‘ How to Showcase your Services on Facebook using TabSite ’ Troy Rumfelt Mike Gingerich TabSite  Fan Page App By Digital H...
Presenters <ul><li>Troy Rumfelt </li></ul><ul><li>President,  </li></ul><ul><li>TabSite  by Digital Hill Multimedia </li><...
<ul><li>Mike Gingerich </li></ul><ul><li>Community Manager & Marketing Dir  </li></ul><ul><li>TabSite  by Digital Hill Mul...
Twitter Hashtag:  #TabSite allows you to easily  create  & customize   tabs on your  Fan Page . No coding knowledge needed...
Twitter Hashtag:  #TabSite <ul><li>Our Story… </li></ul><ul><ul><ul><li>Web Developers w/ specialty in CMS sites </li></ul...
Agenda: <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag N Build to create a cus...
Agenda: <ul><li>     Facebook as a integrated Marketing asset </li></ul>Twitter Hashtag:  #TabSite Let’s dig in!
No other platform on the Web connects  brands to users   and  brands to users friends   so easily! Facebook as Marketing A...
Facebook as Marketing Asset Twitter Hashtag:  #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
Facebook as Marketing Asset Twitter Hashtag:  #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/ <ul><...
Facebook as Marketing Asset Twitter Hashtag:  #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
Facebook as Marketing Asset Twitter Hashtag:  #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
Facebook as Marketing Asset Twitter Hashtag:  #TabSite Credit: James Hutto
Facebook as Marketing Asset Twitter Hashtag:  #TabSite Credit: James Hutto
Facebook as Marketing Asset Twitter Hashtag:  #TabSite Credit: James Hutto
Facebook as Marketing Asset Twitter Hashtag:  #TabSite Credit: James Hutto
Facebook as Marketing Asset Twitter Hashtag:  #TabSite Credit: HitWise According to Hitwise,  1 fan = 20 extra visits to a...
Facebook as Marketing Asset Twitter Hashtag:  #TabSite Credit: HitWise So potentially, if you have 1,000 Facebook fans, it...
Facebook as Marketing Asset <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag N B...
Using  TabSite  to to Create a Custom Tab and  Twitter Hashtag:  #TabSite
New  TabSite  to  Manager Area and  Twitter Hashtag:  #TabSite Remind people to “Check-in” on via Facebook at your service...
Using  Drag Drag N Build intro and  Twitter Hashtag:  #TabSite Remind people to “Check-in” on via Facebook at your service...
Using  DDrag N Build Widgets and  Twitter Hashtag:  #TabSite www.TabSite.com/widget_details.php
Using  TabSite  to Content Widget and  Twitter Hashtag:  #TabSite Remind people to “Check-in” on via Facebook at your serv...
Service Industry Spotlight and  Twitter Hashtag:  #TabSite Uses: PhotoShow
Service Industry Spotlight and  Twitter Hashtag:  #TabSite Uses: Contact Form Multiple Tabs Multiple Sub-pages per tab
Service Industry  Spotlight and  Twitter Hashtag:  #TabSite Uses: Code Widget for Reservations Multiple Tabs Multiple Sub-...
and  Twitter Hashtag:  #TabSite <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag...
and  Twitter Hashtag:  #TabSite <ul><li>Capture Attention! </li></ul><ul><li>Use Video Widget  </li></ul><ul><li>To Show I...
and  Twitter Hashtag:  #TabSite <ul><li>Educate! </li></ul><ul><li>YouTube Channel  </li></ul><ul><li>Widget  </li></ul><u...
and  Twitter Hashtag:  #TabSite <ul><li>Adding your YouTube Channel feed </li></ul>
and  Twitter Hashtag:  #TabSite <ul><li>Adding your YouTube Channel feed </li></ul><ul><li>Drag the  </li></ul><ul><li>RSS...
and  Twitter Hashtag:  #TabSite <ul><li>Properties Box Opens to Customize  </li></ul>
and  Finished! 3 Videos pulled in and  all are ready to play!! Twitter Hashtag:  #TabSite
and  Share your Know-How! Integrate your Blog and Twitter Feeds easily to allow visitors to stay up-to-date without leavin...
and  Use PhotoShow! Introduce your team! Personalize the page. Easily add the Facebook Comments Twitter Hashtag:  #TabSite
and  Twitter Hashtag:  #TabSite <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag...
