33. 33. LinkedIn Premium What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  34. 34. Company Pages What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  35. 35. Company Pages • Marketing Communications Team will Coordinate • “The Word” of The Brattleboro Retreat • Allows for “Followers” (long tail recruiting) • Lists Employees (who are on Linked in and have defined the Brattleboro Retreat as an Employer) What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  36. 36. Questions ? What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  37. 37. Now What? •What? •So What? •Now What? What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  38. 38. Thanks! Mike Hoefer http://www.linkedin.com/in/mhoefer (603) 369-7970 What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
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