Social Media for Business - Commercial Real Estate Focused

Social Media for Business Effective Marketing Using Social Media Presented By Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort Wayne, offering website development, e-commerce websites, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration. Digital Hill Multimedia, Inc. www.DigitalHill.com

Digital Hill Multimedia, Inc. www.DigitalHill.com

What is Social Media?  Information content created by people using highly accessible and scalable publishing technologies.  Often the basic use levels are free to use.  Facebook  Twitter  LinkedIn  Blogs  Podcasts  YouTube  Newsletter  E-mail  Webinars Digital Hill Multimedia, Inc. www.DigitalHill.com

Why use Social Media?  Because 3 out of 4 Americans use some form of Social Media; & people now spend more time on social sites than with personal e-mail.  Reach further with your message  Advertise / Expand Awareness of your Brand  Go to where your customer’s are (55 minutes a day)  Low cost of implementation compared to other marketing  Another Channel to Generate Sales Leads  Build Relationships / Rapport  Gauge Customer Satisfaction  Get Customer feedback  Provide customer service Digital Hill Multimedia, Inc. www.DigitalHill.com

The Three E’s of Social Media Educate – share your expertise so folks come back to you for more Entertain – Viral info gets shared, show some personality Engage – Ask questions / seek feedback / build rapport Digital Hill Multimedia, Inc. www.DigitalHill.com

The Three Results of Social Media Increased Exposure – more chances for people to find you, connect with you, learn about you Increased Footprint – Social Media can boost your presence in search results and push competitors down Increased Opportunities – more connections and better visibility = more chance to close deals Digital Hill Multimedia, Inc. www.DigitalHill.com

How are companies already using social media?  Discounts / Customer Service  Dell offers discounts via Twitter  Comcast / Southwest offer Customer Service  Sales Channel  Naked Pizza in New Orleans tracking sales through coupon IDs offered uniquely on Facebook & Twitter  Information / Education / Interaction  Businesses use Facebook & LinkedIn to create online communities  Join Industry Groups to Learn  Post information on Events / News Digital Hill Multimedia, Inc. www.DigitalHill.com

What’s right for you?  Who is your target audience? What do they use?  What is your goal/purpose?  How much time do you have to invest? Digital Hill Multimedia, Inc. www.DigitalHill.com

Getting started…  Let’s dive right in…  Blogging  Facebook.com  Twitter.com  YouTube.com  LinkedIn.com Digital Hill Multimedia, Inc. www.DigitalHill.com

Blogging – What it is? A blog is a website that’s easy to update & updated frequently. Content. Content. Content

Blogging – What it is? People subscribe to blogs by email or a ‘feed’ RSS feeds can be pushed to: -Facebook -LinkedIn -Twitter -Friendfeed

Why it matters… I. October 14 Blog post by CEO Jeff Weiner “LinkedIn has 50 million users worldwide and we’re growing that figure at roughly one new member per second. When LinkedIn launched in 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days.” Digital Hill Multimedia, Inc. www.DigitalHill.com

LinkedIn – Why it Matters Business Applications – Find People

LinkedIn – Why it Matters… Business Profile – Staff Profile = Branding

Groups Digital Hill Multimedia, Inc. www.DigitalHill.com

Search  The Searching feature lets you find people.  You can find people in companies  You can find people by name  You can find people in industries  You can find people in almost any way you want  Once you find them, you can read the profile and you know something about them Digital Hill Multimedia, Inc. www.DigitalHill.com

Optimization  #1: Boosting Your Search Engine Optimization  There are three areas to add website links to your LinkedIn profile. Instead of displaying “My Blog” & “My Company,” click on Edit and then click on Other. Type in a keyword phrase that describes how people can search to find your business. Digital Hill Multimedia, Inc. www.DigitalHill.com

Optimization  #2: Getting Recommendations to Attract More Clients  Recommendations are one of the unique features of LinkedIn that sets it apart from other social media networks. What better way to really market your business than by having your colleagues and clients share your expertise?  I’m sure your next question is, “How can I obtain recommendations?” The best way is to live by the old adage:  “Give and you shall receive.” Digital Hill Multimedia, Inc. www.DigitalHill.com

Optimization  #3: Creating LinkedIn Ad Campaigns  Direct Ads Campaign targeted to professionals. Because LinkedIn is a professional site, there is less likelihood of views from random people; rather, more from people interested in business- related information. Digital Hill Multimedia, Inc. www.DigitalHill.com

Using 5 Things LinkedIn Is Great For  Growing Your Brand  Finding a contact in any company  Building your Credibility  Looking for information  Networking Digital Hill Multimedia, Inc. www.DigitalHill.com

Facebook  Why Facebook matters:  It has moved into the overall #2 spot of unique visitors per month for all websites! #1 Google #2 Facebook #3 Yahoo  Over 111.9 Million U.S. users as of 12/2009 (400m + globally). If it were a country it would be the 3rd most populated (as of 8/09). U.S. user base doubled in 2009!   Digital Hill Multimedia, Inc. www.DigitalHill.com

Facebook  Why Facebook matters: (Data from Spring 2009) Digital Hill Multimedia, Inc. www.DigitalHill.com

Facebook Business Page Digital Hill Multimedia, Inc. www.DigitalHill.com

YouTube – What it is  YouTube is a video sharing site. Users can upload and share video clips through websites, mobile devices, blogs and email. Videos can be short and simple, and amateur!  YouTube reaches over 79 million U.S. viewers monthly, Digital Hill Multimedia, Inc. www.DigitalHill.com

YouTube – Why it matters  Now the #2 Most Used Search Engine on the Web  All Videos are indexed by Google! Embed videos on your site! Digital Hill Multimedia, Inc. www.DigitalHill.com

YouTube  Dell’s YouTube Page  Customer Interviews  CEO shares  2349 Subscribers  Links to their web Digital Hill Multimedia, Inc. www.DigitalHill.com

YouTube for Business: Blendtec Over 7 Million Views Sales up 700X http://www.youtube.com/watch?v=qg1ckCkm8YI

Twitter - What it is: Personal micro-blogging Information Most recent tweet Stats Past tweets Other Twitter users this member is following

Twitter – Why it matters + 1,043%

Dell has multiple Twitter sales pages Dell has reported $3 million in sales from their Twitter pages

Doug Powell (@ComcastDoug) monitor and respond to customers 7

Personalization has value Social = person to person

The Three E’s of Social Media Educate – share your expertise so folks come back to you for more Entertain – Viral info gets shared, show some personality Engage – Ask questions / seek feedback / build rapport Digital Hill Multimedia, Inc. www.DigitalHill.com

Which Sites? Why they Matter? What to do?  Viral = Free Traffic  Conversion + How To’s  Networking, Q&A’s  Facebook Pages for Business  Easy Way to have fresh Website content  Blogs = SEO Help & Subscriptions  Custom News Feed = Listen!  Search.Twitter.com

Done well, Your Web “Footprint” can Grow! Digital Hill Multimedia, Inc. www.DigitalHill.com

What to do? Twitter.com/DigitalHill Facebook.com/DigitalHill  Try 1 thing today!  Setup your LinkedIn personal and company profiles  Optimize your profile  Get a YouTube account for business  Consider a Blog •We offer Social Media Marketing integration on varying levels from start- up/customization for you to run, to fully managed social media services. •THANKS FOR YOUR TIME. Digital Hill Multimedia, Inc. www.DigitalHill.com

Social Media for Business - Commercial Real Estate Focused

by Mike Gingerich

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