Mike Jesse

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Mike Jesse biography information featuring career highlights, on and offline marketing and web development examples.

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Mike Jesse

  1. 1. mike jesse Integrated Marketing Communications Professional 4588 Emerald View Court, Eureka MO 63025 • 314.496.6891 • Email mike@mikejesse.com Learn more about Mike Jesse Scan with your smart phone
  2. 2. About <ul><li>High-energy executive professional with 23 years of experience: </li></ul><ul><ul><li>Fortune 500 companies </li></ul></ul><ul><ul><li>Advertising Agencies </li></ul></ul><ul><ul><li>Top Private Companies </li></ul></ul><ul><ul><li>Start-ups </li></ul></ul><ul><li>Education: </li></ul><ul><ul><li>Maryville University </li></ul></ul><ul><ul><ul><li>B.A. Communications, Minor Psychology </li></ul></ul></ul><ul><ul><li>UMSL </li></ul></ul><ul><ul><ul><li>Certificate in Design & Illustration </li></ul></ul></ul>
  3. 3. Professional Experience <ul><li>Phase 1 Communications </li></ul><ul><ul><li>CMO | Social Media Strategist </li></ul></ul><ul><li>Osborn & Barr </li></ul><ul><ul><li>Resource Manager </li></ul></ul><ul><li>Fusion </li></ul><ul><ul><li>Owner | Designer </li></ul></ul><ul><li>Aon Innovative Solutions </li></ul><ul><ul><li>Creative Manager </li></ul></ul><ul><li>Ralston Purina (Nestlé) </li></ul><ul><ul><li>Assistant Communications Manager | Designer </li></ul></ul>
  4. 4. Client Experience <ul><li>Sony </li></ul><ul><li>Volkswagen </li></ul><ul><li>Circuit City </li></ul><ul><li>Guitar Center </li></ul><ul><li>John Deere </li></ul><ul><li>Michelin </li></ul><ul><li>USDA Rural Development </li></ul><ul><li>Becker Underwood </li></ul><ul><li>Monsanto </li></ul><ul><li>Contour Energy Systems </li></ul><ul><li>Superior Building Group </li></ul><ul><li>E&M Plumbing </li></ul><ul><li>Injury Specialists </li></ul><ul><li>McGrath Environmental </li></ul><ul><li>Leonard Associates Consulting </li></ul><ul><li>Jag Promotions </li></ul><ul><li>Strategic Research Network </li></ul><ul><li>The Young Group </li></ul><ul><li>Continental Research Company </li></ul>
  5. 5. Career Highlights <ul><li>Maximized an online marketing campaign attaining 1,200+ unique website visitors within 3 months </li></ul><ul><li>Produced creative on a collaborative new business pitch and won a $30 million+ account </li></ul><ul><li>Launched a UK product web site in < 4 weeks </li></ul><ul><li>Managed budgets of $1 million+ </li></ul><ul><li>Streamlined creative work flow procedures reducing turnaround time and expenditures of $25k annually </li></ul>
  6. 6. Industry Proficiency <ul><li>Communications </li></ul><ul><ul><li>Campaign Development </li></ul></ul><ul><ul><li>Copywriting </li></ul></ul><ul><ul><li>Presentations </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Media </li></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>RSS/Atom </li></ul></ul><ul><ul><li>Analytics </li></ul></ul><ul><li>Creative </li></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Production </li></ul></ul><ul><ul><li>Print </li></ul></ul><ul><ul><li>Digital </li></ul></ul><ul><ul><li>Collateral </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Mac & PC </li></ul></ul><ul><ul><li>Ms Office </li></ul></ul><ul><ul><li>Adobe Creative Suite </li></ul></ul><ul><ul><li>QuarkXpress </li></ul></ul><ul><ul><li>CMS </li></ul></ul><ul><ul><li>HTML </li></ul></ul>
  7. 7. Web Development <ul><li>Superior Building Group </li></ul><ul><ul><li>Project Management </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Development </li></ul></ul><ul><ul><li>Navigation </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Photography </li></ul></ul><ul><li>www.superior-building-group.com </li></ul>
  8. 8. Web Development <ul><li>Contour Energy Systems </li></ul><ul><ul><li>Web 2.0 Design </li></ul></ul><ul><ul><li>Database </li></ul></ul><ul><ul><li>Development </li></ul></ul><ul><ul><li>Navigation </li></ul></ul><ul><ul><li>Content Management </li></ul></ul><ul><li>www.contourenergy.com </li></ul>
  9. 9. Web Development <ul><li>McGrath Environmental </li></ul><ul><ul><li>Project Management </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Development </li></ul></ul><ul><ul><li>Photography </li></ul></ul><ul><li>www.mcgrathenvironmental.com </li></ul>
  10. 10. Web Development <ul><li>Osborn & Barr </li></ul><ul><ul><li>Project Management </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Photography </li></ul></ul><ul><li>www.osborn-barr.com </li></ul>
  11. 11. Social Media - Expertise <ul><li>Strategy </li></ul><ul><li>Site setup and management </li></ul><ul><li>Custom creative </li></ul><ul><li>Multiple site integration </li></ul><ul><li>Live & scheduled postings </li></ul><ul><li>Embedded content – widgets, videos, HTML </li></ul><ul><li>Training </li></ul><ul><li>Tracking & analytics </li></ul>
