LinkedIn: What is it and Why Should I care

  • 543 views
Uploaded on

Workshop for health care providers

Workshop for health care providers

More in: Technology , Career , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
543
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
17
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. What Is LinkedIn?Why Should I Care? //Hoeferweb
  • 2. Introduction What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 3. Agenda • Objectives • What is LinkedIn? • Why does it matter to the Brattleboro Retreat? • Basics • Advanced Topics • Company Pages • Questions What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 4. Objectives • Understand the Basic Profile Settings and Best Practices • Understand How To Use Status Messages • Understand How Your Active Use of LinkedIn will help you, and help the Brattleboro Retreat What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 5. What is LinkedIn • Worlds Largest Professional Network with more than 120 million members • Nine years old next month • It allows you to establish “The most important page on the web” • “Facebook for your Career” allowing you to connect and stay in touch with colleagues and friends (without subjecting them to your embarrassing college photos!) • Recruitment, Job Postings, Job Seekers • Rapidly expanding in to areas such News, Answers, and Company Pages What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 6. The Network Effect What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 7. What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 8. Why Does It Matter To You? • Help control the message • Allow others to validate what they have heard • “If you are invisible you are a fraud” • Job Opportunities (Not that any of you are looking for work!) • Learning & Professional Development Opportunities • Networking and Connecting with other professionals in your field What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 9. The Most Important Page On The Web What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 10. Why Does It Matter To The Retreat? • Organization growth is limited by staffing constraints (72 Openings) • “Social” is becoming more and more important way “we humans” to find things that are good • Professional development opportunities via information shared in your networks and areas of interest • We want our employees to promote the good work they do, to be seen as experts in the field, and represent the Brattleboro Retreat well • Taking every advantage of our referral networks • Ensure we are professionally represented across the internet What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 11. LinkedIn 101: The Basics What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 12. Your Profile What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 13. Your Profile What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 14. Profile Settings What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 15. Custom Profile URL This Not This What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 16. Who’s Viewed What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 17. Make Connections What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 18. Invitation to Connect What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 19. Control Who Can See Your Connections What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 20. Send Messages What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 21. Status Stream What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 22. Status What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 23. Status Guidelines • Relevant to your professional life • Info that is useful to the people in your network • Questions for the people in your network • Tasteful bragging • Follow all laws/ethics in your profession • You can link to Twitter if you like What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 24. Let’s Kick It Up A Notch • Groups • Apps • LinkedIn Today • “Premium Service” What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 25. Groups What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 26. Groups On Your Profile What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 27. Group Page What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 28. Using Groups • Love em’ or Leave em’ • Control the Flow • I’ve have good luck asking questions in groups • Join and listen, then participate • Consider starting your own... • VT Mental Health Workers... • Uniformed Services Mental Health Providers... What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 29. Apps: Reading List What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 30. Apps: Tripit What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 31. Apps: Events What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 32. LinkedIn Today What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 33. LinkedIn Premium What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 34. Company Pages What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 35. Company Pages • Marketing Communications Team will Coordinate • “The Word” of The Brattleboro Retreat • Allows for “Followers” (long tail recruiting) • Lists Employees (who are on Linked in and have defined the Brattleboro Retreat as an Employer) What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 36. Questions ? What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 37. Now What? •What? •So What? •Now What? What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb
  • 38. Thanks! Mike Hoefer http://www.linkedin.com/in/mhoefer (603) 369-7970 What is LinkedIn?Brattleboro Retreat, April 3, 2012 Why Should I Care? //Hoeferweb