Ttm background_20140120

  • 143 views
Uploaded on

Product Management, Product Strategy, Product Innovation and Product Launch Framework and Tools

Product Management, Product Strategy, Product Innovation and Product Launch Framework and Tools

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
143
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. TtM Product Solutions Background 15th January 2014 Mike Henry Time to Market mikehenry@ttm.co.uk TtM Product Solutions Ltd Tel: +44 1462 337461 Mob: +44 7802 323678
  • 2. Background Contents of Background Material 2 © 2000 to 2014 TtM  Who we are: Time to Market (TtM Product Solutions)  What we do: TtM …… Time to Money and Product Management  Who are some of our Clients  Time to Market Frameworks and Toolkits  How we can help you  In Company Tailored or Customised Training programme/courses  Public Training with partners  Product Life Cycle Management (PLM) Toolkit  End to End Product Management and Development  Business Model Generation and Product Management  TtMSoftTools: Software Packages © 2000 to 2014 TtM “We accelerate growth”
  • 3. Background Time to Market (TtM Product Solutions Ltd.)  TtM Product Solutions was formed in 1994  We are a small, focused team helping organisations implement all aspects of Product Management and Innovation.  Experience from managing The Time to Market Association (over 7 years)  Assignments with a range of clients in UK and Internationally with Business to Business (B2B) and Business to Consumer (B2C) companies  Work internationally: UK; USA; Canada; France; Germany; Austria, Switzerland; Italy; Finland; Sweden; Poland; Czech Republic; Russia; India; China; Japan; Luxembourg; South Africa; Greece……..  Used to working with customers across functional and organisational boundaries.  3 © 2000 to 2014 TtM Mike Henry has experience in all aspects of Global Product Life Cycle Management and Product Development, was educated as an Electronic and Software Engineer and has worked with organisations and companies in electronics, financial services, information systems, software, telecoms, engineering, ….. © 2000 to 2014 TtM “We accelerate growth”
  • 4. Time to Market (TtM Product Solutions Ltd.) TtM = Time to Market ... Time to Money and Product Management Background 4 © 2000 to 2014 TtM We help organisations and people gain skills and know how  to achieve profitable growth from products, services and markets including:           Product Management and Marketing (PM) Product Portfolio Management (PPM) Product Life Cycle Management (PLM) Product Portfolio Strategy (PPS) Voices of Customers (VoC) Product Competitive Analysis (PCA) Product Value Propositions (PVP) Product Innovation and Creativity (PIC) In Life Product Management (ILPM) In-bound and Out-bound Marketing (IOM) We have a database of processes, methods and tools which we can tailor for a client’s situation and objectives  supported by an implementation toolkit and Excel based ‘SoftTools’. © 2000 to 2014 TtM “We accelerate growth”
  • 5. Background 5 © 2000 to 2014 TtM Who are some of our clients © 2000 to 2014 TtM “We accelerate growth”
  • 6. Some of our clients in Telecoms Electronics/ Electrical • Physical products • Engineering • Manufacturing Engineering/ Manufacturing Background 6 © 2000 to 2014 TtM Chemical Other B2C Xerox B2B MTL Instruments Hunting Engineering B2B= Business to Business; B2U = Business to Business User © 2000 to 2014 TtM “We accelerate growth” B2C= Business to Consumer; B2E= Business to End User
  • 7. Some of our clients in Communications/ System Software Embedded •Solutions •Software •Financial Services Business Solutions Financial Services Background 7 © 2000 to 2014 TtM Aero/ Defence/ Medical B2C Apricot Xerox Insignia Navstar Fuji Film Electronic Imaging Kalamazoo ICL Sony Broadcast GPT Business Systems Marconi Instruments B2B MTL Instruments MDIS Oxford/Vickers Medical Hunting Engineering AEA Technology B2B= Business to Business; B2U = Business to Business©Userto 2014 TtM 2000 B2C= Business to Consumer; B2E= Business to End User “We accelerate growth”
  • 8. Background 8 © 2000 to 2014 TtM Time to Market Framework © 2000 to 2014 TtM “We accelerate growth”
  • 9. Background Time to Market Product Management Framework 9 © 2000 to 2014 TtM © 2000 to 2014 TtM “We accelerate growth”
