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Using the Web for Marketing &
                    Generating Sales
                        Effectively Use Your Website & ...
Web Marketing Overview
            g
                          What we’ll cover today…
     Why Use the Web?

     Why U...
Why Use the Web?
  y
 Reason 1
   80%          of Americans are using the web to check out a
      business before doing ...
Web Keys:
      y
            - Relevant Content
            - Easy to Navigate
            - Helpful images
             ...
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Why Use the Web?
  y
 Reason 2
      Over 14 Billion Searches on Search Engines
      per month in the U.S. alone.
     ...
Why Use the Web?
   y
 So what does this mean for you?
      If you don’t come up in search results, they
      can’t fin...
-10 Natural Results
- Sponsored PPC is a
Guaranteed way to
appear
- People click top 6
natural results
majority of time
Website Keys for SEO
          y

      Content is King!

      Keyword Density                                http://ww...
Why use Social Media?
  y
     Because 3 out of 4 Americans use some form of Social Media; &
      people now spend more ...
What is Social Media?
    Information content created by people using highly
     accessible and scalable publishing tech...
Digital Hill Multimedia, Inc.   www.DigitalHill.com
The Th
Th Three E’s of S i l M di
         E’ f Social Media

         Educate – share your expertise so
         Ed    t ...
The Three Results of Social Media

           Increased Exposure – more chances
          for people to find you, connect
...
How are companies already
using social media?

     Discounts / Customer Service

     Sales Channel via unique specials...
What’s right for you?
         g       y
   Who          is your target audience? What do they use?

   What           i...
Getting started…
      g
         Let’s dive right in…


           Blogging
           Facebook.com
           Twitte...
Blogging – What it is?
A blog is a website that’s easy to update &
                    that s
updated frequently. Content....
Blogging – What it is?
People subscribe to blogs by email or a ‘feed’
                                         feed




RS...
Why it matters…
                                            y

            I.        October 14 Blog post by CEO Jeff Wein...
LinkedIn – Why it Matters…
Business P fil – St ff P fil = B di
B i      Profile Staff Profile Branding
Using
5      Things LinkedIn Is Great For


            Growing Your Brand
            Finding a contact in any company...
Facebook
  Why          Facebook matters:
    It has moved into the overall #2 spot of unique visitors per
     month fo...
Facebook
   Why Facebook matters: (Data from Spring 2009)




    Digital Hill Multimedia, Inc.   www.DigitalHill.com
Facebook Fan Page




Digital Hill Multimedia, Inc.   www.DigitalHill.com
YouTube – Why it matters
   Now th #2 M t U d S
    N   the   Most Used Search E i on th W b
                            ...
YouTube for Business: Blendtec
Over 7 Million Views Sales up 700X
                            p




         http://www.yo...
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Twitter - What it is:       Personal
  micro-blogging           Information



                        Most recent
       ...
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Personalization has value
Social = person to person
Which Sites? Why they Matter? What to do?
               y    y
                        Viral = Free Traffic
            ...
Done well, Y
D      ll Your Web “F t i t” can G
               W b “Footprint”   Grow!
                                   ...
What to do?
Wh t t d ?                                   Twitter.com/DigitalHill
                                         ...
Web Marketing & Social Media for Business
Web Marketing & Social Media for Business
Web Marketing & Social Media for Business
Web Marketing & Social Media for Business
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Web Marketing & Social Media for Business

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Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.

