TabSite Webinar - Optimize & Social your Facebook Fan Page

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page With Troy Rumfelt And Mike Gingerich Tweet Live with this Hashtag: #TabSiteTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Agenda: • Fan Page Optimization • Fan Page Socialization • TabSite Tabs Optimization • New TabSite Tools for Search OptimizationTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page 60 Minutes from Now you will: • Know where to go to Optimize Your Fan Page • Have a Plan • Understand Social Features • Be Pumped to try a new TabSite Tool! REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Video and Slides Available later Today Upcoming Webinar: Sept. 1 Special Guest: Mari SmithTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page REMINDER: Stay with us today for special news!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Troy Rumfelt, President TabSite & Digital Hill Multimedia Fan Page Optimization: How to Optimize & Socialize your Fan PageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Mike Gingerich, Community Manager of TabSite & Web Consultant of Digital Hill Multimedia Fan Page Optimization: How to Optimize & Socialize your Fan PageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Getting Started: 1. Choose the best name for your Facebook Page Good: Your Name <Ex. CK Products, LLC>Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Getting Started:1. Facebook Page Name Bad: Stuffing Keywords…. Don’t name your Fan Page: <CK Products – Makers of Pans, Cake Tools, Custom Molds, Wedding Cake, Fondant> Why? Hurts ability to be searched on FacebookTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Vanity URL:1. Important! This is a area of SEO Value! ‐ Can’t be changed! ‐ Must authentically represent your brand ‐ Can include a keyword www.Facebook.com/usernameTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page 2. Info Tab Key! Use it well!This is the place towrite a crisp, Keyword‐rich description.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 20113. Add Custom Tabswith TabSite‐Google sees each custom tab as a unique url. ‐ Text and links can get indexed.**Note that all content is visible and Shared within a Facebook iFrame sothe potential SEO value can bemitigated to some degree as compared to aStandard web page.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page 4. Add Links to your Website / Blog Use Text Links and use images such as the “Find Us on Facebook” badgeTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page ‐ Inbound Links on the web pointing to your fan page adds value to your fan page rank ‐Authoritative website links will boost your page rank (ex. A link on CNN.com to your fan page)Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Facebook Social Plugins added to your website/blog add inbound linksTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Add Links to your Wall Updates Status updates offer a powerful way to place direct links near the top of your Page’s CSS structure. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites, posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score. There are two ways to post links into your Page’s stream: ‐ Adding the raw URL in the text of the status update itself ‐ Using the “attach link” feature in the Facebook publisherTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 5. More Fans = More intra‐Facebook inbound Links Facebook places links to Facebook Pages on users profiles (privacy settings can impact this), so the more fans you get, the more links you’ll have to your Page within Facebook. <Public profiles are indexed by Search Engines!>Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Socialization TabSite enables you to display and utilize multiple social network and social sharing tools easily on your fan page.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011Add Engagement Tools ‐ Facebook Like ‐ Facebook Share ‐ Facebook CommentsTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011Add Engagement Tools ‐ Non‐Fan ImageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011Connect Services ‐ Twitter “Follow” ‐ Twitter feed ‐ Blog RSS feedTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011Add Sharing Tools ‐ YouTube Videos ‐ Demo of VideoShow Widget with FB Share integrated. Shhhh! Top Secret!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Current Issues with iFrames • There is some debate in the SEO Community but the fact that your custom tab content is viewed within an iframe on Facebook mitigates partially the SEO value of your content.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Current Issues with iFrames • Facebook does not insert keywords in your Facebook url or add specific page meta data • Googlebot is often blind to your custom iframe tab content Actual Google Cached page example!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 TabSite SEO Solution! A MicroSite of your Fan Page Tabs! • Get Tab Content and Sub‐Pages indexed (no iframe, content is on the web) • Gives another web location to “Like” your page • Integrates all your Tab Content • Available to ALL TabSite users! • Rolling out in Beta this week!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 MicroSite ‐ Pulls fan page logo & links to your fan page ‐ Add “Find Us” link ‐ Add Tabs & Sub‐Pages ‐ Paid Plans Control Publish and UnPublish See it: www.TabSite.com/DigitalHillTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 MicroSite‐ Social Sharing‐ 3rd Column Control for Gold Plan Users‐ Includes Fan‐Gating if active on your Fan PageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011Free Version will have adsAll Paid Plans are Ad Free!! www.tabsite.com/CrossCountryCoachLLCTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 TabSite MicroSite With Twitter Feed in 3rd ColumnTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 We’re Not Done!‐ Paid Users get first dibs on MicroSiteUsernames!Watch for the Go-Live so you can get your desired Username! www.TabSite.com/GetYourNameTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Order and PublishTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Social Sharing Toggles for Gold PlanTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 SEO Tools:‐ Tab Views‐ MicroSite Views ‐ Keyword Density ‐ Set Meta Data (for MicroSite)Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Only TabSite Enables you to push your Fan Page Tab and Sub‐Page Content to the Web and…Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Only TabSite integrates Social Sharing Tools and FB Plugins pointing traffic back to your Fan Page! Giving you: The Ultimate Fan Page SEO Value!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Watch for MicroSite Release Details! TabSite Gold Winner to be Announced ThursdayTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Video and Slides Available later Today Upcoming Webinar: Sept. 1 Special Guest: Mari Smith http://blog.tabsite.com/Mari-Smith/Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Question and Answer time Tweet: #TabSite or use the GotoWebinar service Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Thanks for attending! Watch for MicroSite Release Details!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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TabSite Webinar - Optimize & Social your Facebook Fan Page

by Mike Gingerich on Jul 27, 2011

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TabSite Webinar - Optimize & Social your Facebook Fan Page — Presentation Transcript