TabSite Webinar - Optimize & Social your Facebook Fan Page

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Webinar slides from a presentation by TabSite on how to Optimize your fan page for Search Engines and build Socialization tools into your fan page tabs.

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TabSite Webinar - Optimize & Social your Facebook Fan Page

  1. 1. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page With Troy Rumfelt And Mike Gingerich Tweet Live with this  Hashtag:  #TabSiteTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  2. 2. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Agenda: • Fan Page Optimization • Fan Page Socialization • TabSite Tabs Optimization  • New TabSite Tools for Search  OptimizationTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  3. 3. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page 60 Minutes from  Now you will: • Know where to go to  Optimize Your Fan Page • Have a Plan • Understand Social Features • Be Pumped to try a new  TabSite Tool! REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  4. 4. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Video and Slides Available  later Today  Upcoming Webinar: Sept. 1 Special Guest: Mari SmithTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  5. 5. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page REMINDER:  Stay with us today for special news!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  6. 6. Webinar: July 27, 2011 Troy Rumfelt, President TabSite & Digital Hill Multimedia Fan Page Optimization: How to Optimize & Socialize your Fan PageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  7. 7. Webinar: July 27, 2011 Mike Gingerich, Community Manager of TabSite & Web Consultant of Digital Hill Multimedia Fan Page Optimization: How to Optimize & Socialize your Fan PageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  8. 8. Webinar: July 27, 2011 Getting Started: 1. Choose the best name for your Facebook Page Good:    Your Name   <Ex.  CK Products, LLC>Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  9. 9. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Getting Started:1. Facebook Page Name Bad:  Stuffing Keywords….   Don’t name your Fan Page:  <CK Products – Makers of Pans,  Cake Tools, Custom Molds, Wedding Cake, Fondant> Why?  Hurts ability to be searched on FacebookTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  10. 10. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Vanity URL:1. Important!  This is a area of SEO Value! ‐ Can’t be changed! ‐ Must authentically represent your brand ‐ Can include a keyword www.Facebook.com/usernameTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  11. 11. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page 2. Info Tab Key!  Use it well!This is the place towrite a crisp, Keyword‐rich description.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  12. 12. Webinar: July 27, 20113. Add Custom Tabswith TabSite‐Google sees each custom tab as a unique url.  ‐ Text and links can get indexed.**Note that all content is visible and Shared within a Facebook iFrame sothe potential SEO value can bemitigated  to some degree as compared to aStandard web page.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  13. 13. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page 4. Add Links to your Website / Blog Use Text Links and use images such as  the “Find Us on Facebook” badgeTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  14. 14. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page ‐ Inbound Links on the web pointing to your fan  page adds value to your fan page rank ‐Authoritative website links will boost your  page rank  (ex. A link on CNN.com to your fan page)Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  15. 15. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Facebook Social Plugins added to  your website/blog add inbound linksTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  16. 16. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Add Links to your Wall Updates Status updates offer a powerful way to place direct  links near the top of your Page’s CSS structure. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  17. 17. Webinar: July 27, 2011 Because Google boosts pages that link to relevant sites – and  dings pages that link to unrelated sites, posting links in status  updates can be a powerful and authentic way to boost your  Facebook Page’s link score. There are two ways to post links into your Page’s stream: ‐ Adding the raw URL in the text of the status update itself ‐ Using the “attach link” feature in the Facebook publisherTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  18. 18. Webinar: July 27, 2011 5. More Fans =  More intra‐Facebook inbound Links Facebook places links to  Facebook Pages on users  profiles (privacy settings can impact this),  so the more fans you get, the  more links you’ll have to your  Page within Facebook.   <Public profiles are indexed by Search Engines!>Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  19. 19. Webinar: July 27, 2011 Fan Page Socialization TabSite enables you to display and  utilize multiple social network and social  sharing tools easily on your fan page.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  20. 20. Webinar: July 27, 2011Add Engagement Tools ‐ Facebook Like ‐ Facebook Share ‐ Facebook CommentsTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  21. 21. Webinar: July 27, 2011Add Engagement Tools ‐ Non‐Fan ImageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  22. 22. Webinar: July 27, 2011Connect Services ‐ Twitter “Follow” ‐ Twitter feed  ‐ Blog RSS feedTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  23. 23. Webinar: July 27, 2011Add Sharing Tools ‐ YouTube Videos ‐ Demo of VideoShow Widget with FB Share integrated.   Shhhh! Top Secret!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  24. 24. Webinar: July 27, 2011 Current Issues with iFrames • There is some debate in the SEO  Community but the fact that your custom tab  content is viewed within an iframe on  Facebook mitigates partially the SEO value of  your content.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  25. 25. Webinar: July 27, 2011 Current Issues with iFrames • Facebook does not insert keywords in your  Facebook url or add specific page meta data • Googlebot is often blind to your custom  iframe tab content Actual Google Cached page example!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  26. 26. Webinar: July 27, 2011 TabSite SEO Solution! A MicroSite of your Fan Page Tabs! • Get Tab Content and Sub‐Pages indexed (no  iframe, content is on the web) • Gives another web location to “Like” your page • Integrates all your Tab Content • Available to ALL TabSite users! • Rolling out in Beta this week!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  27. 27. Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  28. 28. Webinar: July 27, 2011 MicroSite ‐ Pulls fan page logo & links to your fan page ‐ Add “Find Us” link ‐ Add Tabs & Sub‐Pages ‐ Paid Plans Control  Publish and UnPublish See it: www.TabSite.com/DigitalHillTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  29. 29. Webinar: July 27, 2011 MicroSite‐ Social Sharing‐ 3rd Column Control for Gold Plan Users‐ Includes Fan‐Gating if active on your Fan PageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  30. 30. Webinar: July 27, 2011Free Version will have adsAll Paid Plans are Ad Free!! www.tabsite.com/CrossCountryCoachLLCTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  31. 31. Webinar: July 27, 2011 TabSite MicroSite With Twitter Feed in 3rd ColumnTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  32. 32. Webinar: July 27, 2011 We’re  Not Done!‐ Paid Users get first dibs on MicroSiteUsernames!Watch for the Go-Live so you can get your desired Username! www.TabSite.com/GetYourNameTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  33. 33. Webinar: July 27, 2011 Order and PublishTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  34. 34. Webinar: July 27, 2011 Social Sharing Toggles for Gold PlanTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  35. 35. Webinar: July 27, 2011 SEO Tools:‐ Tab Views‐ MicroSite  Views ‐ Keyword  Density ‐ Set Meta Data (for  MicroSite)Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  36. 36. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Only TabSite Enables you to push your Fan  Page Tab and Sub‐Page Content to the Web and…Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  37. 37. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Only TabSite integrates Social Sharing Tools and FB Plugins pointing traffic back to your Fan Page!     Giving you: The Ultimate Fan Page SEO Value!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  38. 38. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Watch for MicroSite  Release Details! TabSite Gold Winner to be  Announced ThursdayTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  39. 39. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Video and Slides Available  later Today  Upcoming Webinar: Sept. 1 Special Guest: Mari Smith http://blog.tabsite.com/Mari-Smith/Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  40. 40. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Question and Answer time Tweet: #TabSite or use the GotoWebinar service Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  41. 41. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Thanks for attending! Watch for MicroSite  Release Details!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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