<ul><li>Recent Data from  </li></ul><ul><li>KISSMetrics: </li></ul><ul><li>- Saturday is tops </li></ul><ul><li>for Sharin...
<ul><li>Effect of “Like”: </li></ul><ul><li>36% are more interested, while 61% remain as interested </li></ul><ul><li>NOTE...
<ul><li>“ Benefits ”   Data from fans </li></ul><ul><li>What are fans interested in? </li></ul><ul><li>NOTE: Not Industry ...
Does Your Service have  a physical location? and  Twitter Hashtag:  #TabSite Remind people to “Check-in” via Facebook at y...
Wall Posting Tips - Ideal Posting times depend on the day of the week per industry! Travel and Hospitality : The highest e...
Wall Posting Tips Accept you won’t work only 9-5! Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Sta...
-  Pictures & Videos in the Wall Feed get the most  Likes  &  Comments -  Avoid link shorteners,  Engagement rates are 3x ...
Don’t Forget!   Twitter Hashtag:  #TabSite
Wrap Up www.TabSite.com Twitter Hashtag:  #TabSite
<ul><li>Yes!  We’ll be posting the Slides </li></ul><ul><li>Yes!  We’ll be posting the video  </li></ul><ul><li>Yes! We’ll...
Question and Answer Tweet with: #TabSite www.TabSite.com Twitter Hashtag:  #TabSite
Questions & Answers <ul><li>Slides Posted at:  Facebook.com/kunocreative </li></ul><ul><li>Blog Tab </li></ul>Twitter Hash...
Questions & Answers <ul><li>Slides Posted at:  Facebook.com/kunocreative </li></ul><ul><li>Blog Tab </li></ul>Twitter Hash...
Questions & Answers <ul><li>Slides Posted at:  Facebook.com/kunocreative </li></ul><ul><li>Blog Tab </li></ul>Twitter Hash...
Thanks for joining us! www.TabSite.com Twitter Hashtag:  #TabSite
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Service Industry Spotlight: Facebook Marketing for Services with TabSite

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Service Industry Spotlight: Facebook Marketing for Services with TabSite - How to build and engage your community focusing on the Service Industry.

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Service Industry Spotlight: Facebook Marketing for Services with TabSite

  1. 1. ‘ How to Showcase your Services on Facebook using TabSite ’ Troy Rumfelt Mike Gingerich TabSite Fan Page App By Digital Hill Multimedia @TabSite www.TabSite.com TabSite Webinar – June 30, 2011 Twitter Hashtag: #TabSite
  2. 2. Presenters <ul><li>Troy Rumfelt </li></ul><ul><li>President, </li></ul><ul><li>TabSite by Digital Hill Multimedia </li></ul><ul><ul><li>Over 15 years of web design & Internet Marketing experience </li></ul></ul><ul><ul><li>Works with hundreds of client companies from around the world </li></ul></ul><ul><ul><li>Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010 </li></ul></ul>Troy Rumfelt, President TabSite, app division of Digital Hill @DigitalHill DigitalHill.com Twitter Hashtag: #TabSite
  3. 3. <ul><li>Mike Gingerich </li></ul><ul><li>Community Manager & Marketing Dir </li></ul><ul><li>TabSite by Digital Hill Multimedia </li></ul><ul><ul><li>Over 10 years of Internet Marketing experience </li></ul></ul><ul><ul><li>Frequent speaker and blogger on matters of social media, SEO, web design, e-commerce and Internet Marketing </li></ul></ul><ul><ul><li>Facebookaholic, user design specialist and social app development strategist </li></ul></ul>Presenters Mike Gingerich, Community Manager, Marketing Director TabSite Fan Page App By Digital Hill Multimedia @Mike_Gingerich & @TabSite www.TabSite.com Twitter Hashtag: #TabSite
  4. 4. Twitter Hashtag: #TabSite allows you to easily create & customize tabs on your Fan Page . No coding knowledge needed! 41,000+ users 61m fans reached What is TabSite?
  5. 5. Twitter Hashtag: #TabSite <ul><li>Our Story… </li></ul><ul><ul><ul><li>Web Developers w/ specialty in CMS sites </li></ul></ul></ul><ul><ul><ul><li>Saw Facebook launch Fan Pages, saw the coding barrier of FBML, saw CMS as a solution </li></ul></ul></ul><ul><ul><ul><li>Launched TabSite in March 2010 </li></ul></ul></ul><ul><ul><ul><li>28,000 users in one year </li></ul></ul></ul><ul><ul><ul><li>New TabSite Drag N Build launched this June </li></ul></ul></ul>What is TabSite?
