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Tweetup Michiana Facebook Fan Page Tips & TabSite Tool

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Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in …

Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in Facebook growth and marketing opportunities for businesses, with a particular focus on the Facebook TabSite App for Fan Pages.

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  • 1. Facebook + Your Biz + the TabSite Facebook Page App = Success! Tonight’s Tags: Hash Tag = #TweetupMichiana #TabSite Feel free to Tweet it up! September 14, 2010 www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 2. Mike Gingerich • Internet Marketing Manager • Digital Hill Multimedia • Facebook TabSite Marketing Manager Hash Tag = #TweetupMichiana #TabSite www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 3. Digital Hill Multimedia 13 years of service – 450+ active clients Web Design, E-commerce, Facebook/Mobile App Development, Internet Marketing www.DigitalHill.com 229 S. Main Street Goshen, IN 46526 888.537.0703
  • 4. Let’s Connect! • Twitter: @Mike_Gingerich @DigitalHill @TabSite • Facebook.com/DigitalHill • Facebook.com/TabSite • www.DigitalHill.com www.FacebookTabSite.com • Linkedin.com/in/MikeGingerich www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 5. Agenda: 1. Web 2.0 Trends & Observations 2. Quickie on Social Media Infrastructures 3. Why Facebook? Why it matters. 4. Facebook TabSite Overview Hash Tag = #TweetupMichiana #TabSite www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 6. 1. Web 2.0 Observations & Trends  People only go to the web for two reasons: to solve a problem or to be entertained – Quickly.  Social Media is Personal by its very nature  People are acting more like companies and companies are acting more like people.  Very soon we will not have to look for products or services, they will find us via Social Media. www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 7. 2. Social Media Infrastructure  What:  Multiple Social Media platforms chosen to engage social media users and how those platforms are connected to one another pushing and pulling content.
  • 8. 2. Social Media Infrastructure  Why: 1. Avoids the Silo Syndrome 2. SEO  Grab as many organic positions as possible 3. Saves Time/Creates Efficiency 4. Increases Reach 5. Generate Website Referral Traffic www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 9. 2. Social Media Infrastructure  How to build:  Push Content onto Popular Social Media Platforms ** Credit to Chad Pollitt (@CPollittIU for Social Media Infrastructure notes www.SocialMediaInfrastructures.com www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 10. 2. Social Media Infrastructure  How to build  Pull Content into your Infrastructure ** Credit to Chad Pollitt (@CPollittIU for Social Media Infrastructure notes www.SocialMediaInfrastructures.com www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 11. 3. Why Facebook?  Now over half a billion users  (it took less than 6 months to add the last 100 million users!)  Not a passing fad, it has taken root in all age demographic categories! Facebook is no longer simply a social networking website – it has become a broad online ecosystem, supporting thousands of related businesses and on track to doing over $1 billion in revenues this year. - Justin Smith, Inside Facebook Founder www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
  • 12. 3. Why Facebook?  Average American spends 7 hours monthly on Facebook (Nielson) Who is second? MSN/WindowsLive/Bing at a mere 2 hrs., 41 minutes.  The average US Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Hash Tag = #TweetupMichiana #TabSite www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
  • 13. 3. Why Facebook?  U.S. Facebook users are on the site for 1 of every 3 minutes of time they spend online!!  As of September 1st, the US stands at 43.8 percent penetration of entire population that is on Facebook, higher than any other large country except the United Kingdom, which is at 45.4 percent. (Inside Facebook) www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
  • 14. 3. Why Facebook? the summary….  Facebook is building has built a infrastructure to be “a singular destination” within the web  Connect/Reconnect  “Places” find people/specials  Get News  Plan/RSVP  Be contacted by businesses  Search/Learn/Shop/Buy www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 15. 3. Why Facebook? Business Goals for Using Facebook: 1. Get found by people who are searching for your products or services 2. Connect and engage with current and potential customers (build credibility / trust) 3. Create a community around your business 4. Easily inform interested people of news related to your business / industry, create viral sharing of content 5. Promote other content you create, including webinars, blog articles, or other resources www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
  • 16. 4. Facebook TabSite www.TabSite.com  Easily create custom landing page  Greatly expand content on a fan page  Add video/blog/twitter feed and more
  • 17. 4. Facebook TabSite Fan Page www.Facebook.com/TabSite www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 18. 4. Facebook TabSite  Recently named ‘One of the 12 Best Ways to Customize A Fan Page’ by Hash Tag = #TweetupMichiana #TabSite www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
  • 19. 4. Facebook TabSite - Features  CMS (WYSIWYG) www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
  • 20. 4. Facebook TabSite - Features  Custom Tab Name Hash Tag = #TweetupMichiana #TabSite www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 21. 4. Facebook TabSite - Features  Sub-Tabs – horizontal nav option www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 22. 4. Facebook TabSite - Features  Sub-Tabs – vertical dropdown option Hash Tag = #TweetupMichiana #TabSite www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
  • 23. 4. Facebook TabSite - Features  Sub-Tabs Ordering  Publish/ Unpublish www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 24. 4. Facebook TabSite - Features  Embed YouTube, .flv & .swf video
  • 25. 4. Facebook TabSite - Features  Contact Form www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 26. 4. Facebook TabSite - Features  RSS Feed Reader www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 27. 4. Facebook TabSite - Features  YouTube Feed Reader www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 28. 4. Facebook TabSite - Features  Twitter Feed Reader www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 29. 4. Facebook TabSite - Features  HTML editing www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 30. 4. Facebook TabSite - Features  Document Manager (.pdf, .xls, .doc) www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 31. 4. Facebook TabSite - Features  Google Analytics Integration www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 32. 4. Facebook TabSite - Features  Newest Tool for Pro Users: Add the Facebook “Like” to your Tab! www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 33. 4. Facebook TabSite Examples www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @
  • 34. 4. Facebook TabSite Examples Hash Tag = #TweetupMichiana #TabSite www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 35. Facebook TabSite Examples www.TabSite.com @TabSite @Mike_Gingerich
  • 36. Facebook TabSite Examples Hash Tag = #TweetupMichiana #TabSite www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 37. 4. Facebook TabSite  Partner Program  Partners earn 20% of recurring income for each TabSite www.facebooktabsite.com/partner www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 38. Facebook TabSite  FREE for LIFE PRO TabSite Giveaway!  3 Steps:  1. Leave your Business Card  2. Follow @TabSite on Twitter  3. “Like” TabSite on Facebook at www.facebook.com/TabSite  Drawing will be announced Wednesday after 3:00 p.m. on our Wall & via Twitter! www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 39. Slides will be posted @ www.digitalhill.com/page/84/TweetUpMichiana Hash Tag = #TweetupMichiana #TabSite www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
  • 40. Facebook TabSite Questions?  DRAWING: FREE for LIFE PRO TabSite Giveaway!  3 Steps:  1. Leave your Business Card  2. Follow @TabSite on Twitter  3. “Like” TabSite on Facebook at www.facebook.com/TabSite www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich