Service Industry Spotlight: Facebook Marketing for Services with TabSite

  • 3,874 views
Uploaded on

Service Industry Spotlight: Facebook Marketing for Services with TabSite - How to build and engage your community focusing on the Service Industry.

Service Industry Spotlight: Facebook Marketing for Services with TabSite - How to build and engage your community focusing on the Service Industry.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
3,874
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
25
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. ‘ How to Showcase your Services on Facebook using TabSite ’ Troy Rumfelt Mike Gingerich TabSite Fan Page App By Digital Hill Multimedia @TabSite www.TabSite.com TabSite Webinar – June 30, 2011 Twitter Hashtag: #TabSite
  • 2. Presenters
    • Troy Rumfelt
    • President,
    • TabSite by Digital Hill Multimedia
      • Over 15 years of web design & Internet Marketing experience
      • Works with hundreds of client companies from around the world
      • Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010
    Troy Rumfelt, President TabSite, app division of Digital Hill @DigitalHill DigitalHill.com Twitter Hashtag: #TabSite
  • 3.
    • Mike Gingerich
    • Community Manager & Marketing Dir
    • TabSite by Digital Hill Multimedia
      • Over 10 years of Internet Marketing experience
      • Frequent speaker and blogger on matters of social media, SEO, web design, e-commerce and Internet Marketing
      • Facebookaholic, user design specialist and social app development strategist
    Presenters Mike Gingerich, Community Manager, Marketing Director TabSite Fan Page App By Digital Hill Multimedia @Mike_Gingerich & @TabSite www.TabSite.com Twitter Hashtag: #TabSite
  • 4. Twitter Hashtag: #TabSite allows you to easily create & customize tabs on your Fan Page . No coding knowledge needed! 41,000+ users 61m fans reached What is TabSite?
  • 5. Twitter Hashtag: #TabSite
    • Our Story…
        • Web Developers w/ specialty in CMS sites
        • Saw Facebook launch Fan Pages, saw the coding barrier of FBML, saw CMS as a solution
        • Launched TabSite in March 2010
        • 28,000 users in one year
        • New TabSite Drag N Build launched this June
    What is TabSite?
  • 6. Agenda:
    •      Facebook as a integrated Marketing asset
    • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
    • Using the TabSite Widgets to showcase your services
    • The Latest Social data on when and how to post and engage your community
    Twitter Hashtag: #TabSite
  • 7. Agenda:
    •      Facebook as a integrated Marketing asset
    Twitter Hashtag: #TabSite Let’s dig in!
  • 8. No other platform on the Web connects brands to users and brands to users friends so easily! Facebook as Marketing Asset Twitter Hashtag: #TabSite
  • 9. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  • 10. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
    • 687million globally
    • Brazil saw double-digit growth in the past month to 19m
  • 11. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  • 12. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  • 13. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  • 14. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  • 15. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  • 16. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  • 17. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise According to Hitwise, 1 fan = 20 extra visits to a website Their data suggests that a single Facebook fan can be worth 20 additional visits to your website over the course of a year.
  • 18. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise So potentially, if you have 1,000 Facebook fans, it means an extra 20,000 visits to your website. 
  • 19. Facebook as Marketing Asset
    •      Facebook as a integrated Marketing asset
    • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
    • Using the TabSite Widgets to showcase your services
    • The Latest Social data on when and how to post and engage your community
    Twitter Hashtag: #TabSite
  • 20. Using TabSite to to Create a Custom Tab and Twitter Hashtag: #TabSite
  • 21. New TabSite to Manager Area and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  • 22. Using Drag Drag N Build intro and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  • 23. Using DDrag N Build Widgets and Twitter Hashtag: #TabSite www.TabSite.com/widget_details.php
  • 24. Using TabSite to Content Widget and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  • 25. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: PhotoShow
  • 26. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Contact Form Multiple Tabs Multiple Sub-pages per tab
  • 27. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Code Widget for Reservations Multiple Tabs Multiple Sub-pages per tab RSS Widget for Flickr Twitter Widget
