Search

Facebook Seminar Presentation

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    Favorites, Groups & Events

    Facebook Seminar Presentation - Presentation Transcript

    1. Facebook for Business Cost Effective Marketing Using Facebook Digital Hill is a Web Design and Internet Marketing firm offering web development Search development, Engine Optimization, and Internet Marketing including Social Media Marketing integration. Digital Hill Multimedia, Inc. www.DigitalHill.com
    2. + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & How Digital Hill Multimedia, Inc. www.DigitalHill.com
    3. + What is Facebook? Digital Hill Multimedia, Inc. www.DigitalHill.com
    4. + Why You Should Care? y  Over 250 million active users  600,000 new users every day  3rd most trafficked website  More than half outside of college  Fastest growing demographic is those 35 years or older Digital Hill Multimedia, Inc. www.DigitalHill.com
    5. + Social Media = Cocktail Party + Tradeshow  Social Media is similar to a cocktail reception & Tradeshow T d h  Without constraints of time or space  More public – easier for other people to listen in Digital Hill Multimedia, Inc. www.DigitalHill.com
    6. + Cocktail Party/Tradeshow Advice  Meet people and start conversations  Add value – Be helpful, answer questions helpful  Ask questions, trust others’ advice Digital Hill Multimedia, Inc. www.DigitalHill.com
    7. + Business Goals for Using Facebook g Get Found Increase Internet Visibility y Connect and Engage Create a Community Promote Brand Digital Hill Multimedia, Inc. www.DigitalHill.com
    8. + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
    9. + Personal Profile vs. Business Page g  Setup a Personal Profile first and then create a Business Page that you will administer P Personal Profiles h l P fil have friends ( f i d (mutual l acceptance) and Business Pages have fans (one- way opt-in) y p ) Digital Hill Multimedia, Inc. www.DigitalHill.com
    10. Don’t Use Personal Accounts for Business Digital Hill Multimedia, Inc. www.DigitalHill.com
    11. + Privacy y Control which information is visible and searchable Digital Hill Multimedia, Inc. www.DigitalHill.com
    12. + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
    13. + Create a Business Page g http://www.facebook.com/pages/create.php Note: You must be logged in to create a Page Digital Hill Multimedia, Inc. www.DigitalHill.com
    14. + Create a Business Page g Digital Hill Multimedia, Inc. www.DigitalHill.com
    15. + Publish Your Page g Digital Hill Multimedia, Inc. www.DigitalHill.com
    16. + Become a “Fan” Digital Hill Multimedia, Inc. www.DigitalHill.com
    17. + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
    18. + Tip #1 Create and Join Networks p Create a company network for your employees to join http://www.facebook.com/help/contact.php?show_form=add_work Digital Hill Multimedia, Inc. www.DigitalHill.com
    19. + Tip #2 Connect Your Blog p g Digital Hill Multimedia, Inc. www.DigitalHill.com
    20. + Tip #3 Offer Unique Value p q Digital Hill Multimedia, Inc. www.DigitalHill.com
    21. + Tip #4 Promote Your Brand and p Company Digital Hill Multimedia, Inc. www.DigitalHill.com
    22. + Honda Brand Promotion Digital Hill Multimedia, Inc. www.DigitalHill.com
    23. + Outback Steakhouse Promotion Digital Hill Multimedia, Inc. www.DigitalHill.com
    24. + Tip #5 Create Custom Tabs p Digital Hill Multimedia, Inc. www.DigitalHill.com
    25. + Tip #6 Go Viral: Leverage Wall Feed p g  Wall Feeds show updates on your Wall and your fans Home Tab  First thing your fans see when they log in  Your updates show on your profile Wall  Allows fans to engage with you – each activity is shared with their network Digital Hill Multimedia, Inc. www.DigitalHill.com
    26. + Tip #7: Leverage Existing Network p g g  No worrying about Spam filters blocking your Facebook communication Digital Hill Multimedia, Inc. www.DigitalHill.com
    27. + Tip #8: Optimize for Search p p  Facebook Search  Google Search  Based on # Fans  Search Engine Optimization ( g p (SEO) ) Digital Hill Multimedia, Inc. www.DigitalHill.com
    28. + Tip #9: Get Your Vanity URL p y  Acquire 100 fans and get a personalized Facebook URL  http://www.facebook.com/YourBusinessNameHere p  Great for Search Engine Optimization Digital Hill Multimedia, Inc. www.DigitalHill.com
    29. + Tip #10: Advertise on Facebook p http://www.facebook.com/advertising Note: You must be logged in to create an ad Digital Hill Multimedia, Inc. www.DigitalHill.com
    30. + What Do You Want to Advertise  Advertise a website or something on Facebook (Page, Group or Event) Digital Hill Multimedia, Inc. www.DigitalHill.com
    31. + Create Your Ad Digital Hill Multimedia, Inc. www.DigitalHill.com
    32. + Target Your Audience g  Target By Location, Gender, Age, Keywords, etc. Digital Hill Multimedia, Inc. www.DigitalHill.com
    33. + Set Your Budget g  Choose Pay Per Click or Pay Per View  Recommend PPC Digital Hill Multimedia, Inc. www.DigitalHill.com
    34. + Your Ad Goes Live Digital Hill Multimedia, Inc. www.DigitalHill.com
    35. + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What t M Wh t to Measure & H How Digital Hill Multimedia, Inc. www.DigitalHill.com
    36. + Friends, Fans, Activity , , y Digital Hill Multimedia, Inc. www.DigitalHill.com
    37. + Traffic, Leads, Customers , , Digital Hill Multimedia, Inc. www.DigitalHill.com
    38. + What to do? Become a Facebook Fan: http://facebook.com/DigitalHill Follow Digital Hill on Twitter http://twitter.com/DigitalHill Visit our website http://DigitalHill.com Don’t f ’ forget to signup for the Fort Wayne Facebook Meet Up and f h b k d Tweetup on Tuesday, November 3rd http://FortWayneTweetUp.com Digital Hill Multimedia, Inc. www.DigitalHill.com
    39. + Thank You! Contact us to set a meeting on reviewing your business & what social media might work best g We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed social media services. We’d be glad to talk further. THANKS FOR YOUR TIME. 1-888-537-0703 Digital Hill Multimedia, Inc. www.DigitalHill.com

    + Mike GingerichMike Gingerich, 1 month ago

    custom

    110 views, 0 favs, 1 embeds more stats

    An overview of Facebook business page setup with ke more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 110
      • 99 on SlideShare
      • 11 from embeds
    • Comments 0
    • Favorites 0
    • Downloads 0
    Most viewed embeds
    • 11 views on http://www.digitalhill.com

    more

    All embeds
    • 11 views on http://www.digitalhill.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    -->
    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved