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Maximizing Social Media: TabSite and Sendible Webinar
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Maximizing Social Media: TabSite and Sendible Webinar

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Joint webinar by Mike Gingerich of TabSite and Johnny Costello of Sendible on maximizing social media marketing. Particular focus on Facebook, Twitter, Local, and Mobile considerations.

Joint webinar by Mike Gingerich of TabSite and Johnny Costello of Sendible on maximizing social media marketing. Particular focus on Facebook, Twitter, Local, and Mobile considerations.

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    Maximizing Social Media: TabSite and Sendible Webinar Maximizing Social Media: TabSite and Sendible Webinar Presentation Transcript

    • Webinar: July 27, 2011 Webinar Maximizing Social Media MarketingTwitter Hashtag: #SocialMarketing #TabSite .com #SocialMarketing TabSite.com Facebook.com/TabSite Sendible.com www.TabSite.com
    • Webinar: July 27, 2011 Webinar Maximizing Social Media Marketing for Social, Local, & Mobile • Yes! This is being recorded. • Yes! Slides will be published. • TabSite Winner & Discounts for both tools TBA at the end!Twitter Hashtag: #SocialMarketing #TabSite .com #SocialMarketing TabSite.com Facebook.com/TabSite Sendible.com www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Introduction: •Sendible was founded in the UK in 2009 and has seen rapid growth over the last 3 years since its launch. •Nearly 100,000 registered users worldwide and companies such as the BBC, Amazon.com and Police Service of Northern Ireland are using our software. •In 2010, Sendible was rated by the Guardian Newspaper as one of the top 100 Tech Innovations in the UK. •The only platform that allows users to reach customers on multiple platforms (Social Media, Blogging, Email & SMS) and offers 360⁰ Brand Monitoring & sentiment analysis. •Sendible is a robust platform making it easy for us to integrate with the latest social networks as they become availableTwitter Hashtag: #TabSite #SocialMarketing #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Monitor Engage & Measure Grow Listen Engage with Monitor Prove the Discover new and mentions of effectiveness new existing your brand, of every piece customers customers on competitors, of content you and grow multiple social industry terms distribute. your channels at and sentiment. following. once.Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Introduction: •TabSite was launched in March 2012 • Over 75,000 registered users worldwide and companies such as the Minnesota Timberwolves, AnyTime Fitness, Mari Smith, Ace Hardware, and more are using our software. • Engagement Apps for Promotions • Easy to use for Contests, Deals, SweepstakesTwitter Hashtag: #TabSite #SocialMarketing #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Agenda: • Social Marketing Best Practices • Local Marketing Best Practices • Mobile Marketing Best Practices • Be Effective. Be Efficient • Monitor. Build. Grow.Twitter Hashtag: #TabSite #SocialMarketing #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Social Marketing Best Practices: Let’s breakdown • Current Trends • Best PracticesTwitter Hashtag: #TabSite #SocialMarketing #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar: July 27, 2011 Webinar WebinarCurrent Trends in Social Media ….Twitter Hashtag: #SocialMarketing #TabSite #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar: July 27, 2011 Webinar WebinarCurrent Trends in Social Media ….Twitter Hashtag: #SocialMarketing #TabSite #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar: July 27, 2011 Webinar WebinarCurrent Trends on Facebook…Twitter Hashtag: #SocialMarketing #TabSite #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Best Practices The Challenge in Social Media for BusinessesTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Best Practices  1. Deciding on the right platforms  2. Managing Content effectively  3. Economies of Time  4. Measuring effectiveness & ROI  5. Using the correct toolsTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Best Practices 7 Ways To Get Noticed on Facebook using SendibleTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar7 Ways To get Noticed on Facebook using Sendible 1. Attribution Links 2. Branded Facebook Posts 3. SchedulingTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar7 Ways To get Noticed on Facebook using Sendible 4. Link Preview 5. Facebook Photo Albums 6. Geo-targeting 7. TabSiteTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar All TabSite Engagement Apps (Contests, Deals, etc) include a Sendible login for Message Planning. This enables Sendible users to plan a post to various social networks that links to the Facebook Page tab!Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Best Practices 10 Twitter Best Practices for BrandsTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar10 Twitter Best Practices for Brands 1. Do your 2.Determine 3.Utilize either a 4. Build your research before organizational branded or Twitter equity and engaging goals personal profile credibility 5. Track metrics 6. Don’t go 7. Listen and 8. Be authentic & and conversation overboard; less observe before believable trends structure is better engaging 9. Track, measure, 10. Don’t just and iterate strategze: execute!Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar KEY ITEMS FOR FB PAGES: • Visibility • Engaging users –comments, shares, likes • Viral tools- Make sharing easy, integrated Let’s break these down into Best Practices…Twitter Hashtag: #SocialMarketing #TabSite #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar: July 27, 2011 Webinar Webinar Photos Get the Most Engagement! Source: DanZarrella.comTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Photo Post: 148 Likes 28 Shares 8 Comments = EXPOSURETwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Posting Tips •Post Succinct Content Short is best! Posts between 100- 250 characters see 60% more engagement •Post Photos & Videos A picture or video generate 120% and 100% more engagement than the average post • Ask Questions Make your Page a place that is a conversation starter. Ask your fan’s opinion via a question!Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Boost Engagement with Promos Draw in and Build EngagementWith Contests, Deals,and PromosTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar WebinarFor a small investment…CONTESTS can: 11 7 22•Increase Traffic•Extend Viral Reach•Boost EngagementTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar WebinarWedding Photo Contest Case Study:RESULTS:• 46% + in Fans• 34% + in PeopleTalking About This•Viral Reach was13K during contestTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Promo Engagement Apps from TabSite•Share Deal• Friend Share Deal• Instagram• Group Deal• Pin Deal• Social ReviewsTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Local Marketing Best Practices: • Geotargeting & Location-Based Marketing via Sendible - Facebook Geo-marketing “Free comedy tonight at the Spanish Comedy Club In downtown LA.” - Geo-targeting on MonitoringTwitter Hashtag: #TabSite #SocialMarketing #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Local Marketing Best Practices: Offer Deals via Social Media that must be Redeemed in the store!Twitter Hashtag: #TabSite #SocialMarketing #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Local Marketing Best Practices: Use QR Codes in store to drive customers to your Facebook Page to become fansTwitter Hashtag: #TabSite #SocialMarketing #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Mobile Marketing: • Smart phone use is SURGINGTwitter Hashtag: #TabSite #SocialMarketing #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Mobile Marketing Best Practices: • Mobile is HUGE • Mobile must be: • Fast – for user to load • Easy – to view / complete • Simple – Not too muchTwitter Hashtag: #TabSite #SocialMarketing #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Mobile Marketing For Facebook • TabSite Smart URL • Engage Mobile users • Enable Mobile users to enter on the goTwitter Hashtag: #TabSite #SocialMarketing #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Effective methods for sharing content- Sharing on-the-goTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Sendible adds image posting via mobile- To use new photo uploading features, simply open up your mobile web browser on your iPhone or Android device and go to http://m.sendible.comTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar WebinarEffective methods forsharing content Sendible supports multiple services and social networks, making it easy to reach your customers on multiple platforms.Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Efficient methods for sharing contentUse Sendibles interactive drag-and-drop calendar to easily plan your message schedule. You can even configure Sendible to send your messages on a recurring basis.Reporting and Analytics gives you the ‘Best time to post’ basedon engagement probability. Enabling you to optimize the reach. Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Ways to monitor social & build communityKeep track of what people are saying about your businesson the social web. Sendibles reports help youunderstand exactly who and where those mentions arecoming from. -Track mentions across the social web. -Sentiment analysis.Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Ways to monitor social & build community Its almost impossible to keep track of all the relevant conversations on the social web! Priority Inbox highlights only the important ones, so you know which posts need attention.Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar Webinar: July 27, 2011 Webinar Webinar Grow Fans & Followers & gain new sales Sendibles automation tools for Twitter make it easy to grow your following by automatically targeting people who match specific criteria you define.Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar WebinarSUMMARYFAST FACTS:•Boost Engagement via • Strategic Posting • Monitoring / Listening • TabSite Promo Tabs to drive traffic to your Page • Drive traffic to FB promo tabs via other social toolsTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Thanks for joining us today! Watch our Facebook Pages for the video replay link. Facebook.com/sendible Sales@sendible.com Facebook.com/tabsite www.tabsite.com/supportTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com