  • 10. Background End to End Product Life Cycle Management Processes Strategic In-bound Product Management from Market 10 © 2000 to 2014 TtM Out-bound Product Management to Market Market Research Product Market Analysis Voices of Customers Conception Market Communications Market Development Sales Support Tactical Money Grave Core Processes PPR: Product Portfolio Strategy and Roadmapping PD: Product Definition PLI: Launch and Introduction ILM: In Life Product Management PRP: PDP: Product Development Projects Pipeline P r o d u c t Product, Market, Technology Innovation Ideas Business Process Initiative Ideas Supporting Processes Voices of Customers (VoC) and Customer Insight R e p l a c e m e n t P r o d u c t P h a s e O u t Product Value Propositions and Pricing Management (PVP) Product Competitive Analysis and Intelligence (PCA) Product Value Network Management (PVN), Sales Support and Market Communications Tools: Process Maps, RACI and Stakeholder Matrix © 2000 to 2014 TtM “We accelerate growth”
  • 11. Background Business Model Canvas KAP: Key Activities & Processes 11 © 2000 to 2014 TtM PVP: Product Value Propositions VoC: Voices of Customers CS: Customer Segments Countries/ Cultures KR: Key Resources Markets CP: Competitors PP: Product, Service and Solution Portfolio Competitive Products CSR: Sales Channels/ Routes to Market/ Customer Relationships/ Market Communications TP: Technology Portfolio PVN: Product Value Network Suppliers SSP: Supply Side Partners (Collaborators & Suppliers) ICS: Internal Colleagues/Stakeholders £C: Cost Structure (including Risk) £C CIR: Contingents: Influencers/ Regulators DSP: Demand Side Partners or Collaborators £R: Reward/ Revenue Streams (including Price and Profit) £R © 2000 to 2014 TtM Adapted from: Business Model Generation: Alexander Osterwalder and Yves Pigneur “We accelerate growth”
  • 12. Background 12 © 2000 to 2014 TtM ‘Customised’ Training Programmes © 2000 to 2014 TtM “We accelerate growth”
  • 13. Background ‘Customised’ Training Programmes 13 © 2000 to 2014 TtM Customised Learning Programme/ Academy of Courses and other methods Based on:  Topic Modules  Sessions, Breakouts and ‘Homework’  Toolkits  To implement processes, methods, skills and responsibilities which are customised to the client’s needs. Packaged at suitable levels to provide a learning pathway, of for example:  Entry/Foundation  Intermediate  Advanced/ Mastery © 2000 to 2014 TtM “We accelerate growth”
  • 14. Background Approach for developing Product Management process, capability and skills using ‘Modular’ training and Product Management Toolkit 14 © 2000 to 2014 TtM Advanced/Mastery Level of Responsibility PPM Processes, Skills and Tools Modules Advanced /Mastery End to End Product Life Cycle Management - Process Framework A PDP: Product Development Projects Pipeline (PDP) A ILM: In Life Product Strategy and Management (ILM) A PVP: Product Value Propositions (PVP) and Product Portfolio A Pricing and Profitability Management (PrPr) A Integrated Modules, Toolkits and implementation experience sharing Intermediate End to End Product Life Cycle Management - Process Framework I Roles & Responsibilities of Product Manager and Stakeholder Management I PPR: Product Portfolio Strategy and Roadmapping (PPR) I VoC: Voices of Customers (VoC) and Customer/Market Insight I PCA: Product Competitive Analysis and Intelligence (PCA); Competitor Analysis I PD: Product Definition (PD) I PDP: Product Development Projects Pipeline (PDP) I PLI: Product Launch and Introduction (PLI) I ILM: In Life Product Strategy and Management (ILM) I PRP: Product Replacement and Product Phase Out: (PRP) I PVP: Product Value Propositions (PVP) and Product Portfolio I Pricing and Profitability Management (PrPr) I PVN: Product Value Network (PVN) Management, Sales Support and Market Communications Improvement PPM Processes, Skills and Tools Modules A PD: Product Definition (PD) I Selection of Modules and Toolkit Entry/ Foundation A PCA: Product Competitive Analysis and Intelligence (PCA); Competitor Analysis PPM Processes, Skills and Tools Modules A VoC: Voices of Customers (VoC) and Customer/Market Insight Intermediate A PPR: Product Portfolio Strategy and Roadmapping (PPR) APM Toolkit IPM Toolkit Entry/ Foundation End to End Product Life Cycle Management - Process Framework E Roles & Responsibilities of Product Manager and Stakeholder Management E VoC: Voices of Customers (VoC) and Customer/Market Insight E PLI: Product Launch and Introduction (PLI) E PVP: Product Value Propositions (PVP) and Product Portfolio E FPM Toolkit Foundation Modules and Tools Capability and Skills © 2000 to 2014 TtM “We accelerate growth”
