• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Service Industry Spotlight: Facebook Marketing for Services with TabSite
 

Service Industry Spotlight: Facebook Marketing for Services with TabSite

on

  • 4,195 views

Service Industry Spotlight: Facebook Marketing for Services with TabSite - How to build and engage your community focusing on the Service Industry.

Service Industry Spotlight: Facebook Marketing for Services with TabSite - How to build and engage your community focusing on the Service Industry.

Statistics

Views

Total Views
4,195
Views on SlideShare
3,767
Embed Views
428

Actions

Likes
0
Downloads
24
Comments
0

9 Embeds 428

http://blog.tabsite.com 357
url_unknown 34
http://blog.facebooktabsite.com 25
http://www.blog.facebooktabsite.com 4
http://tabsite.com 4
http://207.46.192.232 1
http://www.blog.tabsite.com 1
http://www.twylah.com 1
https://tabsite.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Service Industry Spotlight: Facebook Marketing for Services with TabSite Service Industry Spotlight: Facebook Marketing for Services with TabSite Presentation Transcript

    • ‘ How to Showcase your Services on Facebook using TabSite ’ Troy Rumfelt Mike Gingerich TabSite Fan Page App By Digital Hill Multimedia @TabSite www.TabSite.com TabSite Webinar – June 30, 2011 Twitter Hashtag: #TabSite
    • Presenters
      • Troy Rumfelt
      • President,
      • TabSite by Digital Hill Multimedia
        • Over 15 years of web design & Internet Marketing experience
        • Works with hundreds of client companies from around the world
        • Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010
      Troy Rumfelt, President TabSite, app division of Digital Hill @DigitalHill DigitalHill.com Twitter Hashtag: #TabSite
      • Mike Gingerich
      • Community Manager & Marketing Dir
      • TabSite by Digital Hill Multimedia
        • Over 10 years of Internet Marketing experience
        • Frequent speaker and blogger on matters of social media, SEO, web design, e-commerce and Internet Marketing
        • Facebookaholic, user design specialist and social app development strategist
      Presenters Mike Gingerich, Community Manager, Marketing Director TabSite Fan Page App By Digital Hill Multimedia @Mike_Gingerich & @TabSite www.TabSite.com Twitter Hashtag: #TabSite
    • Twitter Hashtag: #TabSite allows you to easily create & customize tabs on your Fan Page . No coding knowledge needed! 41,000+ users 61m fans reached What is TabSite?
    • Twitter Hashtag: #TabSite
      • Our Story…
          • Web Developers w/ specialty in CMS sites
          • Saw Facebook launch Fan Pages, saw the coding barrier of FBML, saw CMS as a solution
          • Launched TabSite in March 2010
          • 28,000 users in one year
          • New TabSite Drag N Build launched this June
      What is TabSite?
    • Agenda:
      •      Facebook as a integrated Marketing asset
      • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
      • Using the TabSite Widgets to showcase your services
      • The Latest Social data on when and how to post and engage your community
      Twitter Hashtag: #TabSite
    • Agenda:
      •      Facebook as a integrated Marketing asset
      Twitter Hashtag: #TabSite Let’s dig in!
    • No other platform on the Web connects brands to users and brands to users friends so easily! Facebook as Marketing Asset Twitter Hashtag: #TabSite
    • Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
    • Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
      • 687million globally
      • Brazil saw double-digit growth in the past month to 19m
    • Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
    • Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
    • Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
    • Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
    • Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
    • Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
    • Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise According to Hitwise, 1 fan = 20 extra visits to a website Their data suggests that a single Facebook fan can be worth 20 additional visits to your website over the course of a year.
    • Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise So potentially, if you have 1,000 Facebook fans, it means an extra 20,000 visits to your website. 
    • Facebook as Marketing Asset
      •      Facebook as a integrated Marketing asset
      • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
      • Using the TabSite Widgets to showcase your services
      • The Latest Social data on when and how to post and engage your community
      Twitter Hashtag: #TabSite
    • Using TabSite to to Create a Custom Tab and Twitter Hashtag: #TabSite
    • New TabSite to Manager Area and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
    • Using Drag Drag N Build intro and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
    • Using DDrag N Build Widgets and Twitter Hashtag: #TabSite www.TabSite.com/widget_details.php
    • Using TabSite to Content Widget and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
    • Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: PhotoShow
    • Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Contact Form Multiple Tabs Multiple Sub-pages per tab
    • Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Code Widget for Reservations Multiple Tabs Multiple Sub-pages per tab RSS Widget for Flickr Twitter Widget
    • and Twitter Hashtag: #TabSite
      •      Facebook as a integrated Marketing asset
      • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
      • Using the TabSite Widgets to showcase your services
      • The Latest Social data on when and how to post and engage your community
    • and Twitter Hashtag: #TabSite
      • Capture Attention!
      • Use Video Widget
      • To Show Intro Videos
        • Training Videos
        • Tours
    • and Twitter Hashtag: #TabSite
      • Educate!
      • YouTube Channel
      • Widget
      • To Show Intro Videos
        • Training Videos
        • Tours
        • Shown here: Featured
        • Video and thumbnails
        • Of the other videos. Click
        • A thumb and it loads at
        • Top and plays on the
        • Fan page.
    • and Twitter Hashtag: #TabSite
      • Adding your YouTube Channel feed
    • and Twitter Hashtag: #TabSite
      • Adding your YouTube Channel feed
      • Drag the
      • RSS/ YouTube Channel Widget
      • onto the page
    • and Twitter Hashtag: #TabSite
      • Properties Box Opens to Customize
    • and Finished! 3 Videos pulled in and all are ready to play!! Twitter Hashtag: #TabSite
    • and Share your Know-How! Integrate your Blog and Twitter Feeds easily to allow visitors to stay up-to-date without leaving your Fan Page! Twitter Hashtag: #TabSite
    • and Use PhotoShow! Introduce your team! Personalize the page. Easily add the Facebook Comments Twitter Hashtag: #TabSite
    • and Twitter Hashtag: #TabSite
      •      Facebook as a integrated Marketing asset
      • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
      • Using the TabSite Widgets to showcase your services
      • The Latest Social data on when and how to post and engage your community
      • Recent Data from
      • KISSMetrics:
      • - Saturday is tops
      • for Sharing
      • Noon was highest
      • Share % per day
      • NOTE: Not Industry Specific
      Twitter Hashtag: #TabSite
      • Effect of “Like”:
      • 36% are more interested, while 61% remain as interested
      • NOTE: Not Industry Specific
      Twitter Hashtag: #TabSite
      • “ Benefits ” Data from fans
      • What are fans interested in?
      • NOTE: Not Industry Specific
      Twitter Hashtag: #TabSite
    • Does Your Service have a physical location? and Twitter Hashtag: #TabSite Remind people to “Check-in” via Facebook at your service locale!
    • Wall Posting Tips - Ideal Posting times depend on the day of the week per industry! Travel and Hospitality : The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Entertainment – Friday, Saturday, and Sunday were most important post times Media : Weekends had strong engagement while Monday was the weakest. Automotive : Auto related companies saw the most engagement on Sunday’s Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
    • Wall Posting Tips Accept you won’t work only 9-5! Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
    • - Pictures & Videos in the Wall Feed get the most Likes & Comments - Avoid link shorteners, Engagement rates are 3x higher with full URL’s. [Source: BuddyMedia.com] Twitter Hashtag: #TabSite Wall Posting Tips
    • Don’t Forget! Twitter Hashtag: #TabSite
    • Wrap Up www.TabSite.com Twitter Hashtag: #TabSite
      • Yes! We’ll be posting the Slides
      • Yes! We’ll be posting the video
      • Yes! We’ll be drawing from those who attended and 1 person will win an upgrade to a FREE FOR LIFE TabSite Gold Plan – to be announced Friday, July 1 on our blog.
      • Watch our fan page for announcements! Facebook.com/TabSiteFanPage
      Twitter Hashtag: #TabSite
    • Question and Answer Tweet with: #TabSite www.TabSite.com Twitter Hashtag: #TabSite
    • Questions & Answers
      • Slides Posted at: Facebook.com/kunocreative
      • Blog Tab
      Twitter Hashtag: #TabSite NEXT WEBINAR: Wednesday, July 27 2:00 EDT “ Fan Page Search Optimization & the New TabSite Drag N Build: In-depth look at Advanced Features to Socialize & Optimize your Page” Details: www.TabSite.com/webinar.php
    • Questions & Answers
      • Slides Posted at: Facebook.com/kunocreative
      • Blog Tab
      Twitter Hashtag: #TabSite September 1, 2011 Mari Smith, co-author of Facebook Marketing: An Hour a Day , to Present: How to Create a Stampede of Local Customers Via Your Facebook Page, Places and Deals Register: www.TabSite.com/webinar.php SPECIAL EVENT WEBINAR
    • Questions & Answers
      • Slides Posted at: Facebook.com/kunocreative
      • Blog Tab
      Twitter Hashtag: #TabSite
      • TabSite is releasing a new
      • Google Map Widget on Friday!
      • ALL users (Free – Gold) will be able to:
            • - Add 1 location to their page
            • - Add Details to the Info Window
            • - Adjust icon for exact location
          • * More features for Paid Plans to come
      Breaking News: You’re the First to know!
    • Thanks for joining us! www.TabSite.com Twitter Hashtag: #TabSite