Social Media For Realtors
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Social Media For Realtors

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    Social Media For Realtors Social Media For Realtors Presentation Transcript

    • Social Media Twitter, Facebook, LinkedIn, Blogging, YouTube, etc.
    • Why Should I care?
      • It isn’t a form of media. It’s THE new form of media.
      • You can no longer simply “put” info out there and hope someone reads it.
      • Social media is evolving and here’s to stay.
    • What is Social Media?
      • It’s about people
      • It’s about community
      • It’s about participation
      • The shift from outbound to inbound or from monologue to dialog
      • It is changing traditional media & marketing
    • How to Create a Buzz
      • Present Yourself as the expert
      • Invite Interaction
      • Interact Yourself
      • Organize, attend twitups
    • What’s important for all venues
      • Create Relevant Content – It has to be different and relevant
      • Maintain Relevant Content – Consistency is King. It’s not enough to build a profile and post once a mth.
      • Connect with Your Users
    • How To Engage
      • It’s about people – do not market to audiences or targets, engage in conversations
      • Read
      • Know what you’re talking about
      • Participate, Contribute, Engage
      • Become a resource, not a sales person = establish yourself as the leader
      • Become part of the community
      • Listen
      • Learn
      • Respect the communities you engage
    • SOCIAL MEDIA – EXPANDING YOUR SPHERE OF INFLUENCE
      • TWITTER – 20.9 MILLION PEOPLE A DAY – ACTIVE USERS
      • GLOBAL SPHERE – LOCAL IMPACT
      • IMMEDIATE
      • POWERFUL
    • FACEBOOK
      • More than 250M Active Members
      • Fastest Growing demographic is those 35 years and older.
      • In March 2009, 513% growth in 55+ age group
      • Reach – customers, friends associates – deeper
      • Appears top 5% of google searches
    • LinkedIN
      • 8.5 M People, 130 Industries
      • Build a Strong Professional Presence
      • Immediate Trust Factor
      • Who You are Connected to Matters and You are Judged by Your Sphere
      • Professional Engagement-Discussions, Groups
    • LinkedIn – Professionals ONLY
      • Increase your visibility
      • Improve your connectability
      • Improve your Google PageRank
      • Enhance your search engine results
      • Improve your Image – Huge Branding Impact
      • Get Publiclity
    • Blogging = It Matters
      • Content is King
      • Consistency Matters
      • Clarity
      • Content – Who are You Talking To and Why
      • Reviews, Stories, Interviews
      • Relevant
    • RELATIONSHIPS MATTER TWITTER LINKEDIN BLOG WEBSITE FACEBOOK