  • 15. Background Modules Menu PPM Processes, Skills and Tools Modules 15 © 2000 to 2014 TtM Entry/ Foundation Intermediate Advanced /Mastery A 1 End to End Product Life Cycle Management - Process Framework F I 2 Roles & Responsibilities of Product Manager and Stakeholder Management F I 3 PPR: Product Portfolio Strategy and Roadmapping (PPR) 4 VoC: Voices of Customers (VoC) and Customer/Market Insight 5 PCA: Product Competitive Analysis and Intelligence (PCA); Competitor Analysis 6 PD: Product Definition (PD) 7 PDP: Product Development Projects Pipeline (PDP) I+ A 8 PLI: Product Launch and Introduction (PLI) I A I F I A I+ F A A I 9 ILM: In Life Product Strategy and Management (ILM) I 10 PRP: Product Replacement and Product Phase Out: (PRP) I 11 PVP: Product Value Propositions (PVP) and Product Portfolio 12 Pricing and Profitability Management (PrPr) F A I A I+ 14 PVN: Product Value Network (PVN) Management, Sales Support and Market Communications Improvement (PVN comprises: Sales Channels/ Routes to Market; Demand Network Partners; Influencers and Contingents; Internal Vale Network of Stakeholders and Colleagues; Supply Chain) PIC: Product Innovation and Creativity 15 Market and Technology Strategy 16 Market Intelligence and Segmentation I+ 17 Product Positioning, Messaging and Marketing Communications including Social Networking I+ 18 New Product Development (NPD) I+ 19 Time to Market Compression I+ A 20 Lean/ Agile Product Development I+ A 21 Business Model Generation and Implementation I+ A 13 I+ A A Modular Toolkit © 2000 to 2014 TtM “We accelerate growth”
  • 16. Background Product Management Toolkit Intermediate PM Level (IPM) DPM Product Portfolio Roadmap Product – Market 2- Axis Model Product Portfolio Structure 16 Product – Life Cycle 2- Axis Model © 2000 to 2014 TtM Reward/Risk/ Resource Model (RRRM) Customer Profiles Customer Segments Adoption Characteristics Product Value Network Advanced SWOT: Product Competitive and Price Voices of Customers (VoC) Win/Loss Questionnaires and Analysis (VoC) Topic Guides/ Questionnaires What + How Checklist Sales Metrics Monitor pQFD PLI Checklist Artefacts PVP vs Price Competitive Positioning Commercial Plan, Technical Plan, Information Database SMART Objectives RACI Matrix Stakeholder Map/Matrix Extended P's, C's and R's Checklist MoSCoW © 2000 to 2014 TtM “We accelerate growth”
  • 17. Workshop/Seminar Style and Delivery will be interactive and comprise a balanced set of Sessions and Breakouts to maximize learning, interaction and the needs of participants Background 17 © 2000 to 2014 TtM Workshops are designed and delivered to be very interactive and comprise:  Sessions which are interactive powerpoint presentations by the facilitator which are delivered with questions and answers to stimulate discussion and appropriate levels of debate. The Sessions include examples of tools and case studies  Breakouts which are structured group work to process and discuss implementation and are facilitated by the trainer. Typically groups comprise 4 to 6 people to ensure that individuals have the opportunity to interact and participate.  Post Course assignments (‘Homework’) to embed learning and use of tools When delivering workshops the agenda and timing is adjusted dynamically to meet the needs of the participants and includes the principles and practices relating to the Kolb Learning Cycle. © 2000 to 2014 TtM “We accelerate growth”
  • 18. Background ‘Standard’ Training Courses 18 © 2000 to 2014 TtM Can be delivered ‘As Is’ or Tailored for In Company requirements and delivery:  Product Management  Product Strategy  Product Innovation  Product Launch and Introduction © 2000 to 2014 TtM “We accelerate growth”
  • 19. Background 19 © 2000 to 2014 TtM Product Management ‘Standard’ Training Course © 2000 to 2014 TtM “We accelerate growth”
  • 20. Background Objectives * * * * * * * * * * 20 © 2000 to 2014 TtM All attendees should: Understand Principles and Practices of Product Management Become exposed to the framework of processes and tools for end to end Product Life Cycle Management (PLM) Understand the importance of having a good knowledge of Customers’ current and future needs Understand the importance of having a good knowledge of Competitors and Competitive Products (current and future) Understand how to generate compelling Customer Product Value Propositions Understand some of the methods and tools relating to Product Portfolio Strategy Be introduced to Product Launch and Introduction process and tools and begin to apply them appropriately for their own situation Be introduced to the process and tools for Product Replacement/ Phase Out Be introduced to In Life Product Management and Marketing process and tools. Be introduced to a Toolkit for Product Life Cycle Management to maximise profit © 2000 to 2014 TtM “We accelerate growth”
