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Social Media for Business

                                Effective Marketing Using Social Media

                       ...
Digital Hill Multimedia, Inc.   www.DigitalHill.com
What is Social Media?
    Information content created by people using highly
     accessible and scalable publishing tech...
Why use Social Media?
     Because 3 out of 4 Americans use some form of Social Media; &
      people now spend more time...
The Three E’s of Social Media

          Educate – share your expertise so
         folks come back to you for more

     ...
The Three Results of Social Media

           Increased Exposure – more chances
          for people to find you, connect
...
How are companies already using
social media?
    Discounts / Customer Service
        Dell offers discounts via Twitter...
What’s right for you?
   Who          is your target audience? What do they use?

   What           is your goal/purpose...
Getting started…
         Let’s dive right in…


           Blogging
           Facebook.com
           Twitter.com
  ...
Blogging – What it is?
A blog is a website that’s easy to update &
updated frequently. Content. Content. Content
Blogging – What it is?
People subscribe to blogs by email or a ‘feed’




RSS feeds can
be pushed to:
-Facebook
-LinkedIn
...
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Why it matters…
            I.        October 14 Blog post by CEO Jeff Weiner

                      “LinkedIn has 50 mill...
LinkedIn – Why it Matters
Business Applications – Find People
LinkedIn – Why it Matters…
Business Profile – Staff Profile = Branding
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Groups




Digital Hill Multimedia, Inc.   www.DigitalHill.com
Search
      The          Searching feature lets you find people.
      You         can find people in companies
      ...
Optimization
                                                         #1: Boosting Your
                                 ...
Optimization
                                                         #2: Getting Recommendations
                       ...
Optimization
                                                         #3: Creating LinkedIn
                             ...
Using
5      Things LinkedIn Is Great For


            Growing Your Brand
            Finding a contact in any company...
Facebook
  Why          Facebook matters:
    It has moved into the overall #2 spot of unique visitors per
     month fo...
Facebook
   Why Facebook matters: (Data from Spring 2009)




    Digital Hill Multimedia, Inc.   www.DigitalHill.com
Facebook Business Page




Digital Hill Multimedia, Inc.   www.DigitalHill.com
YouTube – What it is
   YouTube is a video sharing site. Users can upload and share
    video clips through websites, mob...
YouTube – Why it matters
   Now the #2 Most Used Search Engine on the Web

   All Videos are indexed by Google! Embed vi...
YouTube


   Dell’s YouTube Page

   Customer Interviews

   CEO shares

   2349 Subscribers

   Links to their web

...
YouTube for Business: Blendtec
Over 7 Million Views Sales up 700X




         http://www.youtube.com/watch?v=qg1ckCkm8YI
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Twitter - What it is:       Personal
  micro-blogging           Information



                        Most recent
       ...
Twitter – Why it matters




                           + 1,043%
Dell has multiple Twitter sales pages




Dell has reported $3 million in sales from their Twitter pages
Doug Powell (@ComcastDoug)
monitor and respond to customers 7
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Digital Hill Multimedia, Inc.   www.DigitalHill.com
Personalization has value
Social = person to person
The Three E’s of Social Media

          Educate – share your expertise so
         folks come back to you for more

     ...
Which Sites? Why they Matter? What to do?
                        Viral = Free Traffic
                        Conversio...
Done well, Your Web “Footprint” can Grow!




 Digital Hill Multimedia, Inc.   www.DigitalHill.com
What to do?                                           Twitter.com/DigitalHill
                                            ...
Social Media for Business - Commercial Real Estate Focused
Social Media for Business - Commercial Real Estate Focused
Social Media for Business - Commercial Real Estate Focused
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Social Media for Business - Commercial Real Estate Focused

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Attached are slides from a Social Media for Business presentation given to the CB Richard Ellis Bradley team in South Bend, IN. Includes overview slides on why social media is important, opportunities when using social media, and specific tips on Facebook, LinkedIn, Blogging, Twitter, and YouTube.