  6. 6. Agenda: <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag N Build to create a custom tab with your services, images, social tools </li></ul><ul><li>Using the TabSite Widgets to showcase your services </li></ul><ul><li>The Latest Social data on when and how to post and engage your community </li></ul>Twitter Hashtag: #TabSite
  7. 7. Agenda: <ul><li>     Facebook as a integrated Marketing asset </li></ul>Twitter Hashtag: #TabSite Let’s dig in!
  8. 8. No other platform on the Web connects brands to users and brands to users friends so easily! Facebook as Marketing Asset Twitter Hashtag: #TabSite
  9. 9. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  10. 10. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/ <ul><li>687million globally </li></ul><ul><li>Brazil saw double-digit growth in the past month to 19m </li></ul>
  11. 11. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  12. 12. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  13. 13. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  14. 14. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  15. 15. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  16. 16. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  17. 17. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise According to Hitwise, 1 fan = 20 extra visits to a website Their data suggests that a single Facebook fan can be worth 20 additional visits to your website over the course of a year.
  18. 18. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise So potentially, if you have 1,000 Facebook fans, it means an extra 20,000 visits to your website. 
  19. 19. Facebook as Marketing Asset <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag N Build to create a custom tab with your services, images, social tools </li></ul><ul><li>Using the TabSite Widgets to showcase your services </li></ul><ul><li>The Latest Social data on when and how to post and engage your community </li></ul>Twitter Hashtag: #TabSite
  20. 20. Using TabSite to to Create a Custom Tab and Twitter Hashtag: #TabSite
  21. 21. New TabSite to Manager Area and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  22. 22. Using Drag Drag N Build intro and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  23. 23. Using DDrag N Build Widgets and Twitter Hashtag: #TabSite www.TabSite.com/widget_details.php
  24. 24. Using TabSite to Content Widget and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  25. 25. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: PhotoShow
  26. 26. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Contact Form Multiple Tabs Multiple Sub-pages per tab
  27. 27. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Code Widget for Reservations Multiple Tabs Multiple Sub-pages per tab RSS Widget for Flickr Twitter Widget
  28. 28. and Twitter Hashtag: #TabSite <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag N Build to create a custom tab with your services, images, social tools </li></ul><ul><li>Using the TabSite Widgets to showcase your services </li></ul><ul><li>The Latest Social data on when and how to post and engage your community </li></ul>
  29. 29. and Twitter Hashtag: #TabSite <ul><li>Capture Attention! </li></ul><ul><li>Use Video Widget </li></ul><ul><li>To Show Intro Videos </li></ul><ul><ul><li>Training Videos </li></ul></ul><ul><ul><li>Tours </li></ul></ul>
  30. 30. and Twitter Hashtag: #TabSite <ul><li>Educate! </li></ul><ul><li>YouTube Channel </li></ul><ul><li>Widget </li></ul><ul><li>To Show Intro Videos </li></ul><ul><ul><li>Training Videos </li></ul></ul><ul><ul><li>Tours </li></ul></ul><ul><ul><li>Shown here: Featured </li></ul></ul><ul><ul><li>Video and thumbnails </li></ul></ul><ul><ul><li>Of the other videos. Click </li></ul></ul><ul><ul><li>A thumb and it loads at </li></ul></ul><ul><ul><li>Top and plays on the </li></ul></ul><ul><ul><li>Fan page. </li></ul></ul>
  31. 31. and Twitter Hashtag: #TabSite <ul><li>Adding your YouTube Channel feed </li></ul>
  32. 32. and Twitter Hashtag: #TabSite <ul><li>Adding your YouTube Channel feed </li></ul><ul><li>Drag the </li></ul><ul><li>RSS/ YouTube Channel Widget </li></ul><ul><li>onto the page </li></ul>
  33. 33. and Twitter Hashtag: #TabSite <ul><li>Properties Box Opens to Customize </li></ul>
  34. 34. and Finished! 3 Videos pulled in and all are ready to play!! Twitter Hashtag: #TabSite