  • 21. Background PM: Day 1 21 © 2000 to 2014 TtM COURSE CONTENT 09.00 to 17.00 Day 1 Session 1S0 Introduction, Objectives, Agenda, Issues and Priorities Session 1S1 Product Management Principles and Practices x Session 1S2 x Session 1S3 x Break End to End Product Life Cycle Management - Process Framework Lunch Customer Product Value Proposition Definition and Development Break Breakout 1B1 Generate Product Value Proposition Session x Bring forward topics from Day 2 x Close for the Day Sessions are interactive powerpoint presentations by the facilitator Breakouts are structured individual and/or group work to process and discuss implementation Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts © 2000 to 2014 TtM “We accelerate growth”
  • 22. Background PM: Day 2 22 © 2000 to 2014 TtM COURSE CONTENT 09.00 to 17.00 x x 2S1 x 2B1 2S2 Day 2 Recap Product Portfolio Strategy, Roadmap and Reward/Risk/Resource Priorities Break Your approach for Product Portfolio Strategy Voices of Customers and Market Intelligence Session x 2B2 x 2S3 Lunch Voices of Customers in your Company Break Competitor and Product Competitive Intelligence Breakout 2B3 Competitor and Product Competitive Intelligence in your Company Session Breakout Session Breakout x Close for the Day Sessions are interactive powerpoint presentations by the facilitator Breakouts are structured individual and/or group work to process and discuss implementation Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts © 2000 to 2014 TtM “We accelerate growth”
  • 23. Background PM: Day 3 23 © 2000 to 2014 TtM COURSE CONTENT Session Breakout Session Breakout Breakout Breakout 09.00 to 17.00 x x 3S1 Day 3 Recap Product Launch and Introduction and Product Replacement x 3B1 3S2 x 3B2 x 3B3 3B4 Break Product Launch and Introduction improvements in your company In Life Product Management Lunch Product Manager's role in In Life Product Management for your product portfolio. Break Revisit Customer Product Value Proposition Generation Action Planning for Product Management: Priorities for End to End Product Management Processes and Tasks in your company Draft List of Tools to Implement x x Wrap Up and Evaluation Workshop Ends Sessions are interactive powerpoint presentations by the facilitator Breakouts are structured individual and/or group work to process and discuss implementation Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts © 2000 to 2014 TtM “We accelerate growth”
  • 24. Background Background for Examples 24 © 2000 to 2014 TtM  Most examples has been generated from projects with real Clients  Wherever possible we include ‘real life’ examples and case studies  Because of client confidentiality, in some cases, the data, outputs and identity of the client have been changed and ascribed to a fictional company called MobIS (Mobile Information Solutions)  MobIS’ product portfolios are targeted at both Consumers/ End Users (termed B2E) and Business Users (termed B2U) who want to access information from mobile devices.  Two of the product portfolios are listed:  Information on the Move (IM)  International Market Information on the Move (IM2) MobIS Information on the Move (IM) Information on the Move (IM) International Market Information on the Move (IM2) Sport and News Stocks and Shares International Market Information: > Company News and Information > Mergers and Acquisitions > International Travel Information and Booking > Stock Market News Mobile Photograph and Data Mobile phone or digital camera photographs storage, sharing and printing Sharing (MobIS: Photobase) Data (music, files, ….) storage and sharing for Smartphone, Pocket PC, Laptop connectivity through mobile broadband Mobile Marketing The ubiquity of the mobile phone and other devices now offers an Customers B2E for people on the move, targetted with content such as news, sport results and fashion at Adult Personal Users B2U for people who work in Financial Services, Banking and Finance Medium Size Companies B2U for people who work in Financial Services, Banking and Finance Medium Size Companies Large Companies and Corporates B2E for 'amateur photographers' through direct marketing and sales using a website and call centre on a cost per photograph B2U for professional photographers through direct marketing and sales using a professional subscription based website and call centre B2E for mobile End User through direct marketing and sales using a © 2000 to 2014 TtM website and call centre on a cost per file “We accelerate growth” B2U
  • 25. Background DPM Product Management Toolkit Product Portfolio Roadmap Product – Market 2- Axis Model Product Portfolio Structure 25 © 2000 to 2014 TtM Product – Life Cycle 2- Axis Model Advanced SWOT: Product Competitive Customer Profiles Customer Segments Adoption Characteristics Voices of Customers (VoC) Topic Guides/ Questionnaires PVP vs Price Competitive Positioning What + How Checklist For reference pQFD Artefacts Commercial Plan, Technical Plan, Information Database MoSCoW For reference © 2000 to 2014 TtM “We accelerate growth”
