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Webinar: July 27, 2011
Webinar

How to Run a Successful
Photo Contest on Facebook

Video Replay and Slides Available in 8-...
Webinar: July 27, 2011
Webinar
Webinar

Let’s look at…
• Why Run Contests & Promotions
• 5 Types of Facebook Promotions
• ...
Webinar: July 27, 2011
Webinar
Webinar

Can Promotions
On Facebook = Sales?

Twitter Hashtag: #TabSite

Facebook.com/TabSi...
Webinar: July 27, 2011
Webinar
Webinar

The answer: YES!
Research shows that persons who become a fan are more likely to p...
Webinar: July 27, 2011
Webinar
Webinar

Why a Promo? Reason 1:
• ENGAGEMENT

INCREASES!

•Likes,
•Shares
•Comments
Twitter...
Webinar: July 27, 2011
Webinar
Webinar

Why a Promo?
Reason 2:
• Capture Leads!
• Email addresses
are GOLD!
Twitter Hashta...
Webinar: July 27, 2011
Webinar
Webinar

A Facebook Sales Process
On Facebook

Fan

Email Marketing

Lead

Nurture

Custome...
Webinar: July 27, 2011
Webinar
Webinar

5 Primary Types of
Facebook Promotions
1. Sweepstakes
2.
3.
4.
5.
Twitter Hashtag:...
Webinar: July 27, 2011
Webinar
Webinar

Sweepstakes
• Random winner
• Not skill based
• Enables email capture

Twitter Has...
Webinar: July 27, 2011
Webinar
Webinar

Sweepstakes
•Works for many
Industries
• Prize must be
relevant!
• Keep form short...
Webinar: July 27, 2011
Webinar
Webinar

View examples on Pinterest

Pinterest Board: http://smarturl.it/tabapps
Twitter Ha...
Webinar: July 27, 2011
Webinar
Webinar

5 Types of
Facebook Promotions
1. Sweepstakes
2. Deals and Coupons
3.
4.
5.
Twitte...
Webinar: July 27, 2011
Webinar
Webinar

Deal / Coupon
• Like to Access
• Enter to Access
• Simple Process
• Can be Lead Ca...
Webinar: July 27, 2011
Webinar
Webinar

PROMOTION IDEAS:

B2C:
• Coupon Code
• Printable Deal
B2B:
• eBook
• Webinar
• Vid...
Webinar: July 27, 2011
Webinar
Webinar

5 Types of
Facebook Promotions
1. Sweepstakes
2. Deals and Offers
3. Contests
4.
5...
Webinar: July 27, 2011
Webinar
Webinar

Contests
• Photo, Video
• Essay, Tagline
• More Engagement
• Better Qualifying
Of ...
Webinar: July 27, 2011
Webinar
Webinar

Contests
• Skill based, not random
• Voting determines winner
• Traffic from entra...
Webinar: July 27, 2011
Webinar
Webinar

Case Study
• Photographer
• 24 Weddings
• Couples want to win
• 2 Stage Contest
• ...
Webinar: July 27, 2011
Webinar
Webinar

5 Types of
Facebook Promotions
1.
2.
3.
4.
5.

Sweepstakes
Deals and Offers
Contes...
Webinar: July 27, 2011
Webinar
Webinar

Where is your Audience?
-Instagram?
-Pinterest?
-Twitter?
Webinar: July 27, 2011
Webinar
Webinar

Multi-Network
Webinar: July 27, 2011
Webinar
Webinar

Multi-Network
Webinar: July 27, 2011
Webinar
Webinar

5 Primary Types of
Facebook Promotions
1.
2.
3.
4.
5.

Sweepstakes
Deals and Offer...
Webinar: July 27, 2011
Webinar
Webinar

Timeline Contests
Engage in the News Feed!
• Get visitors to enter by
- Liking
- C...
Webinar: July 27, 2011
Webinar
Webinar

Timeline Contests
Easy to run.
No Budget needed.
Types:
1. Like to Win
2. Comment ...
Webinar: July 27, 2011
Webinar
Webinar

Twitter Hashtag: #TabSite

smarturl.it/CompareContests
Facebook.com/TabSite

www.T...
Webinar: July 27, 2011
Webinar
Webinar

Best Practices
For
PROMOTING
Webinar: July 27, 2011
Webinar
Webinar

Understand:

• Your Audience

• Their Pain, Passion, Needs
• BE HELPFUL
Webinar: July 27, 2011
Webinar
Webinar

DRIVE FANS and
FRIENDS of FANS
To the CONTEST TAB
Via posts!