  12. 12. Social Media - Tools <ul><li>Content Management / Analytics </li></ul><ul><ul><li>HootSuite Pro </li></ul></ul><ul><ul><li>MarketMeSuite </li></ul></ul><ul><ul><li>Twitterfeed </li></ul></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><li>Facebook Page Integrated add-ons </li></ul><ul><ul><li>YouTube, Twitter, Flickr, </li></ul></ul><ul><ul><li>Involver /ShortStack: welcome tab, photo gallery, file sharing, signup forms, coupons and polls </li></ul></ul><ul><li>Reputation Management / Listening </li></ul><ul><ul><li>TweetScan </li></ul></ul><ul><ul><li>Twazzup </li></ul></ul><ul><ul><li>Tweetbeep </li></ul></ul><ul><ul><li>Monnitor </li></ul></ul><ul><ul><li>SocialPing </li></ul></ul><ul><ul><li>Postling </li></ul></ul>
  13. 13. Social Media - Demographics <ul><li>Facebook </li></ul><ul><li>400 million active users </li></ul><ul><ul><li>130 friends </li></ul></ul><ul><ul><li>50% visit every day </li></ul></ul><ul><li>Global Reach </li></ul><ul><ul><li>70% of users are outside the US </li></ul></ul><ul><li>User Demographic </li></ul><ul><ul><li>Second-highest avg. income = $61,000, and an avg. of 121 connections. </li></ul></ul><ul><ul><li>More likely to be married (40%), white (80%) and retired (6%) </li></ul></ul>
  14. 14. Social Media - Demographics <ul><li>Twitter </li></ul><ul><li>105,779,710 registered users </li></ul><ul><li>New users are signing up at the rate of 300,000 per day </li></ul><ul><li>180 million unique visitors come to the site every month </li></ul><ul><li>Twitter's search engine receives 600 million search queries per day </li></ul><ul><li>User Demographic </li></ul><ul><ul><li>More interested than the others in many subjects - news categories, restaurants, sports, politics, personal finance and religion </li></ul></ul><ul><ul><li>Average income of $58,000 </li></ul></ul><ul><ul><li>More entrepreneurial </li></ul></ul>
  15. 15. Social Media - Demographics <ul><li>LinkedIn </li></ul><ul><li>70 million members in over 200 countries </li></ul><ul><li>A new member joins approximate every second ½ half are outside the U.S </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members </li></ul><ul><ul><li>User Demographic </li></ul></ul><ul><ul><li>More males than females (57% to 43%) </li></ul></ul><ul><ul><li>Highest avg. income $89,000 </li></ul></ul><ul><ul><li>Joined the site for business </li></ul></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><ul><li>News, employment information, sports and politics </li></ul></ul></ul><ul><ul><ul><li>More likely to be into the gym, spas, yoga, golf and tennis </li></ul></ul></ul><ul><ul><ul><li>Own more electronic gadgets than the other social networkers, including digital cameras, high-definition TVs, DVRs and Blu-ray players </li></ul></ul></ul>
  16. 16. Social Media – PR Strategy Visits: 1,122 Page Views: 4,634 New Visits: 78%
  17. 17. Social Media – Client Plan
  18. 18. Social Media – Sample Pages
  19. 19. Social Media – Dashboard
  20. 20. Social Media – Analytics
  21. 21. Social Media – Dashboard
  22. 22. Search Engine Optimization <ul><li>Technical optimization </li></ul><ul><ul><li>Page title </li></ul></ul><ul><ul><li>Page descriptions </li></ul></ul><ul><ul><li>Page content </li></ul></ul><ul><li>Link building </li></ul><ul><li>Web site analysis </li></ul><ul><li>Key word / phrase analysis </li></ul><ul><li>Site submittals </li></ul><ul><li>Benchmarking & reporting </li></ul>
  23. 23. Search Engine Marketing <ul><li>Account Setup </li></ul><ul><li>Keyword research and analysis </li></ul><ul><li>Campaign management </li></ul><ul><li>Ad content development </li></ul><ul><li>Banner ads </li></ul><ul><li>Reporting </li></ul>
  24. 24. References <ul><li>Steve Thomas | Vice President </li></ul><ul><ul><li>The Net Impact </li></ul></ul><ul><ul><li>16690 Swingley Ridge Chesterfield MO 63017 </li></ul></ul><ul><ul><li>636-532-4424 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Susan Levko | Director of Business Development </li></ul><ul><ul><li>Injury Specialists </li></ul></ul><ul><ul><li>10435 Clayton Road St. Louis MO 63131 </li></ul></ul><ul><ul><li>314-995-3040 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
  25. 25. References <ul><li>Mark Huber, CPA | Financial Advisor </li></ul><ul><ul><li>North Western Mutual Financial Network </li></ul></ul><ul><ul><li>10411 Clayton Road Suite 310 St. Louis Mo 63131 </li></ul></ul><ul><ul><li>Office: (314) 567-9440 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Todd Schinsky | Brand Development Manager </li></ul><ul><ul><li>Convenience Products </li></ul></ul><ul><ul><li>866 Horan Drive Fenton Mo 63026 </li></ul></ul><ul><ul><li>(636) 349-5855 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
  26. 26. Technology Expertise
  27. 27. Client List

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