Search Tips for the Web

Using the Web for Research Finding People & Companies Presented By MIKE GINGERICH, INTERNET MARKETING CONSULTANT Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort Wayne, offering website development, e-commerce websites, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration. Digital Hill Multimedia, Inc. www.DigitalHill.com

Web Marketing Overview What we’ll cover today…  Web Trends  Search on the Web  Search via Social Media  Tips & Ideas Digital Hill Multimedia, Inc. www.DigitalHill.com

Why Use the Web? Reason 1  80% of Americans are using the web to check out a business before doing visiting their store!  Your Website is often a “First Impression” of your business.  Is content current?  Is it easy to use?  Is there consistently new content to make me want to come back? Digital Hill Multimedia, Inc. www.DigitalHill.com

Why Use the Web? Reason 2  Over 14 Billion Searches on Search Engines per month in the U.S. alone.  Roughly 470 million searches per day  People use search engines to find products and retailers!! Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Trends on the Web  March 2010 Search Engine Marketshare (Source: Hitwise)  Google: 71%  Yahoo: 15%  Bing: 10%  Ask: 3.5% Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Trends on the Web  Based on this clear lead, we’re going to focus on Google today! Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Tips for Google  Use the narrower “site:” to limit searches to a particular site.  Why? Many site’s built-in search tools don’t return the results you’re looking for (and some sites don’t even have a search feature).  If I’m looking for “Polo shirts” for example, I could try this search: Polo Shirts site:shirtcompany.com Digital Hill Multimedia, Inc. www.DigitalHill.com

“Site:” search results… Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Tips for Google  Use “OR” to broaden the search.  This can be useful if you’re looking at researching a topic but you’re not sure which keywords will return the information you need. It can be particularly handy in conjunction with the “site:” operator. For example, you could try this search: GTD OR “getting things done” site:webworkerdaily.com Digital Hill Multimedia, Inc. www.DigitalHill.com

“OR” search results… Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Tips for Google  Exclude specific terms with the “–”  You can narrow your searches using this function. For example, if you’re looking for information about American Idol but don’t want anything about Simon Cowell, you could try searching Google for: “american idol” -cowell Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Tips for Google  Search for specific document types.  Google can search the web for specific types of files using the “filetype:” function. If you’re looking for PowerPoint files about RV Parts, for example, you could try: Build Green filetype:ppt Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Tips for Google  Search within numerical ranges using the “..” function.  Say, for example, you want to look for information about Olympic events that took place in the 1970’s, you could use this search: Olympics 1970..1980 Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Tips for Google  Track flight status  Enter the airline and flight number into the Google search box and get back the arrival and departure times right inside Google's search results. Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Tips for Google  Find similar items with "reminds me of" Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Tips for Bing  1. Summary text – Don’t be in hurry to click through links on results page. Hover on the extreme right on links on result page and see a pop-up showing summary text of content on that specific link.  2. Related Searches - Bing helps you dig more for current keyword being searched for. Keep an eye on left sidebar for related search keywords, you might be looking for something listed there. Digital Hill Multimedia, Inc. www.DigitalHill.com

Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Tips for Bing  3. Best Match Feature – Similar to I’m feeling lucky button on Google Homepage, Bing has best match feature. Search for google keyword on Bing, it will show the best match as www.google.com (of course!).  4. Advanced options - Click the advanced link and see lot of options to customize your search results. You can see search results for specific region, languages and web URL. Digital Hill Multimedia, Inc. www.DigitalHill.com

Why it matters… I. October 14 Blog post by CEO Jeff Weiner “LinkedIn has 50 million users worldwide and we’re growing that figure at roughly one new member per second. When LinkedIn launched in 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days.” Digital Hill Multimedia, Inc. www.DigitalHill.com

Why use it?  IT IS BUSINESS NETWORKING ONLINE, ONE OF THE ONLY SM TOOLS BUILT TOTALLY FOR BIZ FROM THE START  Average Age: 41  Household Income $100k+ 53.5%  College Grad/Post Grad: 80.1%  Business Decision Maker: 49%  24% Have a Portfolio Value of $250k+  Job Titles: C-Level Executives 7.8%; EVP/SVP 6.5%, Senior Management 16%; Middle Management 18%  50% Are Business Decision Makers in Their Companies Digital Hill Multimedia, Inc. www.DigitalHill.com

1. Your Profile  Your profile is your marketing brand! Update your Status!  Write to Attract The Kinds Of People You Want  Write it for what’s in it for them  Explain why people would want to talk to you. Digital Hill Multimedia, Inc. www.DigitalHill.com

Search  The Searching feature lets you find people.  You can find people in companies  You can find people by name  You can find people in industries  You can find people in almost any way you want  Once you find them, you can read the profile and you know something about them Digital Hill Multimedia, Inc. www.DigitalHill.com

Groups Digital Hill Multimedia, Inc. www.DigitalHill.com

Searching Digital Hill Multimedia, Inc. www.DigitalHill.com

Questions And Answers  Ask Questions or Answer Questions  Asking – gets answers and people who will connect up with you  Answering – gets you a reputation, lets others learn your expertise  Look for interesting people and questions

Facebook  Why Facebook matters:  It has moved into the overall #2 spot of unique visitors per month for all websites! #1 Google #2 Facebook #3 Yahoo  Over 111.9 Million U.S. users as of 12/2009 (400m + globally). If it were a country it would be the 3rd most populated (as of 8/09). U.S. user base doubled in 2009!   Digital Hill Multimedia, Inc. www.DigitalHill.com

Facebook  Why Facebook matters: (Data from Spring 2009) Digital Hill Multimedia, Inc. www.DigitalHill.com

Facebook Search Digital Hill Multimedia, Inc. www.DigitalHill.com

YouTube – Why it matters  Now the #2 Most Used Search Engine on the Web  All Videos are indexed by Google! Digital Hill Multimedia, Inc. www.DigitalHill.com

Digital Hill Multimedia, Inc. www.DigitalHill.com

Twitter - What it is: Personal micro-blogging Information Most recent tweet Stats Past tweets Other Twitter users this member is following

Twitter Search www.search.twitter.com

What to do? Twitter.com/DigitalHill Facebook.com/DigitalHill  Try 1 thing today!  Setup your LinkedIn personal and company profiles •We offer Web & Social Media integration on varying levels from start-up/customization for you to run, to fully managed social media services. •THANKS FOR YOUR TIME. Digital Hill Multimedia, Inc. www.DigitalHill.com

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Search Tips for the Web

by Mike Gingerich on Apr 14, 2010

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