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Facebook Seminar Presentation
 

Facebook Seminar Presentation

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An overview of Facebook business page setup with key tips on how to maximize your business presence on Facebook

An overview of Facebook business page setup with key tips on how to maximize your business presence on Facebook

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    Facebook Seminar Presentation Facebook Seminar Presentation Presentation Transcript

    • Facebook for Business Cost Effective Marketing Using Facebook Digital Hill is a Web Design and Internet Marketing firm offering web development Search development, Engine Optimization, and Internet Marketing including Social Media Marketing integration. Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & How Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + What is Facebook? Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Why You Should Care? y  Over 250 million active users  600,000 new users every day  3rd most trafficked website  More than half outside of college  Fastest growing demographic is those 35 years or older Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Social Media = Cocktail Party + Tradeshow  Social Media is similar to a cocktail reception & Tradeshow T d h  Without constraints of time or space  More public – easier for other people to listen in Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Cocktail Party/Tradeshow Advice  Meet people and start conversations  Add value – Be helpful, answer questions helpful  Ask questions, trust others’ advice Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Business Goals for Using Facebook g Get Found Increase Internet Visibility y Connect and Engage Create a Community Promote Brand Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Personal Profile vs. Business Page g  Setup a Personal Profile first and then create a Business Page that you will administer P Personal Profiles h l P fil have friends ( f i d (mutual l acceptance) and Business Pages have fans (one- way opt-in) y p ) Digital Hill Multimedia, Inc. www.DigitalHill.com
    • Don’t Use Personal Accounts for Business Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Privacy y Control which information is visible and searchable Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Create a Business Page g http://www.facebook.com/pages/create.php Note: You must be logged in to create a Page Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Create a Business Page g Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Publish Your Page g Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Become a “Fan” Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Tip #1 Create and Join Networks p Create a company network for your employees to join http://www.facebook.com/help/contact.php?show_form=add_work Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Tip #2 Connect Your Blog p g Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Tip #3 Offer Unique Value p q Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Tip #4 Promote Your Brand and p Company Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Honda Brand Promotion Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Outback Steakhouse Promotion Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Tip #5 Create Custom Tabs p Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Tip #6 Go Viral: Leverage Wall Feed p g  Wall Feeds show updates on your Wall and your fans Home Tab  First thing your fans see when they log in  Your updates show on your profile Wall  Allows fans to engage with you – each activity is shared with their network Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Tip #7: Leverage Existing Network p g g  No worrying about Spam filters blocking your Facebook communication Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Tip #8: Optimize for Search p p  Facebook Search  Google Search  Based on # Fans  Search Engine Optimization ( g p (SEO) ) Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Tip #9: Get Your Vanity URL p y  Acquire 100 fans and get a personalized Facebook URL  http://www.facebook.com/YourBusinessNameHere p  Great for Search Engine Optimization Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Tip #10: Advertise on Facebook p http://www.facebook.com/advertising Note: You must be logged in to create an ad Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + What Do You Want to Advertise  Advertise a website or something on Facebook (Page, Group or Event) Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Create Your Ad Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Target Your Audience g  Target By Location, Gender, Age, Keywords, etc. Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Set Your Budget g  Choose Pay Per Click or Pay Per View  Recommend PPC Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Your Ad Goes Live Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What t M Wh t to Measure & H How Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Friends, Fans, Activity , , y Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Traffic, Leads, Customers , , Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + What to do? Become a Facebook Fan: http://facebook.com/DigitalHill Follow Digital Hill on Twitter http://twitter.com/DigitalHill Visit our website http://DigitalHill.com Don’t f ’ forget to signup for the Fort Wayne Facebook Meet Up and f h b k d Tweetup on Tuesday, November 3rd http://FortWayneTweetUp.com Digital Hill Multimedia, Inc. www.DigitalHill.com
    • + Thank You! Contact us to set a meeting on reviewing your business & what social media might work best g We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed social media services. We’d be glad to talk further. THANKS FOR YOUR TIME. 1-888-537-0703 Digital Hill Multimedia, Inc. www.DigitalHill.com