Growing Leads & Sales with Social Media - event slides

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Wanting to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing methods and networks?
All this and a strategic plan overview for how social media can be used by your business to grow leads and sales!
These slides are from a workshop presented by Mike Gingerich to help solo-preneurs, small businesses and marketing teams from larger businesses understand how they can use social media as part of their overall integrated marketing plan to increase their web presence, reach new customers, and nurture new leads to become clients.

This presentation will help businesses answer the following questions:
What social networks should our business focus on?
How can we not just spend time, but gain real leads via social media?
How can our team manage social efficiently on limited time?
What trends for 2014 in social media do we need to be aware of?
How does social media fit in our overall marketing plan?
How do I capture leads from social media?

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  • a.       Introduction –  bio info about Mike by Ryanb.      Where to Engagec.       How to Engaged.      Strategy for a Sales Funnele.   How to Measure (KPI's)g.       Takeaway - Next Steps Plan & Resourcesh.      Q & A
  • Understand the best plays take TIME to develop.
  • Stephen Colbert
  • Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
  • Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
  • Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
  • Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
  • Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  • Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  • http://www.she-conomy.com/facts-on-women
  • http://www.she-conomy.com/facts-on-women
  • Facebook – largest, most used, contestsTwitter – most growth (44%) in ‘12-13 Google+ - Important for SEO! Growing. Pinterest – Great source of Referral Traffic
  • Story 1 – Cartwheel by Target at Dayton, Story 2 B2B air conditioning units for buses – primarily Facebook to talk to service technicians.
  • Not necessarily a tech savvy audience, simply majority have a account and use it to stay in touch
  • Place, article, product, recipe, movie http://www.businessinsider.com/facebook-and-pinterest-dominate-traffic-referrals-on-the-web-google-is-dwarfed-by-rivals-2013-10. Pinterest grew by 66% in social referral traffic. Driving traffic to websites. http://expandedramblings.com/index.php/pinterest-stats/Product Pins include real time pricing, availability, and where to buy. Pinners also get notifications when product Pins they’ve added drop in price.
  • B2B example – using video to explain, inform, help, guide, educate
  • -- This is making the fan/follower/visitor a known lead
  • B2B example – using video to explain, inform, help, guide, educate
  • It offers HELP not a sales pitch.Which features do I really need on my next c-arm?How much is a c-arm really going to cost me?How do I pick the right vendor?
  • Heraeus wanted to provide dentists a multi-functional tool that allowed them to create detailed refining assay reports in order to compare profitability against their current provider to help the dentist see the Heraeus value.
  • Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  • Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  • Share pins on Google+
  • E-commerce
  • Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  • Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  • Understand the best plays take TIME to develop.
  • a.       Introduction –  bio info about Mike by Ryanb.      Where to Engagec.       How to Engaged.      Strategy for a Sales Funnele.   How to Measure (KPI's)g.       Takeaway - Next Steps Plan & Resourcesh.      Q & A
  • Growing Leads & Sales with Social Media - event slides