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Transcript of "Social Media for Business - Commercial Real Estate Focused"

  1. 1. Social Media for Business Effective Marketing Using Social Media Presented By Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort Wayne, offering website development, e-commerce websites, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration. Digital Hill Multimedia, Inc. www.DigitalHill.com
  2. 2. Digital Hill Multimedia, Inc. www.DigitalHill.com
  3. 3. What is Social Media?  Information content created by people using highly accessible and scalable publishing technologies.  Often the basic use levels are free to use.  Facebook  Twitter  LinkedIn  Blogs  Podcasts  YouTube  Newsletter  E-mail  Webinars Digital Hill Multimedia, Inc. www.DigitalHill.com
  4. 4. Why use Social Media?  Because 3 out of 4 Americans use some form of Social Media; & people now spend more time on social sites than with personal e-mail.  Reach further with your message  Advertise / Expand Awareness of your Brand  Go to where your customer’s are (55 minutes a day)  Low cost of implementation compared to other marketing  Another Channel to Generate Sales Leads  Build Relationships / Rapport  Gauge Customer Satisfaction  Get Customer feedback  Provide customer service Digital Hill Multimedia, Inc. www.DigitalHill.com
  5. 5. The Three E’s of Social Media Educate – share your expertise so folks come back to you for more Entertain – Viral info gets shared, show some personality Engage – Ask questions / seek feedback / build rapport Digital Hill Multimedia, Inc. www.DigitalHill.com
  6. 6. The Three Results of Social Media Increased Exposure – more chances for people to find you, connect with you, learn about you Increased Footprint – Social Media can boost your presence in search results and push competitors down Increased Opportunities – more connections and better visibility = more chance to close deals Digital Hill Multimedia, Inc. www.DigitalHill.com
  7. 7. How are companies already using social media?  Discounts / Customer Service  Dell offers discounts via Twitter  Comcast / Southwest offer Customer Service  Sales Channel  Naked Pizza in New Orleans tracking sales through coupon IDs offered uniquely on Facebook & Twitter  Information / Education / Interaction  Businesses use Facebook & LinkedIn to create online communities  Join Industry Groups to Learn  Post information on Events / News Digital Hill Multimedia, Inc. www.DigitalHill.com
  8. 8. What’s right for you?  Who is your target audience? What do they use?  What is your goal/purpose?  How much time do you have to invest? Digital Hill Multimedia, Inc. www.DigitalHill.com
  9. 9. Getting started…  Let’s dive right in…  Blogging  Facebook.com  Twitter.com  YouTube.com  LinkedIn.com Digital Hill Multimedia, Inc. www.DigitalHill.com
  10. 10. Blogging – What it is? A blog is a website that’s easy to update & updated frequently. Content. Content. Content
  11. 11. Blogging – What it is? People subscribe to blogs by email or a ‘feed’ RSS feeds can be pushed to: -Facebook -LinkedIn -Twitter -Friendfeed
  12. 12. Digital Hill Multimedia, Inc. www.DigitalHill.com
  13. 13. Why it matters… I. October 14 Blog post by CEO Jeff Weiner “LinkedIn has 50 million users worldwide and we’re growing that figure at roughly one new member per second. When LinkedIn launched in 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days.” Digital Hill Multimedia, Inc. www.DigitalHill.com
  14. 14. LinkedIn – Why it Matters Business Applications – Find People
  15. 15. LinkedIn – Why it Matters… Business Profile – Staff Profile = Branding
  16. 16. Digital Hill Multimedia, Inc. www.DigitalHill.com
  17. 17. Groups Digital Hill Multimedia, Inc. www.DigitalHill.com
  18. 18. Search  The Searching feature lets you find people.  You can find people in companies  You can find people by name  You can find people in industries  You can find people in almost any way you want  Once you find them, you can read the profile and you know something about them Digital Hill Multimedia, Inc. www.DigitalHill.com
  19. 19. Optimization  #1: Boosting Your Search Engine Optimization  There are three areas to add website links to your LinkedIn profile. Instead of displaying “My Blog” & “My Company,” click on Edit and then click on Other. Type in a keyword phrase that describes how people can search to find your business. Digital Hill Multimedia, Inc. www.DigitalHill.com