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Transcript of "Web Marketing & Social Media for Business"

  1. 1. Using the Web for Marketing & Generating Sales Effectively Use Your Website & Social Media Presented By Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort Wayne, offering website development, e-commerce websites, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration. Digital Hill Multimedia, Inc. www.DigitalHill.com
  2. 2. Web Marketing Overview g What we’ll cover today…  Why Use the Web?  Why Use Social Media?  How to use Both Together to be found & generate leads  Tips & Ideas Digital Hill Multimedia, Inc. www.DigitalHill.com
  3. 3. Why Use the Web? y Reason 1  80% of Americans are using the web to check out a business before doing visiting their store!  Your Website is often a “First Impression” of your business.  Is content current?  Is it easy to use?  Is there consistently new content to make me want to come back? Digital Hill Multimedia, Inc. www.DigitalHill.com
  4. 4. Web Keys: y - Relevant Content - Easy to Navigate - Helpful images p g You ve You’ve got 3 5 seconds to make an 3-5 impression, or else…. Digital Hill Multimedia, Inc. www.DigitalHill.com
  5. 5. Digital Hill Multimedia, Inc. www.DigitalHill.com
  6. 6. Digital Hill Multimedia, Inc. www.DigitalHill.com
  7. 7. Digital Hill Multimedia, Inc. www.DigitalHill.com
  8. 8. Digital Hill Multimedia, Inc. www.DigitalHill.com
  9. 9. Digital Hill Multimedia, Inc. www.DigitalHill.com
  10. 10. Why Use the Web? y Reason 2  Over 14 Billion Searches on Search Engines per month in the U.S. alone.  Roughly 470 million searches per day  People use search engines to find products and retailers!! Digital Hill Multimedia, Inc. www.DigitalHill.com
  11. 11. Why Use the Web? y So what does this mean for you?  If you don’t come up in search results, they can’t find you.  If you don’t come up on the 1st page of their search results, very few will find you.  You need to target Keywords for your products/services to be found! Digital Hill Multimedia, Inc. www.DigitalHill.com
  12. 12. -10 Natural Results - Sponsored PPC is a Guaranteed way to appear - People click top 6 natural results majority of time
  13. 13. Website Keys for SEO y  Content is King!  Keyword Density http://www.digitalhill.com/page/80/White-Paper-Resources  Backlinks are important!  Optimize Browser page Titles and meta data Digital Hill Multimedia, Inc. www.DigitalHill.com
  14. 14. Why use Social Media? y  Because 3 out of 4 Americans use some form of Social Media; & people now spend more time on social sites than with personal e-mail. e mail  Reach further with your message  Advertise / Expand Awareness of your Brand  Go to where your customer’s are (55 minutes a day)  Low cost of implementation compared to other marketing  Another Channel to Generate Sales Leads  Build Relationships / Rapport  Gauge Customer Satisfaction  Get Customer feedback  Provide P id customer service t i Digital Hill Multimedia, Inc. www.DigitalHill.com
  15. 15. What is Social Media?  Information content created by people using highly accessible and scalable publishing technologies.  Often the basic use levels are free to use.  Facebook  Twitter  LinkedIn  Blogs Bl  Podcasts  YouTube  Newsletter  E-mail  Webinars Digital Hill Multimedia, Inc. www.DigitalHill.com
  16. 16. Digital Hill Multimedia, Inc. www.DigitalHill.com
  17. 17. The Th Th Three E’s of S i l M di E’ f Social Media Educate – share your expertise so Ed t h ti folks come back to you for more Entertain – Viral info gets shared, show some personality Engage – Ask questions / seek feedback / build rapport Digital Hill Multimedia, Inc. www.DigitalHill.com
  18. 18. The Three Results of Social Media Increased Exposure – more chances for people to find you, connect with you, learn about you Increased Footprint – Social Media can boost your presence in search results and push competitors down Increased O I d Opportunities – more t iti connections and better visibility = more chance t close d l h to l deals Digital Hill Multimedia, Inc. www.DigitalHill.com