    1. 1. Growing LEADS and SALES with SOCIAL MEDIA • Web Design • Digital & Social Marketing • App Development Digital Hill Multimedia 574-537-0703 www.DigitalHill.com
    2. 2. Where we’re going: • • • • • Where to Engage How to Engage Sales Funnel Strategy Specific Tips Next Doable Steps
    3. 3. When we’re done: • • • • A Plan to Evaluate Social Networks Concept of the 3 Parts of the Funnel Strategy for Social Engagement Tips on Measuring & Posting • Clarity on next steps to LIGHT IT UP
    4. 4. Housekeeping • Slides  Yes. • PDF Download, and more! • Link below to be emailed • Q&A digitalhill.com/blog/leads-sales-resources/
    5. 5. Setting Expectations • More “work the process” than fast break
    6. 6. Setting Expectations • Due to the volume, we are not covering any one tool totally in depth. This is strategy planning.
    7. 7. At 11:30… • My aim…….You’re ready to Fist Bump!
    8. 8. Foundation #1 Social = 2 Way Street • Automation, yes, there are efficiencies • But there is ongoing regular work with social media.
    9. 9. Foundation #2: Content is fire Social Media is Gasoline. - Jay Baer, Youtility
    10. 10. Foundation #3: Social Selling is building relationships, that convert to business.
    11. 11. Foundation #4: People use the Internet for 2 reasons…
    12. 12. Foundation #4: People use the Internet for 2 reasons… To find a solution to a problem… or to be entertained. - Jay Baer, Youtility
    13. 13. 2013 Social Proof: •72% of all internet users are active on SM •18-29 year olds have an 89% usage •The 30-49 bracket sits at 72% •60% of 50 - 60 year olds are active View more at jeffbullas.com
    14. 14. Where to Engage? ?
    15. 15. The Networks: Facebook Twitter Google+ Pinterest YouTube LinkedIn Vine Instagram
    16. 16. The Question: WHAT SOCIAL NETWORKS SHOULD ? WE FOCUS ON FOR OUR BUSINESS
    17. 17. Answer these: Who is your Target(s)? Where do they spend time online? What appeals to them? Worksheet here >>
    18. 18. B2C Target: Women account for __% of all consumer purchases. 55% 65% 72% 85% Women are the majority influencer in major purchases like homes __% 58% 65% 88% 91%
    19. 19. B2B Target: Data from “top performing org’s” in B2B on “effectiveness of Social for driving leads”
    20. 20. The Quick:
    21. 21. The Quick: YouTube - 2nd most used search engine LinkedIn –Professional SM / B2B King Vine – Twitter’s 6 second video tool Instagram – Growing by leaps. Photos and video. Huge with 13-29 yr old Other: Slideshare, Stumbleupon, Tumblr, SnapChat, Reddit
    22. 22. Facebook: Every demographic! 1M websites use “Sign in w/ Facebook” 23% Login 5x per day 47% of U.S. say Facebook is #1 purchase influencer
    23. 23. Facebook: 70%+ access via a mobile device Huge for B2C; 77%; B2B a bit less, 41% Ads: Great method to reach target Groups – Another option to build loyalty.
    24. 24. Twitter: •140 character micro-blogging, news source, conversation starter, traffic driver • Fastest growth is 55-64 age bracket • 34% of marketers use Twitter to successfully generate leads • Tweets: Hashtags & Images Matter
    25. 25. Twitter: • Mobile dominated • Twitter Engagement up 17% on weekends (Buffer App Tip) • For links, 120-130 characters is best RT • Ad system just rolling out
    26. 26. G+: • By Google. For Google. Powerful. • Tied to YouTube, Gmail, and definitely impacts search results. • Hangouts on Air – free webinar tool • Growing. One to watch. Less noise.
    27. 27. G+: • 45-56 year old is top growth • Company, Personal Pages, & Communities
    28. 28. Pinterest: Traffic - #2 Source of Social Traffic Rich Pins – Product, Place, Article, Recipe and Movie types. Product Pins include real time pricing, availability, and where to buy. Pinners also get notifications when product Pins they’ve added drop in price. Videos and Slides…. Gif’s just added
    29. 29. Pinterest:
    30. 30. LinkedIn: • • • • • • • 172k new / day Profile is key Updates = Method Company Pages Groups Connect / Research Target Ads option
    31. 31. Instagram: Growing Massively – One to watch Owned by Facebook Photos and 15 Second videos Stories via Imagery: Products/Experiences Jab, Jab, Jab, Right Hook – Gary V.
    32. 32. Instagram: TIP: Share images quickly to multiple social networks via Instagram! To: Facebook, Twitter, Instagram, Tumblr and Flickr all at once.
    33. 33. Part deux: How to Engage?
    34. 34. How to Engage? In Social, competition is DIFFERENT
