Facebook Promotions and Contests
Upcoming SlideShare
Loading in...5
×
 

Facebook Promotions and Contests

on

  • 388 views

Facebook promotions and contests can help you build engagement, capture leads, and grow sales via your Facebook Page. These slides from a webinar presentation outline the 5 types of contests and ...

Facebook promotions and contests can help you build engagement, capture leads, and grow sales via your Facebook Page. These slides from a webinar presentation outline the 5 types of contests and promotion you can run on Facebook such as Photo Contests, Sweepstakes, and News Feed (Timeline) Contests, and more!

Statistics

Views

Total Views
388
Views on SlideShare
388
Embed Views
0

Actions

Likes
2
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Facebook Promotions and Contests Facebook Promotions and Contests Presentation Transcript

    • Webinar: July 27, 2011 Webinar How to Run a Successful Photo Contest on Facebook Video Replay and Slides Available in 8-12 hours Mike Gingerich TabSite Co-founder Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Let’s look at… • Why Run Contests & Promotions • 5 Types of Facebook Promotions • How Promotions & Contests add value to Facebook Marketing • Best practices for Promoting the Contest • SECRET NINJA TIP!
    • Webinar: July 27, 2011 Webinar Webinar Can Promotions On Facebook = Sales? Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand. • Promotions and Contests draw people in to a page. It’s a reason to come. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Why a Promo? Reason 1: • ENGAGEMENT INCREASES! •Likes, •Shares •Comments Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Why a Promo? Reason 2: • Capture Leads! • Email addresses are GOLD! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar A Facebook Sales Process On Facebook Fan Email Marketing Lead Nurture Customer Fan: Use Facebook to grow fans with relevant engagement. Lead: Use promotions to capture email addresses on Facebook Nurture: Use email nurture campaigns to nurture and build trust Customer: Use strategic offers to culminate in new sales Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. Sweepstakes 2. 3. 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Sweepstakes • Random winner • Not skill based • Enables email capture Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Sweepstakes •Works for many Industries • Prize must be relevant! • Keep form short! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar View examples on Pinterest Pinterest Board: http://smarturl.it/tabapps Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar 5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Coupons 3. 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Deal / Coupon • Like to Access • Enter to Access • Simple Process • Can be Lead Capture • Can work for many Industries • Low barrier to entry Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar PROMOTION IDEAS: B2C: • Coupon Code • Printable Deal B2B: • eBook • Webinar • Video • Event Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar 5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Contests • Photo, Video • Essay, Tagline • More Engagement • Better Qualifying Of Entrants • Fan or Judge Vote Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Contests • Skill based, not random • Voting determines winner • Traffic from entrants • Traffic comes from voters • Inspires engagement Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Case Study • Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day bit.ly/FBphotocase Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar 5 Types of Facebook Promotions 1. 2. 3. 4. 5. Sweepstakes Deals and Offers Contests Multi-Network Promotions Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Where is your Audience? -Instagram? -Pinterest? -Twitter?
    • Webinar: July 27, 2011 Webinar Webinar Multi-Network
    • Webinar: July 27, 2011 Webinar Webinar Multi-Network
    • Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. 2. 3. 4. 5. Sweepstakes Deals and Offers Contests Multi-Network Promotions Timeline Contests Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Timeline Contests Engage in the News Feed! • Get visitors to enter by - Liking - Commenting - Commenting with a Photo. www.TimelineContest.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Timeline Contests Easy to run. No Budget needed. Types: 1. Like to Win 2. Comment to Enter 3. Trivia 4. Like & Comment 5. Comment with Photo Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Twitter Hashtag: #TabSite smarturl.it/CompareContests Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Best Practices For PROMOTING
    • Webinar: July 27, 2011 Webinar Webinar Understand: • Your Audience • Their Pain, Passion, Needs • BE HELPFUL
    • Webinar: July 27, 2011 Webinar Webinar DRIVE FANS and FRIENDS of FANS To the CONTEST TAB Via posts! This is how you “get traction”! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar STRONGLY CONSIDER A TARGETED FB AD! • Reach EXACTLY your Audience • Create a Custom Audience • Use the Lookalike Audience Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • Webinar: July 27, 2011 Webinar Webinar Smart URL that is Mobile Friendly https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012 bit.ly/SmartURL
    • Webinar: July 27, 2011 Webinar Webinar Schedule Posts for Prime Times!
    • Webinar: July 27, 2011 Webinar Webinar POSTING PLAN OUTLINE: 1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email 2. Then announce the launch of Promo 3. Repeat Launch Announcement “Reminder our contest is live!”
    • Webinar: July 27, 2011 Webinar Webinar POST OUTLINE cont. 4. Daily Reminder Posts 5. Update Status of Promotion Post 6. Nearing End Reminder Posts 7. Announce Winners Posts
    • Webinar: July 27, 2011 Webinar Webinar NINJA TIP! 1. Run a Timeline Contest 2. Export the Post Likes and/or Comments 3. Create a Custom Audience in Facebook Ad Manager 4. Target that Audience with a Special Offer! Full Details: http://smarturl.it/ninjatip
    • Webinar: July 27, 2011 FREE EBOOK ON TIMELINE CONTESTS: Get it at: http://smarturl.it/timelinecontest www.Facebook.com/TabSite www.TabSite.com Thanks for joining today!