  • 26. Who? Product Value Proposition Information on the Move (IM) Stocks and Shares Against what?  Opportunity for MobIS × Threat for MobIS Competitive Products Target Customers Segments: Medium Size Financial Services Companies Business Users (BU): Financial Business Executives Technical Buyers (TB): IT Directors Economic Buyers (EB): Financial Directors WHO Company: Purple Product: Share Prices Competitive Opportunities and Threats  Slow access to information (>5secs)  Poor connectivity × Low initial price Against WHAT Company: Wino Product: Stock Trades Competitive Opportunities and Threats  Slow access to information (>4secs) × Low initial price do we compete × Great travel booking facilities with www.lastminute.com What? How? Benefits & Expectations For customers: • Functionality (BU): Up to date Stocks and Shares information and instant access to other critical information • Functionality (BU): Easy travel arrangements • Usability (BU): Clear display of information and easy navigation • Usability (BU): Alerts for important messages and information • Usability (BU): Should require little training to get maximum benefit • Performance (TB): Connection from anywhere in the world • Performance (TB): Fast and secure download • Setup (TB): Wire free connectivity to laptops, networks etc. • Supportability (TB): Global support • Economics (EB): Attractive Total Cost of Ownership and Flexible Terms and Conditions WHAT do they want Key Selling Points to provide benefits and expectations to customers • Functionality/Performance: Fast access (< 2secs) to the most important channels of financial information while on the move • Functionality: Business www.ebookers.com privileged travel access • Technology: Advanced handset range with intuitive use and 'industry strength' security. • Functions: MobIS prioritised alerts and On handset training • Setup: Bluetooth self configuring capability • Supportability: MobIS website for Integration Guides and Application Newsletters do we provide • Economics: Range of subscriptions, Free upgrades and Flexible Terms • Supportability: Dedicated MobIS's 24/7 technical support team HOW Date: <date> Product Manager: <Product Manager>
  • 27. Background 27 © 2000 to 2014 TtM Product Strategy ‘Standard’ Training Course © 2000 to 2014 TtM “We accelerate growth”
  • 28. Product Strategy ‘Standard’ Workshop Outputs 3 days workshop Background 28 © 2000 to 2014 TtM  Strategic opportunities to improve the financial and other performance of Product Portfolio  Customer, Applications, Competitive, Market, Technical, Macro and other Trends  Product Innovations, Product Developments or Product Improvements  Improvements in Operations, Market Communications, Sales Support and Sales  Product Management initiatives  Priorities for projects, changes and other actions to implement Product Portfolio Strategy  ………… © 2000 to 2014 TtM “We accelerate growth”
  • 29. Product Strategy ‘Standard’ Workshop Agenda 3 days Background 29 © 2000 to 2014 TtM Session: Introduction, Objectives, Agenda, Issues and Priorities Session: Principles and Practices Session: Customers, Markets and Trends Breakout: Product Portfolio and Market 2-Axis Model Session: Customer Product Value Propositions Breakout: Compelling Customer Product Value Propositions Generation Session: Product Portfolio and Roadmapping Breakout: Roadmap Generation Session: Product Competitive Analysis Breakout: Product Competitive SWOT (Strengths, Weaknesses, Opportunities and Threats) Session: Market Attractiveness, Product Strength and Macro Trends Breakout: Directional Product Matrix Session: Toolkit Walkthrough, Priorities and Actions Breakout: Priorities and Actions for each Product Portfolio Sessions are interactive powerpoint presentations by the facilitator Breakouts are structured individual and/or group work to process and discuss implementation Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts © 2000 to 2014 TtM “We accelerate growth”
  • 30. Background 30 © 2000 to 2014 TtM PPS Toolkit and Process 1. Market, Voices of Customers (VoC), Trends and Win/Loss Analysis Evaluation Loop OUTPUTS: Market and other trends, Customers Requirements and Product Portfolio Gaps 2. Customer Product Value Propositions (PVP) OUTPUTS: Updated PVPs. 3. Product Portfolio and Roadmapping (PPR) OUTPUTS: Actions relating to Product Portfolio Development, Product Launches, Business Improvements, Market Communications and Sales Strategy 4. Product Portfolio SWOT Analysis, Competitive and Price (PCA) OUTPUTS: Product Portfolio and Pricing Strengths, Weaknesses, Opportunities and Threats (SWOT) 5. Artefacts, Priorities and Actions OUTPUTS: Priorities and Actions © 2000 to 2014 TtM “We accelerate growth”
