Halftime Mike Podcast on Facebook Photo Contests by Mike Gingerich

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This episode of Halftime Mike is geared towards helping companies understand the value and potential that Facebook Contests can offer for increasing engagement, reach, and ultimately growing customers to increase sales. View the Podcast here: http://mikegingerich.com/?p=1245

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Halftime Mike Podcast on Facebook Photo Contests by Mike Gingerich

  1. 1. Webinar: July 27, 2011 Facebook.com/TabSite www.TabSite.com Webinar Mike Gingerich TabSite Co-founder Podcast Slides How to Run a Successful Photo Contest on Facebook
  2. 2. Today’s Agenda: • How Contests add value to Facebook Marketing • Links to Case Studies • Use of the Smart URL for Mobile • Best practices for Promoting the Contest • Checklist on how to maximize communication about the contest before, during, & after the event Webinar: July 27, 2011Webinar Webinar
  3. 3. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Why a Contest? • Engagement INCREASES! •Likes, •Shares •Comments
  4. 4. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Why a Contest? TRAFFIC INCREASES! -Typically after a visitor becomes a fan they come back to the page less BUT Contests drive fans back to the fan page.
  5. 5. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Contests provide Context to click…..a Prize
  6. 6. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Can a Contest = Sales? • Promotions and Game tools draw people in to a page. It’s a reason to come. The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand.
  7. 7. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar 4 PrimaryTypesof Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. CONTESTS 4. Multi-Social Network Learn more: bit.ly/4fbpromos
  8. 8. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Contests • Skill based, not random • Voting determines winner • Traffic comes from entrants • Traffic comes from voters • Inspires engagement • Works for many Industries
  9. 9. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Contest Rules for Facebook • You must use an app if not everyone can win! • TabSite is an approved App for Facebook Detail on Facebook Rules: bit.ly/FBpromorules
  10. 10. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Case Study • Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day bit.ly/FBphotocase
  11. 11. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Photo Contest Setup using TabSite Contest Engagement App Setup guide with visuals, instructions, and video: bit.ly/TabSiteContest
  12. 12. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Case Study 2 Petopia Pet Store Singapore Details: • Grew fans +10,000 • Mobile user 65% Full Report at: bit.ly/FBpetopia
  13. 13. Webinar: July 27, 2011Webinar Webinar Best Practices For PROMOTING
  14. 14. Webinar: July 27, 2011 Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com Webinar Webinar Where do Facebook users spend time? Majority of user time is spent in the the news feed SO POSTING Is VITAL. This is how you “get seen”
  15. 15. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar DRIVE FANS and FRIENDS of FANS To the CONTEST TAB! This is how you “get traction”!
  16. 16. Webinar: July 27, 2011Webinar Webinar Best Practice Pinthe Post More Details: bit.ly/FBBestPractice
  17. 17. Webinar: July 27, 2011Webinar Webinar Webinar Smart URL that is Mobile Friendly https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012 bit.ly/SmartURL
  18. 18. Webinar: July 27, 2011Webinar Webinar Webinar Smart URL that is Mobile Friendly Promotional Tools area
  19. 19. Webinar: July 27, 2011Webinar Webinar Webinar USE #Hashtags in Posts • Include a #hashtag you have chosen in the posts you share on Facebook, Twitter, and Google + (etc.). • Include your hashtag in the preset “Tweet” and “Facebook Share • Include your hashtag in your contest text and instructions on the contest tab for further reinforcement.
  20. 20. Webinar: July 27, 2011Webinar Webinar Schedule Posts for Prime Times Promotional Tools area Use Facebook’s Page Scheduler or Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost
  21. 21. Webinar: July 27, 2011Webinar Webinar POST OUTLINE: 1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email 2. Then announce the launch of Promo 3. Repeat Launch Announcement “Reminder our contest is live!”
  22. 22. Webinar: July 27, 2011Webinar Webinar POST OUTLINE cont. 4. Daily Reminder Posts 5. Update Status of Promotion Post 6. Nearing End Reminder Posts 7. Announce Winners Posts
  23. 23. Webinar: July 27, 2011Webinar Webinar WhentoPost isCritical toSuccess 1. Links posted from 1pm to 4pm result in the highest clicks Source Bitly, May 2012 2. However, another study….. Outside 9to5 had best results 3. Know your Audience. Use Insights
  24. 24. Webinar: July 27, 2011 Thanks for listening today! www.MikeGingerich.com www.Facebook.com/MikeGdigital www.Facebook.com/TabSite www.TabSite.com SLIDES: bit.ly/tabsitefbcontests

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