TabSite Webinar with Mari Smith - Sept 1, 2011

Webinar: Sept 1, 2011 Facebook Marketing: How to Create a Stampede of Local Customers Special Guest: Mari Smith With Troy Rumfelt And Mike Gingerich Tweet Live with this Hashtag: #TabSiteTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Sept 1, 2011 Facebook Marketing: How to Create a Stampede of Local Customers Agenda: • Intro & Updates • Facebook Changes • Create a Stampede! • Live Fan Page Review • Q & ATwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Sept 1, 2011 Facebook Marketing: How to Create a Stampede of Local Customers 60 Minutes from Now you will: • Know the latest Facebook changes • Have a Plan for your fan page • Understand Social / Deal Features • Be Pumped to try New Learnings! REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan! 1 Attendee will win Mari’s new Relationship Marketing book!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: Sept 1, 2011 Facebook Marketing: How to Create a Stampede of Local Customers Video and Slides Available later Today We’ll post links at: www.Facebook.com/TabSiteTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 TabSite Latest Updates!• New reveal tab fan‐gating tool: Like‐Gate• Facebook Send Plug‐in integration• MicroSites for all TabSite users• Enhanced Google Map Widget Coming• And more!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27,2011 Sept 1, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: Sept 1, 2011 Special Guest: Mari Smith With Troy Rumfelt And Mike Gingerich Tweet Live with this Hashtag: #TabSiteTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

presents Page 1 1

  Bubbly Scottish-Canadian!  Relationship + Internet = Social Media!  “The Pied Piper of Facebook” Page 2 2

Review of Facebook Changes  Check-ins nixed  Profile publisher:   Location, Tag Friends, Easier Privacy   No Link or Video button  Privacy:   Public = Everyone  Edit on the fly  Edit past posts  Approve tags.  @ Tag any page Page 3 3

  Over 736 MILLION active members  Half log on daily  Average session time = 55 minutes! Page 4 4

Facebook Mobile  250M+ active users access Facebook via mobile  Twice as active!  Embrace Places and Deals Page 5 5

  To help the world connect & communicate more effectively… Page 6 6

“For the first timeEVER, businesses willNOT be able to catchup with just money…because they don’thave the emotionalinvestment. It takestime to build uprelationships.” Page 7 7

Entice NEW customers + reward EXISTING customers = INCREASE in business! Page 8 8

Got a Local Business?  First check to see if you already have a Place Page   Place Pages are created automatically when a customer checks in. OR when you set up a Local Business Page.  If not, by adding your physical address to your Fan Page, it morphs into a Place Page  Then, you may need to merge duplicate Place Pages and/or Fan Pages. Page 9 9

Place Page - unclaimed Page 10 10

Place Page - claimed www.facebook.com/ironhorsevineyards Page 11 11

Place Page - Changes  Check-ins are now “were here”  Editable fields  Recommendations  Also on:   Gowalla   Yelp   Foursquare  Parent/child Place Pages for Franchises or multiple location businesses Page 12 12

Place Page vs. Fan Page?  Primary differences:   Info tab has a Bing map   Friend Activity tab (for check-ins)   Deals Page 13 13

Deals tab  Viral promotion of your Deals *inside* Facebook!  Comments  Share Page 14 14

Showcase Foursquare too!http://apps.facebook.com/placewidget/ Page 15 15

Check-in Deals Page 16 16

Example Check-in Deals  Gap: free pair of blue jeans to the first 10,000 to check in on a certain day  The Palms Hotel, Las Vegas: room upgrade or a free weekend night  JC Penney: $10 off any $50 purchase  McDonald’s: donated $1 per customer to the Ronald McDonald House Charities. Page 17 17

How Users Claim Deals  On Facebook mobile, add your location > then look for yellow or green deals tickets.  Deals go in the News Feed! Image source: facebook.com Page 18 18

How To Set Up Your Deals  Go to your claimed Facebook Place Page   Click the Edit Page button   Click Deals in the left menu   Choose from one of the 4 types of Deals you wish to offer (only one type at a time).  See also: http://www.facebook.com/deals/checkin   Click the “For Business Owners” tab for info. Page 19 19

Tips for Check-In Deals  KISS – Keep It Short & Simple!  Example titles:   20% off any purchase over $10   Buy one, get one free.   Check in with 3 friends and get 30% off any entrée  Example claiming language:   Present claimed deal to waiter   Show your phone screen to the cashier Page 20 20

Promoting your Deals: ONLINE  Facebook Page  Facebook ads  Twitter  Email broadcasts  Email signature file  Blog posts and banners  Foursquare, Gowalla, Yelp   foursquare.com/business   gowalla.com/business   yelp.com/business Page 21 21

  FIRST build tons of value, social equity  Space out your offers  Clear CTAs  Make it really easy for people to buy from you! Page 22 22

Run promotions  On Facebook: must use a 3rd-party app   See strutta.com, wildfireapp.com, votigo.com, offerpop.com and more… or your own iFrame app  On site: Photo contest   Photos taken on-site/in-store then load to Facebook  On site: Ideas/suggestions contest   Submit new recipe, design, flavor, tip for improvement, etc. Page 23 23

Promoting your Deals: OFFLINE  Retail store? Window signage  Café? Sandwich board  Bookstore? Bookmarks  Restaurant? Menus  Live events   meetup.com, in-store reception Page 24 24

Domino’s Pizza  Promotes customers on pizza boxes  Photo op  See: http://bit.ly/dominos_sm Page 25 25

Granata Pet Food  Check in and dispenser produces a sample for your dog! Source: Neworld Blog Page 26 26

Education is key  EDUCATE yourself + all staff on Facebook, Check-ins, Deals and the power of location- based marketing   See: http://bit.ly/fb_dealsguide  Staff should be able to introduce Deals and answer any questions about redemption, availability, etc.   …you can save an extra 20% when you check in!   …you and up to 8 friends can get this special Deal ___   …next time you visit us & check in, you’ll get ___ Page 27 27

Treat your mobile-savvy customers likeROYALTY!!  They are the early adopters  They have friends on Facebook and Foursquare and other platforms  “Word of mouth on steroids”  Acknowledge & recognize when they come into your store  Give special (additional) bonuses  Get photos for Facebook! Page 28 28

Facebook Page critiques!! Page 30 30

PRIZE DRAWING! Page 31 31

Got questions? Join Mari on Facebook: www.facebook.com/marismith Tweet Mari: @marismith Subscribe to Mari’s blog: www.marismith.com Page 32 32

Webinar: July 27, 2011 Video and Slides Available later Today Upcoming Webinar: Tues. Oct. 4 www.TabSite.com/webinarTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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TabSite Webinar with Mari Smith - Sept 1, 2011

by Mike Gingerich on Sep 01, 2011

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TabSite Webinar with Mari Smith - Sept 1, 2011 — Presentation Transcript