  20. 20. Optimization  #2: Getting Recommendations to Attract More Clients  Recommendations are one of the unique features of LinkedIn that sets it apart from other social media networks. What better way to really market your business than by having your colleagues and clients share your expertise?  I’m sure your next question is, “How can I obtain recommendations?” The best way is to live by the old adage:  “Give and you shall receive.” Digital Hill Multimedia, Inc. www.DigitalHill.com
  21. 21. Optimization  #3: Creating LinkedIn Ad Campaigns  Direct Ads Campaign targeted to professionals. Because LinkedIn is a professional site, there is less likelihood of views from random people; rather, more from people interested in business- related information. Digital Hill Multimedia, Inc. www.DigitalHill.com
  22. 22. Using 5 Things LinkedIn Is Great For  Growing Your Brand  Finding a contact in any company  Building your Credibility  Looking for information  Networking Digital Hill Multimedia, Inc. www.DigitalHill.com
  23. 23. Facebook  Why Facebook matters:  It has moved into the overall #2 spot of unique visitors per month for all websites! #1 Google #2 Facebook #3 Yahoo  Over 111.9 Million U.S. users as of 12/2009 (400m + globally). If it were a country it would be the 3rd most populated (as of 8/09). U.S. user base doubled in 2009!   Digital Hill Multimedia, Inc. www.DigitalHill.com
  24. 24. Facebook  Why Facebook matters: (Data from Spring 2009) Digital Hill Multimedia, Inc. www.DigitalHill.com
  25. 25. Facebook Business Page Digital Hill Multimedia, Inc. www.DigitalHill.com
  26. 26. YouTube – What it is  YouTube is a video sharing site. Users can upload and share video clips through websites, mobile devices, blogs and email. Videos can be short and simple, and amateur!  YouTube reaches over 79 million U.S. viewers monthly, Digital Hill Multimedia, Inc. www.DigitalHill.com
  27. 27. YouTube – Why it matters  Now the #2 Most Used Search Engine on the Web  All Videos are indexed by Google! Embed videos on your site! Digital Hill Multimedia, Inc. www.DigitalHill.com
  28. 28. YouTube  Dell’s YouTube Page  Customer Interviews  CEO shares  2349 Subscribers  Links to their web Digital Hill Multimedia, Inc. www.DigitalHill.com
  29. 29. YouTube for Business: Blendtec Over 7 Million Views Sales up 700X http://www.youtube.com/watch?v=qg1ckCkm8YI
  30. 30. Digital Hill Multimedia, Inc. www.DigitalHill.com
  31. 31. Twitter - What it is: Personal micro-blogging Information Most recent tweet Stats Past tweets Other Twitter users this member is following
  32. 32. Twitter – Why it matters + 1,043%
  33. 33. Dell has multiple Twitter sales pages Dell has reported $3 million in sales from their Twitter pages
  34. 34. Doug Powell (@ComcastDoug) monitor and respond to customers 7
  35. 35. Digital Hill Multimedia, Inc. www.DigitalHill.com
  36. 36. Digital Hill Multimedia, Inc. www.DigitalHill.com
  37. 37. Digital Hill Multimedia, Inc. www.DigitalHill.com
  38. 38. Personalization has value Social = person to person
  39. 39. The Three E’s of Social Media Educate – share your expertise so folks come back to you for more Entertain – Viral info gets shared, show some personality Engage – Ask questions / seek feedback / build rapport Digital Hill Multimedia, Inc. www.DigitalHill.com
  40. 40. Which Sites? Why they Matter? What to do?  Viral = Free Traffic  Conversion + How To’s  Networking, Q&A’s  Facebook Pages for Business  Easy Way to have fresh Website content  Blogs = SEO Help & Subscriptions  Custom News Feed = Listen!  Search.Twitter.com
  41. 41. Done well, Your Web “Footprint” can Grow! Digital Hill Multimedia, Inc. www.DigitalHill.com
  42. 42. What to do? Twitter.com/DigitalHill Facebook.com/DigitalHill  Try 1 thing today!  Setup your LinkedIn personal and company profiles  Optimize your profile  Get a YouTube account for business  Consider a Blog •We offer Social Media Marketing integration on varying levels from start- up/customization for you to run, to fully managed social media services. •THANKS FOR YOUR TIME. Digital Hill Multimedia, Inc. www.DigitalHill.com
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