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Service Industry Spotlight: Facebook Marketing for Services with TabSite
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Service Industry Spotlight: Facebook Marketing for Services with TabSite

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Service Industry Spotlight: Facebook Marketing for Services with TabSite - How to build and engage your community focusing on the Service Industry.

Service Industry Spotlight: Facebook Marketing for Services with TabSite - How to build and engage your community focusing on the Service Industry.

Published in: Technology, Business

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  • 1. ‘ How to Showcase your Services on Facebook using TabSite ’ Troy Rumfelt Mike Gingerich TabSite Fan Page App By Digital Hill Multimedia @TabSite www.TabSite.com TabSite Webinar – June 30, 2011 Twitter Hashtag: #TabSite
  • 2. Presenters
    • Troy Rumfelt
    • President,
    • TabSite by Digital Hill Multimedia
      • Over 15 years of web design & Internet Marketing experience
      • Works with hundreds of client companies from around the world
      • Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010
    Troy Rumfelt, President TabSite, app division of Digital Hill @DigitalHill DigitalHill.com Twitter Hashtag: #TabSite
  • 3.
    • Mike Gingerich
    • Community Manager & Marketing Dir
    • TabSite by Digital Hill Multimedia
      • Over 10 years of Internet Marketing experience
      • Frequent speaker and blogger on matters of social media, SEO, web design, e-commerce and Internet Marketing
      • Facebookaholic, user design specialist and social app development strategist
    Presenters Mike Gingerich, Community Manager, Marketing Director TabSite Fan Page App By Digital Hill Multimedia @Mike_Gingerich & @TabSite www.TabSite.com Twitter Hashtag: #TabSite
  • 4. Twitter Hashtag: #TabSite allows you to easily create & customize tabs on your Fan Page . No coding knowledge needed! 41,000+ users 61m fans reached What is TabSite?
  • 5. Twitter Hashtag: #TabSite
    • Our Story…
        • Web Developers w/ specialty in CMS sites
        • Saw Facebook launch Fan Pages, saw the coding barrier of FBML, saw CMS as a solution
        • Launched TabSite in March 2010
        • 28,000 users in one year
        • New TabSite Drag N Build launched this June
    What is TabSite?
  • 6. Agenda:
    •      Facebook as a integrated Marketing asset
    • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
    • Using the TabSite Widgets to showcase your services
    • The Latest Social data on when and how to post and engage your community
    Twitter Hashtag: #TabSite
  • 7. Agenda:
    •      Facebook as a integrated Marketing asset
    Twitter Hashtag: #TabSite Let’s dig in!
  • 8. No other platform on the Web connects brands to users and brands to users friends so easily! Facebook as Marketing Asset Twitter Hashtag: #TabSite
  • 9. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  • 10. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
    • 687million globally
    • Brazil saw double-digit growth in the past month to 19m
  • 11. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  • 12. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  • 13. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  • 14. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  • 15. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  • 16. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  • 17. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise According to Hitwise, 1 fan = 20 extra visits to a website Their data suggests that a single Facebook fan can be worth 20 additional visits to your website over the course of a year.
  • 18. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise So potentially, if you have 1,000 Facebook fans, it means an extra 20,000 visits to your website. 
  • 19. Facebook as Marketing Asset
    •      Facebook as a integrated Marketing asset
    • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
    • Using the TabSite Widgets to showcase your services
    • The Latest Social data on when and how to post and engage your community
    Twitter Hashtag: #TabSite
  • 20. Using TabSite to to Create a Custom Tab and Twitter Hashtag: #TabSite
  • 21. New TabSite to Manager Area and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  • 22. Using Drag Drag N Build intro and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  • 23. Using DDrag N Build Widgets and Twitter Hashtag: #TabSite www.TabSite.com/widget_details.php
  • 24. Using TabSite to Content Widget and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  • 25. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: PhotoShow
  • 26. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Contact Form Multiple Tabs Multiple Sub-pages per tab
  • 27. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Code Widget for Reservations Multiple Tabs Multiple Sub-pages per tab RSS Widget for Flickr Twitter Widget