    35. 35. The Funnel: 3 Main Parts 50% 1.Top of Funnel Content – Attracting & Engaging
    36. 36. Top: Where: Website, blog, in social media, and email. Types: How to, Product info. Go beyond. Life, People, Story, Community. Entertain. Educate. Experience Goal: Expand your Audience Digital Hill Multimedia 574-537-0703 www.DigitalHill.com
    37. 37. Attract & Engage: 50%
    38. 38. Attract B2B
    39. 39. Attraction is NOT:
    40. 40. Tip: IMAGES get the most engagement • Style is social • Uses an Image • Images are fun • Not over-the-top selling • Tells a story • Entices interaction
    41. 41. Mid-Funnel: 30% Content that offers resources with intent to gain LEAD CAPTURE.
    42. 42. Mid-Funnel is: Focus: Fan to Lead, Unknown to on Email List
    43. 43. Mid: Goal: Unknown to known [Name & email] Offer Clear incentive to sign-up email. Focus: Fan to Lead, Unknown to on Email List
    44. 44. Capture: Good start, but….
    45. 45. Mid: Incentivize the Email List Sign-up! -A Coupon -A How To
    46. 46. Mid: PROMOTION IDEAS: B2C: • Coupon Code • Printable Deal • Contests B2B: • eBook • Webinar • Video • Event
    47. 47. Mid: Incentivize the Email Sign-up! -A Report Offers Help Not a Pitch
    48. 48. Mid: Nurture Email Series Example: • Use Auto-responder service • Setup once, then drip over 7-10 days or more.
    49. 49. Mid: Nurture Email Series Example: - Drip series should be tied to the sign-up. (Meaning the content is connected.) - Offer value, education, help, information - Share stories of ROI, Transformation - Intent is to build loyalty, confidence
    50. 50. Mid: Nurture Email Series Example: • In a 7-10 day time period you could do 1 at sign-up, a day later, then 3, 5, 7, & 10 days. • Make a specific incentive offer on day 10, • Or a next step deeper in the relationship
    51. 51. Bottom Funnel: 20% – Specific offers and Sales opportunities – Demonstrate ROI, remove Final barriers & questions
    52. 52. Bottom Funnel: – Self-use ROI calculator
    53. 53. Bottom: Intent: Offer a time specific offer to a specific niche! Campaign offer works best if targeted for a specific audience.
    54. 54. Niche Tip: “Bombarding shoppers with irrelevant, one-size-fits-all messaging and offers will be the death of retailers this Valentine’s Day. ” Daniel Toubian, principal consultant for U.S. retail and consumer brands at Maxymiser.
    55. 55. Bottom: Measure: KPI’s Key Performance Indicators Traffic increase? Facebook Reach Insights? Email Sign-up Growth? Offers acted upon?
    56. 56. Bottom: Measure: Google Analytics Social Rpt Visits by Social Channel Facebook 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Twitter LinkedIn Pinterest YouTube Google+
    57. 57. Bottom: Measure: Sign-ups
    58. 58. Bottom: Measure: • Identify a few key metrics • Setup Methods to review • Do not get Analysis Paralysis!
    59. 59. Final Tips: Facebook Twitter Google+ Pinterest YouTube LinkedIn Vine Instagram
    60. 60. Tip: You’re Website / Blog must be socially friendly for visitors
    61. 61. Tip: Find Pinners Socialize Use this to find pins From your site on Pinterest http://pinterest.com/source/yourdomain.com/
    62. 62. Leverage… what you got! One Image on Blog that is 600 x 600: -Share to Facebook -To Twitter, Pinterest, Google +, & LinkedIn -Take a pic and add to Instagram -Explain it in a short Video (YouTube/Instagram) - Highlight it in a email campaign
    63. 63. Tip: Smart Phone is your Friend Apps: FB Page Manager, Hootsuite, Buffer, Instagram Pinterest •Take pics & videos on the go • Use Aviary App to add text to your photos to add value • Use Buffer to schedule to multiple social Media networks efficiently • Monitor and Respond to Comments, RT’s, Pins, Likes
    64. 64. Tip: Find Best Times to Post Per SN
    65. 65. Attraction Tip: Create once, use multiple places Blog post – 1. share on social, 2. share again with different quotes. 3. Share pics. Video – Create on Instagram, Load to YouTube, Facebook and embed on site Photos – Facebook, Pinterest, Instagram, Google+, LinkedIn, and Twitter, etc.
    66. 66. Your Mix: Attract & Engage 50% Capture Leads 30% Offers 20%
    67. 67. Test. Review. Modify.
    68. 68. “Work the process”
    69. 69. What’s your Key “To Do’s”? 1. 2. 3. digitalhill.com/blog/leads-sales-resources/ THANK YOU!
    70. 70. Growing LEADS and SALES with SOCIAL MEDIA Mike Gingerich @Mike_Gingerich www.MikeGingerich.com

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