This is how
you “get...
Webinar: July 27, 2011
Webinar
Webinar

STRONGLY CONSIDER
A TARGETED FB AD!
• Reach EXACTLY your Audience
• Create a Custo...
Webinar: July 27, 2011
Webinar
Webinar

Smart URL that is Mobile Friendly

https://www.facebook.com/SchwarzkopfProfessiona...
Webinar: July 27, 2011
Webinar
Webinar

Schedule Posts for Prime Times!
Webinar: July 27, 2011
Webinar
Webinar

POSTING PLAN OUTLINE:
1. Announce Upcoming Promotion
via Facebook, Twitter, Blog, ...
Webinar: July 27, 2011
Webinar
Webinar

POST OUTLINE cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. N...
Webinar: July 27, 2011
Webinar
Webinar

NINJA TIP!
1. Run a Timeline Contest
2. Export the Post Likes and/or Comments
3. C...
Webinar: July 27, 2011

FREE EBOOK ON TIMELINE CONTESTS:
Get it at: http://smarturl.it/timelinecontest
www.Facebook.com/Ta...
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Facebook Promotions and Contests

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Facebook promotions and contests can help you build engagement, capture leads, and grow sales via your Facebook Page. These slides from a webinar presentation outline the 5 types of contests and promotion you can run on Facebook such as Photo Contests, Sweepstakes, and News Feed (Timeline) Contests, and more!

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Transcript of "Facebook Promotions and Contests "