  • 28. and Twitter Hashtag: #TabSite
    •      Facebook as a integrated Marketing asset
    • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
    • Using the TabSite Widgets to showcase your services
    • The Latest Social data on when and how to post and engage your community
  • 29. and Twitter Hashtag: #TabSite
    • Capture Attention!
    • Use Video Widget
    • To Show Intro Videos
      • Training Videos
      • Tours
  • 30. and Twitter Hashtag: #TabSite
    • Educate!
    • YouTube Channel
    • Widget
    • To Show Intro Videos
      • Training Videos
      • Tours
      • Shown here: Featured
      • Video and thumbnails
      • Of the other videos. Click
      • A thumb and it loads at
      • Top and plays on the
      • Fan page.
  • 31. and Twitter Hashtag: #TabSite
    • Adding your YouTube Channel feed
  • 32. and Twitter Hashtag: #TabSite
    • Adding your YouTube Channel feed
    • Drag the
    • RSS/ YouTube Channel Widget
    • onto the page
  • 33. and Twitter Hashtag: #TabSite
    • Properties Box Opens to Customize
  • 34. and Finished! 3 Videos pulled in and all are ready to play!! Twitter Hashtag: #TabSite
  • 35. and Share your Know-How! Integrate your Blog and Twitter Feeds easily to allow visitors to stay up-to-date without leaving your Fan Page! Twitter Hashtag: #TabSite
  • 36. and Use PhotoShow! Introduce your team! Personalize the page. Easily add the Facebook Comments Twitter Hashtag: #TabSite
  • 37. and Twitter Hashtag: #TabSite
    •      Facebook as a integrated Marketing asset
    • Using TabSite Drag N Build to create a custom tab with your services, images, social tools
    • Using the TabSite Widgets to showcase your services
    • The Latest Social data on when and how to post and engage your community
  • 38.
    • Recent Data from
    • KISSMetrics:
    • - Saturday is tops
    • for Sharing
    • Noon was highest
    • Share % per day
    • NOTE: Not Industry Specific
    Twitter Hashtag: #TabSite
  • 39.
    • Effect of “Like”:
    • 36% are more interested, while 61% remain as interested
    • NOTE: Not Industry Specific
    Twitter Hashtag: #TabSite
  • 40.
    • “ Benefits ” Data from fans
    • What are fans interested in?
    • NOTE: Not Industry Specific
    Twitter Hashtag: #TabSite
  • 41. Does Your Service have a physical location? and Twitter Hashtag: #TabSite Remind people to “Check-in” via Facebook at your service locale!
  • 42. Wall Posting Tips - Ideal Posting times depend on the day of the week per industry! Travel and Hospitality : The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Entertainment – Friday, Saturday, and Sunday were most important post times Media : Weekends had strong engagement while Monday was the weakest. Automotive : Auto related companies saw the most engagement on Sunday’s Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
  • 43. Wall Posting Tips Accept you won’t work only 9-5! Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
  • 44. - Pictures & Videos in the Wall Feed get the most Likes & Comments - Avoid link shorteners, Engagement rates are 3x higher with full URL’s. [Source: BuddyMedia.com] Twitter Hashtag: #TabSite Wall Posting Tips
  • 45. Don’t Forget! Twitter Hashtag: #TabSite
  • 46. Wrap Up www.TabSite.com Twitter Hashtag: #TabSite
  • 47.
    • Yes! We’ll be posting the Slides
    • Yes! We’ll be posting the video
    • Yes! We’ll be drawing from those who attended and 1 person will win an upgrade to a FREE FOR LIFE TabSite Gold Plan – to be announced Friday, July 1 on our blog.
    • Watch our fan page for announcements! Facebook.com/TabSiteFanPage
    Twitter Hashtag: #TabSite
  • 48. Question and Answer Tweet with: #TabSite www.TabSite.com Twitter Hashtag: #TabSite
  • 49. Questions & Answers
    • Slides Posted at: Facebook.com/kunocreative
    • Blog Tab
    Twitter Hashtag: #TabSite NEXT WEBINAR: Wednesday, July 27 2:00 EDT “ Fan Page Search Optimization & the New TabSite Drag N Build: In-depth look at Advanced Features to Socialize & Optimize your Page” Details: www.TabSite.com/webinar.php
  • 50. Questions & Answers
    • Slides Posted at: Facebook.com/kunocreative
    • Blog Tab
    Twitter Hashtag: #TabSite September 1, 2011 Mari Smith, co-author of Facebook Marketing: An Hour a Day , to Present: How to Create a Stampede of Local Customers Via Your Facebook Page, Places and Deals Register: www.TabSite.com/webinar.php SPECIAL EVENT WEBINAR
  • 51. Questions & Answers
    • Slides Posted at: Facebook.com/kunocreative
    • Blog Tab
    Twitter Hashtag: #TabSite
    • TabSite is releasing a new
    • Google Map Widget on Friday!
    • ALL users (Free – Gold) will be able to:
          • - Add 1 location to their page
          • - Add Details to the Info Window
          • - Adjust icon for exact location
        • * More features for Paid Plans to come
    Breaking News: You’re the First to know!
  • 52. Thanks for joining us! www.TabSite.com Twitter Hashtag: #TabSite

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