Mike Jesse
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Mike Jesse

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Mike Jesse biography information featuring career highlights, on and offline marketing and web development examples.

Mike Jesse biography information featuring career highlights, on and offline marketing and web development examples.

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Mike Jesse Mike Jesse Presentation Transcript

  • mike jesse Integrated Marketing Communications Professional 4588 Emerald View Court, Eureka MO 63025 • 314.496.6891 • Email mike@mikejesse.com Learn more about Mike Jesse Scan with your smart phone
  • About
    • High-energy executive professional with 23 years of experience:
      • Fortune 500 companies
      • Advertising Agencies
      • Top Private Companies
      • Start-ups
    • Education:
      • Maryville University
        • B.A. Communications, Minor Psychology
      • UMSL
        • Certificate in Design & Illustration
  • Professional Experience
    • Phase 1 Communications
      • CMO | Social Media Strategist
    • Osborn & Barr
      • Resource Manager
    • Fusion
      • Owner | Designer
    • Aon Innovative Solutions
      • Creative Manager
    • Ralston Purina (Nestlé)
      • Assistant Communications Manager | Designer
  • Client Experience
    • Sony
    • Volkswagen
    • Circuit City
    • Guitar Center
    • John Deere
    • Michelin
    • USDA Rural Development
    • Becker Underwood
    • Monsanto
    • Contour Energy Systems
    • Superior Building Group
    • E&M Plumbing
    • Injury Specialists
    • McGrath Environmental
    • Leonard Associates Consulting
    • Jag Promotions
    • Strategic Research Network
    • The Young Group
    • Continental Research Company
  • Career Highlights
    • Maximized an online marketing campaign attaining 1,200+ unique website visitors within 3 months
    • Produced creative on a collaborative new business pitch and won a $30 million+ account
    • Launched a UK product web site in < 4 weeks
    • Managed budgets of $1 million+
    • Streamlined creative work flow procedures reducing turnaround time and expenditures of $25k annually
  • Industry Proficiency
    • Communications
      • Campaign Development
      • Copywriting
      • Presentations
      • Email Marketing
      • Training
      • Media
    • Social Media
      • Twitter
      • Facebook
      • YouTube
      • LinkedIn
      • RSS/Atom
      • Analytics
    • Creative
      • Design
      • Production
      • Print
      • Digital
      • Collateral
      • Newsletters
    • Technology
      • Mac & PC
      • Ms Office
      • Adobe Creative Suite
      • QuarkXpress
      • CMS
      • HTML
  • Web Development
    • Superior Building Group
      • Project Management
      • Design
      • Development
      • Navigation
      • Content
      • Photography
    • www.superior-building-group.com
  • Web Development
    • Contour Energy Systems
      • Web 2.0 Design
      • Database
      • Development
      • Navigation
      • Content Management
    • www.contourenergy.com
  • Web Development
    • McGrath Environmental
      • Project Management
      • Design
      • Development
      • Photography
    • www.mcgrathenvironmental.com
  • Web Development
    • Osborn & Barr
      • Project Management
      • Content
      • Photography
    • www.osborn-barr.com
  • Social Media - Expertise
    • Strategy
    • Site setup and management
    • Custom creative
    • Multiple site integration
    • Live & scheduled postings
    • Embedded content – widgets, videos, HTML
    • Training
    • Tracking & analytics
  • Social Media - Tools
    • Content Management / Analytics
      • HootSuite Pro
      • MarketMeSuite
      • Twitterfeed
      • Bit.ly
    • Facebook Page Integrated add-ons
      • YouTube, Twitter, Flickr,
      • Involver /ShortStack: welcome tab, photo gallery, file sharing, signup forms, coupons and polls
    • Reputation Management / Listening
      • TweetScan
      • Twazzup
      • Tweetbeep
      • Monnitor
      • SocialPing
      • Postling
  • Social Media - Demographics
    • Facebook
    • 400 million active users
      • 130 friends
      • 50% visit every day
    • Global Reach
      • 70% of users are outside the US
    • User Demographic
      • Second-highest avg. income = $61,000, and an avg. of 121 connections.
      • More likely to be married (40%), white (80%) and retired (6%)
  • Social Media - Demographics
    • Twitter
    • 105,779,710 registered users
    • New users are signing up at the rate of 300,000 per day
    • 180 million unique visitors come to the site every month
    • Twitter's search engine receives 600 million search queries per day
    • User Demographic
      • More interested than the others in many subjects - news categories, restaurants, sports, politics, personal finance and religion
      • Average income of $58,000
      • More entrepreneurial
  • Social Media - Demographics
    • LinkedIn
    • 70 million members in over 200 countries
    • A new member joins approximate every second ½ half are outside the U.S
    • Executives from all Fortune 500 companies are LinkedIn members
      • User Demographic
      • More males than females (57% to 43%)
      • Highest avg. income $89,000
      • Joined the site for business
      • Interests
        • News, employment information, sports and politics
        • More likely to be into the gym, spas, yoga, golf and tennis
        • Own more electronic gadgets than the other social networkers, including digital cameras, high-definition TVs, DVRs and Blu-ray players
  • Social Media – PR Strategy Visits: 1,122 Page Views: 4,634 New Visits: 78%
  • Social Media – Client Plan
  • Social Media – Sample Pages
  • Social Media – Dashboard
  • Social Media – Analytics
  • Social Media – Dashboard
  • Search Engine Optimization
    • Technical optimization
      • Page title
      • Page descriptions
      • Page content
    • Link building
    • Web site analysis
    • Key word / phrase analysis
    • Site submittals
    • Benchmarking & reporting
  • Search Engine Marketing
    • Account Setup
    • Keyword research and analysis
    • Campaign management
    • Ad content development
    • Banner ads
    • Reporting
  • References
    • Steve Thomas | Vice President
      • The Net Impact
      • 16690 Swingley Ridge Chesterfield MO 63017
      • 636-532-4424
      • [email_address]
    • Susan Levko | Director of Business Development
      • Injury Specialists
      • 10435 Clayton Road St. Louis MO 63131
      • 314-995-3040
      • [email_address]
  • References
    • Mark Huber, CPA | Financial Advisor
      • North Western Mutual Financial Network
      • 10411 Clayton Road Suite 310 St. Louis Mo 63131
      • Office: (314) 567-9440
      • [email_address]
    • Todd Schinsky | Brand Development Manager
      • Convenience Products
      • 866 Horan Drive Fenton Mo 63026
      • (636) 349-5855
      • [email_address]
  • Technology Expertise
  • Client List