Webinar: July 27, 2011
Webinar

How to Run a Successful
Photo Contest on Facebook

Mike Gingerich
TabSite Co-founder

Vide...
Webinar: July 27, 2011
Webinar

Facebook.com/TabSite

www.TabSite.com
Webinar: July 27, 2011
Webinar
Webinar

Today’s Agenda:
• Timeline Contests

• Sweepstakes Giveaway Contest
• Facebook Pho...
Webinar: July 27, 2011
Webinar
Webinar

Can Promotions = Sales?
The answer: YES!
Research shows that persons who become a ...
Webinar: July 27, 2011
Webinar
Webinar

Story time:
• Photographer
• 24 Weddings
• Couples want to win
• 2 Stage Contest
•...
Webinar: July 27, 2011
Webinar
Webinar

Timeline Contests
Engage in the News Feed!
• Get visitors to enter by
- Liking
- C...
Webinar: July 27, 2011
Webinar
Webinar

Timeline Contests
Easy to run.
No Budget needed.
Types:
1. Like to Win
2. Comment ...
Webinar: July 27, 2011
Webinar
Webinar

Timeline Contests

Read more at:
www.TimelineContest.com
Twitter Hashtag: #TabSite...
Webinar: July 27, 2011
Webinar
Webinar

Sweepstakes
• Random winner
• Not skill based
• Enables email capture

Twitter Has...
Webinar: July 27, 2011
Webinar
Webinar

Sweepstakes
•Works for many
Industries
• Prize must be
relevant!
• Keep form short...
Webinar: July 27, 2011
Webinar
Webinar

A Facebook Sales Process
On Facebook

Fan

Email Marketing

Lead

Nurture

Custome...
Webinar: July 27, 2011
Webinar
Webinar

Sweepstakes

Twitter Hashtag: #TabSite

Facebook.com/TabSite

www.TabSite.com
Webinar: July 27, 2011
Webinar
Webinar

Sweepstakes PLUS
• Adds viral sharing
and tracking!
smarturl.it/SweepsPLUS

Twitte...
Webinar: July 27, 2011
Webinar
Webinar

Photo
Contests
• More Engagement
• Better Qualifying
Of Entrants
• Fan or Judge Vo...
Webinar: July 27, 2011
Webinar
Webinar

Contests
• Skill based, not random
• Voting determines winner
• Traffic comes from...
Webinar: July 27, 2011
Webinar
Webinar

Why a Contest? Reason 1:
• ENGAGEMENT

INCREASES!

•Likes,
•Shares
•Comments
Twitt...
Webinar: July 27, 2011
Webinar
Webinar

Why a Contest?
Reason 2:
• Capture Leads!
• Email addresses
are GOLD!

Twitter Has...
Webinar: July 27, 2011
Webinar
Webinar

The Process via Facebook
On Facebook

Fan

Lead

Nurture

Customer

Email Marketin...
Webinar: July 27, 2011
Webinar
Webinar

Best Practices
For
PROMOTING
Webinar: July 27, 2011
Webinar
Webinar

Understand:

• Your Audience

• Their Goals, Needs, Interests
• BE HELPFUL!
Webinar: July 27, 2011
Webinar
Webinar

DRIVE FANS and
FRIENDS of FANS
To the CONTEST TAB
Via posts!
This is how
you “get ...
Webinar: July 27, 2011
Webinar
Webinar

Smart URL that is Mobile Friendly

https://www.facebook.com/SchwarzkopfProfessiona...
Webinar: July 27, 2011
Webinar
Webinar

Smart URL that is Mobile Friendly
Promotional Tools area
Webinar: July 27, 2011
Webinar
Webinar

Schedule Posts for Prime Times
Promotional Tools area

Use Facebook’s Page Schedul...
Webinar: July 27, 2011
Webinar
Webinar

POSTING PLAN OUTLINE:
1. Announce Upcoming Promotion
via Facebook, Twitter, Blog, ...
Webinar: July 27, 2011
Webinar
Webinar

POST OUTLINE cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. N...
Webinar: July 27, 2011
Webinar
Webinar

Measurements:
1. For Timeline Contests: Likes &
Comments for different types of po...
Webinar: July 27, 2011

Thank you!
Visit us:

www.TabSite.com
www.Facebook.com/TabSite
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Running Facebook Contests - A Guide to Types and Best Practices

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What's Covered:

How to Setup a Timeline Contest and tips for success with a Like or Comment contest
How to capture leads with a simple Sweepstakes Giveaway Contest
How to use a Photo Contest on a tab to grow your page
How to create a communication plan around your contest to maximize it
How to set goals and evaluate the success to prepare for your next round of contests

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Running Facebook Contests - A Guide to Types and Best Practices

