Earn new prospects convert existing prospects with multi touch marketing

467 views
348 views

Published on

The Sales Growth Hub welcomes Bill Corbin, Founder and CEO of Enfront Micro-Marketing, where he will show how to effectively execute multi-touch marketing.

We’re operating in a “noisy” marketplace. People are bombarded; not returning phone calls or answering emails. How can we break through the “noise barrier” to develop active prospects?

After a formal sales presentation, during the decision cycle, prospects are bombarded again… competitive pitches, on-the-job distraction, and life in general. Memory of our value is under attack. How do we maintain the contact that can convert at-risk prospects into paying customers?

In both cases, the answer may include multi-touch marketing. This webinar will discuss the concept of multi-touch marketing, will share ideas for effective execution, and will discuss pitfalls to avoid.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
467
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
16
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Earn new prospects convert existing prospects with multi touch marketing

  1. 1. Bill Corbin, Founder - Enfront.com Sales Follow-Up for Relationships and Revenue Welcome!
  2. 2. Innovative Use of Emerging Technology Bill Corbin
  3. 3. Unified Neighbors Bill Corbin
  4. 4. Unified Neighbors Bill Corbin
  5. 5. Profound Capability Vs. Mass Marketing
  6. 6. Person-to-Person Communication With the Individuals and Small Groups Important to Success Micro-Marketing is...
  7. 7. Person-to-Person Communication With the Individuals and Small Groups Important to Success for... Relationship Building and Revenue Building Micro-Marketing is...
  8. 8. Online, On-Demand Content Integrated Contact Data Actionable
  9. 9. System that has evolved
  10. 10. Great Hammer! What’s Our Nail?
  11. 11. Incredible Marketplace e-NOISE Fighting a New Reality
  12. 12. Some experts say 5… or 7… or 11 Incredible Noise Multiple Touches for Relationship Traction
  13. 13. No Wonder Follow-Up Doesn’t Happen Increased Touch Requirement
  14. 14. A Rock Solid Starting Point
  15. 15. A Classic Individual Journey Ideal for Micro-Marketing
  16. 16. Blitz Move the Needle! Two Kinds of Multi-Touch Campaigns Drip Memory of Value
  17. 17. Goal is an Active Prospect, Not Another Connection Follow-Up w/ Newly Met Such as LinkedIn
  18. 18. Two Metaphors, Both Bad Follow-Up w/ Newly Met Such as LinkedIn
  19. 19. Two Metaphors, Both Bad Follow-Up w/ Newly Met Such as Linked In
  20. 20. This Plus Other Touches Best Touch is YOU
  21. 21. Not “Didja decide yet?” or even handwritten notes Delaying Prospect: Low Hanging Fruit
  22. 22. Technique: Vary Campaign Intensity by Value of Recipient Especially Networking, Events A Lead: 8 Touch / B: 5 Touch / C: 3 Touch
  23. 23. Technique: Be Ready with Next Campaign!
  24. 24. Live Example, KEY IS RESEARCH
  25. 25. CRITICAL: Convenient Infrastructure
  26. 26. CRITICAL: Convenient Infrastructure
  27. 27. Bill Corbin, Founder - Enfront.com Sales Follow-Up for Relationships and Revenue Welcome!

×