  1. 1. Webinar: July 27, 2011 Webinar How to Run a Successful Photo Contest on Facebook Video Replay and Slides Available in 8-12 hours Mike Gingerich TabSite Co-founder Facebook.com/TabSite www.TabSite.com
  2. 2. Webinar: July 27, 2011 Webinar Webinar Let’s look at… • Why Run Contests & Promotions • 5 Types of Facebook Promotions • How Promotions & Contests add value to Facebook Marketing • Best practices for Promoting the Contest • SECRET NINJA TIP!
  3. 3. Webinar: July 27, 2011 Webinar Webinar Can Promotions On Facebook = Sales? Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  4. 4. Webinar: July 27, 2011 Webinar Webinar The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand. • Promotions and Contests draw people in to a page. It’s a reason to come. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  5. 5. Webinar: July 27, 2011 Webinar Webinar Why a Promo? Reason 1: • ENGAGEMENT INCREASES! •Likes, •Shares •Comments Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  6. 6. Webinar: July 27, 2011 Webinar Webinar Why a Promo? Reason 2: • Capture Leads! • Email addresses are GOLD! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  7. 7. Webinar: July 27, 2011 Webinar Webinar A Facebook Sales Process On Facebook Fan Email Marketing Lead Nurture Customer Fan: Use Facebook to grow fans with relevant engagement. Lead: Use promotions to capture email addresses on Facebook Nurture: Use email nurture campaigns to nurture and build trust Customer: Use strategic offers to culminate in new sales Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  8. 8. Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. Sweepstakes 2. 3. 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  9. 9. Webinar: July 27, 2011 Webinar Webinar Sweepstakes • Random winner • Not skill based • Enables email capture Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  10. 10. Webinar: July 27, 2011 Webinar Webinar Sweepstakes •Works for many Industries • Prize must be relevant! • Keep form short! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  11. 11. Webinar: July 27, 2011 Webinar Webinar View examples on Pinterest Pinterest Board: http://smarturl.it/tabapps Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  12. 12. Webinar: July 27, 2011 Webinar Webinar 5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Coupons 3. 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  13. 13. Webinar: July 27, 2011 Webinar Webinar Deal / Coupon • Like to Access • Enter to Access • Simple Process • Can be Lead Capture • Can work for many Industries • Low barrier to entry Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  14. 14. Webinar: July 27, 2011 Webinar Webinar PROMOTION IDEAS: B2C: • Coupon Code • Printable Deal B2B: • eBook • Webinar • Video • Event Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  15. 15. Webinar: July 27, 2011 Webinar Webinar 5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  16. 16. Webinar: July 27, 2011 Webinar Webinar Contests • Photo, Video • Essay, Tagline • More Engagement • Better Qualifying Of Entrants • Fan or Judge Vote Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  17. 17. Webinar: July 27, 2011 Webinar Webinar Contests • Skill based, not random • Voting determines winner • Traffic from entrants • Traffic comes from voters • Inspires engagement Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  18. 18. Webinar: July 27, 2011 Webinar Webinar Case Study • Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day bit.ly/FBphotocase Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  19. 19. Webinar: July 27, 2011 Webinar Webinar 5 Types of Facebook Promotions 1. 2. 3. 4. 5. Sweepstakes Deals and Offers Contests Multi-Network Promotions Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  20. 20. Webinar: July 27, 2011 Webinar Webinar Where is your Audience? -Instagram? -Pinterest? -Twitter?
  21. 21. Webinar: July 27, 2011 Webinar Webinar Multi-Network
  22. 22. Webinar: July 27, 2011 Webinar Webinar Multi-Network
  23. 23. Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. 2. 3. 4. 5. Sweepstakes Deals and Offers Contests Multi-Network Promotions Timeline Contests Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  24. 24. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Engage in the News Feed! • Get visitors to enter by - Liking - Commenting - Commenting with a Photo. www.TimelineContest.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  25. 25. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Easy to run. No Budget needed. Types: 1. Like to Win 2. Comment to Enter 3. Trivia 4. Like & Comment 5. Comment with Photo Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  26. 26. Webinar: July 27, 2011 Webinar Webinar Twitter Hashtag: #TabSite smarturl.it/CompareContests Facebook.com/TabSite www.TabSite.com
  27. 27. Webinar: July 27, 2011 Webinar Webinar Best Practices For PROMOTING
  28. 28. Webinar: July 27, 2011 Webinar Webinar Understand: • Your Audience • Their Pain, Passion, Needs • BE HELPFUL
  29. 29. Webinar: July 27, 2011 Webinar Webinar DRIVE FANS and FRIENDS of FANS To the CONTEST TAB Via posts! This is how you “get traction”! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  30. 30. Webinar: July 27, 2011 Webinar Webinar STRONGLY CONSIDER A TARGETED FB AD! • Reach EXACTLY your Audience • Create a Custom Audience • Use the Lookalike Audience Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  31. 31. Webinar: July 27, 2011 Webinar Webinar Smart URL that is Mobile Friendly https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012 bit.ly/SmartURL
  32. 32. Webinar: July 27, 2011 Webinar Webinar Schedule Posts for Prime Times!
  33. 33. Webinar: July 27, 2011 Webinar Webinar POSTING PLAN OUTLINE: 1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email 2. Then announce the launch of Promo 3. Repeat Launch Announcement “Reminder our contest is live!”
  34. 34. Webinar: July 27, 2011 Webinar Webinar POST OUTLINE cont. 4. Daily Reminder Posts 5. Update Status of Promotion Post 6. Nearing End Reminder Posts 7. Announce Winners Posts
  35. 35. Webinar: July 27, 2011 Webinar Webinar NINJA TIP! 1. Run a Timeline Contest 2. Export the Post Likes and/or Comments 3. Create a Custom Audience in Facebook Ad Manager 4. Target that Audience with a Special Offer! Full Details: http://smarturl.it/ninjatip
  36. 36. Webinar: July 27, 2011 FREE EBOOK ON TIMELINE CONTESTS: Get it at: http://smarturl.it/timelinecontest www.Facebook.com/TabSite www.TabSite.com Thanks for joining today!
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