  • 31. Product Portfolio Strategy Toolkit Background Directional Product Matrix DPM Product – Market 2- Axis Model Product Portfolio and Trend Roadmap 31 © 2000 to 2014 TtM Product Portfolio Structure Customer Profiles Customer Segments Priority Ref H M L Market, Voices of Customers (VoC) and other trends H H H H H H H H H H H H H H H H H Market, Macro or Other Trends Region or Country 1 Region or Country 2 Action Advanced SWOT: Product Competitive and Price 1 Sales Revenue or Volume trends Market Share trend Customer or Industry trends 4 Applications trends 5 Pricing Trends 6 Margin or profitability trends 7 Competitor Trends 8 Competitive Products trends 9 Market Communications trends 10 Changes in Competitors' Sales Channels or Routes to Market 11 Contingent: Regulatory, Standards, ….. Trends 12 Macro Trends: Demographics 13 Macro Trends: Economic 14 Macro Trends: Environmental 15 Macro Trends: Regulatory and Politics 16 Macro Trends: Social 17 Macro Trends: Technology 18 Macro Trends: Other 19 Other 20 Other 2 3 What + How Checklist Artefacts RACI Matrix Extended P's, C's and R's Checklist Commercial Plan, Technical Plan, Information Database © 2000 to 2014 TtM “We accelerate growth”
  • 32. Background 32 © 2000 to 2014 TtM Product Innovation and Creativity ‘Standard’ Training Course What to Innovate                   Product Product Portfolio/Pipeline Product Value Propositions Price Market Applications covered Sales and Market Communications to Customers Competitive actions Geographical reach Regulations, Standards Technology Information Technology Product Technology Operational Technology Business Model/ Processes Business Model Customers’ Processes © 2000 to 2014 TtM Our Processes “We accelerate growth”
  • 33. Background Objectives         33 © 2000 to 2014 TtM Be introduced to the principles of Product, Market, Technology and other Innovation Understand and explore ways to increase creativity and innovative thinking Understand types of Innovator companies and approaches outside your industry Explore principles and practices relating to Disruptive, Revolutionary and Evolutionary Innovation and how it might apply in your company Understand how Proposition Portfolio Strategy and Roadmapping, innovation information from Voices of Customers (Gemba, Adoption Characteristics, Kano) and Competitive Intelligence promote innovation Discuss Lean and Agile Principles and Practices for Product and Software Development Be introduced to Jugaad Innovation and discuss use in current and developing markets Discuss and work with a comprehensive set of methods and a toolkit for implementing innovation © 2000 to 2014 TtM “We accelerate growth”
  • 34. Background Innovation and Creativity: Methods and Toolkit Methods Toolkit + Innovators: Need seekers (NS); Market readers (MR); Technology drivers (TD) + Proposition Portfolio Strategy and Roadmapping + Gemba, Adoption Characteristics, Kano + Imagining Newcomers + Competitive Forces + Competitive Intelligence + Step-Stretch-Leap + BHAGs (Big Hairy Audacious Goals) + Purposeful Evolution + Agile Software Development + Lean Product Development + Jugaad Innovation + + + + + + + Brainstorming (and reversal) Lennonisms ‘imagine there’s .’ Imagineering Synectics Problem Solving and Fishbone Scenario Planning Mind-mapping 34 © 2000 to 2014 TtM Imagination Ingenuity Ideas Invention Improvisation Creativity Types of Innovation:  Disruptive  Revolutionary               Innovation Strategy and Drivers: NS, MR, TD Compelling Product Value Propositions Buyer Profiles and User Personas Portfolio, Trend and Technology Roadmaps Directional Product Matrix (DPM) Macro Trends Product Value Network Competitor Forces Competitive SWOT Newcomer Opportunities and Threats Step-Stretch-Leap Worksheet Agile Principles and Practices Lean Principles and Practices Jugaad Principles and Practices      Synectics/ SCAMPER Fishbone/ Ishikawa Scenario maps Mind-maps De Bono’s Hats  Evolutionary © 2000 to 2014 TtM “We accelerate growth”
  • 35. Background Day 1 35 © 2000 to 2014 TtM COURSE CONTENT 9.30 to 18.00 Day 1 Session 1S0 Introduction, Objectives, Agenda, Issues and Priorities Session 1S1 What is Innovation? Exercise: Seeing things differently x Break Session 1S2 Ways to increase creativity and innovative thinking - Part 1 Breakout 1B1 Imagining a Newcomer x Session 1S3 x Lunch Innovators: Need seekers; Market readers; Technology Drivers from Apple, Samsung and Google Break Breakout 1B2 Innovation for your product, market and technology portfolios Session x Bring forward topics from Day 2 x Close for the Day Sessions are interactive powerpoint presentations by the facilitator Breakouts are structured individual and/or group work to process and discuss implementation Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts © 2000 to 2014 TtM “We accelerate growth”