  • 28. and Twitter Hashtag: #TabSite
    •      Facebook as a integrated Marketing asset
    • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
    • Using the TabSite Widgets to showcase your services
    • The Latest Social data on when and how to post and engage your community
  • 29. and Twitter Hashtag: #TabSite
    • Capture Attention!
    • Use Video Widget
    • To Show Intro Videos
      • Training Videos
      • Tours
  • 30. and Twitter Hashtag: #TabSite
    • Educate!
    • YouTube Channel
    • Widget
    • To Show Intro Videos
      • Training Videos
      • Tours
      • Shown here: Featured
      • Video and thumbnails
      • Of the other videos. Click
      • A thumb and it loads at
      • Top and plays on the
      • Fan page.
  • 31. and Twitter Hashtag: #TabSite
    • Adding your YouTube Channel feed
  • 32. and Twitter Hashtag: #TabSite
    • Adding your YouTube Channel feed
    • Drag the
    • RSS/ YouTube Channel Widget
    • onto the page
  • 33. and Twitter Hashtag: #TabSite
    • Properties Box Opens to Customize
  • 34. and Finished! 3 Videos pulled in and all are ready to play!! Twitter Hashtag: #TabSite
  • 35. and Share your Know-How! Integrate your Blog and Twitter Feeds easily to allow visitors to stay up-to-date without leaving your Fan Page! Twitter Hashtag: #TabSite
  • 36. and Use PhotoShow! Introduce your team! Personalize the page. Easily add the Facebook Comments Twitter Hashtag: #TabSite
  • 37. and Twitter Hashtag: #TabSite
    •      Facebook as a integrated Marketing asset
    • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
    • Using the TabSite Widgets to showcase your services
    • The Latest Social data on when and how to post and engage your community
  • 38.
    • Recent Data from
    • KISSMetrics:
    • - Saturday is tops
    • for Sharing
    • Noon was highest
    • Share % per day
    • NOTE: Not Industry Specific
    Twitter Hashtag: #TabSite
  • 39.
    • Effect of “Like”:
    • 36% are more interested, while 61% remain as interested
    • NOTE: Not Industry Specific
    Twitter Hashtag: #TabSite
  • 40.
    • “ Benefits ” Data from fans
    • What are fans interested in?
    • NOTE: Not Industry Specific
    Twitter Hashtag: #TabSite
  • 41. Does Your Service have a physical location? and Twitter Hashtag: #TabSite Remind people to “Check-in” via Facebook at your service locale!
  • 42. Wall Posting Tips - Ideal Posting times depend on the day of the week per industry! Travel and Hospitality : The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Entertainment – Friday, Saturday, and Sunday were most important post times Media : Weekends had strong engagement while Monday was the weakest. Automotive : Auto related companies saw the most engagement on Sunday’s Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
  • 43. Wall Posting Tips Accept you won’t work only 9-5! Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
  • 44. - Pictures & Videos in the Wall Feed get the most Likes & Comments - Avoid link shorteners, Engagement rates are 3x higher with full URL’s. [Source: BuddyMedia.com] Twitter Hashtag: #TabSite Wall Posting Tips
  • 45. Don’t Forget! Twitter Hashtag: #TabSite
  • 46. Wrap Up www.TabSite.com Twitter Hashtag: #TabSite
  • 47.
    • Yes! We’ll be posting the Slides
    • Yes! We’ll be posting the video
    • Yes! We’ll be drawing from those who attended and 1 person will win an upgrade to a FREE FOR LIFE TabSite Gold Plan – to be announced Friday, July 1 on our blog.
    • Watch our fan page for announcements! Facebook.com/TabSiteFanPage
    Twitter Hashtag: #TabSite
  • 48. Question and Answer Tweet with: #TabSite www.TabSite.com Twitter Hashtag: #TabSite
  • 49. Questions & Answers
    • Slides Posted at: Facebook.com/kunocreative
    • Blog Tab
    Twitter Hashtag: #TabSite NEXT WEBINAR: Wednesday, July 27 2:00 EDT “ Fan Page Search Optimization & the New TabSite Drag N Build: In-depth look at Advanced Features to Socialize & Optimize your Page” Details: www.TabSite.com/webinar.php
  • 50. Questions & Answers
    • Slides Posted at: Facebook.com/kunocreative
    • Blog Tab
    Twitter Hashtag: #TabSite September 1, 2011 Mari Smith, co-author of Facebook Marketing: An Hour a Day , to Present: How to Create a Stampede of Local Customers Via Your Facebook Page, Places and Deals Register: www.TabSite.com/webinar.php SPECIAL EVENT WEBINAR
  • 51. Questions & Answers
    • Slides Posted at: Facebook.com/kunocreative
    • Blog Tab
    Twitter Hashtag: #TabSite
    • TabSite is releasing a new
    • Google Map Widget on Friday!
    • ALL users (Free – Gold) will be able to:
          • - Add 1 location to their page
          • - Add Details to the Info Window
          • - Adjust icon for exact location
        • * More features for Paid Plans to come
    Breaking News: You’re the First to know!
  • 52. Thanks for joining us! www.TabSite.com Twitter Hashtag: #TabSite