TabSite Webinar: Integrating Offline and Online Marketing

Webinar Integrating Offline and Online (Facebook) Marketing With Renee Lewis & Julie Thomas Lewis & Partners - www.LandPMarketing.comTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar Tweet: #TabSite facebook.com/tabsitefanpage REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Webinar Webinar Agenda: • How has Facebook Changed Marketing? • Case 1: Highland Village Center • Case 2: Uptown Park • Key Integrated Marketing Tips • 2012 Anticipated Trends • TabSite’s Newest FeaturesTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar Integrating Offline and Online (Facebook) Marketing With Renee Lewis & Julie Thomas Lewis & Partners - www.LandPMarketing.comTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Integrating Facebook & Offline Marketing December 8, 2011

FacebookFacebook has burst onto the scene in the past 2 years, how has marketing changed because of Facebook?

FactsAs of September 2011, there were800 million+ total active users of Facebook.While Facebook is becoming the biggest relationshipmarketing tool for brands, it seems like that instead ofincreasing traffic to the company website, Facebook isabsorbing it. • Coca Cola – 22 million Facebook fans • Starbucks – 19+ million Facebook fans • Oreo – 8 million Facebook fans Source: Edward Yang / Firecracker PR

MarketingYesterday, the message from B to C was 1-sided. Businesses are no longer limited totheir corporate offices and 3rd partyinformation from customer service and PRteams.Today, Facebook allows a 2-sidedconversation with the customer, creating areal identity for the businesses and a direct,personal connection.

Retail Case Study - SituationHIGHLAND VILLAGE SHOPPING CENTER • Distinctive, infill retail venue with national retailers and restaurants • Holiday shopping message • Target market: affluent local and international visitorswww.shophighlandvillage.com

Reference Links for this Case: www.facebook.com/highlandvillage www.shophighlandvillage.com/ www.shophighlandvillage.com/blog/contest/ www.shophighlandvillage.com/blog/www.shophighlandvillage.com

Online • Virtual personal shopper “Chloe” • Insider tips • Blog • Email newsletters • Giveaways • Event Hostesswww.shophighlandvillage.com

CustomFacebook Tabwww.facebook.com/highlandvillage

Highland Village, Blog, Chloe/ eNewsletter Sign Upwww.shophighlandvillage.com

Banner adswww.shophighlandvillage.com

Offline - Print Adwww.shophighlandvillage.com

Offline – Direct Mailwww.shophighlandvillage.com

Offline – Events Highland Village Farmers Market Ferrari Festival 1 Year Anniversary Event 3000+ attendees 500+ attendeeswww.shophighlandvillage.com

Results for Highland VillageWithin 30 days… Facebook: • Increased “likes” from 300 to 8,000 Twitter • Gained 4,650 followers Newsletter • Gained 600+ new opt in emails www.shophighlandvillage.com

Testimonials from Retailers Our Mary Frances trunk show was a big hitI just wanted to let you know that we and… we ended up selling 12 Mary Franceshad a great Holiday Card this year. We handbags on Thursday and had a greatwere up 16% in sales and 14% in traffic increase over last year and I really believe thefor the 11 day promotion. Thank you for great business carried over because we had a really fantastic day on Friday as well! Just toall of your work in getting the word out let you know, we are still getting lots of newabout this great event. customers coming in from the PaperCity Brian, Store Manager-Cole Haan insert! Yea Highland Village and yea Lewis & Partners! Have a great Thanksgiving! TJ, Store Manager-Marmi www.shophighlandvillage.com

Retail Case Study 2 UPTOWN PARK SHOPPING CENTER • Luxury, outdoor shopping center located at one of the nation’s busiest intersections • Needed help re-branding as the “place” to shop and be seen on the ground and online. • No central destination within center • Limited national anchorswww.uptownparkhouston.com

Reference Links: www.facebook.com/uptownpark www.uptownparkhouston.com/ www.uptownparkhouston.com/newsletter-sign blog.uptownparkhouston.com/www.uptownparkhouston.com

Online Fully integrated online marketing program • Website • Database building program/ email newsletters • Monthly prizes/giveaways • Blog • External communication strategy • Environmental signage program • Strategic media planning • Print ad campaign series • Lifestyle photography • Collateral • Eventswww.uptownparkhouston.com

Websitewww.uptownparkhouston.com

CustomFacebooktabwww.uptownparkhouston.com

Offline• Environmental signage program• Strategic media planning• Print ad campaign series• Lifestyle photography• Collateral• Events www.uptownparkhouston.com

Lifestyle photography / Environmental signage programwww.uptownparkhouston.com

Print ad campaign serieswww.uptownparkhouston.com

Collateralwww.uptownparkhouston.com

Results at Uptown ParkSince inception… Website • Unique visits increased from 1,200/mo. to over 6,000/mo. Facebook • Increased “likes” from 0 to 13,111 Twitter • Gained 8,502 followers Newsletter • Gained 2,000 new opt in emails www.uptownparkhouston.com

Important Considerations:• Consistency• Directing people online• Capturing Opt-in

Tips for retail locations:1. Use Facebook to drive traffic to website & blog2. Link to other online properties such as Twitter, YouTube, Flickr and LinkedIn3. Create a Facebook competition which requires finding information on your website or blog Source: Edward Yang / Firecracker PR

Tips to drive traffic to my website4. Tell your Facebook Fans and in store about a special offer they can download from the website5. Integrate e-mail marketing with social media to increase your brands own customer database and reach.6. Offer specials on Facebook that take users to your own eCommerce store Source: Edward Yang / Firecracker PR

Components of a integrated marketing plan: 1.A strong online presence 2.Register your store contact info as many places online as possible 3.Website 4.Blog 5.Events 6.PR 7.Media evaluation 8.Offline

2012 Anticipated Trends:1. GROWTH: Mobile + local = personal marketing2. Sales Funnel Acceleration3. Multi-channel marketing continues to grow4. SaaS Customization – One tool, multiple uses5. Hands-Free Marketing Intelligence Source: www.business2community.com/marketing/top-5-inbound-marketing-trends-for-2012-096116

Final Lewis & Partner Tips For Fan Page Admins:• Be authentic• Be consistent• Make the investment• Make a commitment• Have fun with it!

Webinar: July 27, 2011 Latest New TabSite Features Unlisted Sub-Pages Editable Form WidgetTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Latest Features – Unlisted Sub-PagesTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Latest Features Editable Form WidgetTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Editable Form WidgetTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Video Replay Available in 6-8 hours Slides see link on our fan page!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 TabSite Gold Winner to be Announced Friday! Watch our fan page! Facebook.com/tabsitefanpageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011 Thanks for Attending! Still have questions? Post at: Facebook.com/tabsitefanpageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

http://blog.tabsite.com	1253
http://paper.li	2
http://honyaku.yahoofs.jp	2
http://207.46.192.232	1
http://translate.googleusercontent.com	1

TabSite Webinar: Integrating Offline and Online Marketing

by Mike Gingerich on Dec 08, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 1,259

Statistics

TabSite Webinar: Integrating Offline and Online Marketing — Presentation Transcript