  • 36. Background Day 2 36 © 2000 to 2014 TtM COURSE CONTENT x Session Day 2 x 09.00 to 18.00 Recap 2S1 x Proposition Portfolio Strategy and Roadmapping and Inbound Innovation Break Breakout 2B1 Trend and Portfolio Roadmaps Session 2S2 Generations of Product Development and Technology Innovation methods x Breakout 2B2 x Lunch Your company's approach for Development and Innovation Break Session 2S3 Disruptive, Revolutionary and Evolutionary Innovation (BHAGS, Step-StretchLeap, Purposeful Evolution) Breakout 2B3 How does Disruptive, Revolutionary and Evolutionary Innovation apply in your company? x Close for the Day Sessions are interactive powerpoint presentations by the facilitator Breakouts are structured individual and/or group work to process and discuss implementation Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts © 2000 to 2014 TtM “We accelerate growth”
  • 37. Background Day 3 37 © 2000 to 2014 TtM COURSE CONTENT x Session Day 3 x 09.00 to 17.00 Recap 3S1 x Ways to increase creativity and innovative thinking - Part 2 Break Session 3S2 Lean and Agile Principles and Practices for Product and Software Development Breakout 3B1 Discussion on Lean and Agile x Session 3S3 x Facilitated Discussion 3B2 Lunch Jugaad Innovation and use in developing and developed markets Break Methods and Toolkit for Product, Market and Technology Innovation Action planning x Wrap Up and Evaluation x Workshop Ends Sessions are interactive powerpoint presentations by the facilitator Breakouts are structured individual and/or group work to process and discuss implementation Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts © 2000 to 2014 TtM “We accelerate growth”
  • 38. Background 38 © 2000 to 2014 TtM Product Launch and Introduction (PLI) ‘Standard’ Training Course © 2000 to 2014 TtM “We accelerate growth”
  • 39. Product Launch and Introduction (PLI) ‘Standard’ Workshop Outputs 3 days workshop Background 39 © 2000 to 2014 TtM  Understanding best practices and associated tools for planning and implementing Product Launch  Product Launch strategies for Big Bang, Phased or Soft Launch, Minimal Launch, Re-Launch, ....  Launch planning and key milestones  Compelling and competitive Product Value Propositions for product positioning  Product messaging using Product Value Claims model  Tools to evaluate Product readiness, Customer readiness, Sales and Operational readiness  Effective internal communications, Market Communications Mix and Sales/ Routes to Market  ………… © 2000 to 2014 TtM “We accelerate growth”
  • 40. Background Product Launch and Introduction (PLI) ‘Standard’ Workshop Agenda 3 days 40 © 2000 to 2014 TtM Session: Introduction, Objectives, Agenda, Issues and Priorities Session: Product Launch and Introduction in End to End Product Life Cycle Management Session: Overview of Product Launch and Introduction (PLI) Process and Toolkit Breakout: Issues/Pitfalls for Product Launch and Introduction in your company Session: Developing compelling Product Value Propositions for launch Breakout: Generate Product Value Propositions Session: Product Launch Strategy and Planning linked to Product Replacement Breakout: Product Launch Planning and Launch Pack - prioritisation of methods and tools Session: Product Readiness and Internal Launch Breakout: Product Readiness and Internal Launch for your launches Session: External Launch and introduction for sales, markets and customers Session: External Launch: early supply and support and PLI monitoring and adjustment Breakout: External Launch:introduction for sales, markets and customers for your launches Session: PLI Completion and Transfer to In Life Product Management Breakout: Action Planning for Product Launch Sessions are interactive powerpoint presentations by the facilitator Breakouts are structured individual and/or group work to process and discuss implementation Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts © 2000 to 2014 TtM “We accelerate growth”