  19. 19. How are companies already using social media?  Discounts / Customer Service  Sales Channel via unique specials  Information / Education / Interaction Digital Hill Multimedia, Inc. www.DigitalHill.com
  20. 20. What’s right for you? g y  Who is your target audience? What do they use?  What is your goal/purpose?  How much time do you have to invest? Digital Hill Multimedia, Inc. www.DigitalHill.com
  21. 21. Getting started… g  Let’s dive right in…  Blogging  Facebook.com  Twitter.com  YouTube com YouTube.com  LinkedIn.com Digital Hill Multimedia, Inc. www.DigitalHill.com
  22. 22. Blogging – What it is? A blog is a website that’s easy to update & that s updated frequently. Content. Content. Content
  23. 23. Blogging – What it is? People subscribe to blogs by email or a ‘feed’ feed RSS feeds can be pushed to: -Facebook -LinkedIn Twitter -Twitter -Friendfeed
  24. 24. Why it matters… y I. October 14 Blog post by CEO Jeff Weiner “LinkedIn has 50 million users worldwide and we re growing that we’re figure at roughly one new member per second. When LinkedIn launched in 2003, 2003 it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days.” l d ” Digital Hill Multimedia, Inc. www.DigitalHill.com
  25. 25. LinkedIn – Why it Matters… Business P fil – St ff P fil = B di B i Profile Staff Profile Branding
  26. 26. Using 5 Things LinkedIn Is Great For  Growing Your Brand  Finding a contact in any company  Building your Credibility gy y  Looking for information  Networking Digital Hill Multimedia, Inc. www.DigitalHill.com
  27. 27. Facebook  Why Facebook matters:  It has moved into the overall #2 spot of unique visitors per month for all websites! #1 Google #2 Facebook #3 Yahoo  Over 111.9 Million U.S. users as of 12/2009 (400m + globally). If it were a co ntr it would be the 3rd most pop lated ( of ere country o ld populated (as f 8/09). U.S. user base doubled in 2009!   Digital Hill Multimedia, Inc. www.DigitalHill.com
  28. 28. Facebook  Why Facebook matters: (Data from Spring 2009) Digital Hill Multimedia, Inc. www.DigitalHill.com
  29. 29. Facebook Fan Page Digital Hill Multimedia, Inc. www.DigitalHill.com
  30. 30. YouTube – Why it matters  Now th #2 M t U d S N the Most Used Search E i on th W b h Engine the Web  All Videos are indexed by Google! Embed videos on your site! Digital Hill Multimedia, Inc. www.DigitalHill.com
  31. 31. YouTube for Business: Blendtec Over 7 Million Views Sales up 700X p http://www.youtube.com/watch?v=qg1ckCkm8YI
  32. 32. Digital Hill Multimedia, Inc. www.DigitalHill.com
  33. 33. Twitter - What it is: Personal micro-blogging Information Most recent tweet Stats Past tweets Other Twitter users this member is following
  34. 34. Digital Hill Multimedia, Inc. www.DigitalHill.com
  35. 35. Personalization has value Social = person to person
  36. 36. Which Sites? Why they Matter? What to do? y y  Viral = Free Traffic  Conversion + How To’s To s  Networking, Q&A’s g  Facebook Pages for Business  Easy Way to have fresh Website content  Blogs = SEO Help & Subscriptions g p p  Custom News Feed = Listen!  Search.Twitter.com
  37. 37. Done well, Y D ll Your Web “F t i t” can G W b “Footprint” Grow! ! THE GOAL: -Increase your footprint -Dominate Search Terms -Give the user the info they want quickly -Give them a good 1st impression Digital Hill Multimedia, Inc. www.DigitalHill.com
  38. 38. What to do? Wh t t d ? Twitter.com/DigitalHill Twitter com/DigitalHill Facebook.com/DigitalHill  Try 1 thing today!  Setup your LinkedIn personal and company profiles  Get a Facebook Fan page  Get a YouTube account for business  Consider a Blog  VIEW THESE SLIDES & OTHER RESOURCES HERE: www.digitalhill.com/page/80/White-Paper-Resources www digitalhill com/page/80/White Paper Resources •We offer Web & Social Media integration on varying levels from start- up/customization for you to run to fully managed social media services. run, services •THANKS FOR YOUR TIME. Digital Hill Multimedia, Inc. www.DigitalHill.com
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