  35. 35. and Share your Know-How! Integrate your Blog and Twitter Feeds easily to allow visitors to stay up-to-date without leaving your Fan Page! Twitter Hashtag: #TabSite
  36. 36. and Use PhotoShow! Introduce your team! Personalize the page. Easily add the Facebook Comments Twitter Hashtag: #TabSite
  37. 37. and Twitter Hashtag: #TabSite <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag N Build to create a custom tab with your services, images, social tools </li></ul><ul><li>Using the TabSite Widgets to showcase your services </li></ul><ul><li>The Latest Social data on when and how to post and engage your community </li></ul>
  38. 38. <ul><li>Recent Data from </li></ul><ul><li>KISSMetrics: </li></ul><ul><li>- Saturday is tops </li></ul><ul><li>for Sharing </li></ul><ul><li>Noon was highest </li></ul><ul><li>Share % per day </li></ul><ul><li>NOTE: Not Industry Specific </li></ul>Twitter Hashtag: #TabSite
  39. 39. <ul><li>Effect of “Like”: </li></ul><ul><li>36% are more interested, while 61% remain as interested </li></ul><ul><li>NOTE: Not Industry Specific </li></ul>Twitter Hashtag: #TabSite
  40. 40. <ul><li>“ Benefits ” Data from fans </li></ul><ul><li>What are fans interested in? </li></ul><ul><li>NOTE: Not Industry Specific </li></ul>Twitter Hashtag: #TabSite
  41. 41. Does Your Service have a physical location? and Twitter Hashtag: #TabSite Remind people to “Check-in” via Facebook at your service locale!
  42. 42. Wall Posting Tips - Ideal Posting times depend on the day of the week per industry! Travel and Hospitality : The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Entertainment – Friday, Saturday, and Sunday were most important post times Media : Weekends had strong engagement while Monday was the weakest. Automotive : Auto related companies saw the most engagement on Sunday’s Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
  43. 43. Wall Posting Tips Accept you won’t work only 9-5! Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
  44. 44. - Pictures & Videos in the Wall Feed get the most Likes & Comments - Avoid link shorteners, Engagement rates are 3x higher with full URL’s. [Source: BuddyMedia.com] Twitter Hashtag: #TabSite Wall Posting Tips
  45. 45. Don’t Forget! Twitter Hashtag: #TabSite
  46. 46. Wrap Up www.TabSite.com Twitter Hashtag: #TabSite
  47. 47. <ul><li>Yes! We’ll be posting the Slides </li></ul><ul><li>Yes! We’ll be posting the video </li></ul><ul><li>Yes! We’ll be drawing from those who attended and 1 person will win an upgrade to a FREE FOR LIFE TabSite Gold Plan – to be announced Friday, July 1 on our blog. </li></ul><ul><li>Watch our fan page for announcements! Facebook.com/TabSiteFanPage </li></ul>Twitter Hashtag: #TabSite
  48. 48. Question and Answer Tweet with: #TabSite www.TabSite.com Twitter Hashtag: #TabSite
  49. 49. Questions & Answers <ul><li>Slides Posted at: Facebook.com/kunocreative </li></ul><ul><li>Blog Tab </li></ul>Twitter Hashtag: #TabSite NEXT WEBINAR: Wednesday, July 27 2:00 EDT “ Fan Page Search Optimization & the New TabSite Drag N Build: In-depth look at Advanced Features to Socialize & Optimize your Page” Details: www.TabSite.com/webinar.php
  50. 50. Questions & Answers <ul><li>Slides Posted at: Facebook.com/kunocreative </li></ul><ul><li>Blog Tab </li></ul>Twitter Hashtag: #TabSite September 1, 2011 Mari Smith, co-author of Facebook Marketing: An Hour a Day , to Present: How to Create a Stampede of Local Customers Via Your Facebook Page, Places and Deals Register: www.TabSite.com/webinar.php SPECIAL EVENT WEBINAR
  51. 51. Questions & Answers <ul><li>Slides Posted at: Facebook.com/kunocreative </li></ul><ul><li>Blog Tab </li></ul>Twitter Hashtag: #TabSite <ul><li>TabSite is releasing a new </li></ul><ul><li>Google Map Widget on Friday! </li></ul><ul><li>ALL users (Free – Gold) will be able to: </li></ul><ul><ul><ul><ul><li>- Add 1 location to their page </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Add Details to the Info Window </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Adjust icon for exact location </li></ul></ul></ul></ul><ul><ul><ul><li>* More features for Paid Plans to come </li></ul></ul></ul>Breaking News: You’re the First to know!
  52. 52. Thanks for joining us! www.TabSite.com Twitter Hashtag: #TabSite
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