  • 41. Background Types of Product External Launch 41 © 2000 to 2014 TtM Full Launch (Big Bang) for new product(s) or a major change to current product(s)  intended to :       Maximise market awareness Maximise sales leads/revenue Stimulate Sales Motivation and Momentum Generate competitive differentiation Usually requires substantial money, resource and focus Can be part of an overall marketing and sales campaign Our Return on Investment should be a key factor on deciding Type or Scale of Launch Soft Launch /Progressive/Phased Launch Potential rationales:  If want to phase geographically Re-Launch of current products  If want to supply to a limited set of customers to get fast feedback and/or  If product(s)/ product range is not fully ready and/or  internal launch is not complete and/or  Limited marketing resources (people and money) or  Want to capture some customers and revenue to justify more internal or external investment  Re-Stimulate Sales Motivation and Momentum Minimal Launch     Low priority product(s)/ regulatory product(s), or Minor revision or update or product range addition, or Targeted at niche or specific customer base, or Part of a rolling or phased launch Implication: Type of Launch helps determine the process and © 2000 to 2014 TtM tools used for Product Launch and Implementation accelerate growth” “We
  • 42. Background Product Launch and Introduction Toolkit Planning       42 © 2000 to 2014 TtM Product Launch Plan and Checklist Launch Timeline Tracker Mini-Product Value Proposition (PVP) Product Launch Pack/Kit Market Communications Mix Stakeholder Matrix Readiness and Launch  Product Readiness Criteria and Checklist  Customer/Sales Readiness Criteria and Checklist  Organisational Readiness Criteria and Checklist Monitoring and Adjustment  Launch SWOT Chart (Strengths, Weaknesses, Opportunities, Threats)  Product Launch Metrics Dashboard © 2000 to 2014 TtM “We accelerate growth”
  • 43. Phase Out with Launch of a Replacement Background 43 © 2000 to 2014 TtM Phase Out and Launch need to be well synchronised Can take a long time © 2000 to 2014 TtM “We accelerate growth”
  • 44. TtMSoftTools: Software Packages to implement tools for Product Portfolio and Product Life Cycle Management Background 44 © 2000 to 2014 TtM TtMSoftTool ID TtMSoftTool Title and Description SPS Product Portfolio Strategy and Road Mapping SSL Project Selection and Priorities SVC Voices of Customers Collection and Analysis SCA Product Competitive Analysis SPD Product Definition and pQFD (pragmatic Quality Function Deployment) SPL Product Launch Planning and Information SPI Product Life Cycle and In Life Management SVP Product Value Propositions Management SPM Product Management SPP Product and Market Portfolio Management © 2000 to 2014 TtM “We accelerate growth”
  • 45. Background Mike Henry – Interests and Experience 45 © 2000 to 2014 TtM Mike Henry was educated as an electronics engineer, graduated from Leeds University and subsequently carried out postgraduate research in medical computing at the University of Dundee. He has been involved in the development, integration and marketing of software and electronics systems in a wide variety of applications. With Xerox, Mike was the Electronics and Software Manager for a development programme which was used as a pilot for Xerox's Product Development Process. He lead product development and management of photocopiers and document image management workstations, with teams based in the UK, Netherlands, East and West Coasts of USA, Japan and Korea. Mike joined Crosfield Electronics (now Fuji Film Electronic Imaging) as a member of the marketing department. He took the lead in developing and implementing the company Product Life Cycle Process (PLP), with the major objectives of reducing time to market, stimulating product innovation and increasing life cycle profitability. He was accountable for Product Strategy and Planning for EMEA, Japan (With Fuji Film) and Americas (with DuPont). Mike now leads Time to Market (TtM Product Solutions) as Managing Director. He has completed projects with over a hundred companies in the UK, USA, Canada, Switzerland, Italy, Finland, Poland, Russia, Japan, China and India relating to Product Management, Product Strategy and Innovation. Mike specialises in Product Management, Product Value Propositions (PVP), Voices of Customers (VoC) and Product Competitive Analysis (PCA) and together with his colleagues provides a wide range of training and implementation programmes to clients in many markets, including: electronics, engineering, telecommunications, software and data services, chemical, financial services, government, retail etc. © 2000 to 2014 TtM “We accelerate growth”
  • 46. Background That’s all Folks – Thank you Mike Henry Time to Market mikehenry@ttm.co.uk TtM Product Solutions Ltd www.ttm.co.uk Tel: +44 1462 337461 Mob: +44 7802 323678 46 © 2000 to 2014 TtM Mike will be very happy to receive: Any Questions Comments or Feedback © 2000 to 2014 TtM “We accelerate growth”