Facebook Promotions and Contests

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Facebook promotions and contests can help you build engagement, capture leads, and grow sales via your Facebook Page. These slides from a webinar presentation outline the 5 types of contests and …

Facebook promotions and contests can help you build engagement, capture leads, and grow sales via your Facebook Page. These slides from a webinar presentation outline the 5 types of contests and promotion you can run on Facebook such as Photo Contests, Sweepstakes, and News Feed (Timeline) Contests, and more!

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  • 1. Webinar: July 27, 2011 Webinar How to Run a Successful Photo Contest on Facebook Video Replay and Slides Available in 8-12 hours Mike Gingerich TabSite Co-founder Facebook.com/TabSite www.TabSite.com
  • 2. Webinar: July 27, 2011 Webinar Webinar Let’s look at… • Why Run Contests & Promotions • 5 Types of Facebook Promotions • How Promotions & Contests add value to Facebook Marketing • Best practices for Promoting the Contest • SECRET NINJA TIP!
  • 3. Webinar: July 27, 2011 Webinar Webinar Can Promotions On Facebook = Sales? Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 4. Webinar: July 27, 2011 Webinar Webinar The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand. • Promotions and Contests draw people in to a page. It’s a reason to come. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 5. Webinar: July 27, 2011 Webinar Webinar Why a Promo? Reason 1: • ENGAGEMENT INCREASES! •Likes, •Shares •Comments Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 6. Webinar: July 27, 2011 Webinar Webinar Why a Promo? Reason 2: • Capture Leads! • Email addresses are GOLD! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 7. Webinar: July 27, 2011 Webinar Webinar A Facebook Sales Process On Facebook Fan Email Marketing Lead Nurture Customer Fan: Use Facebook to grow fans with relevant engagement. Lead: Use promotions to capture email addresses on Facebook Nurture: Use email nurture campaigns to nurture and build trust Customer: Use strategic offers to culminate in new sales Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 8. Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. Sweepstakes 2. 3. 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 9. Webinar: July 27, 2011 Webinar Webinar Sweepstakes • Random winner • Not skill based • Enables email capture Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 10. Webinar: July 27, 2011 Webinar Webinar Sweepstakes •Works for many Industries • Prize must be relevant! • Keep form short! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 11. Webinar: July 27, 2011 Webinar Webinar View examples on Pinterest Pinterest Board: http://smarturl.it/tabapps Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 12. Webinar: July 27, 2011 Webinar Webinar 5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Coupons 3. 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 13. Webinar: July 27, 2011 Webinar Webinar Deal / Coupon • Like to Access • Enter to Access • Simple Process • Can be Lead Capture • Can work for many Industries • Low barrier to entry Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 14. Webinar: July 27, 2011 Webinar Webinar PROMOTION IDEAS: B2C: • Coupon Code • Printable Deal B2B: • eBook • Webinar • Video • Event Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  • 15. Webinar: July 27, 2011 Webinar Webinar 5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 16. Webinar: July 27, 2011 Webinar Webinar Contests • Photo, Video • Essay, Tagline • More Engagement • Better Qualifying Of Entrants • Fan or Judge Vote Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 17. Webinar: July 27, 2011 Webinar Webinar Contests • Skill based, not random • Voting determines winner • Traffic from entrants • Traffic comes from voters • Inspires engagement Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 18. Webinar: July 27, 2011 Webinar Webinar Case Study • Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day bit.ly/FBphotocase Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 19. Webinar: July 27, 2011 Webinar Webinar 5 Types of Facebook Promotions 1. 2. 3. 4. 5. Sweepstakes Deals and Offers Contests Multi-Network Promotions Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 20. Webinar: July 27, 2011 Webinar Webinar Where is your Audience? -Instagram? -Pinterest? -Twitter?
  • 21. Webinar: July 27, 2011 Webinar Webinar Multi-Network
  • 22. Webinar: July 27, 2011 Webinar Webinar Multi-Network
  • 23. Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. 2. 3. 4. 5. Sweepstakes Deals and Offers Contests Multi-Network Promotions Timeline Contests Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 24. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Engage in the News Feed! • Get visitors to enter by - Liking - Commenting - Commenting with a Photo. www.TimelineContest.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 25. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Easy to run. No Budget needed. Types: 1. Like to Win 2. Comment to Enter 3. Trivia 4. Like & Comment 5. Comment with Photo Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 26. Webinar: July 27, 2011 Webinar Webinar Twitter Hashtag: #TabSite smarturl.it/CompareContests Facebook.com/TabSite www.TabSite.com
  • 27. Webinar: July 27, 2011 Webinar Webinar Best Practices For PROMOTING
  • 28. Webinar: July 27, 2011 Webinar Webinar Understand: • Your Audience • Their Pain, Passion, Needs • BE HELPFUL
  • 29. Webinar: July 27, 2011 Webinar Webinar DRIVE FANS and FRIENDS of FANS To the CONTEST TAB Via posts! This is how you “get traction”! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 30. Webinar: July 27, 2011 Webinar Webinar STRONGLY CONSIDER A TARGETED FB AD! • Reach EXACTLY your Audience • Create a Custom Audience • Use the Lookalike Audience Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 31. Webinar: July 27, 2011 Webinar Webinar Smart URL that is Mobile Friendly https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012 bit.ly/SmartURL
  • 32. Webinar: July 27, 2011 Webinar Webinar Schedule Posts for Prime Times!
  • 33. Webinar: July 27, 2011 Webinar Webinar POSTING PLAN OUTLINE: 1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email 2. Then announce the launch of Promo 3. Repeat Launch Announcement “Reminder our contest is live!”
  • 34. Webinar: July 27, 2011 Webinar Webinar POST OUTLINE cont. 4. Daily Reminder Posts 5. Update Status of Promotion Post 6. Nearing End Reminder Posts 7. Announce Winners Posts
  • 35. Webinar: July 27, 2011 Webinar Webinar NINJA TIP! 1. Run a Timeline Contest 2. Export the Post Likes and/or Comments 3. Create a Custom Audience in Facebook Ad Manager 4. Target that Audience with a Special Offer! Full Details: http://smarturl.it/ninjatip
  • 36. Webinar: July 27, 2011 FREE EBOOK ON TIMELINE CONTESTS: Get it at: http://smarturl.it/timelinecontest www.Facebook.com/TabSite www.TabSite.com Thanks for joining today!