  1. 1. Webinar: July 27, 2011 Webinar How to Run a Successful Photo Contest on Facebook Mike Gingerich TabSite Co-founder Video Replay and Slides Available in 8-12 hours Facebook.com/TabSite www.TabSite.com
  2. 2. Webinar: July 27, 2011 Webinar Facebook.com/TabSite www.TabSite.com
  3. 3. Webinar: July 27, 2011 Webinar Webinar Today’s Agenda: • Timeline Contests • Sweepstakes Giveaway Contest • Facebook Photo Contest • Creating a Communication Plan for the Contest • Metrics to Measure
  4. 4. Webinar: July 27, 2011 Webinar Webinar Can Promotions = Sales? The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand. • Promotions and Contests draw people in to a page. It’s a reason to come. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  5. 5. Webinar: July 27, 2011 Webinar Webinar Story time: • Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day bit.ly/FBphotocase Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  6. 6. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Engage in the News Feed! • Get visitors to enter by - Liking - Commenting - Commenting with a Photo. www.TimelineContest.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  7. 7. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Easy to run. No Budget needed. Types: 1. Like to Win 2. Comment to Enter 3. Trivia 4. Like & Comment 5. Comment with Photo Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  8. 8. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Read more at: www.TimelineContest.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  9. 9. Webinar: July 27, 2011 Webinar Webinar Sweepstakes • Random winner • Not skill based • Enables email capture Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  10. 10. Webinar: July 27, 2011 Webinar Webinar Sweepstakes •Works for many Industries • Prize must be relevant! • Keep form short! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  11. 11. Webinar: July 27, 2011 Webinar Webinar A Facebook Sales Process On Facebook Fan Email Marketing Lead Nurture Customer Fan: Use Facebook to grow fans with relevant engagement. Lead: Use promotions to capture email addresses on Facebook Nurture: Use email nurture campaigns to nurture and build trust Customer: Use strategic offers to culminate in new sales Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  12. 12. Webinar: July 27, 2011 Webinar Webinar Sweepstakes Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  13. 13. Webinar: July 27, 2011 Webinar Webinar Sweepstakes PLUS • Adds viral sharing and tracking! smarturl.it/SweepsPLUS Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  14. 14. Webinar: July 27, 2011 Webinar Webinar Photo Contests • More Engagement • Better Qualifying Of Entrants • Fan or Judge Vote • More Traffic Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  15. 15. Webinar: July 27, 2011 Webinar Webinar Contests • Skill based, not random • Voting determines winner • Traffic comes from entrants • Traffic comes from voters • Inspires engagement • Works for many Industries Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  16. 16. Webinar: July 27, 2011 Webinar Webinar Why a Contest? Reason 1: • ENGAGEMENT INCREASES! •Likes, •Shares •Comments Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  17. 17. Webinar: July 27, 2011 Webinar Webinar Why a Contest? Reason 2: • Capture Leads! • Email addresses are GOLD! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  18. 18. Webinar: July 27, 2011 Webinar Webinar The Process via Facebook On Facebook Fan Lead Nurture Customer Email Marketing Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  19. 19. Webinar: July 27, 2011 Webinar Webinar Best Practices For PROMOTING
  20. 20. Webinar: July 27, 2011 Webinar Webinar Understand: • Your Audience • Their Goals, Needs, Interests • BE HELPFUL!
  21. 21. Webinar: July 27, 2011 Webinar Webinar DRIVE FANS and FRIENDS of FANS To the CONTEST TAB Via posts! This is how you “get traction”! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  22. 22. Webinar: July 27, 2011 Webinar Webinar Smart URL that is Mobile Friendly https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012 bit.ly/SmartURL
  23. 23. Webinar: July 27, 2011 Webinar Webinar Smart URL that is Mobile Friendly Promotional Tools area
  24. 24. Webinar: July 27, 2011 Webinar Webinar Schedule Posts for Prime Times Promotional Tools area Use Facebook’s Page Scheduler or Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost
  25. 25. Webinar: July 27, 2011 Webinar Webinar POSTING PLAN OUTLINE: 1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email 2. Then announce the launch of Promo 3. Repeat Launch Announcement “Reminder our contest is live!”
  26. 26. Webinar: July 27, 2011 Webinar Webinar POST OUTLINE cont. 4. Daily Reminder Posts 5. Update Status of Promotion Post 6. Nearing End Reminder Posts 7. Announce Winners Posts
  27. 27. Webinar: July 27, 2011 Webinar Webinar Measurements: 1. For Timeline Contests: Likes & Comments for different types of posts 2. For Sweepstakes: Email addresses, Shares, Engagement on Posts 3. For Contests: Entries, Votes, Reach on Posts
  28. 28. Webinar: July 27, 2011 Thank you! Visit us: www.TabSite.com www.Facebook.com/TabSite

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